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Wednesday 24 July 2013

PVR Director’s Rare to release late Joy Mukerji’s unreleased work ‘Love in Bombay’


PVR Director’s Rare to release late Joy Mukerji’s unreleased work ‘Love in Bombay’


The untold adventure love story to release on August 2nd as a tribute to the legend

Mumbai, July 23rd , 2013: PVR Director’s Rare is all set to release a never seen before piece of work by legendary actor & director Joy Mukerji, ‘Love in Bombay’. With this presentation, PVR Director’s Rare pays its tribute to one of the most respected figures of Indian cinema. ‘Love in Bombay’ will release via PVR Director’s Rare nationally on August 2, 2013.
The “Love in” series started with Joy Mukerji debuting with the blockbuster hit ‘Love in Simla’ in 1958, followed by the golden jubilee hit ‘Love in Tokyo’ in 1966. ‘Love in Bombay’ completes the trilogy when it releases this august, 40 years after its production in 1973.
In the movie, along with Joy Mukerji, this adventure love story also has Ashok Kumar, Waheeda Rehman, Rehman and none other than the versatile virtuoso Kishore Kumar. The music is composed by Shankar-Jaikishan and lyrics are penned by Majrooh Sultanpuri. It was arguably one of the last times that the biggest stars of that generation came together in a flick.
‘Love in Bombay’ is an adventurous romantic tale about an innocent, young man, Badal (Joy Mukerji), who meets an arrogant city girl, Preeti (Waheeda Rehman), on a ship. When the ship gets caught up in the eye of a storm, Badal saves Preeti’s life and they along with a few others are washed on to an island. What ensues after this is an adventure of love, loss, freedom that finally results in Badal coming to the big city of Bombay and winning over his city sweetheart.
The movie’s negative was accidently found by Joy’s children- Sujoy Mukerji , Monjoy Mukerji and Simran Halwasiya  in Fazal Bhoy cold storage at Worli, which resulted in the three siblings’ quest to showcase their father’s last masterpiece.
Speaking on the release, Mr. Sanjeev Kumar Bijli, JMD, PVR Ltd. said, “We are extremely pleased to announce the release of Late Mr. Joy Mukerji’s ‘Love in Bombay’ through PVR Director’s Rare. By providing a platform which renders it possible for the film to see the light of day, we pay our respects to the celebrated visionary that Joy Mukerji was. From thoughtful films to lighthearted romances like ‘Love in Bombay’, PVR Director’s Rare continues to bring world class cinema that is truly appreciated by movie lovers.”
Mrs. Neelam Mukerji, wife of late actor-director says, “We are really touched by PVR Director Rare’s gesture to release the film. They are giving today’s young generation a chance to enjoy my husband’s classic work.  I’m sure they will appreciate his cinema and the same will create nostalgia for those who have seen his work before. I would also like to appreciate the unrelenting effort that was put by Avitel Post Studio in restoring the film’s negative. "
Joy Mukherji is also known for his memorable roles in musical hits like Ek Musafir Ek Haseena, Ziddi, Shagird and Phir Wohi Dil Laya Hoon. ‘Love in Bombay’ is all set to release in major-metros on August 2, 2013 
About PVR Director’s Rare:
PVR Director’s Rare is an alternate programming initiative of PVR Limited focused on showcasing an exquisite undiscovered cinematic gem every week. The banner also works as a spring board encouraging the theatrical exhibition of Indian Independent cinema and niche content.
Launched in October 2011, PVR Director's Rare has done the India theatrical release of 32 critically acclaimed films which includes the re-release of the digitally restored version of Kundan Shah’s JAANE BHI DO YAARO, Mira Nair’s landmark debut feature SALAAM BOMBAY!, Sai Parnjaype’s cult classic CHASHME BUDDOOR, national award winning film ANHEY GHORHEY DA DAAN, Jahnu Barua’s BAANDHON, India’s first collaborative feature film THE LAST ACT with Royal Stag Large Short Films (also known as Project 12.12.12 with Anurag Kashyap), Shivendra Singh Dungarpur’s CELLULOID MAN, Stevan Riley's documentary on West Indies cricket team - FIRE IN BABYLON, Faiza Khan's award winning documentary on the cottage film industry of Malegaon - SUPERMEN OF MALEGAON, Aamir Bashir's HARUD dealing with the human side of the situation in Kashmir in a manner that we rarely see in Indian cinema.
With the release of SHORTS, PVR Director’s Rare becomes the first and the only theatrical distributor of Short Films in India
Upcoming line up  includes Q’s TASHER DESH, Dylan Mohan Gray’s FIRE IN THE BLOOD etc. 

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