~ Male
Influencers VVS Laxman, Arbaaz Khan, Aditya Roy Kapur ;Divas Tisca Chopra and Prachi Desai thank the Gillette Soldier for Women movement which
has given voice to millions of men and women across the nation, and bring to
life man values~
Mumbai May 29 2013(Sailesh Gaupta): In
the light of an annual movement, Gillette, a true man
brand, initiated the most unique campaigncalled ‘Soldier for Women’. Started in
the month of January, the campaign graduated to become a national movement
gaining support from all over the country as it travelled across Bengaluru,
Lucknow, Indore, Hyderabad, Ahmedabad, and Mumbai. Today, at the culmination
programme of ‘Soldier for Women’ in Mumbai, celebrities Tisca Chopra, Prachi
Desai, Arbaaz Khan, V.V.S Laxman and Aditya Roy Kapur came forward to celebrate
hope with over 12 million support
pledges received for this campaign and over 3lac real men of honour stories shared by likeminded people across digital, mobile and other platforms.In a bid to showcase hope,
influencers released Gillette Hope balloons
glorifying the real life soldiers.
For decades now, men across the
nation have exhibited the values of camaraderie, courage, integrity,
discipline, respect and standing up for women. This movement has brought to
light men who have imbibed these man values, the top most being Respect and Standing
up for women. Urging others to imbibe and exhibit the qualities of soldier, Gillette
tied up with NGOs - Plan India and Akshara, to conduct workshops at grass root
levels and spread awareness about the campaign.Commenting at the occasion of culmination Dr Nandita Gandhi,
Co-Director, Akshara said, “Soldier
for Women is one of its kind initiativeby Gillette. We are extremely honored to
be a part of the campaign and are workingclosely with Gillette to take the
message forward through various gender sensitive workshops at the grass root
level.We are taking trainings with different groups of men and youth to take
the movement forward. With Gillette’s support we will expand still further”
Mr.
Sharat Verma, Country Marketing Manager, Gillette India Limited said, “Gillette Soldier for Women is a unique movement which celebratesman values
the top most being respect and standing up for women. This is an annual
movement that celebrates man values like courage, camaraderie, integrity and
respect for women. We at Gillette firmly believe that these values exist in all
men and through this movement we want to encourage and give voice to millions
of men who have embraced these values.Gaining support from across cities and
people from different walks of life, the campaign has graduated to become a
national movement.”He further added,“Having reached out to millions of men and
women across the country and having received over 12 million pledges in support,
over 3lac real men of honour stories across digital, mobile and other platforms,
we take immense pride in being a part of this movement.”
Former Indian cricketer V.V.S Laxmanhighlighted the manvalues
that all men have within themselves and how Gillette thru this movement has
been a true male brand bringing to light these values. Highlighting how in
various ways and different situations men have been not just bystanders but
have stood up for women, whenever required, the cricketer urged more and more
men to embrace these values. I believe that these values exist in all men. I
truly believe that when we respect women we respect our nation.
Commenting
on Gillette’s Soldier for Women initiative,celebrities Arbaaz Khan, V.V.S
Laxman and Aditya Roy Kapur said,“It gives us immense joy to be raising
awareness for a cause that is extremely close to our heart. Gillette has been a
true male brand. It has stood up and by for men and helped men to bring forth
their values. It has not just given a platform to bring forth the real men of
honour stories, but encouraged other men to imbibe these values in them the top
most being respect and standing up for women. We are proud to be men who have
always respected, valued and stood up for women, not just family and friends
but anyone who have reached out for help. We are Soldier for Women and you can
be one too.”
Celebrating the soldier values in every man, Tisca Chopra and
Prachi Desai said, “Gillette through this beautiful campaign has
honored women. It has led us to acknowledge the fact that there is a soldier in
every man. Men have actually stood by and encouraged us in different phases of
our lives. We are overwhelmed with the support.”They further added, “We are exceptionally
happy to be a part of this distinctive effort to inspire more men to stand up
for women. Many men have displayed courage by standing up for women in various
situations. We salute all men who imbibe these values and urge more men to come
forward and support this endeavor.”
About Gillette
India
Gillette India Limited (GIL) is
one of India’s well-known FMCG Companies that has in its portfolio GILLETTE
MACH 3 TURBO, ORAL-B and DURACELL– world’s leading brands and has carved a
reputation for delivering high quality, value-added products to meet the needs
of consumers. GIL’s brands take pride in being socially conscious via their
participation in project SHIKSHA, a national consumer movement that supports
the education of underprivileged children in India. Please visit www.pg.com for the latest news and
in-depth information about GIL and its brands.
