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Saturday 30 November 2013

WORLDDESTINATION.COM PRESENTED TARUN TAHILIANI’S COUTURE COLLECTION WHICH WAS A RICH DISPLAY OF GLTIZ AND GLAMOUR AT THE AAMBY VALLEY INDIA BRIDAL FASHION WEEK 2013

WORLDDESTINATION.COM PRESENTED TARUN TAHILIANI’S COUTURE COLLECTION WHICH WAS A RICH DISPLAY OF GLTIZ AND GLAMOUR AT THE AAMBY VALLEY INDIA BRIDAL FASHION WEEK 2013













The fifth edition of Aamby Valley India Bridal Fashion Week in association with AZVA at Hotel Grand Hyatt, Mumbai on Day 1 showcased Tarun Tahiliani’s collection.

Staying true to his cultural roots and adding his characteristic couture touches to the collection, Worlddestination.com presented Tarun Tahiliani’s rich collection replete with glitz and glamour at the Aamby Valley India Bridal Fashion Week 2013.

Bare wooden frames and arches created a dramatic décor for the stark black stage and ramp, while abstract design chandeliers rose to the ceiling at the start of the show.

Eight contemporary male and female dancers from the Attakkalari Centre for Movement Arts danced gracefully between sections of the show, to movements innovatively choreographed by artistic director Jayachandran Palazhy creating a the perfect start to an amazing show.

Moving seamlessly from the grandeur of royal India for the ensembles to the more finely structured intricate techniques that gave style and elegance, Tarun added Indian craft in all its glory to create a visual and stylish impact on the ramp.

Taking the audience back into an era when hand crafted creations with ornate thread work were a “must have” for bridal trousseaux, Tarun worked with ivory silk threads for panelled kurtas, splashed with opals, pearls and Swarovski crystals. Saris had antique gold, silver, jamavaar, gotta, chikankari and Bandhani work; while brocade and zardosi livened up the kalidaar kurtas.

THE GOLDEN COLLECTION
Created from Italian lamé jersey, which hugged the sexy curves of the models, the Grecian goddess creations were a dream to behold. Drapes which are Tarun’s forté were taken to a higher level, while the sari with the pallav had a fusion influence. 3D flowers, chain mail dupatta, hand embroidery and Swarovski created a gracious elegant fashion statement.

The combination of Grecian and Amrapali like silhouettes gave the creations an unbelievable touch. Tarun’s clever folds turned the lovely models into goddesses, as tulle sparkled for rouched lehengas, churidars emerged under drapes, loose jersey pants with cowl neck kurtas, harem pants and overlapping tunics caused a gold rush on the catwalk.

The gold fishtail gown with crystal encrusted bodice and the pre- stitched lehenga/sari creations were visions in innovative construction. Boleros gave gowns an exciting touch and fabric tassels at the sides of figure hugging creations cascaded down seductively.

THE ENCHANTED FOREST
Straight from the beautiful forest came shades of pink, ivory, beige and red to create fairy tale garments. Colours of the peacock blue were one of the highlights of this collection while necklines were innovative and classic saris were teamed with Obe belts, capes or bustiers to impart an international touch. Intricately embellished dupatta, floor length kurtas with traditional crafts, saris with heirloom borders and lehengas with a forest of flowers matched the theme of the section.

Inspired by the flamenco dancer, hints of Spanish touches were observed in the long full trains for the concept saris. Bling was understated but very much there to offer a stylish option.

The red bridal Saat Pheras creations were breath taking in all their beauty. The final pale blue lehenga with lavish crystal embroidery and pearl studded work with silver touches was what brides dream of all their lives.

THE MAN OF THE HOUR
Men’s wear was given a major boost by Tarun with draped dhotis created from Kanjeevaram saris and sherwanis with intricate detailing. Giving a clever fashionable twist to the bandhgala, Tarun added a jersey stole in the neckline. Model and actor Asif Azim was seen scorching the ramp in one of his creations. There were structured cummerbunds in fusion form, in shades of jade, pleated royal blue and jewelled choices. Rich velvet sherwanis had embroidered necklines and cuffs but often pleated collars replaced lapels.

Tarun Tahiliani’s bridal collection which was a superb display of craft, style and couture will gladden the hearts of brides and grooms when they say their “I Do”.


FASHION ONE INTERNATIONAL: Founded on the principles of being an integrated company in fashion & lifestyle industry, with philosophy of "concept to commissioning", FASHION ONE operates in the business verticals of – Fashion Week, Exposition, Retail and Consulting.
Fashion one aims to showcase Indian Designers, nurture and represent their best of design and talent in India and abroad. Our objective is to develop the long- term sustainability of the Indian fashion Industry by building marketing, branding and retail capabilities and profiling Indian talent on international platform.

AAMBY VALLEY CITY: Spread over ten thousand acres, the luxurious Aamby Valley City is being developed as an integrated Hill City by Sahara India Pariwar. This unique and self-contained City is surrounded by the picturesque Sahayadri range and offers spectacular views of vast environs and breathtaking landscape. The City successfully blends a superior lifestyle along with essential infrastructures such as a hospital, school, airport and shopping facilities. The City comprises of high-end villas, condominiums, a 18 hole championship golf course which was recently awarded ‘Best International Golf Course’ at the International Property Awards in London, a town plaza, a community centre and the world’s tallest multimedia fountain show.
Apart from being a destination for unsurpassed grandeur and luxurious lifestyle, Aamby Valley City also has an equally impressive business district with an infrastructure that allows businesses to land their private airplanes into the City’s dedicated Airport and head straight to the conference rooms. The business infrastructure and facilities have been designed in accordance to the international standards.
Under the hood, Aamby Valley City is powered by a dedicated power plant that guarantees 24hrs of power supply, well planned professional security systems, IT & Communication network, a well designed and modern Water treatment and Solid Waste & Sewerage Treatment Systems & Networks and a state of the art Water treatment plant. These utilities combined ensure a smooth and uninterrupted 24/7 operation.  The city is located at a distance of 120 km from Mumbai, 90 km from Pune and lies 25 km off the town of Lonavala on the Mumbai Pune Expressway. The luxurious quality and style of Aamby Valley life have redefined City living. This paradigm shift in lifestyle has been very well accepted and has also become the new benchmark in luxurious living.
We are fully committed in making Aamby Valley to be one of the Top Five destinations of the World.
For Aamby Valley City related queries:
Shubha Kohli  
Mobile: 9833436125

AZVA: World Gold Council introduces AZVA, exclusive gold bridal jewellery that is inspired by the seven vows and celebrates a couple's journey of togetherness with designs crafted in 22 karat gold. Derived from the Sanskrit word ‘ashvaa’, AZVA jewellery has been fashioned in gold by master craftsmen bringing in rich heritage of handcrafting techniques passed on through generations over centuries. .The collection ranges from 70 grams to over 300 grams per set. Azva is available in leading jewellery retail stores in more than 40 cities in India. More details are available on www.azvavows.com

AUDI: Mission: “We delight customers worldwide”
The Audi brand has placed evoking customer delight worldwide at the very heart of its strategy, as the key component of its mission. The brand values sportiness, progressiveness and sophistication are convincingly embodied by the products of the Audi brand. In addition to supplying technologically advanced, innovative automobiles, it aims to generate customer delight in a wide variety of other ways. The Audi brand has defined its understanding of customer delight in greater detail in the following four areas of action:
We define innovation, we create experiences, we live responsibility and we shape Audi.

WorldDestination.com offers business and private customers the possibility to book hotels of all categories across India at preferred rates. Our customers profits from considerable cost savings. These primarily result from the preferential room rates granted to World Destination.com or large volume room night negotiated by us. Customers also benefit from a best price guarantee on room rates while business traveler can enjoy the special rates available to corporate customers. The booking can subsequently be made through our user friendly website, 24*7 call centres, a country wide network of offices in 10 cities across India and dedicated account manager to each business traveler.
On the supplies side, WorldDestination.com offers its member hotels an additional distribution channel with wide reach and a particularly effective target group approach. The integration of external central reservation system (CRS) of the member hotels on the WorldDestination.com reservation platform allows the hotels to automatically update their room’s availability. This obviates the need for complex manual updating which usually accounts for a major share of a hotel distribution expenses.
World Destination Travel Limited is an integrated travel company in India offering a broad spectrum of services that include online hotels distribution and Leisure Travel, managing Corporate Travel, Conferences and Events. WDT serves across 4500 organizations of all sizes across India. By leveraging both the expertise of its people and leading-edge technology, WDT helps clients derive the greatest value from their travel program in terms of savings, services, security and sustainability.
WDT operates in the following areas of business, namely:
Online Hotel Distribution, Leisure Travel, Corporate Travel Management, MICE, Luxury Weddings
WDT has a dedicated Corporate Travel and Mice team who understand the business implications of group travel or a conference or an incentive tour for our corporate. These consultants assist Corporate in the right destination selection, venue and menu options, and a detailed cost benefit analysis. Experienced, our team has already handled in excess of 4000 corporate conferences of different size groups in India.
WorldDestination.com wishes to position itself as the most trusted, efficient and technology driven Travel Company in India which could provide a variety of online and offline product and services to its customers.

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