'Issaq Jodi paan' to promote film
'Issaq'
at multiplexe
Issaq, a Romeo Juliet adaptation set in Varanasi is going to be promoted in a unique way in Multiplexes during the coming weekends.
Keeping in Synch with the theme of Romance and Benaras, For the first time, there would be stalls of Paan in selected multiplexes of Mumbai that will distribute heart shaped 'Issaq Jodi Paan' to people coming in theatres to watch any film during weekends till the release of the film.
Director Manish Tiwary explains, “Benarasi Paan is very popular. Our marketing team felt that distributing magai paan (usually sold in pairs) would be unique and perfectly positioned for this romantic tale.”
With Aashiqui 2, Raanjhanaa and Lootera being lapped up by the masses, romance seems to be the flavour of the season. Tiwary believes this will work for his film. “I feel that love stories are eternal and in our film the viewer will witness how love can blossom amidst violence and apathy. Audiences will connect with the pangs of first love. It has comedy, drama and action, making it a complete entertainer,” he concludes.
Issaq, presented by Jayantilal Gada’s Pen India Pvt Ltd, Produced by Shailesh R Singh and Dhaval Gada is slated to release on July 26.
