COLORS develops LIVE music events property ’Suron Ke Rang- COLORS Ke Sang'

~ Organizes a tribute concert of Shri Gulshan Kumar celebrating his contribution towards the Indian music industry ~

~ Acclaimed singers like AR Rahman, Sonu Nigam, Shankar Mahadevan, Alka Yagnik, Udit Narayan , Mika Singh, Rahat Fateh Ali Khan, Himesh Reshammiya to raise the musical quotient manifold ~

Mumbai, 10^th September, 2015: COLORS today announced the creation of unique musical property focusing on developing a string of LIVE music events called ‘Suron Ke Rang’catering to its music-loving viewers. The first concert will celebrate the illustrious life and the works of the man behind the establishment and the solid standing of T-Series in the Indian Film Industry today – Shri Gulshan Kumar. This first-of-its-kind association with Bollywood music giant will bring together over 40 musical stalwarts, 60 popular and unique compositions across three decades to launch the‘Suron Ke Rang – Salaam Shri Gulshan Kumar’ tribute concert. With names like AR Rahman, Shankar Mahadevan, Anuradha Paudwal, Mika Singh, Rahat Fateh Ali Khan, Himesh Reshammiya, Shaan, Alka Yagnik, Udit Narayan, Abhijeet, Anup Jalota, Sapna Mukherjee composers like Pritam Chakarborty, Raju Singh along with new age sensations like Tulsi Kumar, Mithoon, Benny Dayal, Ankit Tiwari, Meet Bros, Akriti Kakkar, Amaal & Armaan Malik and DJ Chetas will all come together for a soulful and visually appealing musical evening while paying homage to late Shri Gulshan Kumar. Guest host Sonu Nigam and spirited Ayushmann Khurrana, Will be the hosts for the evening. Conceptualized and produced by Kickstart Entertainmentthis grand musical extravaganza will be held in Mumbai on 22^nd September and will air on COLORS later this year.

Commenting on partnership with T-Series, Raj Nayak, CEO – COLORS, said, “Over the years, we have strived to present Indian viewers with multiple entertainment avenues across genres and categories. Suron Ke Rang is another step in this direction – curating content beyond the realm of films to celebrate the best of the music industry. Our first offering will be a tribute concert celebrating the illustrious life of Shri Gulshan Kumar and his contribution towards changing the face of the Indian music industry with songs that have touched the hearts of millions. We are happy to join hands with T-Series for this unique concert, a company which has changed the face of Indian music with a multitude of offerings in every genre catering to music-lovers with varied preferences.”

           

The first Concert, a tribute to Late Gulshan Kumar, will witness the participation of stalwarts from the world of Indian music as they come together to salute the magnificence that was Gulshan Kumar and recreate some of the best longstanding T-Series ballads which have marked the brand’s success over the past three decades. ‘Suron Ke Rang – Salaam Shri Gulshan Kumar’ will showcase performances across genres showcasing the growth of Indian film music – from romantic films songs and spiritual bhajans, to foot tapping remixes, party hits, new-age Bollywood songs and unplugged EDM versions that have become a rage today, the concert will celebrate the coming to age of the Indian music industry.

Elaborating further, Bhushan Kumar, Chairman and Managing Director, T-Series said,“’Suron Ke Rang – Salaam Shri Gulshan Kumar’is a celebration of T-Series and pays tribute to my father, Shri Gulshan Kumar, for his contribution towards making the Indian music industry a global phenomenon. It was his vision that has helped us to become the biggest music production company in India today and we could not think of a better way to thank him for his forward thinking. We are happy to join hands with COLORS, another visionary in the world of television, and are looking forward to collectively provide global viewers with the best in music and entertainment.”

COLORS’ bouquet of offerings has presented viewers with a stellar line-up of fiction dramas, non-fiction and reality shows, blockbuster movies and star-studded live events. Keeping in mind the rapidly developing Indian music industry, ‘Suron Ke Rang – COLORS Ke Sang’ series will cater to the music-lovers. ‘Suron Ke Rang’ will celebrate the world of Indian music through multiple concerts and the first tribute concert will recognize the accomplishments of T-Series over the past three decades and celebrate the path breaking music created across genres which has entertained Indian music lovers globally. The concert will air on COLORS later this year.

About ‘COLORS’

‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like IshqKa Rang Safed, Thapki…Pyaar Ki, SasuralSimarKa, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Udann, ChakravartinAshokaSamrat, Swaragini, MeriAashiqui Tum Se Hi, Code Red, Farah Ki Daawat, Comedy Nights With Kapil, Comedy Nights Bachao, India’s Got Talent, Khatron Ke Khiladi, The AnupamKher Show – KucchBhi Ho Sakta Hai, 24, IIFA, Jhalak DikhhlaJaaand Bigg Boss amongst others.