LG unveils “India’s first TV with Artificial Intelligence”

Launches 25 AI TV models

OLED AI ThinQ provides unmatched TV viewing experience equipped with powerful α(Alpha)9 processor and convenience of artificial intelligence

Mumbai; July 16, 2018: LG Electronics India today launched the much-anticipated range of televisions in India featuring Artificial Intelligence (AI) ThinQ. Designed to bring a new level of convenience, enhanced connectivity and a more immersive TV viewing experiences, the new range includes various models under its OLED, Super UHD, UHD and Smart TV category.

With AI functionality in LG TVs, the consumers can directly speak into the remote to control TV functions and seamlessly discover and play content. These TVs doesn’t only work on fixed voice commands but also understand the intent of query before providing a search result. The TV not only Listens and Answers but Listens, thinks and Answer. Additionally, there are set of 800+ commands which works even without internet connection.

The World’s best-selling OLED brand is now powered by α (Alpha) 9 intelligent processor with which viewers can enjoy accurate colors, more realistic and improved image renderings from virtually any viewing angle. All of this is combined with the on-boarding of Dolby Atmos which provides object-based 360^o surround sound that beautifully captures the movement of every object in a scene. These televisions also support the full palette of HDR, including Dolby Vision, advanced HDR by Technicolor, HDR10 Pro, HLG Pro, creating a true cinematic experience at home.

On the occasion, Younchul Park, Director-Home Entertainment, LG Electronics India, said: “Artificial intelligence is definitely the road ahead for all our future products. AI functionality backed up with extensive research is incorporated in televisions with an aim of delivering a unique and more intuitive experience. As a matter of fact, we have taken a step ahead to implement AI function across our range of smart televisions. At LG our interest is in improving the user lifestyle and convenience. We are launching 25 models of AI today across all segments.

Key intelligent features:

LG’s ThinQ offers an interactive experience in the new smart TV lineup that delivers intelligent voice-activated control and connectivity. With a streamlined setup process, viewers can seamlessly connect to gaming consoles and external sound bars. Other unique features include Mobile Connection Overlay that enables the customers to view both the mobile and television screens simultaneously. Customers can also access Google photos & drive on LG TV with help of cloud photos and videos App. The 2-way Bluetooth feature on these televisions allow users to listen to the TV audio wirelessly on compatible audio device and connect the mobile with LG TV in order to enjoy music.

Perfect picture quality:

LG’s newest α(Alpha)9 intelligent processor provides true-to-life images with incredibly rich colors, sharpness and depth. A core element of the α9 processor is the four-step process of noise reduction that drastically reduces grain and banding noise. The improved color correction algorithm allows for more natural colors by expanding the reference color coordinates seven-fold.

α9 processor is designed to support high frame rate (HFR) for producing smoother and clearer motion images at 120 frames per second for better rendering of fast-action content such as sports and action movies. Because of the new image processor, 2018 LG OLED TVs can display any content at maximum quality for a truly spectacular viewing experience.

LG also unveiled their 2018 range of premium 4k SuperUHDTVs. While continuing with the tried and tested Nano Cell Technology, it has many new additions namely ThinQ AI, α (Alpha) 7 processor, Dolby Atmos and Full Array Dimming.

Maximizing Nano Cell with Full Array Dimming backlight and α (Alpha)7 processor:

By combining Nano Cell, Full array dimming backlighting nd the α (Alpha) 7 processor, LG’s 2018 SUPER UHD TV offers a host of technological advantages including deeper blacks, enhanced image rendering, improved shadow details and accurate color from wide viewing angles.

This year’s SUPER UHD TV with Full array dimming allows for denser backlighting zones throughout the display, contrary to edge-lighting where backlights are positioned on the edges behind the TV panel. LG’s technology improves black levels by independent control of LED light zones, improving shadow details and reducing light bleeding resulting in enhanced contrast and superb picture quality. Nano Cell Display reveals a billion lifelike colors, 64 times richer than conventional TV.

Best possible 4K cinema HDR experience:

2018 OLED and SUPER UHD TVs from LG feature 4K Cinema HDR, which introduces a truly cinematic experience to the home, regardless of the format. The televisions add support for Advanced HDR by Technicolor, building on a legacy of supporting most major HDR formats, from the superior viewing experience of Dolby Vision to HDR10Pro and HLG (Hybrid Log-Gamma). Both 2018 OLED TVs and SUPER UHD TVs come with Dolby Atmos object-based surround sound for the best audio-visual experience possible.

The new range uses the latest webOS, user interface which provides seamless, intuitive navigation with Magic Remote's point, click, scroll and voice commands. With the unique and compelling technological up gradations in the new TV range, the company has paved a new dimension for the field of smart technology. With these features the TV watching experience has been redefined and made more versatile.

LG AI TV is available in OLED, Super UHD, UHD and smart TV segment. The range starts from 32,500/- to 29,49,990/- across sizes starting from 80cm (32) till 195cm (77)

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For more information, please visit www.lg.com/in

NEW FOOD & BEVERAGE AND FASHION BRANDS MAKE INORBIT MALLS THE PERFECT GO-TO-PLACE

A multidimensional shopping and food haven is a dream come true for families and friends who want to spend quality time with each other. Inorbit Malls, one of the pioneers in the shopping mall business have their malls located in Mumbai, Bangalore, Hyderabad and Vadodara. They offer visitors not only a variety of brands but also an unmatched shopping experience with latest fashion brands as well as a culinary treat by getting on board much-loved food brands. Inorbit mall Malad has recently opened food joints like Burger King and 99 Pancakes. Inorbit Bangalore too has recently opened Squeeze – The Juice bar. Apart from these brands Inorbit will soon be adding some excitement in the food category with brands like Tea Villa Café at Malad, Taco Bell at Hyderabad and HQ Whitefield at Bangalore.

In addition to food, Inorbit is ready to infuse excitement in categories like fashion, footwear and make up too. Recently Inorbit Vadodara has added Singapore’s most loved footwear brand “Heatwave” and leading make-up brand MAC to their portfolio. With soon to arrive brands like Chumbak, Lenskart, INC5 and Skechers, Navi Mumbai shoppers can explore more in fashion at Inorbit Vashi.

Besides enriching its customers with the food and shopping extravaganza, Inorbit also hosts varied activities for people to engage in from all age groups. This summer, Inorbit malls in Malad and Vashi hosted a Shop, Dance and Win challenge where shoppers participated in a dance karaoke challenge and won surprises.

The major highlight of the season, however, was the Jurassic World and LEGO world held at Inorbit Hyderabad and Mumbai, respectively. The Jurassic World saw the mall transformed into the land of dinosaurs with special zones for people to indulge in excavation games, gaming console challenges and selfie points. The LEGO World too was very well received by kids in Mumbai with its larger than life LEGO installations and LEGO building challenges. Inorbit Vashi hosted a Football Mania where on they could shop and win FIFA replica balls. There was also an augmented reality game which was highly thrilling along with live screening of matches and special offers from various food joints at the mall.

About Inorbit Malls:

Inorbit Malls, a group company of the K. Raheja Corp, was initiated with an objective to not just create physical structures but also to influence lifestyles. Inorbit Malls, committed to setting benchmarks in retailing in India, provides an excellent shopping experience for customers. Inorbit Malls combine the knowledge of the Indian consumer and a changing Indian market scenario in locating, designing, planning, and managing retail environments.

Inorbit Malls began their journey by opening its first mall at Malad to the public in early 2004, in Mumbai. Since then, Inorbit has repeated its success with world class malls in Vashi - Navi Mumbai, Cyberabad - Hyderabad, Whitefield – Bangalore & Gorwa Road - Vadodara. The malls have universal class and appeal and seek to provide a one-stop destination for fashion, lifestyle, food, and entertainment leading to an international experience. Inorbit Malls have won more than 70+ awards since inception including India’s Most Trusted Mall by Brand Trust Report 2014 and have been recognized in various national & international forums like IMAGES, Asia Pacific Shopping Centre Awards, ICSC, Asia Consumer Engagement Forum, EFFIEs and ABBYs for their commitment in establishing community connect.  

DISNEY EMPOWERS ASPIRING YOUNG FILMMAKERS TO CREATE GLOBAL #DREAMBIGPRINCESS VIDEO SERIES CELEBRATING FEMALE TRAILBLAZERS

21 young women from 13 countries to produce and direct digital shorts to inspire the next generation and unlock up to a $1M donation from Disney to the United Nations Foundation’s Girl Up

--Series will share the stories of renowned women from a host of industries including

Walt Disney Animation Studios Chief Creative Officer Jennifer Lee--

-- View launch video here --

Disney today announced a new global project giving 21 talented young women from different corners of the globe the chance to make digital shorts telling the stories of inspiring female role models. The #DreamBigPrincess series will be shared across Disney’s global media platforms as part of a campaign to unlock up to a $1 million donation to Girl Up, an initiative of the UN Foundation.

Each aspiring filmmaker will be paired with an inspirational interview subject spanning a diverse range of professions. The young women will capture the stories of these incredible individuals, along with their advice for achieving success. Academy Award® Winner Jennifer Lee is just one of the talented women who will be featured in the series.

“Using the journeys of characters like Anna, Elsa and Moana to inspire kids to dream big is at the very heart of what all of us at Disney do,” says Jennifer Lee, director/writer of “Disney Frozen” and CCO of Walt Disney Animation Studios. “The #DreamBigPrincess series is the perfect extension of that vision, providing a powerful platform for the next generation of aspiring filmmakers to create content about the women who have inspired them.”

Plans for the series were unveiled at the United Nations Foundation’s Girl Up Leadership Summit in Washington D.C., where the 21 participants took part in a unique workshop to give them the tools they can use to make their digital shorts. Each video will be shot on iPhone X and will be edited using Final Cut Pro X running on MacBook Pro. The aspiring filmmakers will also participate in a unique workshop including hands-on training from Apple technical experts, mentoring sessions with female-led production company Summerjax and creative inspiration from Disney storytelling veterans.

Following the workshop, the young women will embark on their own creative journeys back in their home countries with ongoing mentorship from Disney, Apple and Summerjax, before their videos debut across certain social media in October, helping drive an up to $1 million donation from Disney Worldwide Services to Girl Up.

“Each young #DreamBigPrincess director brings her own unique perspective and experience but what they all share is a passion for storytelling and making a difference in the world,” says Zenia Mucha, Senior Executive Vice President, Communications, The Walt Disney Company, “Our goal is to offer them the right mix of practical skills and creative inspiration to bring their vision to life.”

In addition to supporting young aspiring filmmakers and sharing inspiring stories around the world, the #DreamBigPrincess campaign aims to make a tangible difference for girls who face challenges in achieving their dreams. Through Disney’s collaboration with Girl Up, for each like or share of a video or photo with #DreamBigPrincess on Facebook, Instagram or Twitter, Disney Worldwide Services will donate US $1 to Girl Up, in support of girls’ leadership and empowerment (minimum donation: $500,000/maximum donation: $1 million). This charitable activation will kick off on October 10 and run until November 20, 2018. The collaboration exemplifies Disney’s efforts to provide inspiration and opportunity to kids around the world.

“The resources provided by Disney to empower girls and help them learn about the importance of storytelling will give them the confidence they need to achieve their own goals and advocate for others,” comments Girl Up Co- Executive Director, Melissa Kilby. “Last year’s donation from Disney has already allowed us to extend the network of Girl Up Clubs outside the US by more than 50 percent, representing a huge opportunity for thousands of girls to gain the leadership skills that will help achieve future goals.”

This year’s initiative builds on the success of the #DreamBigPrincess Global Photography series, which saw 19 female photographers from 15 countries capture inspiring stories of real world women and girls to encourage kids to reach for their goals. The precedent-setting campaign reached millions of families around the world unlocking a $1 million donation to Girl Up in less than five days. The images from the multi-award-winning campaign were also honored with an exhibition at the United Nations Headquarters in New York City.

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About Disney Parks, Experiences and Consumer Products

Disney Parks, Experiences and Consumer Products is the business segment of The Walt Disney Company (NYSE:DIS) that brings the magic of Disney's stories, characters and franchises into the daily lives of families and fans around the world to create memories that last a lifetime. The company's iconic travel and leisure businesses include six resort destinations in the United States, Europe, and Asia; a top-rated cruise line; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business. Disney's global consumer products operations include the world's leading licensing business; the world's largest children's print publisher; Disney Store locations around the world; and the shopDisney e-commerce platform. These experiences are created by Walt Disney Imagineering, the innovative force responsible for overseeing the segment's world-class products and experiences -- from immersive lands to interactive toys, and everything in between.

About Girl Up

Girl Up is a global leadership development initiative, positioning girls to be leaders in the movement for gender equality. With resources in five languages and more than 2,200 Girl Up Clubs in over 100 countries, we’ve trained 40,000 girls of all backgrounds to create tangible change for girls everywhere. Girl Up provides leadership training and gives girls tools to become gender equality advocates and activists. Through our programs, girls broaden their social impact skill set, receive a platform to tell their stories, and apply STEM for social good. Our girl leaders create real policy change at local and national levels, raise millions of dollars to support United Nations programs that reach tens of thousands of girls around the world, and build community-based movements. Girl Up is an initiative of the UN Foundation, working across a global community of partners to achieve gender equality worldwide. Learn more at GirlUp.org.

About the United Nations Foundation

The United Nations Foundation builds public-private partnerships to address the world’s most pressing problems, and broadens support for the United Nations through advocacy and public outreach. Through innovative campaigns and initiatives, the Foundation connects people, ideas, and resources to help the UN solve global problems. The Foundation was created in 1998 as a U.S. public charity by entrepreneur and philanthropist Ted Turner and now is supported by philanthropic, corporate, government, and individual donors. Learn more at unfoundation.org.

PSYCH-ED III 2018 – India’s only National Quiz Competition on Psychology for School Students – opens registration

• A Fortis Healthcare initiative, Psych -ED is running for the third year in a row
• Online registrations open, last date to register 30th July 2018.
• Online round on 7th August 2018

Mumbai, July 9th 2018: For the third year in a row, the Department of Mental Health and Behavioural Sciences at Fortis Healthcare, is organising India’s most acclaimed and noteworthy psychology quiz competition, ‘Psych – ED’. Designed and executed under the aegis of Dr. Samir Parikh, the quiz illustrates Fortis Healthcare’s endeavour to make mental health a priority for India’s youth. The quiz puts to test the knowledge of students from Class XI & XII and seeks to cultivate their interest in the subject. The objective of the quiz is to impart learning while ensuring that the subject remains engaging and fun for the students. The online registrations would close on 30th July 2018. The first round of Psych -ED, which is an online quiz, will be held on August 7, 2018.

Each school is required to nominate a team of three students from their senior secondary class. These students will compete in the three rounds of the competition – an online quiz, a zonal round and the finale. The online quiz, held in the school premises, will determine the top twelve qualifying schools (from each zone), which will participate in the ‘Zonal Finals”. These zonal finals will be held across Delhi, Chandigarh, Jaipur, Delhi, Mumbai, Bangalore and Kolkata. The winning team from each zone will compete in the Finale, which will be held in the National Capital Region on September 1st, 2018.

The prizes include a one lakh rupee cash prize, a scholarship offer from G.D. Goenka University and an opportunity to intern with Mental Health and Behavioural Science Department of Fortis Healthcare.

Last year, PSYCH –ED witnessed the participation of over 460 schools from across 90 Indian cities. Over a thousand students participated in the quiz. Students from remote locations of India used digital networks to ensure their involvement. From Tripura to Surat to Jammu to Chennai, there was no corner of India, which was not aware of the Psych - ED.  The Psych – ED quiz is an innovative tool through which each student will become an ambassador for positive mental health and aim to reduce the stigma that shrouds mental illnesses.  

Speaking on this unique initiative, Dr. Samir Parikh said, “The quiz presents students with the opportunity to hone their ability in objectively creating a juxtaposition between theory and practicality. We will be using testing tools such as crosswords, audio-visual elements, buzzer rounds and rapid fires. The quiz will challenge teams to step outside their comfort zones, and dig deep into their knowledge and understanding of the human mind. The purpose of our efforts is to advocate for a much larger cause – sensitization of the masses with respect to good mental health. In this perilous time, where suicides and mental health illnesses are at the forefront of India’s healthcare crisis – it is important to make people aware. As professionals in this field, we need to give these tabooed and stigmatised issues a platform on which they can be showcased without any filters.”

India continues to experience a deficit of over 300% with regard to the number of mental healthcare experts. There is an urgent need to ensure a paradigm shift in our understanding of psychology and mental health – a change that needs to first take seed at a grassroots level.

For further details on the quiz, please visit: www.fortispsyched.com

B Natural Juices & Beverages achieves a GUINNESS WORLD RECORDS® supported by 572 girls in Punjab, as part of the B Natural Harman XI campaign

-572 girls led by Harmanpreet Kaur performed jump squats for a minute to create the record and showcase their support for B Natural Harman XI, a platform to recognize girl talent in Punjab and Chandigarh

National, 3rd July 2018: B Natural Juices & Beverages from ITC Foods, after moving away from ‘Concentrate’ and shifting its entire portfolio to ‘Not From Concentrate’ variants, vowed to break records on fitness goals. The brand brought people together from the state of Punjab and the union territory of Chandigarh at Niper Auditorium, Sector 67 in Mohali for a GUINNESS WORLD RECORDS® title for ‘the Most people performing jump squats’ in a minute with 572 girls breaking the existing record of 497 achieved by Dubai Fitness Challenge (UAE) in Dubai, last year. The achievement is testimony to B Natural’s core philosophy of breaking barriers across all spheres of life. 

The GUINNESS WORLD RECORDS® challenge was led by Harmanpreet Kaur, Vice-Captain of India Women's National Cricket Team, in the presence of Sanjay Singal, Chief Operating Officer - Dairy and Beverages, ITC Ltd.

Talking about the initiative, Mr. Sanjay Singal, Chief Operating Officer - Dairy and Beverages, ITC Ltd. said, “B Natural is an honest and transparent brand that strives to challenge the status quo. B Natural Harman XI is a platform to encourage and boost the talent of young girls of Punjab. We are delighted that we have set the ground for this campaign by breaking a world record and hope to break many more barriers through our innovative initiatives and campaigns. We needed an icon that truly embodies the essence of this worthy initiative and are happy to have Ms. Harmanpreet Kaur champion this cause for B Natural. She is already an inspiration for many young girls and we are confident that with her support, many girls in Punjab will be able to accomplish their dreams and desires with the “B Natural Harman XI” campaign.”

The record breaking challenge is part of a larger campaign Harman XI - Saache Hunar Di Khoj, launched by B Natural and captained by Harmanpreet Kaur, who is considered a harbinger of change. The three-months long contest will invite girls across Jalandhar, Ludhiana, Amritsar, Chandigarh, Bathinda and Patiala to participate in the contest. 

On expressing her excitement, Ms. Harmanpreet Kaur said, “I am very happy and proud to be associated with B Natural for this campaign and thrilled about having broken barriers to achieve a GUINNESS WORLD RECORDS® with many girls like me from Punjab and Chandigarh. I have been blessed to have my family’s support in fulfilling my dreams. There could be no better way for me to extend the same support to all the girls back home. I am looking forward to bringing a change that will boost the confidence of many young girls and help us progress together as a nation. GUINNESS WORLD RECORDS® is an achievement and I am extremely pleased to be present here today to be a part of this momentous occasion.”   

About ITC Foods:

ITC's branded packaged foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.

ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and afar reaching distribution network.

ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the high levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously

online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.

The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfil its aspiration of being one of the most trusted provider of branded packaged foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.

'Me against the Mumbai Underworld' Tale of former Top Cop Isaque Bagwan

Shiv Sena President Uddhav Thackeray, Actor Nawazuddin Siddiqui  and Adv. Ujwal Nikam will launch the Book

Isaque Bagwan, the policeman who encountered dangerous gangsters like Manya Surve and arrested many other dangerous gangsters. The officer who seized the anti-social activities of the likes of Bada Rajan, Karim Lala, Haji Mastan, Pathan Gang, Dawood Gang, Potya - Amar Naik - Arun Gawli gang, Drug Lord - Aga Khan and many more. After retirement, ACP Isaque Bagwan has penned down his memorable cases in the book 'Me against the Mumbai Underworld'. Which will be launch by Shiv Sena President Mr. Uddhav Thackeray. On Thursday, 5^th July, the grand launch ceremony will be held at Rangsharda Auditorium in Mumbai. Actor Nawazuddin Siddiqui, Special Public Prosecutor Adv. Ujwal Nikam, MP Sanjay Raut, Inspector General of Police Quaiser Khalid, Actor Raza Murad, Rtd. ACP Madhukar Zende and others will be present at the ceremony.

From being, ‘The first ever officer in Mumbai Police to have shot down and encountered a criminal on the streets of Mumbai’ to ‘having shot down and captured a fleeing sharp shooter in the court room during a sessions court proceeding’ to ‘fighting and containing the deadliest terrorist attack (26/11) that the nation and Mumbai has ever seen’, to taking on many a dreaded gangsters from the Mumbai underworld and bringing several criminals and thugs to justice in his career spanning from the year 1976 to the year 2009.

Readers will experience all the exciting and adventures happenings in this book.

In spite of not having any communication devices like as of now, based on the information provided by the Khabari, Bagwan raided many places, where the dangerous goon and activists are located. Bagwan had strong network of informers around the city. Bagwan, saved himself very surprisingly from pre-planned attacks by Gangs. 

Isaque Bagwan, rendered service for safety of society. On such grounds, Government awarded him with President's gallantry award three times.  In 35 years of service, as a PSI to ACP, Department and Society experienced Isaque Bagwan as a humble human being inside the Khakee and tough image of brave policeman. To experience and know more about the cop and his bravery every Indian citizen must read “Me against the Mumbai Underworld” Published by Penguin Publication.

Exotic Burl Wood Furniture For Elite Homes!

Burl Wood is a type of wood highly prized by people who love wood because is unique shapes and ring patterns.  It is an unusual wooden growth found on certain trees and is used to create sculptures, artefacts, and even furniture. The aesthetic curves and rugged feel make Burl furniture highly sought after among connoisseurs around the world.

The Great Eastern Home gives lovers of fine furniture the chance to enhance their home décor with these exclusive, exotic pieces. The charm of Burl Wood furniture is that these pieces are very rare and does not need any adornment or engraving, nature herself is the designer of each piece. Whether it is a one-of-a-kind center table or an elegant chair, it will last a lifetime, never go out of style and can be handed over to the next generation as a precious heirloom.

Don’t wait: pick up a Burl wood beauty now and enhance your style quotient!

Price Range – Price on Request

Available at : The New Great Eastern Spg. &Wvg. Co., Ltd.

25 – 29, Dr.Ambedkar Road,

Inside Salsette 27

Near Rani Baug

Byculla (East)

Mumbai - 400 027

& MG The Great Eastern Home,

Khanna Estate,

 L.B.S. Marg,

Opp. HDFC Bank, Vikhroli (W)

Fujifilm India announces the launch of its all new Square Style instax SQUARE SQ6

- Expanding the popular square format lineup Fujifilm announces the launch of its new instant camera– instax SQUARE SQ6

- Enjoy applying the versatile functions and stylish design to your everyday photos

New Delhi, June 27, 2018: Fujifilm India Pvt Ltd, today, announced the launch of its new analog instant camera ‘instax SQUARE SQ6’ as a new addition to the instax series of instant camera lineup, which allows users to enjoy on-the-spot photo printing. The instax SQ6 is compatible with stylish square format films. The various shooting functions, simple stylish design, and the square format prints make the SQ6 the absolute style statement. The camera can be taken anywhere, ensuring you never miss a precious moment.

 

The instax SQUARE SQ6 has a variety of functions that will curate a unique experience for the users.Automatic exposure adjustment feature is one of them that gets activated when the shutter button is pressed. It detects the ambient brightness and adjusts to provide the optimum shutter speed and flash light intensity. Even in a dark room, subjects and the background can be shot vividly and clearly.

To meet the needs of selfie lovers, the camera comes with a selfie mode that automatically adjusts brightness and focal length to the ideal level for capturing best selfie images. The self-shot mirror attached to the side of the lens allows user to check the shooting range.

An inimitable addition to this instax is the tripod holes, at the bottom of the unit and a timer that can be useful for taking group photos.

Furthermore, to add appropriate drama to the picture, this camera has three modes. The “Double Exposure Mode” allows two photos to be overlapped on a single film when the shutter button is pressed twice, the “Macro Mode” can take short-range photos up to a minimum of 30cm, and the “Landscape Mode” can be used to take long-range landscape photos. It also includes three flash color filters (orange/purple/green)that once placed over the flash will change the color of the overall photo, allowing the user to achieve a more unique and textured photo.

Commenting on the occasion Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. Said, “Our Instax range is a unique product which has come a long way since its launch 10 years ago. The Sales Volume Trend for Instax has crossed 7.7 Million units globally in FY 2017 which clearly indicates its success worldwide. We are very excited to welcome the all new SQ6 with a host of versatile functions. The new product has been designed keeping in mind the ever changing preferences of the Indian youth, offering unique features to complement their needs. Our instax range has always found appreciation among the youth and we are sure that like its predecessors, SQ6 will also be applauded by these young customers.”

The camera comes in three color variations, pearl white to suit any style, blush gold for an elegant touch, and graphite gray for a cool and calm feel. The ring around the lens has a metallic finish and is matched to the color of the main unit. The knurled surface not only makes the camera easy to hold but is also adds a sense of sophistication. 

About Fujifilm 

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”.

Media contact
PR and Media Relations -  Fujifilm India Pvt. Ltd.
Abha Mary Xess Mobile: +91 8588818638 Email: abha.xess@fujifilm.com	Nupur Prasad Mobile: +91 8588803704 Email: nupur.prasad@fujifilm.com
PR Agency - Hill+Knowlton Strategies
Surbhi Jain Mobile: 9958821134 Email: surbhi.jain@hkstrategies.com

Annexure

Key specifications:  “instax SQUARE SQ6”

Film	Fujifilm Instant Film “instax SQUARE Film (available separately)
Lens	Retractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6
Viewfinder	Inverted Galilean finder, 0.4 x, with target spot
Focusing	Motor-driven 3-range switching (0.3 m - 0.5 m/1 ft. - 1.6 ft., 0.5 m - 2 m/1.6 ft - 6.6 ft., 2 m/6.6 ft. and beyond), Macro Mode (0.3 m - 0.5 m/1 ft. - 1.6 ft.) Normal Mode (0.5m - 2 m/1.6 ft - 6.6 ft.) Landscape Mode (2 m/6.6 ft and beyond)
Shutter Release	Programmed electronic shutter release, 1.6 sec - 1/400 sec.
Exposure Control	Automatic, Interlocking range (ISO 800) : LV 5 - LV 15.5, Exposure compensation: ±2/3 EV
Film Feeding Out	Automatic
Film Developing Time	Approximately 90 seconds (Varies depending on the ambient temperature)
Flash	In Macro mode: Built-in, automatic electronic flash In a mode other than Macro mode: Always flashing Charging time: 0.2 sec - 7 sec (using a new battery), Flash charging indicator, Effective flash lamp range: 0.3 m - 2.7 m/1 ft. - 8.9 ft.
Self-Timer	Electronically controlled, approx. 10 second delay, Can be stopped mid-run
LED Display	Shooting mode (Auto, Selfie, Macro, Landscape, Double exposure), Brightness adjustment, Flash suppressing, Self timer Mode
Power Supply	Two CR2/DL CR2 lithium batteries Capacity: Approximately 30 instax SQUARE 10-pack film packs with new CR2/DL CR2 lithium batteries
Others	Film pack confirmation window, tripod socket (tripod sold separately)
Dimensions & Weight	118.7 mm x 128.1 mm x 58.1 mm/4.7 in. x 5.0 in. x 2.3 in. (not including protrusions)/393 g/13.9 oz. (without battery, strap, and film pack)
Accessories	Two CR2/DL CR2 lithium batteries, Shoulder strap, Three flash filters

*Specifications are subject to change for improvement.