It’s Raining Shoes
Bata India launches Monsoon Collection 2013
Mumbai, May 27, 2013: Bata, India’s largest footwear retailer today launched its Monsoon Collection 2013, well in time for the country’s monsoon season to begin. The versatile, aqua friendly collection for men and women was unveiled at The Sofitel Hotel in Mumbai, with a fashion show, which brought on stage the sensational show stopper, Bollywood actress Aditi Rao Hydari.
The Monsoon Collection comprises the best of styles in footwear across Sunshine, Sandak and Bata & I and includes a wide variety of flip-flops, jelly bellies, sandals and floaters in vibrant colors, that would not only add color to your outfit but would also brighten your days.
Speaking at the launch of the Monsoon Collection 2013, Rajeev Gopalakrishnan, Managing Director, Bata, said,”Footwear is the most important accessory during the rains, as people need to ensure they stay dry and safe. Our team of designers has ensured that the new collection helps people beat the monsoon doldrums with vibrant colored footwear.”
For women, the brand offers a versatile range in perforated rubber plastic materials to provide the utmost comfort in the rains. Interesting colorful straps with floral motifs make this all-weather footwear exciting to wear without the fear of ruining them. The collection is available in bright and sassy shades of purple, red, orange and pink.
Men can enjoy a splash in the rains in Sandak chappals or floaters available in this collection. The range is available in earthy shades as well as tones of grey and deep blues. Sturdy straps on top are the most reliable with a combination of tough materials and durable soles to suit the weather requirements. The collection is a vision of effortless fun and frolic this season.
Starting at Rs. 199 and onwards, the collection is available across Bata stores in the country and online at www.bata.in.
About Bata India:
Bata has been holding a unique place in the hearts of Indians for more than 80 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most trusted name in branded footwear.
Bata India is the largest footwear retailer in India, enjoying a large market share in the organized sector. It retails through over 1,350 Bata Shoe Stores located in over 500 cities across India.
For more information on Bata India, please visit www.bata.in
For press information, please contact:
Abhishek Arora – Bata India Limited
Mobile : 0124-4120155
Email : abhishek.arora@bata.com
