THE 60th IDEA FILMFARE AWARDS 2012 (South) NOMINATIONS ANNOUNCED

THE 60^th IDEA FILMFARE AWARDS 2012 (South) NOMINATIONS ANNOUNCED

 JULY 4, 2013 –  COURTYARD BY MARRIOT, HYDERABAD:

Susvāgatamu! Filmfare is once again set to celebrate the Black Lady’s date with the South Indian film industry.  The stunning Samantha Prabhu along with Mr Jitesh Pillaai, Editor, Filmfare and Mr. B. Ramakrishna, Chief Operating Officer - Andhra Pradesh, Idea Cellular  lit the lamp at a press conference to announce the most awaited nominees of the 60th Idea Filmfare Awards 2012 (South).  The curiosity among the public as much as the film fraternity is rising by the day with just over a fortnight to go for the final award ceremony to be held at the Hyderabad International Convention Centre on July 20, 2013.

Filmfare has always held public opinion in high esteem. Movie addicts nationwide named their choices across 10 categories each, in Tamil, Telugu, Kannada and Malayalam films this year too. The nominations would be further judged by a specially selected jury and the Black Lady will be embraced by the most deserving nominee picked as the ‘Idea Filmfare Award Winner’ on the big night.

Indian cinema turns 100 this year. Filmfare too has completed 60 years and has proudly profiled cinematic progress across both North and Southern industries through all the years. From a small, cozy affair, our award ceremony has grown into a star-studded visual extravaganza that generates some of the highest TRPs. The gorgeous stars on the red carpet, the scintillating performances and the suspense surrounding the potential winners make this an evening to watch out for.

Speaking on the occasion, Jitesh Pillai said, “Filmfare has completed 60 years and the Indian film industry is celebrating its centenary – it’s great to be part of both these momentous occasions. Filmfare has always celebrated the best in movies through its awards and I’m sure the 60^th Idea Filmfare Awards South would also prove to be a spectacular extravaganza.”

Extending their association with the popular Filmfare Awards for yet another year, Mr. B. Ramakrishna - Chief Operating Officer - Andhra Pradesh, Idea Cellular commented, “Idea is known for its unique brand associations with prestigious properties in the genres of Music, Cinema, and Entertainment and has always endeavoured to provide our subscribers with rich entertainment content. South Indian Cinema has played an integral role in shaping the success of 100 years of Indian Cinema, and Idea is set to encourage and applaud the Indian entertainment industry through the 60^th Idea Filmfare Awards – South. Once again, Idea will provide its subscribers an opportunity to access exclusive Filmfare stories and updates on the mobile platform.”

The Filmfare Awards (South) were first held at the prestigious Kalaivanar Arangam in Chennai, shifting later to the distinctive Music Academy. Initially, only Tamil and Telugu films were considered for the awards, but Malayalam and Kannada films became part of the event in 1966 and 1969 respectively.  The spirit of the awards lies in their popularity not just among the masses, but also with the film fraternity.
The Black Lady is the ultimate recognition of talent.

About Worldwide Media:

Worldwide Media is a part of the Times Group, one of India’s largest media and entertainment conglomerates, and publishes Filmfare ­– India’s No 1 entertainment magazine. Femina – India’s largest women’s magazine, BBC TopGear, HELLO!, BBC GoodHomes, GRAZIA, Lonely Planet Magazine India, Home Trends, BBC Knowledge and BBC GoodFood are other exciting titles from Worldwide Media.

About Idea Cellular:

IDEA Cellular is India’s 3rd largest national mobile operator, with over 123 million subscribers. With traffic in excess of 1.5 billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India. IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 36 countries, and is anchored by more than 136,000 employees belonging to 42 nationalities. More information on the company is available at www.ideacellular.com, and on the group at: www.adityabirla.com.