COLORS explores the facet
of Unspoken Love this Monsoon with
‘Meri Aashiqui Tum Se Hi’
~ Produced by Balaji
Telefilms, Ekta Kapoor presents an impactful love story that walks the thin line between loyalty,
friendship and love ~
MERI AASHIQUI TUM SE HI PREMIERES ON 24TH JUNE, 2014, MONDAY TO FRIDAY AT 10 PM
Mumbai, June 18, 2014: What’s worse than knowing you want someone, besides
knowing you can never have them? Have you ever been hopelessly in love with
someone who never reciprocates your feelings in the same way? Nothing hurts
more than love not reciprocated. COLORS together with Ekta Kapoor’s
Balaji Telefilms
is all set to present Meri Aashiqui Tum
Se Hi that addresses the anguish of one-sided love, narrated from the male
protagonist’s point of view. Set in present-day
Mumbai, the show narrates the story of close friends Ranveer and Ishaani, and talks about the thin line of difference
between true friendship, loyalty and unending love. Through its affable
characters, Meri Aashiqui Tum Se Hi showcases
the values of a big fat Gujarati family and will premiere on COLORS on Tuesday, 24th June, 2014 and will air
every Monday to Friday at 10.00PM.
Speaking about the
show, Prashant Bhatt, Weekday
Programming Head – COLORS, said, “With
Meri Aashiqui Tum Se Hi, we are looking forward to extending the love story
offerings on COLORS that will take the audiences on a whirlwind journey of
every emotion associated with friendship and unrequited love. We are happy to
collaborate with Ekta Kapoor yet again to put forth a refreshing and unexplored
love story. We hope our viewers will revel in this avant-garde story presented
to them from the male protagonist’s point of view.”
Emphasizing the thought “Even love unreturned has its rainbow” the show vividly traces the
journey of Ranveer (Shakti
Arora) whose amorous friendship with Ishaani (Radhika Madan) becomes a painful point in his life, as he
finds himself unable to confess his undying love for her. Coming from a humble
background, Ranveer often finds
himself caught between loyalty and love, where unfortunately for him, loyalty
takes the front seat. However Ranveer is
not obsessive nor depressed, he conditions his love to a friendship that could
carry on forever, with no hope of ever being loved back. Ishaani is a simple girl who believes in love and commitment but is
unaware of his affection and hence does not reciprocate Ranveer’s feelings towards her. To her, Ranveer is a best friend,
in whom she can confide her secrets and discuss anything under the sun.
Speaking about show, Ekta Kapoor from Balaji Telefilms said,
“The USP of the show is
the emotional journey that the audiences will trace with Ranveer, as his
feelings for Ishaani pull at their heartstrings and resonate the empathy that
comes with a love that can never be his. Every
actor in the show has been carefully chosen for the character they will be portraying,
making them the perfect fit as they play crucial roles in taking the storyline
forward. Our characters are relatable and if
viewers are able to feel the pain that Ranveer feels everytime his heart breaks
a little more, it will be an ultimate win for us.”
Commenting on his
role, Shakti Arora aka Ranveer,
said, “For Ranveer, his life revolves
around Ishaani. He has been in love with her for as long as he can remember,
but he is also conscious of the fact that his feelings will never be
reciprocated. Getting into the skin of Ranveer’s character was extremely
difficult for me because expression of emotion is very important to me. I hope
audiences do enjoy my portrayal of a silent lover whose single aim in life is
to ensure that Ishaani is happy.”
Speaking about her television
debut, Radhika Madan aka Ishaani,
said, “I always aspired to be a
choreographer…acting was never on the cards. However, now that I am making my
television debut with Meri Aashiqui Tum Se Hi under the expert guidance of Ekta
Kapoor and the COLORS creative team, I feel elated yet anxious at the same
time! Ishaani is the perfect
Indian girl who believes in love and all the good things in life and I am
working really hard to get into the mould of her character. The experience shooting for the show has been incredible so far
and I hope that audiences support me as I venture into this new and unknown world
of acting.”
Supporting the lead pair of Shakti Arora and Radhika Madan will be a powerful star studded
cast which includes veteran actor Sarita Joshi as Ishaani’s tyrant grandmother
together with Gauri
Pradhan-Tejwani who is making a
comeback on television after a gap of five and a half years with this show as
Falguni. Gauri Pradhan-Tejwani will be seen in a brand new avatar as Ishaani’s
mother. Completing the picture-perfect family portrait, will be popular theatre
actor Prithvi
Sankala as Ishaani’s father along with talented actor-writer Shahab Khan as Ranveer’s father,
amongst others.
Find
out if this Friendship can survive even as Love beckons;
as
COLORS launches ‘Meri Aashiqui Tum Se Hi’
starting 24th June, 2014, every Monday
to Friday at 10.00 PM!
