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Wednesday 31 July 2024

SUGAR Cosmetics celebrates 9 years of redefining the Indian beauty sector~launches #FlauntALookSoFine campaign; popular Gen Z beauty influencers join the celebrations~


Mumbai, July 2024: SUGAR Cosmetics, India’s leading omnichannel beauty brand and a cult favorite amongst Gen Z and Millennial consumers, marked its 9th anniversary on a high note after experiencing phenomenal growth in the previous year. 

To celebrate, SUGAR Cosmetics launched its birthday campaign #FlauntALookSoFine where consumers receive a complimentary face product with every purchase. Popular Gen Z beauty influencer Nancy Tyagi led the campaign with her reel wishing SUGAR on its birthday, fetching 7.2 million+ views to date. Popular influencers like Nitibha Kaul and Unnati Malharkar along with others also joined the celebrations and collaborated to showcase the party's makeup looks.  
The campaign was celebrated across digital platforms and 45,000+ retail touchpoints selling SUGAR Cosmetics across 550+ cities.

SUGAR Cosmetics offers a high-quality, cruelty-free, and trendy product range with over 550 SKUs. This includes foundations, highlighters, BB creams, concealers, lipsticks, eyeshadows, and bronzers for a varied skin tones. The fast-selling products across distribution channels are SUGAR Matte As Hell Crayon Lipstick and SUGAR Ace of Face Foundation Stick. Recently, renowned Bollywood actor Tamannaah Bhatia was featured in a campaign highlighting the brand’s airy-light, transfer-proof, and hydrating liquid lipstick range SUGAR Mousse Muse Lip Cream. 

Commenting on the completion of the 9th year, Vineeta Singh, Co-founder, and CEO, of SUGAR Cosmetics said, “SUGAR Cosmetics began with three SKUs. Nine years later, we have served 57 million long-lasting high-quality products to over two crore women, making us the third-largest color cosmetics brand in India. We are humbled by the love shown by our incredible community of beauty aficionados. We will continue to ride on the pillars of inclusivity, honesty, and novelty. While we are excited to roll out our innovative product launches and campaigns this year, we remain steadfast in our mission to redefine beauty which inspires confidence for women to embrace their most authentic selves.”

Almost 60% of SUGAR’s sales come from Tier 2 & Tier 3 retail stores while product discovery takes place online. The brand has maintained its position as the most-followed Indian consumer brand on Instagram with its 2.9 million follower community and over 1.89 million subscribers on YouTube. With 6.3 million app downloads and 4.5+ ratings across app stores, the brand ships make-up products across 19,000+ pin codes via its web and app platforms. Digitally the brand is available on leading quick commerce portals, online marketplaces, and online beauty aggregators.  

Friday 19 July 2024

Traya’s study reveals a concerning finding: One in Two Women Aged 36-40 Suffer from Advanced Widening or female pattern hair loss.



~ Hair loss remains a critical issue among women of all ages, demanding early intervention and holistic treatment approaches ~

Mumbai, July 18, 2024: Traya, India's first health-tech brand to treat hair loss internally, unveils astonishing findings from an extensive study involving 2.8 lakh women across India. The survey reveals that 71.19% of Indian women experience medium to advanced widening or female pattern hair loss, highlighting that hair loss is a significant concern that transcends age. As per the study, over 51% of women aged between 36 and 40 are already encountering medium to advanced stages of hair loss. Given that stress, depleted energy levels, and hormonal issues are the primary root causes, it underscores an urgent need for heightened awareness and early intervention.

The study brought to light that stress and low energy levels are rampant among Indian women. The most startling discovery was that 88.6% of the women who struggle with hair loss suffer from moderate to severe stress. Stress and anxiety are significant contributors to hair loss, with the high pressures of modern life exacerbating the condition. Additionally, the study found a connection between lack of sleep and hair loss, as it revealed that 48.14% of women experiencing hair loss also struggle with poor sleep habits.

Similar to the findings in Traya’s survey on men’s hair loss, dandruff emerged as a major cause of hair loss in women. Over 70% of women linked their hair loss to dandruff, with 22% facing severe cases, making it crucial to address dandruff for effectively reducing hair loss. Furthermore, 90% of the 2.8 lakh women who participated in the Traya study reported low energy levels, emphasizing the urgent need to address hair loss from within. Moreover, PCOS was identified as a rising cause of hair loss among young women aged 18-25.

Speaking on the findings, Saloni Anand, Co-Founder of Traya, stated, "Hair loss is predominantly considered to be an issue faced by men, leading many women to ignore or feel uncomfortable discussing it. However, it is a significant and growing concern for women, requiring effective and comprehensive intervention. Our study aims to help women understand the various causes of hair loss and tackle them effectively. The issue is quite complicated for women, where damaged hair strands and low hair volume pose significant problems too. There have also been psychological implications linked to hair loss, such as anxiety and diminished self-esteem.” She adds “In today's fast-paced world, many women encounter early hair loss but turn to quick fixes that offer temporary solutions rather than addressing the root causes. This only prolongs the problem and makes it harder to treat effectively. At Traya, we advocate for a holistic approach to hair health, focusing on the underlying issues. Our goal is to educate women on the importance of early and comprehensive treatment, steering them away from superficial solutions and towards long-lasting results."

Overall the study highlights the necessity for a personalized and holistic approach to treatment, as a one-size-fits-all solution is ineffective. Traya continues to advocate for holistic solutions to hair loss, focusing on creating awareness and encouraging timely intervention.

For more details on the study, please check: 
https://traya.health/blogs/hair-care/female-hair-loss-statistics

About Traya
Established in 2019, Traya is India’s first-ever hair fall solutions brand to help treat hair fall internally by identifying the root cause of hair fall. With the growing burden of hair fall issues in India, the brand has developed a unique doctor-backed solution where customers can take a free hair test that helps them understand the root cause of their hair fall. Traya has built its unique stack of tech, people and formulations that includes its online diagnosis, formulations coming from three sciences, a hair care team of hair coaches and doctors - all together helping them deliver unmatched outcomes for more than 8 Lakh customers who have chosen Traya. Today the brand has a workforce of about 800 employees and strong brand tie-ups with leading e-commerce brands, Flipkart and Amazon.
Website: https://traya.health/


Friday 12 July 2024

Vice-President's address at Narsee Monjee Institute of Management Studies (NMIMS), Mumbai


Vice President's Secretariat
Text of the Vice-President's address  at Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
Posted On: 12 JUL 2024 4:51PM by PIB Delhi
Namaskar, my greetings to all of you. 

Distinguished members of the faculty, members of the staff, and dear students, Amrish Bhai ji does not need any test for his spine, he comes from a very distinguished lineage, Sardar Patel Ji stands in this country as the tallest leader with a great spine, and made India what it is. For the benefit of young boys and girls, let me tell you, Sardar Patel ji was entrusted with the task of putting various states into Bharat, India. He did it remarkably well, efficiently, but one state was kept out of his purview, the state of Jammu and Kashmir, that became a problem, which means Dr. Sardar Patel Ji provides solution, quick solution, lasting solution, difficult situations he tackled seamlessly.

Another instance, Dr. Ambedkar was chairman of the drafting committee, father of our Indian Constitution, did a remarkably good job. He drafted all the articles of the Constitution except Article 370. So these two very distinguished people, if Dr. Ambedkar had drafted Article 370, or Sardar Patelji had been given also the job of integration of the state of Jammu and Kashmir, things would have been very different.

Let me take you to a historical perspective, then I'll come to the subject. In 1963, in Parliament, the then Prime Minister, the first Prime Minister of the country, a question came up: how long will Article 370 last? Because it is the only article in the Indian Constitution which is labeled as temporary. Many, for various reasons, believe it is permanent.

Now no longer in our Constitution, thankfully, thanks to parliamentarians like him. I salute all the parliamentarians who, in one voice, took note of it. But Pandit Ji then said, “घिसते घिसते घिस जायेगा.” I'm quoting him about Article 370. We have seen it. Article 370 ने हमको बहुत घिसाया, घिसाते गए till we had a dispensation that dispensed with Article 370. I am deeply honored to be amongst you all.

And the subject is of contemporaneous relevance. It is pivotal to the future of our great nation, empowering India. The role of higher education in Viksit Bharat by 2047.

This institute has been nurturing the leaders of tomorrow, as was indicated by the Vice-Chancellor. The alumni are spread over the entire globe, setting benchmarks in management studies. This institute, I have no doubt, is a crucible of change.

It catalyzes big change. And a big change that goes to the benefit of empowering our Bharat, home to one-sixth of humanity. Your commitment to academic rigor and innovation is commendable, as indicated by the Vice-Chancellor. And I am thrilled, therefore, to be amongst you all. Since the times of Vedic civilization, India has been home to some of the finest, world-renowned institutions and universities: Nalanda, Takshila, Vikramshila, Vallabhi, to name just a few.

Because of these institutions, India was a knowledge powerhouse. Because of these institutions, India then had great soft power in diplomacy. Our trade went in a different direction because of these institutions.

And therefore, higher education bears critical relevance to the development of a nation and empowering it. These universities, Nalanda, Takshila, were repositories of our age-old values and wisdom and provided direction for the wholesome evolution of society. Where you have institutions of this calibre, the flavour of the society, the flavour of the entire ecosystem is soothing, wholesome, and full of positivity.

You get to feel hope and possibility. These resource centres were linked between exalted ideals and pragmatic exigencies of life, a neat balance. Now, with the introduction of the new education policy, and that came after three decades, several hundred thousand stakeholders were taken into consideration. And it was emphasised that it should not be degree-oriented. It must reflect something more that makes a person really in a satisfaction mode to contribute as per his attitude. Friends, I firmly believe, and I experienced it, because my education was propelled by a scholarship.

From a small village, I could go to any school only on account of a scholarship. I believe education is the most impactful transformational mechanism of securing, first, equality, and second, containing decimating inequities. Education does wonders, and quality education makes things geometric, not arithmetic.

Power to empower emanates from education and that power is of the nation also, apart from society and the individual. Education facilitates the unleashing of your potential, exploitation of your talent, and it becomes a conveyance, a vehicle to realise your dreams and aspirations.

Education is the driving force that empowers individuals, fosters innovation, and propels economic growth by contributing to productivity and innovation that enables the nation and society to grow incrementally. In a sense, education is both personal empowerment and a cornerstone of community development, fostering a brighter future and social harmony. You may have several positions, wealth, house, car. That is individual in nature. Education is not. It empowers you simultaneously. It helps everyone else. You are educated, the benefit accrues to the entire people around you and the society. Now, if education is quality education, things are very different.

Then the human resource is sharpened to face any challenges and convert challenges into opportunities for larger welfare. And higher education, according to me, is fundamental to sustain our economic upsurge, to register social progress of the kind we aspire, something to attain like utopian society. Quality education helps fire all cylinders of the engine, and there is good productivity.

We have potential. India was taken to be a sleeping giant. Not any longer.  We are on the move. Our rise is incremental, unstoppable, and getting accolades from global institutions. But what do our youth need? Your quality education.

But you suffer certain drawbacks, and drawbacks are, you are really meritorious, but you find the system promotes patronage, favouritism, nepotism, and corruption becomes a password for securing a job, an appointment, or an opportunity. When you move out with your credentials that are illustrious, you find privileged pedigree marching ahead. Being made to march ahead, and you look, this generates despondency.

This shuts down the nation. That system was there not long ago. Our power corridors were infested with lies and agents, corrupt elements.

They extra-legally leveraged decision-making. An opportunity, a job, a contract, would come through a passage. That was corrupt.

Liaison and agents were there. Another thing, promising, talented boys and girls what they want?, they want equality before law. They are in deep pain that we live in a democracy when some are so privileged to be above law, not amenable to law.

The strong arm of law does not reach them. So these things were holding us back. But now, in the last decade or so, as a result of affirmative government policies, initiatives and innovative steps, an ecosystem is in place where our youth can have full play in their joints.

They can fully expand their potential. And this is because now our power corridors are sanitised of corrupt elements. I am sure youngsters will have no occasion to see what we have seen.

The institution of liaison and agents, which was indispensable, is now extinct, beyond revival. Equality before law, that eluded us for long, that was the bane of our system, is a ground reality. We see day in and day out people who entertain the idea they are beyond the reach of law, they are immune from legal process, are suffering the heat of law, suffering the heat of system.

Then, with this ecosystem, you will be marching into the world. You will be taking a big leap. Imagine, with this quality of education, with these credentials, the reputation of an institution and a system outside, nothing can be more soothing for you.

The entire world is before you. A number of vistas of opportunities, I therefore appeal to all of you, get out of silos. We are not fully exposed to the kind of opportunities that are available to our youth. We still are in a groove of competitive examinations. And what was conventional? Things are changing as much as energy has changed. Now the non-conventional sources of energy match the non-conventional sources of opportunities for our youth.

I would urge you to look beyond what is visible, and you will find, you will have opportunities in space, in every walk of life. Disruptive technologies, I'll come to that later, afford you opportunities of development of a dimension which is unbelievable. 

My young friends, respect for law is a respect for nationalism. Respect for law is respect for democracy, and respect for law is respect for meritocracy. And therefore, we must always believe in being on the right side of law.

A shortcut is the shortest distance physically between two points. But on the Day of Awakening, if the shortcut is not lawful, it turns out to be painful and the longest distance. So never take shortcuts in life.

Let me tell you, those on the dais know it. In 1989, I started my political career, and around the same time, in the same Lok Sabha, the Hon’ble Governor was there. In 1990, Amrish Ji started.  In 1991, Mr. Parful Patel started. what a difficult situation I face in the house. But that apart, now look at the scene in 1990. I was a union minister.

The size of our economy was less than that of the cities of Paris and London. Where are we now? In the last decade, we have travelled from 11 positions to be the fifth largest global economy, ahead of the UK and France, because then we were behind Paris and London. That's a big change.

During that time, our gold, gold of Bharat, gold of that nation, which was known earlier as Sone Ki Chidiya, was taken in an aircraft, physically, to be placed to two banks in Switzerland, because our foreign exchange was around one billion US dollars. Now, it is more than 650 to 660 billion dollars. I had the occasion then as a minister to go to Jammu and Kashmir.

There was a deathly silence. Just imagine, after removing Article 370, a temporary article from our constitution, we had tourists in lakhs. Now, here comes a catch. Media will report an incident.

I don't know why people do not appreciate that India, globally at the moment, is a favourite destination of investment and opportunity, according to the IMF. According to the World Bank, our digitisation is worth emulating by others, it's a role model. We have, we are breathing in an atmosphere which is not despondent, not dragging us, is one of hope and possibility.

We must look at the grandiose achievements we have, the exponential, phenomenal rise in every sector. Could we ever imagine that in our Bharat, every house will have a toilet? Could we imagine that cooking gas will be available in that measure? As members of Parliament, we had 50 gas connections a year and we thought we were a big power. We could distribute those 50 connections. And 25 phone connections. Where have we come now? By millions, gas connections have been given free to needy households. And telephone? Well, they persuade you to have a landline. They don't charge these days. We all had telephones in the OIT category. Then, in the late 80s, it was 5000 rupees. A big change.

So we have really come to a level where global institutions that were earlier trying to advise us now are seeking our advice. All this has taken place recently in a decade. When you have a political journey, that journey may have sometimes Air pocket here and there. That air pocket doesn't disturb the destination or the flight trajectory. In the next five years, India's rise will be like that which a rocket has beyond gravitational force. The rocket took off. And you know, when a rocket takes off, huge power is required. That was there a decade ago.

Five years later, the rocket left gravitational force. And now the rocket is in space. And that is why the entire world says, look up to India. My young friends, just look at what has happened in G20. G20 functions were held in every state and every union territory. The main function was in Bharat Mandapam. 

Bharat Mandapam, a convention centre of world repute. We had P20, Parliament, world parliaments meet at Yashobombi. Meaning thereby, we are really going in big ticket achievements, infrastructure and otherwise.

Friends, in the face of all these, you will find nefarious forces with pernicious design trying to set afloat a narrative to demean, taint, tarnish our institutions, run down our growth trajectory. Now you youngsters know it. Your silence may not be appropriate because it gives wings to these false narratives.

We must neutralise these narratives because the ground reality is so very different. Sometimes I'm amazed that people are caught and it picks up fast. Some agency in the globe has said about India's hunger status. I was governor of the state of West Bengal. The way we faced COVID, we helped 100 nations. There were some in the country who sounded alarming bells wrongly.

The leadership of the country took initiatives, innovative steps. We became the only country that gave digital certificates. Similarly, we have to be on guard that from 1st April 2020, to be precise, 850 million people of this country are getting free food, ration and dal.

Imagine, it will continue for 5 years. How can there be a challenge in this country? Now some people who always look for negativity say, Oh, 850 million people are being fed, so the country must be poor. No. This is hand-holding. This is hand-holding so that they march to the upper slot.

But that speaks of the strength our nation has. Friends, our progress at the moment is galloping. Cutting-edge can be given only by higher education. Power of a nation is decided by the progress of its technological innovations.

And that takes place in institutions of eminence like you. I would appeal from this platform. Our corporates should come forward. They should hand-hold these institutions. They must nurture them so that innovation and research take place. These institutions must be laboratories for innovation and research. And thereby they will become crucibles of change. 

2047 is our target. But I have no doubt we will accomplish it. Everyone in this room, particularly the youngsters, you are a great part of the marathon march for 2047. You are vital stakeholders in democratic governance of the nation. By 2047, you would be in the driver's seat. And therefore, I have no doubt Bharat will regain what it had ages ago. 

Our concept of Vikshit Bharat is not just a goal. It's a sacred mission. It calls on every citizen to be vigilant and commit. यह एक ऐसा हवन है इस हवन में हर किसी को आहुति देनी है| हर किसी का सहयोग होना है| पूर्ण आहुति होगी उसमें सब की भागीदारी होगी| यह हमने कर कर भी दिखाया है|

Can you imagine in our country? What was the stage of banking situation? I started my career by going to a bank and took a loan of 6000 rupees.  Opening a bank account was difficult. In 10 years, 500 million bank accounts. What a testament to inclusivity in society.

And that is why I come from a farmer's family. More than 100 million farmers, three times a year, get amount in their account directly. I'm not on the amount. I'm not on the government capacity. I'm on the capacity of the farmer. That a farmer has a bank account, the farmer can receive direct payments. And that is where our Bharat is going. That is the change people have to notice. Presently, there are many who are in opposite atmosphere.

And I'm not aware where our Bharat is going. Go to any village, as indicated by Prabhupadaji, you'll find digital connectivity, road connectivity, tap water, electricity. These are big changes.  If you have to work from home, you can work from your home in a village also. Because we are technologically enabled. Friends, a great beginning has been made. We have a resilient financial ecosystem. It is fueled by schemes. Mudra scheme.

Just imagine, our women and girls have enormously benefited. 60% out of this. Huge amounts are available to them. Women empowerment is so fundamental to growth of society on the planet. But Bharat has taken a great step. In 2023, there will be vertical and horizontal reservation for women in Parliament, Lok Sabha, and state legislatures, to the extent of one third. You must have witnessed Republic Day parade in 2024 on Kartavya Path. Our women empowerment was blossoming. Bharat is defining women empowerment and women-led empowerment to the entire world. We have, as a first citizen, a tribal lady. Imagine where we have come. Extremely talented, has seen great experience, ground reality. She is there. This is the big change that is coming.

Each one of you, let me tell you, can unsettle the list of top corporates because now we have in place new situations. If we go for, let's say, quantum computing, you will have much better idea.

Our green hydrogen mission, something very different. Even 6G, the commercial part of it will start from 2025. And in all these things, my young friends, we are part of countries that are in single digit. All of you will be going to corporates or having your start-ups. But you will be helping the nation greatly. If you please take into consideration some of my suggestions.

I have urged parliamentarians on a number of occasions. Economic nationalism is fundamental to us. What a pain it is for us.  For fiscal gain, we import kites, furniture, dia, toys, curtains. Should our country be importing items that are available? We must have a policy to be vocal for local. We will be saving more than 100 billion US dollars in foreign exchange if we rigorously practise it.

You will find at the root of it that those in business, industry, trade and commerce engage into imports only to see their profit goes up. In the process they forget that the profit they are making is at the cost of indigenous labour, indigenous entrepreneurship and draining out our precious foreign exchange. To the leader here, I especially appeal.

Please catalyse the whirlwind of opinion. Why should our raw materials leave our shores without value addition? It is not a good reflection that iron ore is being so exported. We must add value to our produce. We must add value to our produce significantly if we have to empower our nation. And from that perspective, I will appeal to all of you. You can also in your life contribute because when it comes to economic nationalism, it is twofold. One, the importer. Second, the consumer.

We can be extremely right and I am sure that will bring about a big change. Friends, we like it or not, disruptive technologies are with us. They wanted our home, they wanted our workplace.

It is nothing short of a fourth industrial revolution. Because of these technologies, we are at the cusp of a big change. A change that will startle us.

There are challenges and opportunities. Impressionable minds like you can convert these challenges into opportunities. Artificial intelligence, Internet of Things, machine learning, blockchain are not defined by lexical words.

You have to go deep into it. I was myself startled at the enormous potential that is there. When I got a presentation from the experts. You can handle it. Because in whatever walk of life you go, you will be contributing massively. Therefore, your learning doesn't stop once you walk out of this institution.

Your learning is lifelong. And as a human resource of the largest mother of democracy, you have to be ahead of the others in the world. I have no doubt our genius is defined by our history and civilization of 5,000 years.

I can say this century belongs to Bharat. Look at what we did in G20. I'll take you to three decisions, fundamentally.

One, the European Union was already part of G20. And the countries of the European Union had colonised other countries by and large. It was in Bharat, at the initiative of the Prime Minister Narendra Modi, that African Union was made a part of G20.  A big thing. Another landmark decision. Global South constitutes a huge chunk of population and GDP of the world. It was unknown to the world. Prime Minister Modi took the initiative. And Bharat became the voice of Global South. And third, ages back, centuries back, we had trade with other countries through land and sea. That route has been formalised. It is a matter of time it will be functional. Enormous opportunities for all of you. 

Friends, you are not part of the privileged pedigree. You are the privileged. You are the privileged defined by your merit, by your attainment of skill. And therefore it lies that you not only work for yourself, but you handhold others also.

In your own life, if you make it a mission, you can certainly create a wave, that yes, I undertake to inspire, motivate, energise at least two persons. That will go a long way. Dear friends, when I look at young people, particularly institutions of your category, here I am interacting with you one way.

But when I have the occasion to interact both sides, I am enriched. I am enlightened. And I have no doubt our Bharat is on the rise.

I would be happy and delighted to ensure a visit of the students and faculty to new building of Parliament. I am the President of Indian Council of World Affairs. We will have an MOU with your institute in next one month.

We don't have to define our progress in economic terms. But India's rise, let me tell you friends, is like a plateau. That plateau is defined because of road connectivity to the villages, toilets, digitalization of the village, all the electricity.

And now a new concept has come. You power yourself because government has come out with a scheme of solar power for everyone. So I call upon industry, trade, business and commerce, their leadership, their associations, to nurture the spirit of educational institutions, innovation, research, economic nationalism.

These institutions must think beyond their normal working. When it comes to alumni, I have changed an idea. And we have people here who can rectify it.

We must have confederations of alumni associations. If we have alumni associations of prestigious institutions, like yours, IITs, IIMs, we will have a think tank, unmatched in the world, which can help us formulate policies. I'm sure it will take a lot of. 

Friends, don't fear failure don't have stress. Don't have tension. Chandrayaan 3 would not have been a success but for Chandrayaan 2 effort. For some people Chandrayaan 2 was a failure. I was governor of the state of West Bengal. Chandrayaan 2 was to land around 2 a.m. Along with my wife, we went to Sai city in Kolkata. 500 boys and girls were before us. It reached quite close to the lunar surface. Landing was not soft. Some thought it was failure. No. It was largely successful.

Success of Chandrayaan 3 is firmed up on Chandrayaan 2. Therefore, if an idea occurs to you, don't allow your mind to be a parking place for that idea. If you have a brilliant idea, it is parked in your mind, you don't act on it, you are doing a disfavour to yourself and also not favouring the society at large. So never fear failure.

Friends, dream big, think out of the box, because you are living in times when you can achieve anything.

Let me end by saying one thing to you. Startups attract the attention of corporate giants. Startup is the brain wave of boys and girls like you.

So you will be looked upon immediately. Think about it. I would end by quoting Chanakya, because we are speaking of education and empowerment of the nation.

Chanakya said, “Education is the best friend. An educated person is respected everywhere”  Couple it with what Swami Vivekananda said “Arise, I'm quoting you, Arise, awake, and stop not until the goal is reached”.

I wish you, as part of the marathon march for Vikshit Bharat, with full optimism and confidence that you will not reach it in 2047, you would go there much before that. 

Thank you so much. 

****

MS/RC/JK



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Monday 20 November 2023

Svayam's 'Accessible Family Toilet Project' Reveals that 76% of People in Rural India, with Reduced Mobility, Struggle to Access Basic Sanitation Facilities


In four years, 1.44 crore individuals have been made aware of the significance of accessible sanitation across 14 states and 138 districts in India
1,008 rural families have successfully availed loans amounting to nearly INR 3 Crore to facilitate the construction of accessible toilets in their homes





19th November 2023, Delhi: Svayam, India's pioneering accessibility organisation and the social impact arm of Jindal SAW, unveils key findings from the ground-breaking Accessible Family Toilet Project, implemented with Foundation for Accessible Aquanir and Sanitation (FAAS- India wing of Water.org). Discovering that over 76% of individuals with reduced mobility struggle to access sanitation facilities through an initial need assessment survey, Svayam initiated this project in 2019 across 14 states and 138 districts of India. Over the 4 years, through 24,500 Self Help Groups (SHGs), Joint Liability Groups (JLGs), and Community-Based Organisations (CBOs) this project has touched lives of about 1.5 crore individuals (approximately 1% of India’s population) and trained over 1554 local plumbers and masons on accessible toilets. Emerging as a beacon of hope and progress, Svayam’s sensitizing and training programs under this project has helped rural India be future ready by building accessible sanitation facilities. 
While toilets are recognised as a basic necessity, there are still a staggering number of people with reduced mobility, including senior citizens, people with disabilities, pregnant women, kids, etc., who are deprived of this facility. Recognising this, Svayam conceived the concept of 'accessible toilets' and drove awareness at the grassroots level on the significance of accessible toilets in Indian households. With 69% of People with Disabilities (PwD) and 71% of India's senior citizens residing in rural parts of India, Svayam led the project intending to improve sanitation facilities for the safety, convenience and dignity of these people.
To understand the need for accessible toilets, a comprehensive three-month need assessment survey was conducted in India, revealing the pressing need for accessible sanitation facilities. Shocking statistics emerged, highlighting the challenges faced by those with disabilities and reduced mobility. In India, 22% of people with disabilities earn less than 3000 per month. Indicating that apart from awareness of what accessible toilets entail, there was also a need for awareness of sanitation loans that are provided through microfinance models such as Self-Help Groups (SHGs), Joint Liability Groups (JLGs) and others. 
Shedding light on this transformative endeavour, Ms. Sminu Jindal, Founder - Chairperson of Svayam and Managing Director of Jindal SAW Ltd., shares, "At Svayam, we firmly believe that accessibility is an inherent human need and an undeniable right for every individual. Our extensive four-year project has shattered myths that accessibility isn't solely essential for individuals with disabilities; it is necessary for all. Through this project, we've witnessed the willingness of rural communities to invest their savings and even take loans to fulfil this fundamental need—accessible toilets at home. What's truly remarkable is the staggering 99.0% repayment rate, a testament to the unwavering commitment of borrowers towards enhancing their quality of life."
The impact of the initiative on individuals has been substantial, with over 1,008 families having successfully availed loans amounting to nearly INR 3 Crore to facilitate the construction of accessible toilets in their homes. The project initially commenced in Maharashtra, Tamil Nadu, Uttar Pradesh, Karnataka, and Odisha. Encouraged by the impact on the beneficiaries, with the assistance of 14 Micro Finance Institutions (MFIs), the project expanded to an additional nine states including, Andhra Pradesh, Bihar, Chhattisgarh, Gujarat, Haryana, Madhya Pradesh, Punjab, Rajasthan, Telangana, and West Bengal.
Further, this project's success prompted Svayam and NHFDC Foundation to enter into a Memorandum of Agreement (MoA) to expand it to 17 Swalamban Kendras across seven northern states of India. Kicking off this collaboration, the inaugural activity conducted in Kannauj, Uttar Pradesh, focusing on training plumbers and masons to construct accessible toilets. Concurrently, a village-wide survey is underway by the NHFDC Foundation. Impressively, 70% of the families taking the survey have expressed keen interest in obtaining loans to upgrade their toilets. 
Mr Naveen Shah, Chairman -cum- Managing Director, NDFDC, said, “Svayam and NDFDC Foundation remain committed to promoting accessibility and inclusivity for all individuals, including those with reduced mobility. We have planned to develop a model village in the Kannauj District of Uttar Pradesh, implementing accessible toilets in the households that need them. The response to the survey from the village shows a willingness to adapt to a better lifestyle." 
Svayam's findings and experiences have been myth-breaking, demonstrating that people in India's villages are eager to embrace a more inclusive and accessible lifestyle. At a time when the importance of sanitation is often taken for granted, these accessible toilets address crucial matters of safety and hygiene, empowering families to lead healthier, better lives. Svayam is tirelessly expanding its efforts to create greater awareness about accessible toilets, aiming to magnify its impact across India. 
Impact Driven so far:
3,620 families expressed keen interest in adopting accessible toilet facilities at home
64% have opted to build accessible toilets for their elderly family members, prioritising their comfort and dignity
26% have utilised loans to build toilets for family members with disabilities, including those with obesity and accident victims
8% have adopted accessible toilets with future readiness in mind, creating homes that stand prepared for the years ahead to ensure the safety, dignity, and independence of family members as they age in place
An additional 2% have constructed toilets for pregnant family members at home
More than 2500 MFI staff were involved in this process to create awareness of Credit Financing for people with reduced mobility
Over 270 families from Maharashtra alone have opted for loans to build accessible toilets in their homes. 
These loans have a striking 99.0% repayment rate
Many have used their savings to modify the toilets to make them accessible



 

About Svayam
Svayam is a leading accessibility organisation that aims to reform infrastructure and transportation to make it accessible for people with reduced mobility. Accessibility aids individuals and gives them the freedom to independently explore the built environment around them, irrespective of their physical capabilities. This was on philanthropist-business visionary Sminu Jindal's mind when she founded Svayam in October 2000. An initiative of the Sminu Jindal Charitable Trust, Svayam is a not-for-profit accessibility pioneer that focuses on creating a barrier-free world for all. 

Tuesday 7 November 2023

Anoop Jalota will Chair a Committee.

Ministry of Commerce & Industry
azadi ka amrit mahotsavg20-india-2023
Union Minister Piyush Goyal emphasizes on bringing all copyright societies related to music industry on a single platform to bolster India’s Soft Power for Amrit Kaal

Anoop Jalota will Chair a Committee to discuss issues related to easing the process of licensing of music

Government to consult stakeholders on industry concerns on Statutory Licensing extended to Internet streaming

Government emphasizes on fair and equitable representation of small and marginalized creators, producers and musicians for their creative contribution

The music industry royalty collection has jumped 10 times in last couple of years and still the industry has huge potential to offer
Posted On: 07 NOV 2023 8:11PM by PIB Mumbai
: Mumbai, November 7, 2023

Union Commerce and Industry and Consumer Affairs and Food and Public Distribution and Textiles Minister Shri Piyush Goyal participated in the Copyright Stakeholders' Meeting held with different representatives of the Copyright Societies and Indian Music Industry, in Mumbai today. The Union Minister has reiterated the commitment of the Government under the leadership of the PM Shri Narendra Modi to protect the culture, heritage and diversity represented by the Cinema, Film and Music industry. The entire industry should come to one platform for enhancing the creative industry and strengthening its soft-power in Amrit Kaal, stated Shri Goyal in course of the meeting. He further said that music industry royalty collection has jumped 10 times in last couple of years and still the industry has a huge potential to offer more. The industry representatives have expressed the pressing issues of the industry in their growth, especially on royalty distribution, statutory licensing mainly under Section 31(d), single window licensing, inclusive representation in the copyright society’s board etc. The Union Minister emphasized on the need to respect fair and equitable distribution of royalty as per the terms decided. The issues of extension of statutory licensing on Internet were also discussed which will be revisited after consultation with the stakeholders.



Union Commerce and Industry Minister has emphasized on having equitable representation in Copyright societies with inclusive approach to have representation of women and equal rights for smaller artists. Copyright societies will review their Article of Association and discuss all such issues in a common forum. The copyright societies have been asked to resolve the disputes collectively, wherein the Minister formed a Committee having representation of all relevant copyright societies to discuss the issues related to the creative industry. The committee shall be chaired by Shri Anoop Jalota, wherein the committee will submit report with solutions on their issues within 30 days’ time. The vision of the Central Government is to bring the different sections of the creative industry to work as one unit and enhance the contribution with inclusive approach taking care of small and marginalized creators, producers and musicians so that their creative contribution is respected.


Friday 3 November 2023

Meezaan Jafri's Soulful Rendition of Hua Main is The Ultimate Mood Booster*


Link: News

Meezaan Jafri recently won millions of hearts with his portrayal of Shikhar Randhwa in Yaariyan 2. Now, the actor has taken to his social media and shared a soulful rendition of 'Hua Main.' 

He wrote, “Been stuck in my head recently hence decided to make a cover while also doing a new rendition”

Fans were left in surprise and couldn’t stop praising his mesmerizing voice.”

*_Laugh, Cry, and Thrill: Top 5 Must-Watch Series of the Year!_*



Looking for some web-series to add to your watchlist? No need to look any further! We have compiled a list of the five shows that are now generating the most buzz in the world of streaming. There's something for everyone, from gripping tales of survival to comedy. Now, go ahead and fetch some popcorn, and get ready for some truly amazing entertainment!

*Kaala Paani*

Genre: Survival Drama
Platform: Netflix
Cast: Mona Singh, Ashutosh Gowariker, Amey Wagh, and more

Synopsis: When a mysterious disease threatens the Andaman and Nicobar Islands, a desperate struggle for survival collides with a race to discover a cure. This Hindi-language series on Netflix is a gripping tale of resilience in the face of a deadly epidemic. With a stellar cast and a thrilling storyline, "Kaala Paani" is certainly a must-watch!

*Half Love, Half Arranged*

Genre: Romantic Comedy
Platform: Amazon miniTV
Cast: Maanvi Gagroo, Karan Wahi

Synopsis: Rhea is tired of being alone and decides to explore the marriage market. However, each guy she meets comes with a quirkier problem than the last. This romantic comedy provides a fresh perspective on love and arranged dating, offering a hilarious take on the quest for the perfect match. It's available for free on Amazon's miniTV, so you can dive into the crazy circus of emotions without any extra cost.

*Choona*

Genre: Thriller
Platform: Netflix
Cast: Jimmy Shergill, Namit Das, Monika Panwar, and more

Synopsis: "Choona" is a gripping thriller that revolves around a group of outcasts who unite to take on a superstitious politician. Their plan involves a heist as a form of revenge, leading to an intense cat-and-mouse game. With a talented ensemble cast and a thrilling storyline, "Choona" promises an adrenaline-pumping viewing experience.

*Bambai Meri Jaan*

Genre: Suspenseful Action Drama
Platform: Amazon Prime Video 
Cast: Kay Kay Menon, Kritika Kamra, Avinash Tiwary, Amyra Dastur

Synopsis: Set in post-independence Bombay, "Bambai Meri Jaan" follows the journey of an honorable police officer as he battles the city's corruption and chaos to protect his family. This gripping drama offers a realistic look at the crime-ridden streets of the era. If you're a fan of suspense and action, this one's for you.

*Constable Girpade*

Genre: Comedy
Platform: Amazon miniTV
Cast: Khushaal Pawar, Chandini Mimic, Neel Salekar 

Synopsis: Meet Constable Mandaar Ghorpade, aka GIRPADE, who follows in his father's footsteps and joins the police force. His mission? To catch the notorious criminal PHENYL MOHAN, a master of disguise. Along the way, he deals with rich people's bizarre problems and navigates his quirky relationship with his Sub Inspector boss. "Constable Girpade" promises a hilarious take on the life of a lowly constable in Mumbai, one zany case at a time.

There you have it – our list of the top 5 shows to binge-watch right now. Whether you're into thrilling survival dramas, romantic comedies, intense thrillers, suspenseful action, or quirky comedies, these shows offer a diverse range of entertainment options. It’s time to start your streaming journey with these fantastic series, and enjoy!

India is a fast-growing market for American pistachios as consumers here find out more about the health benefits of regularly consuming these delectable nuts.

The Indian office of American Pistachios Growers (APG), organized a knowledge session to talk about the nutritional properties in pistachios on November 1, 2023, in Mumbai that was attended by leading food and lifestyle influencers. 

The session especially focused on recent study conducted by Cornell University and published in the journal Nutrients in 2022 that found that pistachios have a high antioxidant capacity. In fact, the antioxidant capacity of pistachios rivals that of popular antioxidant-containing foods, including blueberries, pomegranates, cherries and red wine. Antioxidants helps protect healthy cells from free radical damage in the body.
Pistachios are one of the very few foods high in antioxidants that are also a complete protein. This makes them perfect for people who want a more plant-based diet. Research conducted and published in 2020 had shown that California grown pistachios are a complete protein; which means that they contain all 9 essential amino acids that your body needs. These types of complete proteins are only found from animal sources. Vegetarians need to balance this with supplements. Pistachios are a natural source. 
Pistachios are also low in calories when compared to other nuts. One serving of pistachios (49 nuts) is only 160 calories making them a great anytime guilt free snack. 
Speaking on the occasion Dr. Siddhant Bhargava, renowned diet specialist and successful health entrepreneur commented “American pistachios are rich in antioxidants, which help protect healthy cells from free radical damage. Also, they are a source of complete protein, aiding in muscle regeneration and repair. Additionally, they also have beneficial fats, fibre and other important nutrients that our body needs every day.”
Speaking on the India market Mr. Sumit Saran, In-Country Marketing Representative of American Pistachios Growers remarked. “We have seen tremendous demand for American pistachios, as people are getting more aware. They are great as a snack or as an ingredient. American pistachios are available on all major e-commerce platforms or with major dry fruit retailers. All consumers have to do is search for California pistachios.
Celebrity Chef Vicky Ratnani showcased healthy recipes featuring American pistachios, highlighting their high quality, versatility, and creativity on every plate. Also present at the occasion was Ms. Rhiannon Elms, Senior Ag. Attaché, US Consulate, Mumbai. 
About American Pistachio Growers
American Pistachio Growers is a non-profit trade association representing more than 865 growers, member processors and industry stakeholders in California, Arizona and New Mexico. More details and a compendium of the global research can be found at www.AmericanPistachios.in      


Thursday 26 October 2023

STAR STUDIOS AND CINE1 STUDIOS’ INTENSE SURVIVAL THRILLER ‘APURVA’ TRAILER OUT NOW!


 BRACE YOURSELF TO WITNESS THIS EDGE OF THE SEAT THRILLER - APURVA STREAMING FROM 15TH NOVEMBER ONWARDS ONLY ON DISNEY+ HOTSTAR!
Mumbai, 26th October 2023: After unveiling the intriguing and viral first look amidst huge crowds and tremendous fanfare at the prestigious Lav Kush Ramlila at Red Fort, Delhi - the first of its kind for any Indian film, the power-packed trailer of Star Studios and Cine1 Studios’ APURVA is here! Releasing on 15th November on Disney+ Hotstar, Apurva directed by Nikhil Nagesh Bhat stars a unique ensemble cast of Tara Sutaria, Abhishek Banerjee, Dhairya Karwa and Rajpal Yadav who have united to showcase one of the most powerful stories of good over evil onscreen, set in one of India's most dangerous places in India – Chambal.
Trailer Link: https://youtu.be/daD91zE7tPs

The engrossing visuals showcase a dramatically raw and fierce transformation of Tara who draws onto her inner strength to survive and live! What happens when an ordinary moment in life suddenly turns into a very dangerous situation and how far will Apurva go to survive? This is the story of Apurva! 
Director Nikhil Nagesh Bhat says “Apurva was a great opportunity to bring an adrenaline pumping, powerful story to life. Audiences will see a dramatically strong transformation of Tara and for the first time we will see Rajpal Yadav in a deadly role, he will surprise fans with this new avatar! Abhishek brings a unique brand of memorability to all his characters, and I feel what he has done in Apurva, will catapult him even further. It was a memorable experience working on this story with such creative stalwarts like Murad bhai, Star Studios and Disney + Hotstar, who have given me a great platform to tell this thrilling story in the way I envisioned it.” 

Tara Sutaria speaks on headlining this unique project, "I am overwhelmed by the immense love and appreciation that our first look has received. ‘Apurva' has been the most challenging and rewarding experience for me with regard to performance and it is also starkly different from any role I've played before. The fierceness and power of this character is what drew me in from the beginning! This is the role I've longed for since I began my career, and I can’t wait for the audiences to watch the film from November 15, on Disney+ Hotstar.”
Cinematic legend Rajpal Yadav whose menacing avatar will take audiences by surprise says, “It is always important to keep trying to innovate and do something different no matter what stage of life you may be in. I was looking for a role that I’ve never done before, something that can shock today’s audiences who are always looking for something new and Apurva was just the right story for me to be a part of which is releasing from 15th November on Disney+ Hotstar!”
Known for his dynamic portrayals on screen, Abhishek Banerjee says "This is one of the most fearsome characters I’ve played so far and to bring the necessary level of evil and menace in each scene was quite challenging but it was a great journey working with such an exemplary team! I am very excited for audiences to watch Apurva from 15th November on Disney+ Hotstar.”
Dhairya Karwa adds, "Exploring the intricacies of the character was challenging and exciting at the same time. It was an emotional journey and a testament to the purest emotion, love, and how far you would go to protect the ones you love. It is one of the most creatively liberating experiences of mine working with such a fantastic team, and I am eagerly awaiting the release of Apurva from 15th November on Disney+ Hotstar!”
Star Studios presents APURVA, a Cine1 Studios and Star Studios Production, is written and directed by Nikhil Nagesh Bhat and produced by Murad Khetani and Star Studios, will be streaming from November 15 onwards only on Disney+ Hotstar.
ABOUT THE FILM:
An edge-of-the-seat thriller, where the prey becomes the predator to survive an abduction, through the night. Apurva, an ordinary young girl (age 23) is enroute to an adjacent town to meet her fiancée, when she is randomly kidnapped by local dacoits during a robbery. Apurva has to outwit lawless, brutal and dreaded dacoits in the ravines of Chambal (large unpoliced ravines across central India) to survive the night before any help comes her way.
About Disney+ Hotstar
Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 10 languages and coverage of major global sporting events.
For the latest updates and entertainment from Disney+ Hotstar, follow us on (Instagram) @DisneyPlusHotstar, (Twitter

Govt ensuring last mile coverage to provide health services to remote areas: Prof SP Singh Baghel, MoS, Health & Family Welfare....



 

 

Need to address healthcare concerns of people in India who cannot afford quality healthcare
 

Industry should come forward in promoting blood donation and organ donation across country
 

 

NEW DELHI, 26 October 2023: Prof SP Singh Baghel, Minister of State for Health & Family Welfare, Govt of India today emphasized that the government is working towards providing last mile coverage to provide health services to remote areas in the country. He further added that there is a need to address the healthcare concerns of Indians who are not able to access quality healthcare.

 

Addressing the 17th edition of ‘FICCI HEAL 2023’, Minister Prof Baghel further said that under the Ayushman Bharat Digital Mission (ABDM), the government, through telemedicine, is trying to provide medical coverage to citizens who cannot access affordable healthcare. He emphasized on the need to promote organ donation and blood donation through massive campaign and urged the industry to come forward to play a lead role in promoting these across the country.

 

Speaking on the success of Ayushman Bharat Program, Prof Baghel stated that over Rs 70,000 crore have been utilized under the PMJAY scheme to promote affordable healthcare in India. He informed that till date over 1.80 crore Ayushman cards and 2.31 crore Ayushman Bharat Health Account (ABHA) ids have been created. He urged FICCI to organise a consultative meeting with healthcare providers, empanelled under AB-PMJAY, with the Health Ministry officials to deliberate on the concerns and issues of the industry.

 

Highlighting the importance of Jan Aushadhi centres, Prof Baghel underscored the need to promote more affordable and generic medicines while prescribing to patients.

 

Dr Harsh Mahajan, Chair, FICCI Health Services Committee and Founder & Chief Radiologist, Mahajan Imaging and Labs said that the ‘METAmorphosis’ in healthcare is deeply rooted in the adoption of emerging technologies such as artificial intelligence, genomics, and precision medicine, which are revolutionizing diagnosis, treatment, and healthcare management. “These technological advancements are driving unprecedented improvements in patient care, drug discovery, and healthcare research. They demand that we consider the ethical, legal, and social implications of these advancements, and ensure that healthcare remains accessible, equitable, and compassionate,” he added.

 

Dr Narottam Puri, Advisor, FICCI Health Services and MVT Committees; Principal Advisor- QCI; Board Member & Former Chairman – NABH; Advisor- Medical Operations, Fortis Healthcare Ltd said, “At a time when lifestyle disorders are on a rise, technology-backed public and private affordable healthcare is the only solution to confront the new pool of diseases. The future healthcare- its service design and delivery require reimagining healthcare—making it more personal, collaborative, and integrated, enabled by digital capabilities.”

 

Dr Ajay K Singh, Senior Associate Dean for Postgraduate Medical Education; Director, MMSCI, Harvard Medical School said that unequal access, affordability, healthcare spending and shortage of healthcare professionals are important challenges of healthcare scaling in India. “AI and AI solutions are going to be the answer to scalability in healthcare in India,” he added.

 

Dr Sanjeev Singh, Co-Chair, FICCI Health Services Committee; Medical Director, Amrita Institute – Faridabad and Chief Medical Superintendent, AIMSRC Kochi also shared his perspective on the healthcare sector in India.

 

FICCI-KPMG Knowledge Paper ‘New Age Healthcare Delivery Models in India’, was released during the event

Saturday 21 October 2023

Media reports claiming that the Union Government is compromising on smoking warnings for OTT Streaming Services are false and misleading

The Union Government has extended the COTP film rules to OTT Platforms which has been operative from 1st Sept 2023
By bringing OTT under the tobacco control rules, India has become a world leader in tobacco control measures

There is no compromise with the rules; action will be initiated for any non-compliance with the OTT Rules 2023
New Delhi, 21st October, 2023
A reputed news publication has recently made a claim that the Union Government has reached “an uneasy compromise” with OTT (over-the-top) streaming services on adding smoking warnings to their content. The report further claims that some platforms have chosen less intrusive warnings as a result of such an agreement. The news report is misinformed and claims are false, misleading and based on misrepresented facts. 
Considering public health as a priority issue, the Government of India has extended the COTP (Cigarettes and Other Tobacco Products) film rules to OTT platform also.  OTT rules 2023 became operative from 1st September 2023. Under these rules, now all OTT platforms like Netflix, Amazon Prime Video, Disney + Hotstar, Jio Cinema, Sony LIV, ALTBalaji, Voot etc. have to display anti- tobacco health spots, anti- tobacco health warning as a prominent static message and audio-visual disclaimer on the ill-effect of tobacco use as prescribed in the rules.

This step of the Government has been commended by various public health organizations and experts. By bringing OTT under the tobacco control rules, India has become a world leader in tobacco control measures. 
Hence, the media report is not factually correct and does not reflect the correct picture of the Union Govt’s commitment towards improving public health as one of its priority duties. All OTT platforms are required to strictly comply with the provision of the OTT Rules 2023 as it became effective from 1st September 2023. There is no compromise with the rules and action will be initiated by the Government for any non-compliance with the OTT Rules 2023. 

Wednesday 18 October 2023

DORITOS LAUNCHES AN ‘EXPLOSIVE’ NEW TVC FOR DORITOS DINAMITA

• The rolled fiery tortilla chip is adapted and customised for the Indian palette 
• The ‘Har Bite Mein Blast’ TVC showcases the ‘explosive’ Doritos crunch and fiery flavour of Doritos Dinamita
• A robust 360-degree surround campaign is also planned across multiple platforms

 

Link to the TVC: https://www.youtube.com/watch?v=iBi5aC_uZi4

New Delhi (18 October, 2023): Igniting its bold persona, Doritos, the world’s number one Nacho Chip brand*, has unveiled a ‘detonating’ new TVC campaign to introduce its explosive new launch – Doritos Dinamita. The bold new introductions are seasoned with extraordinary flavours and deliver a big crunch in every bite.

Drawing inspiration from its globally successful format, Doritos Dinamita has launched in two ‘explosive’ flavours – Fiery Lime and Chilli and Sizzlin’ Hot – which have been adapted and customised for the Indian palette. With this differentiated offering, Doritos aims to retain its leadership in one of the fastest growing tortilla chips market in the world.

Bringing to life the snack’s ‘explosive’ format, the film features a bunch of campers who are stranded in the middle of nowhere but saved by the bold move of the youngest in the group. As the campers desperately wait to be rescued for over two days, they fail to get the attention of the chopper hovering over them. Just then, the youngest of the lot stumbles on the last packet of Doritos Dinamita in his backpack. Looking at the dynamite shape and explosive flavour of the chip, he has a ‘eureka’ moment. He crunches on the chip to create an explosion that diverts the chopper back to the campsite, successfully rescuing all of them.

Speaking on the new film, Pranshu Sahni, Category Lead, Doritos, PepsiCo India, “At Doritos, we have always our consumer at the centre of our communication, connecting with them through our innovative products and bold storytelling. While the all-new Doritos Dinamita perfectly embodies the boldness of the consumer it's designed for, we wanted to amplify its crunch with a compelling narrative. Through our film, we’ve not only highlighted the ‘explosive’ nature of the product, but also our strong believe in bold self-expression.”

Vikram Pandey (Spiky), National Creative Director, Leo Burnett said, “New Doritos Dinamita is shaped like a dynamite and has a fiery taste, this gave rise to the idea of ‘Har Bite Mein Blast’. Our film dramatizes this idea in the brand’s signature style of humour. The film will be followed up with an extensive integrated campaign that will play up the blast aspect of the product." 

Not limited to a TVC, the Doritos Dinamita ‘Har Bite Mein Blast’ campaign will be brought to life through a robust 360-degree surround campaign. Doritos Dinamita is available at INR 20 and INR 30 across all leading retail and e-commerce platforms in India.

AGENCY CREDITS:
Creative Agency – Leo Burnett 
Dheeraj Sinha – CEO & Chief Strategy Officer–South Asia 
Raj Deepak Das – CEO & Chief Creative Officer–South Asia 
Samir Gangahar – President-North 
Vikram Pandey – National Creative Director
Saarthak Dutt – Executive Creative Director 
Atin Ahluwalia – Creative Director 
Hardik Trivedi – Creative Director 
Syed Imran Imamuddin – Associate Creative Director 
Sneha Rajpurohit – Senior Copywriter 
Bikash Patra – Art Director
Neha Kapoor – Vice President
Uday Lalotra – Brand Services Partner
Shriya Sachdeva – Senior Brand Services Associate
Noor Samra – Senior Vice President
Shailja Dhoundiyal – Brand Strategy Director
Production House – The Pack
Director – Vivek Kakkar

***

About Doritos:
Doritos, the world’s number one nacho brand*, is present in over 55 countries globally. Doritos is targeted at Indian consumers in the 18-to-30-year age bracket, residing in urban and semi-urban centres. Doritos is available in the following flavours: Nacho Cheese, Sweet Chili, Sizzlin’ Hot, Dinamita Fiery Lime and Chilli, Dinamita Sizzlin’ Hot and in five price points, at INR 10, INR 20, INR 30, INR 50 & INR 85. The product is available across India through a mix of large format retail chains, online channels, and neighbourhood stories.

About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Pep+ “Winning with Pep+” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in.



Sunday 15 October 2023

DRI busts major gold smuggling syndicate in pan-India operation


Posted On: 15 OCT 2023 3:02PM by PIB Mumbai
 

The Directorate of Revenue Intelligence (DRI) busted a syndicate involved in smuggling foreign-origin gold through land and train routes. In a meticulously planned and well-coordinated operation involving DRI teams across three locations, a huge quantity of smuggled gold, weighing around 31.7 Kg valued at around Rs. 19 crores, was seized in Varanasi, Nagpur and Mumbai on 13 and 14 October, 2023.



Acting on specific intelligence, the Nagpur DRI team apprehended two carriers of gold when they alighted at Nagpur railway station from a train that started from Kolkata. Foreign marked gold weighing 8.5 Kg was recovered from them. Following interrogation of the carriers, the DRI team also identified and apprehended two receivers of the smuggled gold.



The Varanasi team managed to apprehend two of the accused and their car when they were travelling in UP, after a 3-hour dramatic chase on the road and a search operation inside the forest, with the help of local police. About 18.2 Kg of gold was recovered from the duo and from a cavity made below the handbrake of the car.



The Mumbai team managed to trace five accused on the roads of Mumbai after they had travelled from Varanasi by train, carrying gold. The team recovered 4.9 Kg gold from them.

An interrogation of the accused revealed that the syndicate used to smuggle gold into India via the borders of Bangladesh and further diverted the same to Mumbai, Nagpur, Varanasi etc. With due diligence and coordinated plan of action, the DRI arrested 11 people -- five people in Mumbai, two in Varanasi and four in Nagpur. The arrested persons cover offenders at all rungs of the gold smuggling syndicate viz. carriers/passengers, handlers, and final recipients of the smuggled gold.

The operation shows the persistent ability of the DRI to work in a professional way to unearth syndicates that pose a threat to the economic security of the country. It also highlights the fruitfulness of inter-agency cooperation in such a pan-India operations.

***

RB/PK

Dazzling extravaganza of the year! CNM &ND Parekh Pre- Primary School


Grand Carnival Extravaganza for their students and outside community.
Step right up to the most dazzling extravaganza of the year! CNM &ND Parekh Pre- Primary School is set to ignite the evening with The Grand Carnival, an event that promises to leave you spell bound.
Prepare to be enchanted as the grounds metamorphose into a resplendent wonderland, adorned with heart-pounding rides, enchanting games, an assortment of delectable delights to tantalize your taste buds.
From the spine-tingling roller coaster rides to classic carnival games, there's an endless array of entertainment to satisfy all ages. Savor the whimsical allure of cotton candy and popcorn, or relish savory indulgences that will appease even the most discerning palate.
But that's not all! The stage will come alive with the talents of remarkable performers, as they mesmerize with their acts, serenade with live music, and enthrall with captivating dance performances.The evening will be an unceasing cascade of entertainment , ensuring that every moment is one of pure joy and mirth.
So, mark your calendar and assemble your loved ones for an evening of indelible memories at CNM & ND Parekh Pre-Primary School's Carnival.
This is an opportunity to forge lasting conections and relish every single moment .
CNM & ND Parekh Pre-Primary School Cordially invites you to the most exhilarating event of the year.
The Grand Carnival!
Date: 21st October 2023
Time- 5.00-9.00 PM
Venue: CNM & ND Parekh Pre- Primary School.

Thursday 14 September 2023

Shri Siddhartha Mohanty, Chairperson, LIC of India, presents Dividend cheque to Ms. Nirmala Sitharaman, Hon’ble Union Minister of Finance and Corporate Affairs

Shri Siddhartha Mohanty, Chairperson, LIC of India, presents Dividend cheque of Rs. 1831.09 Crore to Ms. Nirmala Sitharaman, Hon’ble Union Minister of Finance and Corporate Affairs, as the Government of India’s share of Dividend

Shri Siddhartha Mohanty, Chairperson, LIC of India, today presented the Dividend cheque of Rs. 1831.09 Crore to Ms. Nirmala Sitharaman, Hon’ble Union Minister of Finance and Corporate Affairs, as the Government of India’s share of Dividend , approved by the Shareholders in the Annual General Meeting held on 22.08.2023.

 

Dr. M P Tangirala, Additional Secretary, GOI, Ministry of Finance, Dept of Financial Services was present along with Officials from Life Insurance Corporation of India, Shri M Jagannath ,MD, Shri Tablesh Pandey, MD, Shri Sat Pal Bhanoo, MD, Shri R Doraiswamy, MD and Shri J.P.S.Bajaj ,ZM(I/C),Northern Zone.

 

LIC has completed 67 years since its incorporation and beginning with an initial capital of Rs.5 crore in 1956, LIC as at 31.03.2023 has an asset base of Rs.45,50,571.73 Crore with life fund of Rs 40,81,326.41 Crore. Despite two decades of opening up of the insurance sector, LIC continues to be the market leader in the Indian Life Insurance market.

Tuesday 12 September 2023

STARBUCKS BRINGS BACK GLOBAL SENSATION PSL TO INDIA, EXPLAINS WHY THE DRINK IS A LIFESTYLE AND MORE THAN A LATTE

Mumbai, 12th September 2023: Ringing in the season of pumpkin spice and everything nice, TATA Starbucks, the world-renowned coffee chain, has brought the iconic favourite, Pumpkin Spice Latte to India. This global sensation – a favourite for 20 years – is now gracing Starbucks India stores with its warm and aromatic presence, promising an unforgettable sip of the cozy, spice-infused spirit of fall.

The Pumpkin Spice Latte, affectionately known as PSL, isn't just a beverage; it's a conversation starter, a cult favourite, and a timeless fall tradition that has undeniably evolved into a cultural icon all on its own. PSL combines espresso, steamed milk, and a harmonious blend of autumnal spices, including cinnamon, nutmeg, and cloves, crowned with a swirl of whipped cream. But behind the steamy, spiced surface of this beverage lies a treasure trove of facts that will leave coffee enthusiasts and PSL lovers just a little more in love with their favourite drink!

Quick Facts
• Fact #1: PSL’s Unique Origins!
The Pumpkin Spice Latte was created by Peter Dukes in 2003. Starbucks was inspired by the success of the Peppermint Mocha the previous winter and wanted a hit for the fall season. Surveys showed chocolate and caramel flavours were popular, but pumpkin scored high for uniqueness. PSL was first introduced as a test in just 100 stores in Washington, D.C. and Vancouver, Canada.

• Fact #2: PSL Has Its Own Social Media Empire!
Brewed to perfection in the marketing world, PSL boasts its own Twitter account, @TheRealPSL, with millions of devoted followers. 

• Fact #3: Pumpkin Spice Officially in the Dictionary! 
Did you know that Merriam-Webster added "pumpkin spice" to the dictionary in 2022? It's a testament to the cultural phenomenon that PSL has become!

• Fact #4: The Mystery Behind the Nickname!
Ever wonder why it's called PSL? It's not just an abbreviation – PSL gets its nickname from the three-letter beverage code originally written on cups by baristas.

• Fact #5: PSL Crave Gripping Industries!
By the time the 2010s rolled around, it seemed like every industry wanted a slice of the pumpkin spice. From cosmetics to candies, craft beers to cleaning products, the pumpkin spice craze infiltrated the marketplace.

• Fact #6: A Star Favourite!
Taylor Swift, Katy Perry, Gigi Hadid, Kendall Jenner, Gordon Ramsey, Mindy Kaling, Blake Lively, Ryan Reynolds, Joe Jonas and more can’t get enough of this fall favourite. 

Talking about bringing the much-anticipated PSL to India, Sushant Dash, CEO, of Tata Starbucks, said, "We're thrilled to introduce the Pumpkin Spice Latte to India. This beverage is not just a drink; it's a global phenomenon, and we've felt the anticipation building among our customers here. The PSL has a fan following that's unreal, with celebrities, coffee lovers, and more eagerly awaiting its arrival. We're all set to spice things up in India's coffee culture and can't wait to witness the PSL mania unfold in the country!"
The arrival of the Pumpkin Spice Latte represents more than just a new addition to the Starbucks menu; it's a momentous occasion that brings a worldwide phenomenon to the Indian coffee landscape. PSL lovers can now indulge in the familiar flavours of fall, crafted with precision at their nearest Starbucks store or online via various delivery platforms.

Friday 7 July 2023

Ajmera Cityscapes and West Avenue Realty launch Atlantis as the Perfect Blend of Luxury and Modern Living


Ajmera Cityscapes and West Avenue Realty are thrilled to announce the launch of Atlantis, a spectacular real estate joint venture project. Atlantis is a magnificent 18-storeys luxury tower located at the prominent confluence of CD Road and 16th Road, opposite Camy Wafers in Khar (West).  
With much anticipation, Atlantis, the pinnacle of luxury real estate, was unveiled on Friday, July 7th, 2023, at 11 am, at a grand event held in its exquisite venue at the intersection of CD Road and 16th Road. The event was graced by the esteemed presence of MLA Shri Ashish Shelarji and MLA Shri Parag Shah Ji as chief guest, MLA Atul Bhatkhalkarji, MLA Ameet Satamji , MLA Yogesh Sagarji Honorary Guests, along with other prominent guests who set the tone for the momentous occasion. The grand launch was followed by a delicious lunch, adding to the festive ambience and making the event memorable. 
We were thrilled to have had Piyush Gupta, Managing Director of Capital Markets and Investment Services India, with us. Piyush manages India's booming Capital Markets and Investment Services business while managing diverse investments across several asset classes.
This premium property offers an amazing range of 3 and 4-bedroom residences built to deliver the ultimate comfort and style. With a focus on modern living, Atlantis guarantees that residents can access a wide choice of modern amenities. 
The carpet space at Atlantis is astounding, with 3 BHK houses spanning 1500 square feet and 4 BHK residences covering 2150 to 2350 square feet. Atlantis is a RERA-registered project scheduled to be completed in January 2026, ensuring transparency and adherence to regulatory norms.  
With its prominent location, opulent offerings, and devotion to excellence, Atlantis is poised to reinvent premium living in Khar (West) and provide an unrivalled lifestyle of elegance and ease. 
Ajmera Cityscapes's core mission is to consistently deliver projects that stand the test of time. It aspires to become the developer of choice for those who seek happy, sustainable, and enriching life spaces. It is committed to delivering the enrichment of 'Fuller Living' to the lives of each resident who chooses their living space in Ajmera Cityscapes LLP development. 
Mr. Jesal Ajmera, Director of Ajmera Cityscapes, said, "This is the first joint venture project of Ajmera Cityscapes and West Avenue Realty. This collaboration marks the beginning of what we believe will be a successful long-term association. We are excited about this partnership's possibilities, combining our expertise and resources to deliver exceptional customer results." 
West Avenue Realty desires to cater to the smallest needs of the audience with integrity, and professionalism, and, not to forget, the righteous attitude to accommodate every 
potential to explore and improve. West Avenue Realty promises to create spaces with a conscious approach to the core principles of quality, ethics, transparency, trust, and care. 
Mr. Saumitra Bhatkhalkar, co-founder & partner of West Avenue Realty, said, "Having an experienced in-house architectural team has helped us deliver thoughtful layouts which contribute to creating functional and aesthetically pleasing spaces. The elevation has a sense of scale and proportion appropriate for its location." 
Mr. Vaibhav Kanabar, co-founder & partner of West Avenue Realty, said, "The target audience would typically be affluent individuals or families who value luxury, exclusivity, and a lavish lifestyle at a prestigious address with adequate social infrastructure. We want to offer property where luxury meets value which is hardly experienced in a city like Mumbai."  
About Ajmera Cityscapes: 
Established by Chairman Emeritus Late Shri Kishore Ajmera in the late 1950s, the Ajmera Group is diversified into Real Estate, Hospitality, Financial Services and International Trade in the Pharmaceutical Sector. The group is driven by the Chairman Emeritus' legacy value system that demands intense customer focus. Ajmera Cityscapes LLP's first foray into real estate was a small step with a single building at Casa Blanca at Oshiwara, Andheri, which apred across 30,000 sqft FSI. In the two decades since, they have gone from strength to strength, somewhere along the way, picking up a reputation for the quality of design and construction and superlative value for money. Presently Ajmera Cityscapes LLP has delivered 2.5 million square feet of constructed area that stand tall in eloquent testimony to the investment, care, impeccable workmanship and best-in-class construction leading to truly Fuller Living. Please visit https://www.ajmeracityscapes.co.in/ for more details. 
About West Avenue Realty: 
Founded by two passionate young minds, Mr. Saumitra Bhatkhalkar & Mr. Vaibhav Kanabar, with a zeal to become a trendsetter, West Avenue Realty is a promise to craft the finest development in the real estate market. Mr.Saumitra Bhatkhalkar, a highly accomplished architect known for his awe-inspiring designs and aesthetically brilliant spaces is also a developer having delivered about 60,000 square feet and around 2,00,000 square feet on going project, combined with Mr.Vaibhav Kanabar's unrivalled track record in negotiating and closing financially structured real estate deals, creates an extraordinary duo with exceptional leverage through their extensive network.

Monday 3 July 2023

Even Healthcare and Healthily announce landmark collaboration; Aim to empower Indian Users with Personalized AI Assessment and Verified Medical Content


● Indians will get access to free medically validated and reliable information on healthcare
● AI-powered symptom checker, personalised health assessments and self-care tips among other benefits

National, 3rd July 2023: Even Healthcare, a leading Bengaluru-based healthcare provider, and Healthily, a London-based digital health company, have announced a strategic collaboration to deliver comprehensive and data-driven preventive healthcare services in India. Indians will also get free access to verified medical content, written, and reviewed by top medical professionals from across the world. 
Healthily’s proprietary AI-powered symptom checker and an extensive library of medically verified healthcare content work seamlessly with Even’s mission to give millions of Indians accelerated access to quality healthcare information and proper care without having to rely on unfounded material available on the internet that does more harm than good. 
All the content on the platform is written by leading health journalists and verified by qualified doctors along with undergoing a rigorous fact checking process to meet a PIF tick quality mark, UK's independently-assessed quality mark for trusted health information. 
Healthily's Smart Symptom Checker allows users to enter symptoms and answer a few questions about their health to generate a report to help users decide the next steps. It utilises advanced AI and user-friendly design to provide medical knowledge beyond the confines of clinics, making it accessible in everyday life. 
Through this partnership, anyone currently exhibiting symptoms or curious about a medical condition, has free access to 100% medically verified and fact-checked information, along with the Smart Symptom Checker. Even members can use their Even membership to consult with Even doctors to have a focused conversation with medical professionals and kickstart their guided care.
With the right information at hand, users can benefit from personalized health assessments, symptom-specific information, self-care tips, and guidance on various health topics.
Even Healthcare's focus on managed and preventive approach aligns perfectly well with Healthily's mission to empower individuals to take control of their health. Together, they aim to improve health outcomes for everyone in India, without them worrying about costs. 
Through this partnership, not just Even Healthcare’s members but the wider Indian community will gain free access to Healthily's extensive library of verified medical content, and symptom-checking tool ensuring that they receive accurate and up-to-date information, and can take charge of their well-being. 
Matilde Giglio, Co-Founder, Even Healthcare said, "Self-diagnosis is a huge problem and can aggravate a medical condition. But we also understand that people find comfort in picking up their phone and looking for information. We wanted to, both, tackle the adverse effects of this phenomenon and empower users to make informed decisions about their health. Our partnership with Healthily allows us to provide the citizens of India the best of both worlds. We are extremely thrilled to partner with Healthily and bring free and verified medical content to the people in India, taking a significant step forward in fulfilling our aim to ensure that every Indian has access to quality healthcare.”
Matteo Berlucchi, Founder and CEO of Healthily said, "Joining forces with Even Healthcare gives us an opportunity to make a positive impact on the health and well-being of the citizens of India. Combining our evidence-based medical content with Even Healthcare’s innovative managed care approach, we can empower individuals to take proactive steps towards better health. We look forward to jointly contributing to helping build a healthier future for all."
About Even Healthcare:
Headquartered in Bengaluru, Even is a registered clinical establishment and healthcare provider. It’s a monthly subscription that allows its members access to a personalised team of doctors, along with access to diagnostic tests and hospitalisation cover of upto 1 cr. Its experienced medical team offers comprehensive preventive care to detect critical illnesses early on and improve clinical outcomes through evidence-based and strategic interventions.
About Healthily:
Healthily is the creator of an advanced AI platform transforming healthcare. With medically verified content developed by certified doctors, Healthily provides a comprehensive and reliable tool for healthcare consumers to navigate their healthcare needs.


Friday 30 June 2023

P&G India, Godrej Capital, Senco Gold & Diamond, and The Lalit Suri Group Join Forces to Present Pride Fest 2023



Mumbai, June 30th, 2023 - Pride Fest 2023, a collaborative effort by P&G India, Godrej Capital, Senco Gold & Diamond, and The Lalit Suri Hospitality Group, aims to raise awareness about the challenges and concerns faced by the LGBTQ++ community, while also exploring potential solutions. As part of final leg of Pride Fest 2023 celebrations, , a special event called 'Samvaad' was organized to facilitate meaningful interactions between LGBTQ++ community representatives and the press.

The Samvaad press interaction took place at The Lalit, Mumbai, with seven esteemed guests in attendance. These individuals represented a diverse range of backgrounds and perspectives, lending their voices to the ongoing dialogue about LGBTQ++ rights and inclusion.

Ankur Bhagat, Chief Supply Chain Officer at P&G India, expressed his support for Pride Fest 2023, stating, “At P&G, Equality and Inclusion (E&I) has always been the cornerstone of our culture; where equal access and opportunity to learn, grow, succeed, and thrive are available to everyone. In line with this, we focus on creating an equal and inclusive world both inside and outside P&G. Within the company, we bring this to life through our inclusive policies and culture which enable all our people to bring their true authentic selves to the workplace every day. Outside the Company, we continue to drive efforts in the communities we serve to advance inclusion for everyone. Educational institutes witness formative years when opinions are shaped, and ideologies are strengthened. We believe that this is the right stage to sensitize students, as well as other stakeholders around them, aiming to create safe spaces to foster and equal and inclusive society. With this, we launched our initiative ShareThePride, to work with 50+ educational institutes, including undergraduate colleges and post-graduate universities across the country to work towards sensitizing students, faculty, and staff. Along with this, the company will also partner with institutes to evolve the ecosystem to incorporate positive markers of an inclusive space.” 

Ruhie Pande, CHRO at Godrej Capital, highlighted the significance of this event, saying “Organizations are microcosms of the society we live in and therefore it is imperative that we embrace the full spectrum of human diversity. This is not just a good to do, but a strategic advantage for any organization as it fuels innovation, fosters creativity, and drives overall organizational success. The inclusion of a diverse workforce encourages dialogue, challenges stereotypes, and broadens our collective understanding of the world.

Creating a truly inclusive workplace environment means more than putting up rainbow flags and banners. It requires a genuine commitment to cultivating a culture of belonging, where everyone is empowered to bring their authentic selves to work without fear of prejudice or discrimination. We must actively challenge biases and dismantle systemic barriers that may hinder the progress of LGBTQ+ individuals. At Godrej Capital, we endeavor to provide LGBTQ+ employees with equal opportunities for professional growth and advancement. Internship programs, capability building initiatives, mentoring and employee resource groups are vital ways in which we seek to empower individuals to thrive in their careers while fostering a sense of community and support. Organizations must also actively engage in external advocacy efforts to promote LGBTQ+ rights and equality beyond the workplace. By leveraging their influence and resources, companies can contribute to the broader societal progress and create a positive impact. Inclusion is not a one-time accomplishment; it is an ongoing commitment that requires continuous learning, reflection, and action. Let us stand together as champions of diversity, actively embracing and celebrating LGBTQ+ individuals, for it is in the richness of our differences that we truly thrive”
 
Senco Gold & Diamond, a key partner in this initiative, shared their perspective on the event. While a representative from Senco was unable to attend the Samvaad press interaction, they conveyed their support, stating, "We believe in the power of unity, equality, and acceptance. Pride Fest 2023 provides a platform to amplify these values and advocate for the rights and well-being of the LGBTQ++ community." Senco Gold & Diamond, a key partner in this initiative, shared their perspective on the event. While a representative from Senco was unable to attend the Samvaad press interaction, they conveyed their support, stating, "We believe in the power of unity, equality, and acceptance. Pride Fest 2023 provides a platform to amplify these values and advocate for the rights and well-being of the LGBTQ++ community."
 
Pride Fest 2023, with its diverse group of collaborators, aims to drive positive change and inspire a more inclusive society. Pride Fest 2023 celebrations culminated 0n 30th June. Community representatives who gathered at the Samvaad session urged everyone to continue focusing on LGBTQ++ for round the year & not just the month of June. 

Community representatives unanimously shared their concerns about their challenges and how the non LGBTQ+ community members often treat them. The expectation of LGBTQ++ community has two parts to it (1) The reforms required at broader level to get the due to the community (2.) expectation of acceptance from the society. 

Through Pride Fest 2023 and the Samvaad press interaction, the organizers aspire to reach a wider audience and encourage open conversations around LGBTQ++ rights and issues. By engaging with the press, they aim to raise awareness foster understanding, and ultimately create a more inclusive and accepting society.

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