Scientist
Ross Strand
and
Madhuri Dixit
launch Pro-Health Toothpaste: Oral B‘sBiggest Innovation in Toothpaste
technology to safeguard Indian families.
Mumbai, July 2nd, 2013:
Madhuri
Dixit, the lady with the most coveted set of teeth in Bollywood introducedOral-B
Pro-Health toothpasteto India yesterday, in a ceremonybefitting the launch of a
highly scientific innovation.Sharing the platform with her was Scientist Ross
Strand, the inventor and brain behind Oral B’sbiggest clinical breakthrough in toothpaste,
which successfully merges the gold standard in oral health technology with oral
health benefits, catering to the diverse needs of an Indian family.
Oral-B
contains a breakthrough patentedingredient,Stabilized Stannous-Fluoride complex
which helpsgive significant and advanced at-home oral care, by providing the
mouth all-round protection. Its exclusive and proprietary technology makes it
Oral B’s first toothpaste in India that protects against all the areas dentists
routinely check: Cavities, Gingivitis, Plaque, Sensitivity, Enamel, Tartar,
Whitening and Breath*.
SaidKainaz Gazder, Marketing Head, P&G
India, “India is a country with diverse cultures and habits. We are
delighted to introduce Oral-B Pro-Health which has been specially formulated
for India, as an all-in-one solution that can address all the oral health problems
that are common across the country. Now with the introduction of this
toothpaste, 95% Dentist’s agreed that India is entering the next generation in
toothpaste technology* that allows consumers to get both advanced oral health as
well as cosmetic benefits. By bringing home just this one toothpaste, a family
can now address the dental needs of all its members, across age groups and
lifestyles”
Oral-B
Pro-Health builds on P&G’s researchers’ long history of developing advanced
dental technologies that provide both therapeutic and cosmetic benefits. This
formulation was in development for more than 15 years and went through numerous
clinical studies, before being introduced to India. In our view , it will
definitely help address the concerns put forth by 80% of dentists surveyedin the Nielsen Survey who
agreed that In the last forty years , there has been no upgradeina toothpaste that can take care of all dental issuestogether.*
“The
technology in Oral-B Pro-Health Toothpaste is supported by years of research
and development,” said Ross Strand,
Inventor of the advanced technology Oral-B Pro-Health and a well-respected Research Fellow from Procter & Gamble’s
Advanced Technology and Innovation Team.
“We have for the first time, been able to stabilise stannous and combine
this with fluoride and other ingredients to give solutions against gingivitis,
cavities, plaque, sensitivity, staining, enamel & tartar in just one tube. What’s
more is that we have added Polyphosphate to the
formulation, which protects the surface of teeth by removing stains (in combination
with silica) and helps prevent stain build-up. It is this specially formulated
Oral-B Pro-Health, which we are launching specially for India. With this
innovation toothpaste technology has finally entered the next generation and will
help improve the oral health of families across India”
In
a first ever for any product launch, Oral-B Pro-Health was launched in a
technologically glitzy manner. The product was brought to life while retracing
the story of technology upgrades that has sneaked into every aspect of our
life. Now with Oral-B Pro-Health, the technological advancement will also be
available as at-home oral health care, in a tube. A visibly excited Madhuri Dixit said, “In the last few
years, we all have consistently tried to get the latest innovation across all
facets of our lives, from our phones, to our tablets to even our food. However
our oral health has been neglected, even 90% Dentists agreed, that they feel
the need for superior technology toothpaste*. As a custodian of my family’s
health I am delighted to now insure my family’s & my oral health & our smiles with Oral B’s latest & best toothpaste
technology in India.
Oral-B
Pro-Health Toothpaste will be available at all leading drug, grocery and super
stores in Mint flavour, in 140 gms tube for Rs. 98/-, 75gms gms tube for Rs.59.
For
more information, on Oral-B and other P&G health and beauty news, visit:http://www.rewardme.in/tag/Oral-B
