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Wednesday 19 November 2014

हेल्थ ड्रिंक के ​ ​ प्रचार के लिए जैकलिन को १.२५ करोड़ का मिला प्रस्ताव।



हालही में जैकलिन ने किक जैसी ब्लॉकबस्टर फिल्म दी है इससे वे शीर्ष के अभिनेत्रियों में से एक होगयी है। इस हॉट अभिनेत्री को विज्ञापन में लेने के लिए दुबई की एक हेल्थ ड्रिंक कंपनीने उनको अम्बेसडर बनाने का प्रस्ताव दिया है इसके लिए जैकलिन को १ . २५ करोड़ का प्रस्ताव दिया गया है। कंपनी चाहती है की जैकलिन ४ दिनों के प्रिंट कम्पैन शूट करे फ़िलहाल जैकलिन श्रीलंका में एक ब्रांड की शूटिंग में व्यस्त है और इसके बाद वे ब्रदर्स इस फिल्म की शूटिंग अक्षय कुमार और सिद्धार्थ मल्होत्रा के साथ करेंगी। 

Priyanka Chopra at Arpita Khan's wedding



​​ Kangana Ranaut's fashion metamorphosis !



Actress and Bollywood's postergirl for fashion , Kangana Ranaut, who made her Bollywood debut in 2006 as a curly-haired young actress who showed great potential now stands an eccentric fashion icon , who dares to be different and always turns up sporting the unexpected with effortless ease.

In 2008, the actress made the industry sit up and take notice as she essayed her National award winning role for Fashion - while her style wasn't as avant-garde as it is today , it was definitely stylish !

The year that followed saw Kangana's photo-shoots get snappier as she got experimental with her fashion ,while in 2010 the word classy made its way into Kangana's closet - as she brought retro back into the country's fashion dictionary with her vintage take in Once Upon a Time in Mumbaai.

2011 saw the actress have an edge above her contemporaries ,the make-up got bolder ,the brands went international and her confidence sky rocketed - in 2012 Kangana questioned stereotypes ,she was among the first to endorse cat-eye frames and Dior,Vivienne Westwood,Chanel and Lavin became everyday affairs.

In 2013, the industry's dark horse became unstoppable - She rocked the goth look,and flirted with everything androgynous,futuristic and edgy - She made Krrish 3's Kaya a superwoman and made bodycon's sexy.


Kangana was everyone's fashion muse this year - flooring all with her public appearances - A rebel without a cause ,Kangana makes Coco Chanel proud staying true to the adage that "she doesn't do fashion,she is fashion" and the story continues..

अमिताभ बच्चन बने बच्चों के सुरक्षित इंटरनेट केसाथी...





कई सामाजि क सरोकारों के बाद अमिताभ बच्चन अब बच्चों के लि ए सुरक्षित औरजिम्मेदार इंटरनेट की पहल से जुड़ गए हैं जो 2015 से कारगर होगी...

अमिताभ बच्चन वर्ल्डू डॉट कॉम (worldoo.com) वेबसाइट से जुड़े हैं जो बच्चों,अभि भावकों और शि क्षावि द्ं के सुझावों के बाद बच्चों के लि ए सुरक्षि तऑनलाइन प्ले टफॉर्म बनाएगी। इसके लि ए फीडबैक कैंपेन "लेट्स बि ल्ड' शुरूकि या जा रहा है। इसमें खुद अमिताभ सुझाव मंगवा रहे हैं। 2013 में शुरू हुए"वर्ल्डू" से अब तक 100,000 बच्चे जुड़ चुके हैं। इसके फाउंडर मोनिश घटालिया ने बताया, "फीडबैक कैंपेन के जरिए यूजर की पसंद का कंटेंट उपलब्ध कराएंगे।इसमें एजुकेशन, गेमिंग, फन और बहुत कुछ होगा। बच्चन जी हमारी पहल सेजुड़े है।' फीडबैक कैंपेन में पसंदीदा वि षय, मुद्दे, आर्ट क्रा फ्ट, लाइफ स्कि ल्स,होम डेकोरेशन, प्ले सेज़ और गेम्स जैसे वि कल्प हैं। लर्न, एक्सप्रेस, प्ले के जरियेअपनी पसंद का वर्चु अल वर्ल्ड बनाया जा सकेगा। सुझावों के आधार पर आखि रीबदलाव अमि ताभ के नजरों से गुजरेंगे और नया फॉर्मेट 2015 में लॉन्च कि याजाएगा।

इस बारे में अमिताभ ने कहा, "इंटरनेट संचार का सबसे बड़ा और सरल माध्यमबन रहा है। इस तकनीक में रोज प्रयोग और तरक्की हो रही है। आजकल के बच्चेतो हाथों में तकनीक लेकर पैदा हो रहे हैं। टेडी बि यर के बजाय उन्हें टेबलेट पसंदहै। इस तकनीकी युग में अभि भावकों को समझना होगा कि उनके बच्चे कीजिंदगी में इंटरनेट का कि तना बड़ा रोल है। अब वो समय नहीं रहा कि अभिभावक कहें हम कैसे सीख सकते हैं इस तकनीक को। उन्हें ऑनलाइन दुनि या कोबच्चों की प्रगति के लि हाज से समझना होगा क्योंकि यही भवि ष्य है।’


Amitabh Bachchan advocates responsible Internet for Kids

Mr. Amitabh Bachchan has decided to revolutionize the use of internet for kids by joining hands with ‘worldoo.com

’ - India’s first online ecosystem for kids, worldoo.com

 invites children, parents and educators to contribute in building the new-look platform in this first-of-its kind initiative. The feedback campaign aptly named ‘Let’s Build’, launched in association with Mr. Amitabh Bachchan, will invite parents, kids and educators across the country to speak up and be heard, in what they would like to see in a whole new worldoo!+

Speaking on the association with worldoo.com

Mr. Amitabh Bachchan said, “The internet space is constantly evolving and has proved to be an exciting tool of communication. Today, children are born with technology in the palm of their hands, immediately preferring tablets to teddy bears! In such a scenario, it is important for parents to embrace the role that Internet plays in their child’s life instead of shying away from it. They need to collaborate and communicate with their kids to welcome them to the online world. The future is here. And in the same way that schools are an integral part of a child’s growth, the Internet will play a significant role in developing our next generation of children. The worldoo.com

 Let’s Build campaign is a great gift for the children of India, and I am glad to be a part of this initiative that aims to create a meaningful online environment for kids. Associating with the Worldoo.com team enables me to be a part of this great experience in pioneering the concept of responsible Internet for children.
Since its launch, worldoo.com

 has had an overwhelming response with close to 100,000 kids as registered users, and with a passion for new challenges and constant innovation, the worldoo.com

 team is now channelizing its energy in furthering the cause of responsible internet. Today, kids have access to technology like never before, and the brand believes that instead of restricting internet usage, a responsible eco-system needs to be created for kids.
Commenting on the launch of the campaign, Mr. Monish Ghatalia, Founder,worldoo.com

 added, “We launched worldoo.com

 in April 2013 and received an overwhelming response from both children and parents alike, but it came with its own responsibilities as well. The feedback campaign is one step in this direction to now let our users decide what they would like to see in their favorite platform. While the platform flourished the way it has, with a perfect balance of fun, games and education, we decided to take this love and appreciation received by worldoo.com

 a notch higher. It is great to have Mr. Bachchan supporting our initiative, and we surely hope that we can co-create the perfect responsible online eco-system along with the parents and kids of India."
The worldoo.com

 feedback campaign will run across online and offline platforms, presenting options for favorites topic and subjects, as well as inviting new suggestions from the audience. Sign in on worldoo.com

, as parent, child or educator, and shoot in your thoughts to this unique initiative (link).

ü  See art in everything? Vote for arts and crafts!
ü  Or do you prefer games, more games and tonnes of games? Vote for more games!
ü  Choose from a variety of options such as ‘Life Skills’, ‘Home Decoration’, ‘Places’, ‘Participation’ and much more!

Divided into three sub categories of ‘Learn’, ‘Express’ and ‘Play’ participants of the feedback campaign can vote for what they would like to see in their all-new virtual world. That’s not all! If you have super cool idea, you can add that in as well through the ‘Other Comments’ section. The brand looks to unveil its brand new co-created online eco-system in early 2015. Brace yourself as worldoo.com

 looks to transform the way kids live online!

Govinda all set to Surprise his fans with his Avatar in Happy Ending



The mega Comic star of Bollywood Govinda is all set to be Comically Fit !!! In a long special appearance, Govinda goes all the way for Happy Ending.  What we hear is that the actor has not only danced to the chartbusting track “G Phaad Ke”  but he also acquires a hot six pack abs for the film!

Well, thats right ! You read it correctly ! Govinda, who will be seen playing a Bollywood megastar Armaan in Happy Ending , will be seen in a fitter and leaner avatar. When the makers discussed the idea with Govinda, he readily agreed to it.

Director Raj and DK add, “Govinda is such a sport, he agreed to the idea right away. He is a dude!”

What we hear is, Govinda was very excited to play this character and loved every bit of his role. Well the same has translated into his fans dying to watch him in the film.

Penguins of Madagascar Premiere in NY










New York was the location of the premiere of PENGUINS OF MADAGASCAR held at the Regal Cinemas E-Walk Theater on Sunday (Novembar 16).

In attendance from the film were Benedict Cumberbatch, John Malkovich, Ken Jeong and the voices of the penguins - Tom McGrath, Christopher Knight, Chris Miller and Peter Stormare.  Guests in attendance included Brooke Shields.

Some  celebs along with their families walked  the red carpet as well and enjoyed the post-premiere ice skating party held at the Winter Village at Bryant Park in mid-town Manhattan.The event featured hot chocolate, hot dogs and life size penguins on skates who entertained a gaggle of kids and their parents, including George Stephanopoulos, Mariska Hargitay and Brooke Shields.

The Penguins of Madagascar is a spin-off of the Madagascar films . The series follows the adventures of four penguins: Skipper, Rico, Kowalski, and Private, who perform various paramilitary-like missions to protect their home in the Central Park Zoo. The penguins often have to deal with problems caused, or made worse, by King Julien XIII (a ring-tailed lemur), Maurice (an aye-aye), and Mort (a mouse lemur).

This adventure comedy by Fox Star Studios hits theatres on November 28 in India. 

Tuesday 18 November 2014

Illeana D'Cruz upcoming film “HAPPY ENDING”




Celebrity Screening of Happy Ending
















Happy Ending is around the release, and the film has kick-started with their first round of screenings, there were a bevy of stars who attended the screening!

The cast of the film were present and happily posed for the shutterbugs Saif Ali Khan walked in with his wife Kareena Kapoor, Ileana D  Cruz had her sister and nephew for company, Kalki Koechlin walked in with her mother.

Sunil Lulla with wife Krishika Lulla, Producer Dinesh Vijan, Music Composers Sachin-Jigar & Director duo Raj & DK were also present.

Also present at this event were Saif's younger sister Soha Ali Khan along with her beau Kunal Khemmu, Saif 's son Ibrahim Ali Khan, Nargis Fakhri among others!

We hear every one enjoyed the film thoroughly & will surely be liked by all!

‘Margarita, With a Straw’

Toronto Award-Winner ‘Margarita, With a Straw’ Heads to 17th Tallinn Black Nights Film Festival in ESTONIA

MWAS (1)

After winning the prestigious NETPAC (Network for the Promotion of Asian Cinema) award for Best Asian Film at the 39th Toronto International Film Festival, director Shonali Bose’sMargarita, With a Straw will be the only Indian film to compete for Grand Prix Award in the International Competition at 17th edition of Tallinn Black Nights Film Festival in ESTONIA. Produced by Viacom18 Motion Pictures, Ishan Talkies, Jakhotia Group, and ADAPTMargarita, With a Straw will be screened on 24th November 2014.
The Kalki Koechlin starrer ‘Margarita, With a Straw’ is a slice of life film wherein Laila embarks on the journey to seek love and acceptance. Undeterred by cerebral palsy, Laila sets out to find the unpredictable yet exhilarating path of her own desires.
The film’s impressive ensemble cast includes Sayani Gupta who plays the feisty and beautiful feminist with whom Laila embarks on a special relationship, and British actor William Moseley(Chronicles of Narnia), who shines as Laila’s handsome friend JaredThe stirring musical scoreis by the prolific Mikey McCleary with lyrics by Prasoon Joshi and Anne Misawa  (Treeless Mountain ) delivers beautiful, vibrant cinematography. 

Khatron Ke Khiladi: Darr Ka Blockbuster Returns

Mumbai, 17thNovember: The show that redefined action and adventure on the small screen in India – KhatronKeKhiladi – DarrKa Blockbuster Returns - is back with a bang! After showcasing some of the most awe inspiring and fear inducing stunts ever seen on television, the show returns for an all new season with a sizzling mix of glamourous celebrities ready to slum it out to win over their fears, nerve wracking challenges and death defying stunts designed by master stunt architect – Rohit Shetty. Rohit Shetty, who joined the KhatronKeKhiladi family last season, is back again for yet another adrenalin fuelled extravaganza that’s ready to unfold in the breathtaking locales of Cape Town in South Africa. The show, KhatronKeKhiladi – DarrKa Blockbuster Returns is produced by Endemol India Pvt. Ltd. and will premiere on COLORS on 2015.

In its sixth season, the show is only getting grittier, fiercer and ultra-glamorous with contestants from the world of television, films and sports. This season, we will see popular names such as SagarikaGhatge from the super hit film Chak De! India going head to head with her fears. Joining her is desh-ki-bahuUttaran’s leading lady Rashmi Desai who has previously proven her dancing chops on the stage of JalakDikhlaJaa. Bollywood and television star Ashish Chaudhry will showcase his daredevilry alongside another television heartthrob – Iqbal Khan. Cuties HussainKuwajerwala and Meiyang Chang will also be seen flexing their muscles to overcome hurdles on the show. Kabbaddi star Rakesh Kumar is already prepping for all the stunts that he will have to perform on the show, and so are Bigg Boss controversy queen Sana Khan and ex-contestant Siddharth Bhardwaj. Bringing in some oomph to the show will be Vj turned anchor ArchanaVijaya, gorgeous telly divas RiddhiDogra and AshaNegi and hot siren and item firlNathaliaKaur. These four damsels are already working on strategies to avoid distress on the show as they get ready to take on the crazy killer stunts!
So better hold on to the edge of your seats as ‘KhatronKeKhiladi – DarrKa Blockbuster Returns with Rohit Shetty’ is sure to pump up the adrenalin and make you want to get in on the action as well!
Sana Khan |  
Contestant Sana Khan at the Khatron Ke Khiladi 6 pre-launch (16)                                                                                         
AshishChaudhary
Contestant Aashish Chaudhry at the Khatron Ke Khiladi 6 pre-launch (13)




Sana Khan is a Bollywood actor known for her roles in movies like Jai Ho and her stint in the reality television show Bigg BossAshishChaudhary is a model turned Bollywood actor who has been a part of many movies and television shows; KhatronKeKhiladi – DarrKa Blockbuster Returns is his first reality show outing
Age:27 YearsAge:36 Years
Height:5’5”Height: 5’10”
Biggest Fear: Height & WaterBiggest Fear:Cockroaches
Greatest Strength:Positive AttitudeGreatest Strength:Resilience
Training For: 7 YearsTraining for:15 Years
Fear Means:Mental BlockFear Means:Another Obstacle to Overcome
KhatronKeKhiladiMeter:Will get to know on the showKhatron Ke Khiladi Meter:5 Stars

SagarikaGhatge |
Contestant Sagarika Ghatge at the Khatron ke Khiladi 6 pre-launch
Iqbal Khan
Contestant Iqbal Khan at the Khatron Ke Khiladi 6 pre-launch (14)



SagarikaGhatge made her Bollywood debut as a part of the Women’s hockey team in Shah Rukh Khan’s movie Chak De India Iqbal Khan is a popular Bollywood and television actor famous for his role in shows like TumhariPaakhi and KaisaYehPyaarHai
Age:28 YearsAge:33 Years
Height:5’6”Height: 6’0”
Biggest Fear: Rats & Creepy CrawliesBiggest Fear:Will know when I face it
Greatest Strength:Head-StrongGreatest Strength:Persistence
Training For: 7 Years Training for:10 Years
Fear Means:Dive from 100 FeetFear Means:Crap
Khatron Ke Khiladi Meter:StarsKhatron Ke Khiladi Meter::4 Stars


ArchanaVijaya | Chang




ArchanaVijaya is a model who turned television host with shows such as the IPL; her last reality show stint was on JhalakDikhhlaJaaChang Meiyang famously known for his reality show stints, with Indian Idol, JhalakDikklaJaa. He has been a host for IPL, Indian Idol.
Age:31 YearsAge:32 Years
Height:5’9”Height: 5’10
Biggest Fear: Inability To Complete SomethingBiggest Fear:Separation from Family
Greatest Strength:Will PowerGreatest Strength:Calm and Calculated
Training For: 10 YearsTraining for:On and Off for 5 Years
Fear Means:To ConquerFear Means:Facing it Head-on
KhatronKeKhiladiSelf Meter:5 StarsKhatronKeKhiladiSelf Meter:5 Stars




NathaliaKaur is a Brazilian model, featured in the Kingfisher Swimsuit calendar. Her Bollywood work includes item songs in movies like Commando and Department Hussain is a well known television personality as well as game show host for Indian Idol, Dance Premier League &NachBaliye
Age:24 YrsAge:37Yrs
Height:5’10”Height: 5’10”
Biggest Fear: Losing My FamilyBiggest Fear:Not Able to Complete Something I Start
Greatest Strength:MindGreatest Strength:Patience
Training For: 6 YearsTraining for:10 Years
Fear Means:All In Your MindFear Means:To Overcome
KhatronKeKhiladi Self Meter:5 StarsKhatronKeKhiladiSelf Meter:3 or 4 Stars
NathaliaKaur | Hussain

Rashmi Desai |
Contestant Rashmi Desai at the Khatron Ke Khiladi 6 pre-launch (2)
SiddharthBharadwaj
Contestant Siddharth Bharadwaj at the Khatron Ke Khiladi 6 pre-launch (2) - Copy



Rahsmi Desai is a popular television actor known for her role in COLORS fiction show UttaranSiddharathBharadwaj is a popular MTV VJ and model. Famously known for appearing on reality shows like Splitsvilla and Bigg Boss.
Age:28 YearsAge:27 Years
Height:5’4”Height: 5’11”
Biggest Fear: WaterBiggest Fear:Fear Having Fear
Greatest Strength:Willpower Greatest Strength:Focus
Training For: Since forever …. Training for:6 Years
Rohit Shetty Means:Restarted trend of action movies. Entertainer.Fear Means:Another Hurdle to Overcome
KhatronKeKhiladi Self Meter:StarsKhatronKeKhiladiSelf Meter:4 Stars


RiddhiDogra |
Contestant Ridhi Dogra at the Khatron Ke Khiladi 6 pre-launch (9)
AshaNegi
Contestants Ridhi Dogra and Asha Negi at the Khatron Ke Khiladi 6 pre-launch (6)


RiddhiDogra is a popular television actor known for her roles in television shows like Savitri and YehHaiAashiqui.AshaNegi is an Indian television actor known for her role in PavitraRishta and winner of dance reality show ‘NachBaliye 6’
Age:29 YearsAge:25 Yrs
Height:5’3”Height:5’6”
Biggest Fear: Height, Water,Fire Biggest Fear: Heights, Water & Retiles
Greatest Strength:Wants to DiscoverGreatest Strength:Positivity
Training For: Dancing Since 12 YearsTraining For: 1 Year
Fear Means:Mental BlockFear Means:KhatronKeKhiladi
KhatronKeKhiladiSelf Meter:5 StarsKhatronKeKhiladiSelf Meter:3 Stars



Monday 17 November 2014

Overflowing awards for Shahid this year

Shahid Kapoor is currently busy shooting for his next, Vikas Bahl’s Shaandar, in Leeds U.K.

The actor delivered an outstanding performance with his recent film Haider for which he received accolades from all quarters.

Everyone around the actor has been constantly telling him how his performance has been outstanding and he will invariably bag all awards this year.

Infact, the team on sets and Vikas Bahl keep teasing Shahid that he will receive so many awards, that he will have no space to keep them.

They have been telling him that he will have to create a new cupboard or storage for awards.

Shahid is humbled by all the appreciation.

Haider recently won the first award of the season – People’s choice awards at the Rome Film Festival. Shahid along with director Vishal Bharadwaj was present at the festival to receive the award.

Children’s Film Society of India gives a cinematic treat to Mumbai kids





Close on the heels of the launch of National Children’s Film Festival (NCFF) in Delhi , Children’s Film Society of India (CSFI) holds a special screening for the underprivileged children of Mumbai city. The film shown to the children of Door Step School was Bandu Boxer. It’s the story of Bandu, a little kid of great grit who overcomes all obstacles to build a good school for tribal children who are deprived of one. A film by award winning director Rajeev Mohan, Bandu Boxer has a run time of 85 minutes and the Children enjoyed every last minute of it and felt inspired by the story.

‘Dumb and Dumber To’ releasing on the 21st november.

Dumb and Dumber To’

Starring Jim Carrey and Jeff Daniels


Co-directed by Peter Farrelly, Bobby Farelly
Synopsis: The American buddy comedy film is co-written and directed by Bobby Farrelly and Peter Farrelly who also directed the first one and it stars Jim Carey and Jeff Daniels in the lead role. Twenty years after their last adventure, and after Lloyd reveals his long-lasting prank, good-hearted, yet dim-witted best friends, Harry Dunne(Jeff Daniels) and Lloyd Christmas(Jim Carrey) head out in search for Harry's long lost daughter, and Lloyd's in love again (with Harry's Daughter.) The film is also Jim Carrey’s return to the lead role after a long time. He was last seen in the lead role in the movie ‘Mr. Popper's Penguins’ in 2009 and also had a part to play in ‘Kick Ass 2’ and ‘Anchorman 2.’ Jeff Daniels was last seen in ‘Looper’ in 2012 and he shifted television where he played the role of Will McAvoy in ‘The Newsroom’.

Adhuna joins Farhan while he signs the HeForShe campaign decleratio




​Farhan Akhtar is the UN Women’s Goodwill Ambassador for South Asia. He is the first man to be chosen as a Goodwill Ambassador in the organization’s history.

HeForShe is a global movement by UN Women which calls upon men and boys to stand up against the persisting inequalities faced by women and girls. Farhan will be the South Asia ambassador.

In his proud moment, his wife Adhuna Akhtar stood tall with him.

The actor met the dignotories from the UN HeForShe campaign and signed the declaration last week.

Farhan’s wife Adhuna accompanied him to the signing which was followed by a press meet. During the press, Adhuna sat in the front row, supporting him all the way.

It is a huge cause Farhan has undertaken and Adhuna has been by his side all along.

Farhan Akhtar has raised his voice on the important issue of gender equality and violence against women and girls in India through his Men Against Rape and Discrimination (MARD) campaign.

Farhan will dedicate his efforts as UN Women’s Goodwill Ambassador for South Asia towards the empowerment of women and girls, and will serve as an advocate for UN Women’s newly launched HeForShe initiative in advocating for gender equality and women’s empowerment.

HAPPY NEW YEAR GOES TO THE OSCAR LIBRARY


Produced by Red Chillies Entertainments Pvt Ltd, the happiest movie of the year has now another reason to be happy after grossing Rs 350 Cr worldwide (USD 15 million overseas) recently. Directed by Farah Khan, Happy New Year makes it to the Oscars Library now. Library of the Academy of Motion Picture Arts & Sciences has officially selected the screenplay of HNY for its permanent Core Collection.

The Oscar Library will add the screenplay which is accessible to students, filmmakers, writers, actors and others from the field of cinema, for the purpose of research. Over the years, this collection has grown to include scripts for more than 11,000 produced films spanning the years 1910 to the present.    
HNY starring Deepika Padukone, Shah Rukh Khan, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah is the ultimate underdog story where a team of 'losers , win the love of millions in their quest to pull off the biggest diamond heist ever! HNY is running strong at the Box-Office in its fourth week at Box Office. 

तेवर में सुपरमैन सॉन्ग के लिए हेलीकॉप्टर का इस्तेमाल किया गया।

तेवर फिल्म के निर्माता सुपरमैन सॉन्ग को अलग तरह से फिल्माना चाहते थे उन्हें इस सुपरमैन सॉन्ग में ईगल विव्यु से शूट करना था और कुछ खान सीन ईगल एंगल से ही फिल्माने थे। इस फिल्म के गाने में बड़े पैमाने पर भव्यता देखने मिलेगी। तेवर ९ जनवरी २०१५ को सभी सिनेमाघरों में प्रदर्शित होने जा रही है। 

Pritam Sets The Bar High!



Music composer Pritam who has been in news for his digital debut with #fame ‘Websinger’, is extremely excited about this new chapter in his career. The renowned music director who has given us singers like Arijit Singh, Benny Dayal, Nikhil D’souza and more shared his excitement, “I really feel that new singers give songs a freshness on account of their voice, it is amazing how much the texture of their voice brings to a song,” said the maestro.

Since he has already given Bollywood so many new voices one would wonder if there is anything specific he has on mind for this new lot of singers, he is about to unleash, “The concept of the competition is to have singers from all across singing my songs, in their own version be it an unplugged version or anything else they are comfortable with and then judging them on how they have drawn on the emotions and ofcourse, the quality of the voice,” explained Pritam. Further elaborating on the completion he stated, “in today’s day and age with technology there are many ways to enhance the quality of the song, even fine tune the singing but what the singer’s voice brings to the song no technology can manage! Like for instance, Nikhil D’souza, thanks to his diction changes the quality of the song completely, each singer comes with their own strengths and differences, which adds to the experience and the song,” exclaimed Pritam.

Pritam who will be judging the initial round of the competition has certainly raised the bar of expectations from us the audience. 

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