Mumbai, 9th Oct. 2015:
As India gears up for the festival celebrations, this festive season Max, India’s leading international value fashion brand, unveiled its latest "Festive’15 Collection" in Mumbai at R City Mall, Ghatkopar.
Present at the occasion was star cast of Gujarati movie "Gujjubhai The Great" including Ishaan Randeria, Dipna Patel, Alekh Sangal, Parth Thakkar & Niren Bhatt. The event was a musical treat as Singer Divya Kumar (Shubha Arambh song from movie Kai Po Che) made the crowd groove to thumping dandiya beats. Joining him in the power packed performance was multi talented Aditya Narayan.
The event marked the launch of "Shubha Aarambh" the grand Navratri festival in association with Max Fashion which will kick start from 13th Oct. 2015 onwards at Somaiya college grounds, Mumbai.
MAX invites its patrons to celebrate India in all its diversity with the launch of their gorgeous Festive Collection. Inspired by India arts and crafts, ethnic values of traditional festivities and imbibed with a tinge of modernity, the Max Festive Collection will add that extra something to every occasion.
The prints and textures of the collection draw inspirations from the rich heritage of Indian textiles, resulting in a range of beautiful garments embellished with ornate embroidery and exquisite prints. The bright jewel colour palette of the collection in rich fabrics such as chanderis and silk blends are bound to brighten up any occasion. The festive collection has something for everyone, with a range encompassing voluminous skirts, beautifully cut tunics or tops, layered kurtas, classic kurtas with pants and the ageless kalidaars paired with churidaars. With a range encompassing everything from monochromatic tones to vibrant hues, there’s an outfit for every occasion!
About MAX:
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘Latest fashion at great Value’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 290 stores across 16 countries and in India, Max has more than 120 stores across 48 cities. The brand plans to have a network of 145 stores in India by the end of FY 15-16. You can also visit - www.maxfashionindia.com.
