NDTV
launches India’s first 2-IN-1 channel - NDTV Profit & NDTV Prime.
Shah
Rukh Khan : Face of the 2-in-1 Channel Campaign
Priyanka
Chopra unveils NDTV Prime - an infotainment & entertainment channel
An
exciting all new Prime Time unfolds with the debut of NDTV Prime.
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Mumbai, March 16, 2014
NDTV today introduced India’s first
2-IN-1 channel - ‘NDTV Profit & NDTV Prime’ at a press conference
held at the Trident Bandra Kurla in Mumbai.
On the 2-IN-1 channel, NDTV
Profit, in a fresh association with The National Stock Exchange of
India will operate from 9:00 AM to 5:00 PM on weekdays AND will offer viewers
in-depth and credible business news and analysis during market hours.
Speaking
on NSE’s partnership with NDTV, Ms Chitra Ramakrishna, MD & CEO of the
National Stock Exchange (NSE) said, “I think this is a very good
initiative and comes together with what NSE has been trying to do over the last
few years in terms of investors outreach. NSE always reaches out to various
segments of audiences starting from school children at one end to senior
citizens. Some of you may be financially savvy, some of you may not be. But we
believe that it is really our accomplished sort of objective to reach out to
everyone to spread financial literacy at one end, and better investor
awareness. So the best way to do this is to have knowledge outreach programmes
and the more creative and varied the channels are, we are able to reach out to
impart that kind of education.”
From
5 pm and on week-ends, the channel will sport a brand new avatar – NDTV
PRIME , which is in Association with MICROMAX. Priyanka Chopra
was present on the occasion to unveil the new logo of NDTV Prime which reflects
the partnership between NDTV Prime and MICROMAX and new programming. The
channel is targeted at the 25+ urban male and will offer an interesting blend
of ‘specialty bands’, which will showcase through the week across genres such
as Technology, Auto, Property, Education & Careers, Entertainment
and Comedy. Among the Big Ticket shows on Prime is – ‘Videocon d2h Ticket
To Bollywood’, a reality show which will give the two lucky winners an
opportunity to star in a Bollywood movie.
Rahul Sharma, Co-founder, Micromax said, “Micromax has
always looked at unique partnerships that bring alive newer experiences for
Indian audiences through our brand associations and product offerings. We are
very happy to partner with NDTV for their new and exciting venture NDTV Prime -
India's first dual channel, a new infotainment channel that will reach out to
newer audiences through great content across different genres. With
digitization and advancement of technology, we are seeing a trend for greater
consumption of high quality content among the viewers. NDTV Prime provides an
ideal opportunity for Micromax to reach out to evolved viewers through new
programming on lifestyle, reality, automobiles, sports, music, property,
gadgets & gizmos and comedy, all of which are showing increasing acceptance
among Indian viewers. Our best wishes are with NDTV, and look forward to a long
term association.”
Announcing
the launch of NDTV Prime, Dr. Prannoy Roy, Co-Chairperson, NDTV said, “This
is perhaps one of the most creatively exciting new ventures NDTV has launched,
with so many 'firsts' for television in India. The reactions so far, from
advertisers and sponsors have been very, very positive. This new concept, with
two prime times, changes many of the traditional views on what Prime time
viewership is all about!"
In
a first, sponsors are already on board partnering with the genres that fit in
with their brands. Videocon d2h has come on board for ‘Ticket to
Bollywood’ while Croma is the overall Technology Band
sponsor. MRF is on board for the Auto Band and Supertech
continues its association with the Property Band.
The
promotional campaign for NDTV Profit & NDTV Prime features Shah Rukh
Khan in a double avatar reflecting this duality based on the concept of ‘Work
Hard Play Hard’
Vikram Chandra, Group
CEO, NDTV said, "In the digitized word, where viewers surf channels
using EPGs, appointment viewing has become very important. NDTV Prime gives
everyone full clarity on when they can see their preferred genre of
programming. So property comes on at 7 pm. If you are a gadget
enthusiast, you can see that programming every night at 8 pm, auto programming
is on at 8:30 pm, and then there is entertainment at 9 pm. Of course, many
viewers may choose to simply switch on the channel and leave it on!"
About NDTV
NDTV
Ltd, founded in 1988, is India's largest news and infotainment network. It is
home to the country's best and brightest reporters, anchors, camerapersons and
producers. Offices and studios across the country host India's most modern and
sophisticated production, newsgathering and archiving facilities. NDTV has an
unmatched track record of successfully launching both news and lifestyle
channels; NDTV 24x7 is a clear leader in the English news segment; NDTV Profit,
a business plus channel, is India's number one markets’ news channel; NDTV
India is amongst the country's leading Hindi news channels; while NDTV Good
Time straddles issues from health and holistic healing to fashion and food.
NDTV is credited with pioneering several broadcasting and programming
initiatives in Indian television and has expanded into one of the nation's
biggest broadcasting houses by growing beyond news broadcasting and venturing
into non news verticals with NDTV Worldwide and NDTV Convergence. NDTV has
received many accolades for pioneering causes and for taking a leading role in
Corporate Social Responsibility. For more information visit www.ndtv.com
