ARROW
LAUNCHED SUPERLUXE: ‘THE STITCHLESS SHIRT’ IN STYLE
~ First time ever. The Biggest
Innovation in the Apparel Industry ~
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Mumbai,
SEPTEMBER 24TH 2013 - Arrow, the brand with a legacy of having dressed
gentlemen for over 160 years and known for its innovations, has now launched
the biggest innovation of all times – SUPERLUXE -The Stitchless Shirt, for the
FIRST TIME ever in India – A shirt with no stitch!
In
a bid to introduce the ARROW SUPERLUXE -The Stitchless Shirt, Bollywood actor Arjun
Rampal whose name is synonymous, as being one of the most fashion forward
actors in the country, today unveiled the brand’s latest innovation Arrow
SUPERLUXE Stitchless Shirt at the new flagship store at Linking Road in Mumbai.
Looking very dapper in an Arrow SUPERLUXE -The Stitchless Shirt, the actor made
a sophisticated entry and stole the show.
A shirt is
typically made from different pieces of fabric sewn together. This leads to
creases on the seams, and manufacturers have been trying various ways to avoid
this disadvantage and constant research led to the birth of a technology used
in the Limited edition Stitchless shirt. The SuperLuxe technology that makes
this feasible adopts eco-friendly high polymer thermo fuse adhesive material
on the seams.
At the
launch event, Arjun Rampal said, “I have always believed that clothes
maketh the man and blueblood brand ARROW with a 160 year legacy of dressing
gentlemen across the globe have certainly mastered the art. The Arrow SUPERLUXE Stitchless
Shirt is a limited edition luxury innovation from the brand that men across
India are going to want in their wardrobe. I love the look and feel of it
myself and it is a must have piece of premium clothing which perfectly match
the sensibility of the stylish men of today!!!
Speaking at
the launch of their newest innovation, Rishi Vasudev, COO, Arrow, Said:
“Arrow believes in bringing the best to its customers and with the
SuperLuxe: Stitchless shirt, it brings forth an innovation, which is the world’s most advanced
technology offering 100% wrinkle-resistance; making it the most Flawless and
Perfect shirt. The product is
a revolution in shirt manufacturing and is going to change the industry.”
The
product is engineered without a single visible stitch and the seams are fused
eliminating the problem of creases and puckering on seams of shoulders, sides,
collar or the placket. Adding to the contemporary styling are the buttons which
too are snap buttons to eliminate sewing threads to complete the flawless look.
The fabrics used are of the highest quality in 2 Ply cotton, which gives the
shirt a very premium look.
ARROW
showcased the A/W collection at the launch event and for the tech savvy
consumer; the brand announced a Twitter contest where lucky winners tweeting
#NoMoreStitches along with ARROW twitter handle @ArrowLife 1851 stood a chance
to win SUPERLUXE Stitchless Shirts!!
Priced at INR 5599/-, Arrow stitchless
shirts in 10 designs is a ‘Limited edition’ offering, making it a true
collectible piece for the discerning man.
Arrow is
available in all the major cities and towns across India. However, being a
Limited Edition offering, SuperLuxe-the Stitchless shirt, is available at only
select Arrow stores in Delhi, Bombay, Bangalore and Ahmedabad.
- In Bangalore, SuperLuxe, the Stitchless shirt is available at Brigade Road, Indiranagar 100 feet road, Orion Mall and Garuda Mall.
- In Bombay, SuperLuxe – The Stitchless Shirt, is available at Arrow exclusive stores at Linking Road, Colaba, Infiniti Mall Malad and Inorbit Vashi. .
- In Delhi, SuperLuxe – The Stitchless Shirt, is available at Arrow exclusive stores at Connaught Place, South Ex, Ambi Mall Vasant Kunj and Ambi Mall Gurgaon.
- In Ahmedabad, SuperLuxe – The Stitchless Shirt, is available at Arrow exclusive stores at CG Road and Alpha Mall.
Other than Arrow Exclusive stores, SuperLuxe from Arrow will be
available exclusively with Retail Partners Shoppers Stop and Online Retailer
Myntra.com
About Arrow
Born in 1851, Arrow is a blue blooded American brand – bold,
timeless and elegant. For more than 160 years this symbol of quality and trust
has ruled the hearts and minds of audiences. In India it was launched in 1994
and is today the only truly international menswear brand in India.
Known as the expert shirt maker since 1851,
Arrow, in its glorious past has brought several innovations that changed the
apparel Industry. Inventor of the world’s first detachable shirt collar, the
world’s first shrink-free cotton shirt, introduced Stain free and wrinkle free
concepts to clothing. Today, Arrow offers the best in class formals and has the
following innovations in shirts:
1.
Travel Series – Stain free. Wrinkle resistant shirts. Designed for those on
the move.
2.
Autopress Shirt – Wrinkle free shirt that stays crisp all day long.
3.
Puraido – Japanese technology that provides superior wrinkle resistance with
DP rating of 4.0
4.
Handmade shirt – Made from Italian fabric, this exclusive shirt is
handcrafted to precision by a single tailor.
5.
President’s collection – a range of super-premium shirts in rich fabrics.
6.
The Great White Shirt – A classic since 1851. Popular even today.
Arrow. Crafting the future of shirts since 1851.
Apart also has the following other sub-brands to cater to the
lifestyle needs of the modern day professional:
- Arrow New York – Zero calorie work wear meant for the experimentative young professional. Made in slim fits and with international styling and designs.
- Arrow Sport – Leisure and weekend wear to live the American Sports lifestyle.
- Arrow Woman – Fashion formals for stylish urban women.
Today, this exceptional brand has a range that suits the corporate
corner office decision-maker as well as it does the young professional who,
someday, seeks to get there.
To connect with
the brand: visit us on:
www.arrowlife.com; http://www.facebook.com/
