BEST OFFERS

Sunday 1 January 2017

When Men become Martyrs of Marriage



MARTYRS OF MARRIAGE | MUMBAI PREMIERE | DEC 23, 2016 | 7:00 PM
St. Andrews Auditorium,  Bandra West, Mumbai
A thunderous applaud and a standing ovation by more than 700 people followed the screening of Martyrs of Marriage, a feature length documentary film on misuse of IPC 498A, produced and directed by Deepika Narayan Bhardwaj, in the city at St. Andrews Auditorium, Bandra, Mumbai on friday. The event was organized in association with Vaastav Foundation. Highlighting issues that men and their families face because of misuse of gender based provisions through the medium of film, for the first time in India,  the documentary goes in depth into misuse of IPC 498A(known as the anti dowry law) and suicide by men because of domestic violence and harassment through false cases. The film is a plea to the lawmakers to ensure delivery of justice irrespective of gender, bring laws that are gender neutral and aims at legal amendments in 498A to curb its misuse. 
Made over a period of four years, Deepika Narayan Bhardwaj, has captured perspectives of lawmakers, judges, advocates, police officers, social activists, private detectives, NGOs, women’s rights activists, Men’s Rights Activists about the issue and presented real life stories of victims of false 498A cases and families of men who committed suicide because of this harassment and tortured. Various judgments delivered by apex courts on misuse of 498A and data regarding the same also form an important part of the documentary.
Between 1998 and 2015, more than 27 lac people have been arrested under 498A alone, higher than any other crime under IPC except theft, hurt and riots. 6.5 Lac women who were sisters, mothers and relatives of a man were arrested under the same period even if many of them never stayed with the couple sharing a domestic relationship. Most of these people were arrested on mere allegations without investigations. Convictions rate under 498A dropped down to 13.7% in 2014, making it one amongst few sections under IPC that have a poor conviction record. Several families have been destroyed because of incarceration due to a false case or running around courts for years and years without any mistake. Most people choose to quietly give in to legal extortion under these cases to escape decades of trial and harassment for no fault. Martyrs of Marriage is a voice of those who decided to raise their voice against the Injustice.
Since its release, the film has been screened in Delhi, Hyderabad, Bangalore, Chennai and also Madurai where it was shown to Magistrates and Police Officers at the Tamil Nadu State Judicial Academy. The documentary has received an overwhelming response from all the cities and been described as an eye opener, a revolution, a must watch and an emotional journey of every individual who has suffered false implication under 498A in India.

The event was well attended by retired and serving judges, eminent lawyers, marriage counsellors, filmmakers, victims of abuse of 498A and general public. The auditorium was jam packed with people in the audience from various walks of life. The film left everyone teary eyed and disgusted at the same time knowing about the gross abuse of the law.  Everyone appreciated Deepika for her initiative to educate the people & her awareness drive about the abuse of 498A. People who are victims of abuse of 498A were happy that Deepika has raised her voice for them.

Mrunalini Deshmukh Senior Advocate Mumbai High court was quoted “This is a brilliant initiative by Deepika Narayan Bhardwaj. Misuse of 498A is a burning issue not just from legal perspective but from social perspective too. A law that was made for good for large is being abused in large, destroying social and personal lives of so many who suffer from the abuse of this provision. The film is an eye opener for those who advice people to file false cases as it tells the repercussions it can have. Even the courts are now expressing grave concerns as it has become easy for the people to abuse this provision. Like I have said in the film , these haloed provisions are being used by the have's rather than have nots to make a deal out of the marriage.  I am glad that Deepika has taken the initiative to draw a spotlight on the issue, thus by educating the masses about the abuse of the law 498A."
Speaking at the screening of the film in Mumbai, Deepika Narayan Bhardwaj said, “False cases under 498A have destroyed lives of several in India. Even though our courts have time and again passed judgments condemning the same, no concrete measures have been taken even till now to contain this malaise that’s driving people to suicide. So far no one has made a film on this subject. When I personally saw the misuse of 498A, I decided to speak up through a documentary and hence Martyrs of Marriage was born. I am very happy to present this film to all. I am sure it will make people realize that misuse of laws is not a trivial thing to be brushed. It is a crime and it must be dealt with harshly.  I hope that this film initiates a serious discussion around false cases, how they destroy lives and how it is time the state comes up with a concrete solution to alleviate harassment of people who are being blackmailed in knowledge of the system.”

MAHARASHTRA SPECIFIC DATA (2010 – 2014) (Source – NCRB)
YEAR
PERSONS TRIED
CONVICTED
CONVICTION %
2014
20072
344
1.71
2013
21128
498
2.4
2012
21110
372
1.8
2011
18070
357
2.0
2010
18565
344
1.9




INDIA SPECIFIC DATA (1998-2015) (Source – NCRB)

Total number of people arrested:
2716915
Total number of men arrested:
2112264
Total number of women arrested:
604651
Total number of minors arrested:
7707
Total number of cases tried:
587107
Total number of cases acquitted:
477413
Total number of cases convicted:
109694
Total number of persons who were tried:
1534057
Total number of persons who were acquitted:
1150293
Total number of persons who were convicted:
276640

By end of 2015, number of 498A cases pending trial: 477986(Almost 45% of total CAW cases pending trial in Indian courts)
By end of 2015, number of persons awaiting trial under 498: 910864In Custody: 131173(M) 15444(F)
On Bail: 646013(M) 118234(F)

Friday 23 December 2016

‘Krank Goa 2016’


Heineken® cranks up the Boutique Party Experience with the 6th edition of
‘Krank Goa 2016’
(Curating thebiggest line-up of the best International& Indian Techno& House Artists till date)

(National) 15th December: Goa is all set for an exclusive Boutique Party Experiencewith the 6th edition of Heineken Krankon 27th, 28th, 29th & 30th of December at the sea-facing Chronicle, Vagator.
Music has been an integral part of Heinekens global DNA and how it connects with people around the world. In India, for the past six years, Heineken Krank has endeavored to combine scenic settings, a Techno & Deep House line up that is ahead of its time and a discerning audience to present an exclusive experience that’s differentiated& very Heineken. Krank is a counter-movement, striving to be different from the mass mainstream music festival scene and offering more in terms of service, intimacy, space & artists.

The venue this year - Chronicle - features a multi-level dance floor with a VIP lounge, a restaurant and an island bar right on the edge of the beach. The dance floor features state-of-the-art sound setup and contemporary ambience to compliment the atmosphere. The setup stays clear of flashy LED screens and over-lit dance areas to maintaina focus on the performers and preserve the connection between the artist & crowd. Sunsets would be the highlight of Heineken Krank 2016 as artists crank up the volume when the sun touches the horizon of the sea at Vagator.

The Artist Lineup this year is the biggest one till date and covers a variety of forward thinking / non-mainstream / underground music genres. Legendary Robert Babicz, Techno heavy-weight Christian Smith, Popular House Producer Betoko, Deep/Progressive Producer Martin Roth, Progress Trance Superstar Ritmo -- are just a few names in the massive international & Indian lineup. One can safely state that Heineken Krank has got not just got the biggest Indian Underground Artists lineup, like Arjun Vagale, BLOT!, Kohra, Calm Chor& Jitter, but also some of the most ground-breaking International acts.
The differentiated vibe at Heineken Krank is what has drawn a discerning crowd over the years from actress Bipasha Basu, actor Karan Grover, designer Rocky S and many others. Heineken Krank looks forward to another successful edition with more to offer, from sunset till late.
It's time to Krankthe music scene up in Goa with Heineken!

Thursday 22 December 2016

HERSHEY'S REVEALS ITS 'DARK AND EXOTIC' SIDE WITH THE LAUNCH OF PREMIUM CHOCOLATE ‘BROOKSIDE’ IN SELECT CITIES

Inline images 1

Inline images 1
21st December, 2016: Hershey India Private Limited offers its consumers an ‘exotic’ new high with the launch of its new premium chocolate ‘Brookside’ this December. Chocolate consumers in India can now treat their palate to an exquisite taste with the unveiling of the globally famed chocolate brand'Brookside'. After having internationally spun it's magic for over 50 Years,Brookside is Hershey India's venture into premium range of chocolates. It is yet another addition to the slew of enticing new products launched by Hershey’s this year like Hershey’s Milk Booster, Hershey’s Milk Shakes and Hershey’s Spreads.
Brookside is a deliciously crafted chocolate made up of an intriguingcombination of smooth dark cocoa rich chocolate on the  outside and exotic fruit flavors on the inside. This heavenly mix gives you an extraordinarily delicious taste in every bite. The irresistible taste lingers in the mouth as your senses dive into an enticing & unique chocolate experience.
Hershey’s looks to ride on the substantial growth being witnessed by the Indian chocolate category in the premium space & the consumer's willingness to explore unique and differentiated products. Chocolate lovers are becoming more discerning and are constantly on the look - out for superlative tastes and experiences. Therefore, Brookside chocolates have been crafted to give Indian consumers a first of its kind experience through a combination of dark cocoa rich chocolate & exotic fruit flavoured centre.
Brookside chocolate will be available in three exotic fruit flavours namely Blueberry & Acai, Raspberry & Goji and Pomegranate.
Commenting on the same, Mr Praveen Jakate, MD, Hershey India Pvt Ltdsaid, “These are exciting times for us at Hershey’s India. Over the past few months, we ventured into several attractive categories like milk additives, milk shakes and chocolate spreads, through differentiated products offering delicious taste and fortification, under the Hershey’s brand. We have now entered the growing premium chocolate category with our globally acclaimed brand BrooksideBrookside is an extraordinarily delicious chocolate with an intriguing combination of dark cocoa rich chocolate and exotic fruit flavors. We are confident that chocolate lovers would simply fall in love with its amazing taste experience.”
Brookside will be available in large stores in select cities across India. The attractive standee pouch packaging depicts the artisanal combinations.It is priced at Rs.50 for 33.3g single consumption pouch and Rs.140 for 100g multi-consumption re-saleable pouch respectively.

Wednesday 21 December 2016

The Irish House Christmas Karaoke Brunch


~ Eat, drink, sing, and more on 24th & 25th December, 11am to 4pm at The Irish House Outlets across Mumbai ~

Mumbai, December, 2016: Wake up on Christmas morning to an extravagant brunch menu at your nearest Irish House outpost. Your favorite neighborhood pub, The Irish House prepares to surprise you with a legendary Christmas menu on 24th & 25th December, served between 11am and 4pm, so that you could finish your festive meal and then head home early to see what’s under the Christmas tree! 
Celebrate the most magical day of the year the Irish way with unlimited food @ 1095* & Unlimited Alcohol @ 695* per person, accompanied with an awesome Karaoke session (to let out that inner closet singer in you post several drinks). Get your kids along as they can avail the brunch at only @ 495*. There are also lots of special x'mas surprises to make your day a whole lot happier!
 Enjoy the wide brunch menu, including a range of Eggs, or try out Honey Glazed Roasted Chicken or Turkey Ham from the carving station and get the Savoury thyme waffles or Classic Waffles and Fresh Crepes. You cannot miss the massive spread of Salads & Cheese, including Pickled zucchini, Roquefort pear, Red Wine Braised Lamb, Prawn cocktail salad *and Parmesan, Aged English Cheddar* to name a few options.  Choose the Grilled cottage cheese steak with green pepper corn sauce, Paprika fussili, Pot roast lamb with spicy habanero sauce or BBQ pork with spicy pomegranate glaze from the* mains.  Kids can enjoy *Chicken sliders, Mini Hash Browns, Veg Nuggets and Mac n Cheese and Yule Log, Classic Christmas Pudding, Walnut brownies *with vanilla ice cream* from the desserts options. 
This Christmas weekend, eat, drink and make merry, literally. Join The Irish House brunch for an amazing Christmas Brunch experience! Jingle bell, jingle bell. Jingle all the way. Santa Claus is little drunk, going the Irish way. Hey!

Tuesday 20 December 2016

GRAND OPENING FOR INTERNATIONAL CLOWN FESTIVAL AT INORBIT MALL, MALAD & VASHI



~Martin – “The Flubber” and other International clowns spread laughter and joy among kids at the grand opening of International Clown Festival at Inorbit Mall, Malad and Vashi~

Mumbai, December, 2016: Christmas celebrations has arrived early at Inorbit Malls! Last weekend Inorbit mall Malad and Vashi witnessed a lot of fun, drama and entertainment at the mega opening of the much-awaited International Clown Festival. Kids favorite clown Martin, also known as Flubber, along with other clowning talent from other countries swept the audience off the floor with some rib tickling performances. Not only kids but adults too enjoyed various acts of juggling, unicycling and acts that tickled the funny bones. The kids not only watched the performances but clicked pictures with their favorite clowns. Apart from performances there were also workshops on crafting balloon art, face painting and juggling.

The International Clown festival is a 10 day extravaganza which Inorbit mall will be hosting in Malad, Vashi, Bangalore, Vadodara, and Hyderabad. The ongoing clown festival will go on till 25th of December. You visit your nearest Inorbit malls to watch live clowning acts and also participate in engaging workshops. After spectacular performances in Malad and Vashi, Martin and his team of International Clowns will be performing for 2 days at Vadodara, Hyderabad and Bangalore.

Commenting on the occasion, Mr. Puneet Varma, Associate Vice President, Marketing and Corporate Communications, said, “Clowning acts are quite popular, not only among kids but people from other age groups love it too. Last year we hosted the festival in Bangalore where we saw participation by approximately 1500 kids. This year Inorbit decided to take this across 5 locations. The opening of Clown Festival at Malad and Vashi has garnered tremendous response. Martin and his team’s performance was outstanding. With consumers being deprived of such performances due to lack of Circuses, Inorbit has created a platform for wholesome entertainment.”

Forthcoming Clown festival activities:
Performances and workshops: upto 25th December 2016 at Inorbit Mall (Malad, Vashi, Vadodara, Hyderabad and Bangalore)
Time: 3pm to 8:30pm

Friday 16 December 2016

A Pure Statement of Confidence and Style for Every Occasion.




The all-new MINI Clubman - The Gentleman, debuts in India.

Mumbai. The all-new MINI Clubman, the flagship of the MINI brand, was launched today in India and will be available at MINI Dealerships as a Completely Built-Up unit.

The perfect union of British craftsmanship and flawless German engineering, the all-new MINI Clubman is undoubtedly the biggest and the most sophisticated MINI ever built. Premiering in India for the first time, the all-new MINI Clubman makes an unforgettable first impression with its impeccable styling, meticulous craftsmanship and iconic MINI go-kart thrill.

In keeping with its quintessentially urban appeal, the all-new MINI Clubman was launched at an event celebrating style and substance. The versatile personality of the all-new MINI Clubman was showcased through an innovative fashion presentation of the ‘Ravi Bajaj Gentlemen Label’.

Mr. Frank Schloeder, President (act.), BMW Group India said, “The all-new MINI Clubman has the distinctive persona of a modern progressive gentleman – a connoisseur of understated style and refined craftsmanship! The all-new MINI Clubman is a perfect combination of form meets function. Every inch is artfully constructed and smartly accented with practicality in mind and embodies the genes of a true MINI with the iconic MINI go-kart thrill. Reigning at the higher end of the premium compact segment, this MINI flagship is a revolution with substantial growth in size. Whether you drive alone or with family, the-all new MINI Clubman is the perfect choice!”

The all-new MINI Clubman is available at an ex-showroom price of INR 3,790,000.

*Price prevailing at the time of invoicing will be applicable. Delivery will be made ex-showroom. Ex-showroom price (inclusive of 12.5% VAT) as applicable in New Delhi but excludes Road Tax, RTO statutory taxes/fees, Insurance and Octroi (if applicable).VAT over and above 12.5%, if applicable, will be charged extra. Prices and options are subject to change without prior notice. For further information, please contact your local Authorised MINI Dealer.

The all-new MINI Clubman is available as standard in the Moonwalk Grey metallic colour. The range of optional colours includes Pepper White, Volcanic Orange, Pure Burgundy, Digital Blue, Blazing Red, British Racing Green, Midnight Black, Deep Blue, Melting Silver, Thunder Grey and Lapisluxury Blue.

The range of standard upholstery combinations in all-new MINI Clubman include Cloth/Leather combination Cord Carbon Black | Carbon Black, Cloth/Leatherette combination Black Pearl Carbon Black | Carbon Black and Leatherette Carbon Black | Carbon Black. The range of optional upholstery includes Leather Cross Punch Carbon Black | Carbon Black; Leather Cross Punch Pure Burgundy | Carbon Black; Leather Chester Indigo Blue | Carbon Black; Leather Lounge Satellite Grey | Carbon Black; Leather Lounge MINI Yours Carbon Black | Carbon Black and JCW Sport Seats Dinamica / Leather Combination.

The all-new MINI Clubman.
The exterior of the all-new MINI Clubman belongs to a genre that combines iconic MINI design language with enhanced functionality. This is reflected by means of a stretched silhouette, a long roof line and a steep rear. The most eye-catching design element are the hallmark rear split-doors that immediately elevate the style quotient.

Circular headlamps with integrated LED daytime running lamps with chrome surrounds, hexagonal contours of the radiator grill and the vigorously arched power dome of the engine compartment lid add more flair to the already impressive front facia. The newly designed LED headlights and LED rear-lights further enhance the car’s sleek appearance.

The broad stance of the rear is exhibited in powerful shaping of shoulder contours, pronounced wheel arches and exhaust tailpipes that are set wide apart. Together, these highlight the breadth and stable stature of the all-new MINI Clubman.

Imposing spaciousness is an outstanding quality, thanks to clever space utilisation in typical MINI style. All occupants enjoy a roomy interior. Adjustable rear seat backrest and generous legroom guarantee first class comfort for rear passengers as well. Optional Electrically adjustable seatswith memory function for the driver and front passenger have been introduced for the first time in a MINI.

The interior of the all-new MINI Clubman blends modern aesthetics and refined craftsmanship with practical functionality. A clear signal of the more sophisticated character is the exceptionally wide instrument panel with cockpit facia frame. The central display is integrated into the visually appealing yet ergonomic dashboard. Surrounded by an LED ring and available with the 6.5-inch Radio MINI Visual Boost as standard, it serves as the most aesthetic display for managing functions related to infotainment, telephone, driver and the vehicle. The selection and control is facilitated by a Controller in the centre console.

Multi-function sport leather steering wheel and sports seats for driver and front passenger enhance the unique ‘go-kart’ feel. The optional panorama glass roof, largest in the MINI range, allows ample amounts of natural light and fresh air and increases the feel-good factor of the cabin. 

For enhanced personalisation there is also a choice of nine Upholstery options, including the new variant Leather Chester in an exclusive Indigo Blue shade. With their diagonal quilting, these new-generation seats evoke the look and feel of the classic Chesterfield sofa. With integrated sports seats, the all-new MINI Clubman delivers a contemporary interpretation of the Chesterfield diamond pattern in an automotive context.

The MINI Excitement Pack features LED interior and ambient lighting which illuminates the cabin with a choice of selectable colours as well as the projection of the MINI logo from the exterior mirror on the driver's side when opening and closing the car door. With the new optional MINI Yours Interior Style surfaces, the door trim design is highlighted via illuminated decorative strips.

Sleek as it is savvy, the all-new MINI Clubman is the epitome of form meets function. The interior is as practical as it is striking with numerous storage facilities, a large glove compartment, storage compartments in split doors and door pockets. Using the cargo function, boot capacity can be increased from 360 litres to 1,250 litres by folding down the rear backrest with its 40: 20: 40 split.

Another exciting feature is Easy Opener which allows the driver to open the boot via remote or simply by a foot waved below the rear bumper. The optional alarm system illuminates the red LED status light integrated in fin antenna allowing the car to be located easily in a crowd.

Driving excitement gives you a raft of tools to keep the adrenaline pumping in the all-new MINI Clubman. The 2-litre 4-cylinder engine with TwinPower Turbo Technology makes the all-new MINI Clubman higher on performance and lighter on fuel. It mobilises a peak output of 141 kW/192 hp and a maximum torque of 280 Nm torque. It sprints from 100 km/hr in 7.2 seconds and the top speed is 228 km/hr.

The standard 8-speed automatic steptronic transmission is available in a MINI for the first time, providing for even more efficient, comfortable and sporty driving due to a broader gear spread and smaller engine speed steps. The optional sports automatic steptronic transmission with shift paddles makes for even sportier driving.

MINI Driving Modes enable an individualised vehicle set-up focusing on either ride comfort, sportiness or efficiency, according to driver’s preference. In addition to the standard MID mode there is a choice of SPORT and GREEN mode.

Driver assistance systems include Cruise control and optional features like rear view camera, Parking Assistant and Head-Up Display.

The exciting world of MINI Connected comes with Radio MINI Visual Boost. Full functionality is available through the app downloaded via iTunes or Google Play Store. Bluetooth mobile connectivity, AUX-IN socket, USB interface guarantee round the clock infotainment. The optional MINI Wired package offers an 8.8 inch touch screen with Touchpad controller,Navigation System Professional, MINI Connected XL and a 20 GB internal hard drive for all media storage.

The all- new MINI Clubman is stacked with cutting-edge safety technology. The standard safety equipment comprises of Front and Passenger Airbags, Brake Assist, 3-Point Seat Belts, Dynamic Stability Control, Crash Sensor, Anti-lock Braking System, Cornering Brake Control and Run-flat Indicator.

The standard MINIMALISM technology includes an auto start/stop function, brake energy recuperation, active cooling air flaps and electromechanical power steering.

Wednesday 14 December 2016

Top designers to associate with LIVA Protégé 2016

C:\Users\Sheetal\AppData\Local\Microsoft\Windows\INetCacheContent.Word\LIVA Protege Logo.jpg

Upcoming fashion designers to get Launchpad with Liva Protégé
Monday, 12th December, Mumbai: LIVA, the leading fashion fabric brand from Aditya Birla Group has launched the 2nd season of LIVA Protégé, a nationwide search that seeks to recognize & reward the rising stars of the Indian fashion industry.
The first season of the talent hunt received huge appreciation & applaud from the industry stalwarts, this year LIVA Protégé has become bigger and has already created lot of excitement amongst aspiring fashion designers and fashion connoisseurs in India. Some of the biggest names in the fashion industry will be a part of LIVA Protégé 2016 in mentoring role such as Nachiket Barve, Shivan & Narresh, Anuj Sharma, Sounak Sen Barat & Dev R Nil.
This annual, pan-India search for budding fashion designers in India is open to final year fashion designing students. It is a perfect platform for them to showcase their talent at a national level and get mentored & trained by the visionaries in the industry. Over 100 students have already submitted their entries from fashion designing institutes across Mumbai, Delhi, Kolkata, Ahmedabad, South (Bangalore & Chennai). The entries for the first round will close on 14th December, 2016.
Post which, shortlisted 25 semi-finalists (Five from each city) will go through a grilling round of selection process by eminent jury and mentors. Top 10 finalists, will then be mentored and trained by these designers, who ultimately will create their signature fashion line using LIVA fabrics for the grand finale, which will be held in February 2017.  The three winners will be chosen amongst the finalists who will get the title winning place for LIVA Protégé 2016 along with cash prizes.
Celebrity fashion designer Nachiket Barve has recently won the prestigious “International Woolmark Prize”, which is considered as the ‘Oscars of fashion industry’
Shivan & Narresh is India’s first luxury swimwear brand that creates unique beach essentials. Recently, they designed customized swim trunks for Ranveer Singh for the film ‘Befikre’ which received a lot of attention from the audience.
Innovative fashion designer Anuj Sharma's brand ‘Button Masala’ uses rubber bands and buttons and allows wearers to use the same product multiple times. His designs have been a hit across India and he has even had his own section at a Ted Talk feature in India.
Sounak Sen Barat, Bangalore based designer has designed for premium brands like Peter England, Van Heusen Woman before launching his own fashion label House of Three. Recently, he also launched House of Three Menswear with CFW 2016.
Dev and Nil, are highly regarded for bringing contemporary designs to Indian fashion. They started in Kolkata in 2004 and ever since have bagged a few awards. They have also worked with film directors designing costumes for films and were part of movies like Rituparno Ghosh’s ‘Areki Premer Golpo’, Onir’s National award winning movie ‘I Am’ and Suman Mukhopadhya’s ‘Shesher Kobita’.

Tuesday 13 December 2016

TATA ClassEdge launches ‘Thinking About Values’ books for children

Header.jpg




Books will be available for Classes 1 to 5



                                                                                                                                                                                                                                                                                                                                                                                                                                               
December 12, 2016, MumbaiTATA ClassEdge, a provider of innovative technology based learning solutions for schools, launched ‘Thinking About Values’, a series of books on values and life skills for classes 1 to 5, at their Principal Leadership Programme at Mumbai. ‘Thinking About Values’, based on NCERT’s values framework, is a unique contemporary take on values and life skills for children. These books were launched during Tata ClassEdge’s programme on leadership for school principals.
                                                                                                                                                                 
On the occasion, Sanjay Radhakrishnan, Chief Commercial Officer, Tata ClassEdge said, “In today’s rapidly changing world, increased exposure coupled with nuclear families and lack of guidance at home have made values and life skills a very important topic for discussion with children. However, these discussions are often seen as ‘preachy’ by children. Instead of a list of ‘rights’ and ‘wrongs’, children need to be taught how to confront situations or ethical dilemmas where they have to decide what action to take.”

The series includes visually rich stories and poems, exercises that encourage children to make decisions, easily accessible videos of the story and a journal section that involves discussion with family. Moreover, it covers contemporary topics such as needs v/s wants, sportsmanship, use of gadgets, dealing with strangers, helping at home, civic sense and more – all told in riveting ways. For example, punctuality is discussed through a story about a superhero who is always late; being inclusive is discussed through the story of a boisterous girl who loves football.

Svayam's 'Accessible Family Toilet Project' Reveals that 76% of People in Rural India, with Reduced Mobility, Struggle to Access Basic Sanitation Facilities

In four years, 1.44 crore individuals have been made aware of the significance of accessible sanitation across 14 st...