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Saturday 18 April 2015

Saregama, launches Music Purchase Store


SAREGAMA, erstwhile HMV, a part of the RP – Sanjiv Goenka  Group, launches a global music purchase store on its website www.saregama.com.  It will allow customers to listen to and purchase over 110,000 songs in 14 different languages. These can be bought through any computer or phone. All the songs are available in high fidelity of 320kbps and hence can be played even on high end music systems. Customers have the option to buy the songs through various secure payment modes including credit cards, debit cards and net banking. Other unique feature of this store is that once a song is bought, it  can be transferred to any computer or mobile phone.   
The store allows you buy songs on ala carte basis (Rs 9 per song across the store) as well as part of the albums. The greatest evergreen songs of Mukesh, Mohd. Rafi, Geeta Bali, Kishore Kumar, Lata Mangeshkar, Asha Bhonsle, Jagjit singh are all present in this store. It also offers a very rich catalogue of Classical Music from the likes of Pt. Ravi Shankar, Bhimsen Joshi, MS Subbalaxmi etc.
 Elated at the relaunch of the website Mr. Vikram Mehra – MD Saregama says “’Research feedback indicated that with most music stores having stopped selling music CDs, there is customer frustration about lack of any option for buying evergreen songs in high quality. Hence, we thought of launching a web based store where every lover of vintage music in and out of India can own original music in high quality at a click of a button. 
Some of the key features of this revamped website are:
·         From retro music to iconic albums, there’s a world of music at your fingertips across genres, languages and artists.
·         The entire music library is instantly available on  all your devices. 
·         There are dedicated sections for categories like Bollywood, Regional and Devotional music.
·         The purchasing process is quick, simple and offers flexibility of multiple modes of payment such as debit card, credit card, mobile billing and net banking.
·         Access to rare songs from yesteryear.
·         Easy & Intuitive content discovery. Interesting compilations based on mood, artists, genres for a ready to play experience. 
·         The option to  personalize the content. One can save their  favorites, create playlists, share music, follow others, listen to what they are listening to etc. The same can also be purchased by the user.

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