London Business School students discuss business of cinema with top Bollywood filmmakers

London Business School students discuss

business of cinema with top Bollywood filmmakers

Mumbai, India, 26 March 2013: Second year students from the prestigious London Business School visited Mumbai recently to understand the business landscape in India, as part of their MBA programme.

In keeping with the overall theme of the Global Business Experience (GBE), a new addition to the School’s MBA curriculum, students were exposed to the Indian business environment across sectors.

Since Mumbai is the heartland of the entertainment industry, London Business School’s Alumni organised an engaging discussion on Bollywood for the visiting students - its magnitude in terms of speed and scale of growth, the contrasts and contradictions that underlie it and influence.

Hosted at the Horniman Circle Gardens, the session on ‘Emerging Bollywood’ exposed students to top film makers - Farhan Akhtar, Rakeysh Omprakash Mehraand Sanjeev Lamba, CEO – Reliance Entertainment. The trio spoke about the Indian film industry and its global influence during in an interactive session.

Farhan Akhtar shared details of his forthcoming biographical film – ‘Bhaag Milkha Bhaag’ while Rakeysh Omprakash Mehra spoke on the maturation of Indian cinema. Taking this discussion a step further, Sanjeev Lamba provided an insightful perspective on the production, distribution and marketing aspect of cinema.

The ‘Emerging Bollywood’ session was part of the London Business School’s Global Business Experience for students to learn about some of the most momentous areas of change in contemporary India. The visit also included interactions with thought leaders from across - business, government and the creative sectors, allowing students to understand the perspectives of leaders who are driving change in their organisations, industries, and in society.

About the Global Business Experiences (GBEs)

The GBEs are a new and exciting addition to the London Business School’s MBA curriculum. The GBE provides students with an opportunity to blend ideas of an academic context with relevant exposure to leading industry executives in their home markets. Students can choose from five locations: Mumbai, New York, Johannesburg, Istanbul and Hong Kong.

The GBEs take place in the students' second year of study and are led by two senior faculty members from different subject areas. The GBE week consists of faculty lectures, guest speakers, site visits, workshops, panels, company visits as well as opportunity to engage with local London Business School alumni in the region.