Mallika Sherawat set to choose the best and lose the rest on
Life OK’s The Bachelorette India – Mere Khayalon ki Mallika
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~ The Ultimate War of Love begins on 7th October,
every Monday to Friday at 9.30 pm ~
~ Life OK creates a
stir with unique marketing campaigns for The Bachelorette India - Mere Khayalon
ki Mallika ~
Mumbai, 3rd October 2013: She may have
publically professed her desire for India’s most eligible bachelors; with Karan
Johar and Narendra Modi being No 1 on her list. But Mallika has no qualms
admitting that ‘maybe sometimes things just don’t swing your way!’
Known for wearing her heart on her
sleeve, Bollywood’s sexy siren is definitely not shying away from making
headlines in Life OK’s The Bachelorette
India – Mere Khayalon ki Mallika. “India
has only 3 most desirable single people – Narendra Modi, Rahul Gandhi and Me!”
quips Mallika.
When it comes to choosing the right
man for herself, Mallika is leaving no stone unturned. After choosing the 30
most desirable men from over 1,27,000 entries, she is all set to take the
television world by storm as the reality TV series premiers on Life OK, starting 7th October, every Monday to Friday at 9:30pm.
Speaking at the launch of the
reality dating series, Mallika Sherawat
said, “I’ve finally met my suitors.
All of whom are willing to move the moon and the stars for me. All I’m looking
for is honesty, integrity and genuine affection, and of course, a good sense of
humor. These dashing men have declared a war of love to impress me. They might not
all be affluent, but they should be surely successful in their own right. More
importantly, they are willing to accept me for who I am. Ultimately, it’s a
battle that will separate the men from the boys.”
Commenting on the series, Ajit
Thakur, General Manager, Life OK said, “In this year, Life OK has stayed true to its promise of delivering
quality finite series’, which primarily focus on innovation and disruption.
After a series of fiction show launches, we felt the time was right to launch a
reality TV series. I feel the moment has arrived for something as clutter
breaking as The Bachelorette India – Mere Khayalon ki Mallika, which takes
entertainment to another level. We’re confident the series will further strengthen
our position in the Hindi General Entertainment space.”
Bringing to life some of the best
and worst tales of Love, the series will showcase Rohit Roy as not just a Host
but also as Mallika’s confidante in her journey. The Bachelorette India – Mere Khayalon ki Mallika opens at the
majestic City Palace, Udaipur. Lit by over 5000 candles, the heritage structure
comes to life as Mallika starts her rendezvous with her 30 suitors. It is said
that the first impression is the last impression. Wonder how these boys will
fare as the first task at hand is to present Mallika with a little token of
their affection. As bachelors line up to impress Mallika, some shocking moments
are sure to come to light.
37-year old Bivas Biswas, an NRI,
presents an iPad to Mallika, with a unique message on it; a message from his
13-year old son. Adding
the fun element on the set is the carefree Punjabi boy Jashn Singh Kohli who
gifts Mallika a can of ‘shuddh desi ghee’ and revives the Haryanvi connect.
The shocker of the day has to be the entry of 63-year old Prof. Sudarshan
Batra, who also happens to be Mallika’s professor from her college days, as he
introduces himself as one of the contenders of the show. But the most unique
gift comes from the boy next door, Manu Panjabi, who gets Mallika a cute,
innocent, absolutely lovely lamb!
As if this isn’t enough, the first
day of romance is packed with a dose of obsession too... Bikramjit, a young boy
from Chandigarh, decides to present Mallika his blood, as a token of love.
In a moment of heated passion, Bikramjit
takes a carving knife and etches Mallika’s name on his arm. A disturbed
Mallika’s reaction to this, “I was
shocked to see something like this. He actually engraved my name on his hand.
It’s just wrong. Love shouldn’t be about obsession. It should be about sharing
a unique bond.”
Taking this show to greater
heights, Life OK has designed various unique marketing activities for the show.
Along with extensive outdoor advertising and promotional trailers across
networks, the channel has undertaken onground activations in over 28 cities.
Also, keeping with the theme of the show, colleges across key metros will
celebrate 'Rose Day' as a prelude to the show. The digital platform has also
been extensively used for the campaign with special Tabs, games and apps on Facebook
and video leaks on Youtube. A Google hangout with Mallika Sherawat on 7th
October is also in the pipelline.
Said Pratik Seal, Head of Marketing, Life OK, "We have used various below and above the line marketing
activities to up the scale of the show. Life OK has constantly strived for
disruption and I'm sure that audiences will appreciate our efforts"
Anu Malik has composed the title track, sung by none other than his
daughter Anmol Malik. Legendary
choreographer Saroj Khan has
instructed the lovely jalebi bai for
a special dance sequence while film maker Govind
Menon will be a guide to Mallika, on this journey to find her soul mate.
International producers, writers and even stylists are on board to make this
property the most sought after reality TV series. Produced by SOL Productions, the show fulfills Life
OK’s promise of adding Indian flavour to the much awaited reality series!
~Join Mallika Sherawat in her search of
finding her Love Story on The Bachelorette India – Mere Khayalon ki Mallika on
Life OK, starting 7th October, every Monday to Friday at 9.30pm~
Catch Mallika Sherawat on Google hangout on 7th Oct, 3pm.
Along with Tanmay Bhat, Rohn Joshi & G. Khamba
Like us on https://www.facebook.com/lifeok
Follow us on https://twitter.com/LifeOKTV & Tweet
with #BacheloretteIndia & #MeetMallikaTonight
Subscribe to Life OK Youtube http://www.youtube.com/lifeok
for behind the scene and Gossip
Download The Bachelorette India Mobile App from your Google
app store now.
About Star
India:
STAR India has defined India's broadcast media for the
last two decades and is today India’s largest media and entertainment Company.
The STAR India network comprises of more than forty
channels in seven languages received by over 600 million viewers every week
across India and 100 other countries. The network’s channel portfolio includes
Channel [V], Life OK, Movies OK, Star Gold, Star World, Star Movies, Star
Movies Action, Star World Premiere HD, FX, FOX Crime, Star Utsav and Star Plus,
India's No. 1 General Entertainment Channel.
It has a leading presence in regional broadcasting as
well, through a bouquet of affiliate channels which includes Star Jalsha, Star
Pravah, Asianet, Asianet Plus, Suvarna and Vijay.
Star India is a wholly owned subsidiary of 21st
Century Fox.
