~ Balika Vadhu stars Siddharth Shukla & Toral Rasputra unveil the new collection~

Celebrating togetherness this Festive Season with unique family looks from Max
~ Balika Vadhu stars Siddharth Shukla & Toral Rasputra unveil the new collection~

Mumbai, September27, 2013: 

Max, India’s leading international value fashion brand launched their Festive 2013 collection in a glitzy fashion show at the Phoenix Market City Mall, Kurla today. The lead couple of Balika Vadhu, Siddharth Shukla & Toral Rasputra unveiled the collection and joined in the celebration with great enthusiasm.

Toral and Siddharth shared their experience of shopping at Max, stating, “Max is the ultimate fashion destination for the entire family. The collection is very trendy at great prices. As always they had the latest trends on display, be it western, ethnic or men’s wear. It was our pleasure to have unveiled this exciting collection.”

Max festive collection is offering unique looks and treating the entire family to fashion’s best with over 3000 designs. The women in the family can indulge in the wide range in the ethnic & western collections. The ethnic range is inspired vibrant colors of Marrakesh and ornate prints to sequin embroidered patterns that showcase India’s rich tradition of craftsmanship. The Ethnic Fusion range offers modern kurtas and skirts in various fabrics like chiffons, knits, gadwalls etc.The Western collection has got a festive touch through product detailing such as Paisley motif as inspiration, ornamental jacquard designs & stone and stud work as embellishment.

Men’s collection is featuring polo-necks, graphic tees with foil details, photo prints, suede appliqué details, and Mandarin collar shirt in double cloth polka dotted fabric add a stylish accent. Bottoms are a mixed range of classic black skin fitted denim to colored corduroy trousers in skinny fit.

The kids who are the little fashionistas in every family, can pick from the unique range in kids’ wear that takes inspiration from different activities such as sailing, varsity, cars & bikes as well as musical themes. A mixed color palette from pastel brights to black and white monochrome along with scattering of glitter, rhinestones and 3D bows will make these garments must-haves for all the little girls this season

Also commenting on the occasion, Jiten Mahendra, Head Marketing - Max added, “Max aims at making fashion accessible to all, offering the most stylish merchandise at great prices. We want to fulfill the aspiration of Indian families and make every day fashionable. This festive season “Celebrate togetherness” with over 3000 designs by creating unique looks for each member of the family.

The collection is available in all Max stores across the city!

 

About Max:

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.

Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. In India, Max has over 79 stores across 35 cities including Bangalore, Mumbai, Delhi, Chennai, Kolkata, Hyderabad, Pune, Noida, Gurgaon, Cochin, Thane, Ghaziabad, Bhubaneswar, Trichy, Dehradun, Coimbatore, Jabalpur, Jalgaon, Amritsar, Bhopal, Baroda, Siliguri, Indore, Raipur, Ahmedabad, Vishakhapatnam, Agra, Lucknow, Calicut, Durgapur, Mangalore, Trivandrum, Hubli, Mysore & Bareilly. The brand plans to have a network of 104 stores by the end of 2013.