Danone India expands its Dairy portfolio with the launch of Greek Yogurt

Target to treble the yoghurt market in India by 2020  

Hyderabad, 9th March 2017:  Danone, a leading food company with a unique mission to bring health through food to as many people as possible today announced the launch of its Greek Yogurt in India. As a global leader in the Yogurt category, the company is committed to provide value added dairy products to its consumers as a part of a healthy diet and lifestyle.

Commenting on the launch, Mr. Rodrigo Lima, Managing Director, Danone India said, “Being world’s No.1 Fresh Dairy Company, we will leverage our global expertise in Yoghurts to build the category in India and establish the relevance for the category through the right product innovation. The dairy division is poised for a healthy growth with new product offerings, and our ambition is to double the India business by 2020.”

Manjari Upadhye, Country Manager, Danone Dairy said, “Greek yoghurt signifies the emergence of a new category of Yoghurt in India that is now finding acceptance among Indians due to its high nutrition quotient. Healthier snacking choices are driving yoghurt sales and we are well poised to grow the category, by expanding our distribution footprint to make our value added dairy products available to consumers in more cities across India”.

Danone Greek Yogurt is available in Blueberry and Mango flavours.   It is made with only natural ingredients and contains fruit pieces. The product does not contain any artificial flavors or colors.  It contains  more protein and  lower fat than regular fruit yoghurt available in the market  .Priced at Rs.35/- for a 80 gms cup, the product will be available in Delhi NCR, Mumbai, Pune, Goa, Bangalore, Hyderabad and Chennai, where Danone has fresh dairy presence. The launch will be supported by extensive consumer outreach with special focus on product sampling in select areas.

About Danone in India

Danone is a global food company that holds top positions globally through four businesses: Fresh Dairy Products, Early Life Nutrition, Waters and Medical Nutrition with a combined turnover of 21.9 Billion Euros in 2016, Danone is operating in more than 130 countries across five continents.

In India, Danone started its dairy business in 2010, while the nutrition business was started in 2012 through the acquisition of the nutrition portfolio from Wockhardt Group. Danone Dairy has wooed the Indian consumer with its UHT and fresh dairy innovations that are tailored for Indian market such as mishti doi, chaas, lassi, dahi, flavoured yoghurts and smoothies. Danone's life nutrition business (Nutricia) embodies a holistic nutrition approach offering a full range of products for pregnant mothers, infants, young children as well as adults, under recognized brands like Aptamil, Farex, Protinex, Dexolac and Nusobee.

Henkel to further strengthen its Adhesive Technologies portfolio

March 8, 2017

Henkel submits binding offer to acquire Darex Packaging Technologies for 1,050 million US dollars

• Acquisition would strengthen Henkel’s leading market position
• Combined businesses would have strong position in the attractive metal packaging market with high-impact solutions
• Opportunity to further expand businesses globally

Mumbai – Henkel has entered into exclusive negotiations with GCP Applied Technologies to acquire their global Darex Packaging Technologies business for 1,050 million US dollars (around 995 million euros) on a cash and debt free basis.

Today Henkel has submitted a binding offer for the Darex Packaging Technologies business. Darex is based in Cambridge, MA, USA and supplies high-performance sealants and coatings for the metal packaging industry around the world. It serves various global customers producing beverage, food or aerosol cans, ensuring with its solutions the highest quality standards for many best-known brands. In fiscal 2016, Darex Packaging Technologies generated sales of around 300 million US dollars (around 285 million euros). Darex has about 700 employees and 20 sites in 19 countries.

“The intended transaction is in line with our strategy to strengthen our portfolio through targeted acquisitions and would reinforce the position of our Adhesive Technologies business as a global market and technology leader,” said Henkel CEO Hans Van Bylen.

“We are excited about the opportunity to add the high-performance Darex business to our existing Adhesives Technologies portfolio. We are glad that we are now entering into exclusive negotiations about a possible acquisition. Darex’s experience in developing innovative, high-performance sealants and coatings will underpin our commitment to provide our global customers with best-in-class solutions. This business is the perfect fit for our existing portfolio serving the metal packing industry and would therefore strengthen our position in this highly attractive and non-cyclical business. We would be happy to welcome to Henkel such a successful and experienced strong team with long-standing business expertise,” said Jan-Dirk Auris, Executive Vice President Adhesive Technologies at Henkel.

In connection with this binding offer, GCP will begin a consultation process with the relevant Works Councils and Labor Unions. Upon completion of that process, it is intended to enter into a definitive purchase and sale agreement in respect of the proposed sale. The proposed transaction will also be subject to customary closing conditions, including regulatory approvals.

In fiscal 2016, Henkel’s Adhesive Technologies business unit generated sales of around 9 billion euros, making Henkel the leading solution provider for adhesives, sealants and functional coatings.

Dear Women, Don’t’ Leave Your Precious Health Unattended

By Ms. Jyoti Punja, Deputy CEO, Cigna TTK Health Insurance

With increasing demand of family and office, many women don’t make their health a priority, though they book their kids' annual physical checkup in advance, or drive their parents to doctors' appointment. Too many commitments take priority over personal health, while most woman remain unsure about how to establish healthy habits. Women need to focus on their personal health and feel good about themselves. This woman’s day, build determination of doing healthy things systematically though following ways:

Get your heart pumping!

Cardio exercises are great for relieving stress and burning calories. More importantly, cardio offers the best workout for a healthy heart. It stimulates the heart to beat at higher rate than normal, enabling pumping oxygenated blood to working muscles and other tissues and organs in the body. Cardio exercises such as walking, climbing stairs, swimming, etc., help increase the functional capacity of the heart, enhance respiratory efficiency, lower bad cholesterol, and improve body’s ability to absorb glucose.

Opt for heart healthy diet

Heart healthy diet plan comprises of fruits, vegetables, low fat or nonfat dairy, grains, especially whole grains, lean meats, fish and poultry; nuts and beans. One should also regulate salt and sodium intake, avoid foodstuff that have unhealthy saturated and trans fats, and consume lesser refined and processed foods. These eating habits can lower cholesterol level, while making easy to lose weight. This healthy way of eating plan is designed to meet lifestyle and food preferences of most people.

Do things the sloth way

Sleep is most essential for a healthy heart. People who don't sleep enough are at higher risk for cardiovascular disease (CVD) regardless of age, weight or exercise habits. Sleeping too little causes disruptions in underlying health conditions, and biological processes like glucose metabolism, blood pressure, and inflammation. So, ensure to accumulate 7-8 hours of sleep a day.

Don’t just secure your possessions

Insurance companies are providing necessary health coverage to women by making preventative care affordable, they are making it easy to find specialized doctors, and are also providing easy, friendly, informative customer service. Some insurance plans offer payment of entire sum insured on first diagnosis of 30 major critical illnesses and procedures.  These seems like no-brainers, but women continually report absenteeism in their relationships with insurance providers.

Your healthy lifestyle should be fun! Building these actions into habits makes it easier to do consistently. Simple things like taking the stairs instead of elevator, packing an apple for a snack instead of going to vending machine, or going for a walk on lunch break, will yield desired healthy results. Don't try to do too much, don't overwhelm yourself. Just add one small health action to your day and celebrate your new habit. These small steps will definitely get you to your desired destination.

Lilly Singh “Superwoman” Returns To India This April 2017 With How To Be A Bawse Tour

India, 6th March 2017- India’s leading event management company, Event Speciale is gearing up to host the widely popular global entertainer, Lilly Singh in the local diaspora this summer as part of her How To Be A Bawse tour. Having long ago adopted the moniker of Superwoman, the 28-year-old is now set to embark on her second visit to India, the debut visit being a complete sellout . Touring Mumbai, Hyderabad & New Delhi on the 19th, 20^th & 21^st of April 2017, this tour will imbibe the humour, motivation and real talk from Lilly's debut book How To Be A Bawse: A Guide to Surviving Conquering Life . The whirlwind tour also includes dates in USA, Canada, South East Asia, Dubai, Australia, New Zealand, Trinidad,  Tobago and UK.

Lilly has reached global success and amassed more than 11 million subscribers through her signature brand of observational comedy and inspirational YouTube videos. As a role-model to a lot of women around the globe, Singh also created her #GirlLove initiative to break the cycle of girl-on-girl hate and encourage positivity amongst each other. Lilly Singh isn’t just a superstar. She’s Superwoman. Funny, smart, and insightful, the actress and comedian covers topics ranging from relationships to career choices to everyday annoyances. It’s no wonder she’s garnered more than a billion views. But Lilly didn’t get to the top by being lucky—she had to work for it. Hard. Now Lilly wants to share the lessons she learned while taking the world by storm, and the tools she used to do it. How to Be a Bawse is the definitive guide to conquering life. Make no mistake, there are no shortcuts to success, personal or professional. World domination requires real effort, dedication, and determination. Just consider Lilly a personal trainer for your life—with fifty rules to get you in the game. Narrated in Lilly’s hilarious, bold voice and packed with photos and candid stories from her journey to the top, How to Be a Bawse will make you love your life and yourself—even more than you love Beyoncé.

The global entertainer Lilly Singh states, “I am so thrilled to write my first book and share, all in one place, what I've learned about achieving success and happiness. This journey has taught me to always pick yourself up, not allow anything to stand in your way and that the only secret to achieving your dreams is hard work.”

Francis Coelho, Managing Director, Event Speciale and the promoter of the tour states, “The tour aspires to inspire the youth to be an achiever. From beginning to end, the tour is going to weave a personalized storyline."

The Canadian-born multi-faceted comedian, rapper and bona fide internet celebrity has amassed a staggering 11 million subscribers on her YouTube channel, where she charms her audience with a mix of colourful parodies and incisive pieces-to-camera. Given her Punjabi heritage, it perhaps comes as no surprise that Singh draws heavily from the Indian diaspora. The daughter of Indian parents who migrated from the Punjab to Toronto, Singh's razor-sharp wit and nailed-on impersonations have seen her amass a devoted fanbase that she plans to inspire with her motivational stage show. However, the articulate performer – who holds a degree in Psychology from York University appeals to a broad audience base. She has appeared in the feature films Ice Age: Collision Course and Bad Moms. Singh was named to Forbes' 2016 30 Under 30 Hollywood & Entertainment list and Fast Company's Most Creative People 2016. She has appeared on numerous television appearances, including multiple stints on The Tonight Show with Jimmy Fallon. She has been featured in Entertainment Weekly, People Magazine, ELLE Canada, Seventeen Magazine, Vogue India, The Wall Street Journal and The New York Times among others. She has collaborated with Selena Gomez, Dwayne "The Rock" Johnson, Jimmy Fallon, Mila Kunis, Priyanka Chopra, Adam Devine, James Franco and Seth Rogen. Singh starred in and produced her own feature length film, A Trip To Unicorn Island, which premiered on YouTube Red in February 2016. A successful entrepreneur, Singh released her own signature lipstick Called BAWSE with Smashbox and has also worked with Coca-Cola

FEMALE MOTORISTS SPREAD THE MESSAGE OF WOMEN SAFETY AT “WOMEN’S RALLY TO THE VALLEY” – AN INITIATIVE BY AAMBY VALLEY CITY AND WESTERN INDIA AUTOMOBILE ASSOCIATION

~Close to 800- 1000 women participants and 240 cars zoom across Mumbai to Aamby Valley City spreading awareness on various social causes ~

Mumbai, 5^th March, 2017: Women’s Day celebrations have kick started early this year! Marking the Women’s Day Celebrations, Aamby Valley City in association with Western India Automobile Association (WIAA) organized the “WOMEN’S RALLY TO THE VALLEY” – A car rally exclusively for women. This rally is one of the most talked about events in town and is supported by JK Tyres. The third edition of Women’s Rally to the Valley witnessed a massive participation of 800 - 1000 women and close to 240 cars that zoomed across the roads of Mumbai making their way to Aamby Valley. Amidst a lot of cheer from the crowd, cars displaying impactful social messages spreading awareness about Women’s Safety started from Hotel Sahara Star.

The rally was flagged off by Smt. Valsa Nair Singh, Principal Secretary, Tourism & Culture, Govt. of Maharashtra. The rally commenced from Hotel Sahara Star and passed through Worli Sea Face, Peddar Road, Chowpatty, Marine Drive, Churchgate and finally culminated at The Aamby Valley City near Lonavala.  The women drivers had a smooth ride as volunteers stationed at every point ensured the safety of all Women Riders. The traffic on roads was also excellently managed with the support of the traffic police officials.

Commenting on this occasion, Mr. Nitin Dossa, Executive Chairman, Western India Automobile Association (WIAA) said, “Since WIAA’s prime focus is creating awareness in society about road safety, we have now taken initiative to create awareness about women’s safety on roads, in public transport and in public places. The WIAA car rally supports the cause of women's safety since this is an issue which needs urgent attention due to the number of growing attacks on women in recent times. The aim is to help women voice their safety concerns to demand a safe city and create awareness amongst the people of the country to build a protective society for women. What better way to celebrate the spirit of a woman than Women’s Day!”

Commenting on this occasion, COL. SAJAL KUMAR SINHA (RETD.), Chief General Manager – HR, Golf & Administration, Aamby Valley City, said, “We salute the spirit of every woman who has always sacrificed her dreams for their commitments towards family and children. It is commendable that 1000 women participants were a part of such a campaign. Hotel Sahara Star and Aamby Valley City would like to thank WIAA and JK Tyres for putting up such a great show every year and spreading awareness about women’s safety. The WOMENS RALLY TO THE VALLEY inculcates the fun and adventure element keeping social message of women’s safety as the central theme. We appreciate the women participants who have come forward for such a noble cause. Last but not the least a big thank you to the traffic police department for ensuring a smooth ride.”

Music Broadcast Limited allots 44.01 lakh equity shares to 15 anchor investors aggregating to Rs. 146.56 cr

Public Offer to open on 6^th March 2017, and to close on 8^th March 2017

Price Band fixed from Rs. 324 to Rs. 333 per Equity Share

Mumbai, 4th March, 2017: Music Broadcast Limited (the “Company” or “Issuer”), in consultation with ICICI Securities Limited (the “Book Running Lead Manager” to the Offer), has finalized allocation of 44,01,158 Equity Shares, to Anchor Investors at the Anchor Investor Allocation Price of Rs. 333 per Equity Share aggregating to Rs. 146.56 crore. 

The anchor investors include: HSBC INDIAN EQUITY MOTHER FUND (3,15,315 equity shares accounting for 7.16%); NOMURA FUNDS IRELAND PUBLIC LIMITED COMPANY - NOMURA FUNDS IRELAND - INDIA EQUITY FUND (3,15,315 equity shares - 7.16%); FRANKLIN INDIA SMALLER COMPANIES FUND             (3,15,315 equity shares - 7.16%); MORGAN STANLEY MAURITIUS COMPANY LIMITED (3,15,315 equity shares - 7.16%); PICTET COUNTRY (MAURITIUS) LIMITED  (3,15,315 - 7.16%); DSP BLACKROCK EQUITY SAVINGS FUND (1,73,070 equity shares - 3.93%); DSP BLACKROCK MIP FUND      (98,595            equity shares - 2.24%); DSP BLACKROCK TECHNOLOGY.COM FUND (38,025 equity shares - 0.86%); DSP BLACKROCK DUAL ADVANTAGE FUND SERIES 39-36M (5,625 equity shares - 0.13%); HDFC TRUSTEE COMPANY LIMITED - HDFC PRUDENCE FUND (3,15,315 equity shares- 7.16%); ICICI PRUDENTIAL MIDCAP FUND (3,15,315 equity shares - 7.16%); RELIANCE CAPITAL TRUSTEE COMPANY LTD. A/C RELIANCE MEDIA & ENTERTAINMENT FUND (1,57,635 equity shares - 3.58%); RELIANCE CAPITAL TRUSTEE CO LTD - A/C RELIANCE SMALL CAP FUND (1,57,680 equity shares - 3.58%); HDFC STANDARD LIFE INSURANCE COMPANY LTD (3,15,315 equity shares - 7.16%); SBI LIFE INSURANCE COMPANY LIMITED (3,15,315 equity shares - 7.16%); BIRLA SUN LIFE INSURANCE COMPANY LIMITED (3,15,315 equity shares - 7.16%); INDIA MIDCAP (MAURITIUS) LTD (3,15,315 equity shares - 7.16%); BIRLA SUN LIFE TRUSTEE COMPANY PRIVATE LIMITED A/C BIRLA SUN LIFE SMALL AND MIDCAP FUND (1,51,032 equity shares - 3.43%); and UTI – INDIA LIFESTYLE FUND(1,51,031 equity shares - 3.43%). 

The Company proposes to open on Monday, 6^th March 2017, an initial public offer of equity shares of face value of Rs. 10 each (the “Equity Shares”) for cash at a premium (the “Offer”) consisting of a fresh issue of up to Rs. 4,000 million (the “Fresh Issue”) and an offer for sale up to 2,658,518 Equity Shares by the Selling Shareholders (the “Offer For Sale”). The Offer will close on Wednesday, 8^th March 2017. The Price Band for the Offer is fixed from Rs. 324 to Rs. 333 per Equity Share

The Company, in consultation with the Book Running Lead Manager, may consider participation by Anchor Investors in accordance with the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009, as amended (“ICDR Regulations”). The Anchor Investor Bidding Date shall be one Working Day prior to the Offer Opening Date; i.e., Friday, 3^rd March 2017. Bids can be made for a minimum of 45 Equity Shares and in multiples of 45 Equity Shares thereafter.

The sole Book Running Lead Manager (“BRLM”) to the Offer is ICICI Securities Limited.

The Offer is being made through the Book Building Process in compliance with regulation 26(1) of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009, as amended (“SEBI ICDR Regulations”), wherein 50% of the Offer shall be allocated on a proportionate basis to qualified institutional buyers (“QIBs”). Our Company may, in consultation with the BRLM, allocate up to 60% of the QIB Portion to Anchor Investors (“Anchor Investor Portion”) on a discretionary basis, out of which at least one-third will be available for allocation to Mutual Funds only subject to valid Bids being received from domestic Mutual Funds at or above the Anchor Investor Allocation Price. Such number of Equity Shares representing 5% of the Net QIB Portion (i.e. The portion of the QIB Portion less the number of Equity Shares Allotted to the Anchor Investors) shall be available for allocation on a proportionate basis to Mutual Funds only, and the remaining Net QIB Portion shall be available for allocation on a proportionate basis to all QIBs, including Mutual Funds, subject to valid Bids being received at or above Offer Price. Further, not less than 15% of the Offer shall be available for allocation on a proportionate basis to Non-Institutional Investors and not less than 35% of the Offer shall be available for allocation to Retail Individual Investors in accordance with the SEBI ICDR Regulations, subject to valid Bids being received from them at or above the Offer Price. All Investors (except Anchor Investors) shall mandatorily participate in this Offer only through the Application Supported by Blocked Amount (“ASBA”) process, and shall provide details of their respective bank account in which the Bid amount will be blocked by the Self Certified Syndicate Banks (“SCSBs”).

The Equity Shares offered through the Red Herring Prospectus dated February 22, 2017 (“RHP”) are proposed to be listed on BSE and NSE.

All capitalized terms used herein and not specifically defined shall have the same meaning as ascribed to them in the RHP.

Israel Ministry of Tourism conducts multi-city roadshow in India

All India, March 3^rd, 2017: Looking to boost tourist traffic from Tier 2 Indian cities, Israel Ministry of Tourism conducted their first roadshow of 2017 in Chandigarh, Ahmedabad and Hyderabad on 18^th, 20^th and 22^nd February respectively. The roadshow was conducted in a networking workshop format with two DMCs from Israel and was attended by over 100 travel agents in each city. 

Commenting on the occasion, Hassan Madah, Director - Israel Ministry of Tourism Indiasaid, “Israel is an emerging destination for the Indian traveller and tourist arrivals has been growing from India to Israel over the last couple of years. We wanted to tap new markets, so we decided to conduct roadshows in Chandigarh, Ahmedabad and Hyderabad this year. The response we received in all three cities has been encouraging and promising. We are working towards increasing our leisure and MICE travellers while continuing our focus on existing segments using different mediums, including investing in advertising campaigns, and continuing to build and strengthen our travel trade relationships in the Indian market.”

Israel achieved a growth of 13% in 2016 over the previous year creating a new record with 44,672 Indian tourists visiting the destination.  The Ministry is hoping to maintain its double digit growth figures in 2017 as well. The country attracts worldwide tourists and is an explorer’s paradise. With archaeological sites, a rich culture, museums, culinary delights, modern attractions and friendly people it has something to offer every kind of traveller.

El Al provides direct connectivity between India and Israel with 4 weekly flights from Mumbai to Tel Aviv. Air India is expected to begin direct connections to Israel this year. Dead Sea, Jerusalem, Tel Aviv, Eilat, Nazareth, Haifa, Akko, Masada, Negev Desert are some famous tourist destinations of Israel.

Sanatan Satya Channel Launched.

Bharat Upmanyu,son of a freedom fighter, World Renowned Spiritual Guide, Astrologer, Palmist, Writer, Director and Actor...adviser to the country heads, business tycoons and Bollywood superstars believes that Vedas are the ultimate Truth and Sanatan Dharma is the ideal way of leading a peaceful, prosperous life and attaining self-realization.

At the beginning of civilization our ancient saints and sages had recognized the reason for life on earth, the way of living it peacefully and achieving the ultimate goal of self-realization. However all these philosophies were lost over a period of time and have led to the current chaos and confusion regarding, religion, spiritualism, social structure and day to day human life. 

Our correspondent had a very interesting conversation with Mr. Bharat Upmanyu who shared his views about the futuristic India .He shared a very interesting point on population explosion,that in the last 10yrs or so India has shown a massive increase in the human population which can be the end of us because our mother land can take this much weight but when the weight explodes so will she and we will face a disaster.

Through the YouTube channel Sanatan Satya, Mr.Bharat Upmanyu's objective is to make people understand the Vedic way of life and popularize these ancient beliefs in the modern context and also establish their scientific basis so that the youth of today can experience that truth. Today the reason for despair in an individual, family and society in general is the ignorance about the real purpose of Life.

What is Life? What is its main objective and ultimate goal? Vedic saints after scientific research for innumerable years established the Universal truth of Human life to dispel all the confusion and lead a contended life.

Santan Satya means what was always true, is true now and will continue to be so in future. To reestablish the truth is the main objective of this YouTube channel by the same name.

Mr.Bharat believes that we can lead a happier life by knowing, understanding and adopting the Sanatan way of life.

Mr. Upmanyu holds the honorable Prime Minister Narendra Modi in great esteem .He was very much sure of his success and had even tweeted to make Narendra Modi the prime minister even before BJP fielded him for the post of prime minister. According to Mr Bharat our prime minister is a combination of Vivekanand,Vallabh bhai Patel, Mahatma Gandhi and Subhash Chandra Bose. He is very much aware about the ground reality; his only mission in life is not for himself but the progress and prosperity of our motherland India. He is selflessly working to make India a great country future ready.

Last but not the least his connect to the youth is the reason to launch Sanatan Satya on YouTube is very well defined, he wants the today’s youth to be selfless people with pure intention about not hurting others with their actions and deeds . The rest will take care of itself.

 

BBC StoryWorks reveals a link between emotions and campaign metrics that can enhance the success of content-led marketing campaigns

·         Serious emotions (fear, puzzlement, sadness) can deepen emotion relationships between brands and consumers

·         Lighter emotions (happiness, surprise) drive consideration and brand image

·         The right mix of emotions drive social media referrals

Mumbai, March 2: No emotion is a bad emotion when it comes to creating content-led marketing campaigns, according to the second instalment of BBC StoryWorks’ award-winning study ‘Science of Engagement’. Building on the findings from the initial report published in January 2016, the focus of this latest research was to explore the connection between emotions and campaign metrics. In doing so the team have produced valuable insights that can help brands understand how best to maximise the impact of content-led marketing campaigns through engaging with various emotions.

Working alongside CrowdEmotion once again, the study applied a combination of traditional research metrics with facial coding techniques, to measure consumer engagement from an emotional perspective.

Nine BBC StoryWorks campaigns, featured on BBC.com, formed the case studies for the research. The campaigns comprised a mix of video, written and one infographic created for a range of clients from HSBC, Huawei, AIG, to Cathay Pacific, Mazda, Hainan and Dassault Systemes. Aside from analysing the emotional impact of these campaigns the research team also took into consideration the length of the content, number of social media referrals coupled with statistical techniques such as correlation analysis to identify the key drivers to each campaign’s success.

The research explored which emotions drove engagement amongst the nine campaigns. Key findings included that when you trigger serious emotions – puzzlement, fear and sadness – a deeper subconscious relationship with the brand occurs. The theory was particularly well demonstrated by ‘Emerging from the Darkness’, a video produced with Huawei featuring artist John Brambitt, who discusses how he paints without being able to see. The content led to a 50% increase in subconscious positivity towards Huawei amongst audiences who had viewed it. The research also showed that triggering serious emotions can help support campaign objectives such as ad awareness, positivity, brand image and consideration. When applied to HSBC’s ‘Going the Distance’ campaign, an article focused on the difficulty of maintaining long distance relationships, ad awareness saw a staggering 217% increase. 

Lighter emotions such as happiness and surprise also played a key role in consumers making purchase decisions, and in driving feelings in relation to brand image and consideration for the brand. For example, Cathay Pacific’s light-hearted video on the evolution of in-flight dining received a 57% increase for both brand image and brand consideration.

The research also highlighted how effective content-led marketing campaigns on BBC.com are proving to be, with the average campaign delivering:

·         30% increase in subconscious positivity

·         49% increase in average brand image

·         56% increase in recommendation

·         50% increase in consideration

Richard Pattinson, SVP, Content, BBC Advertising and Head of BBC StoryWorks said: ‘Emotions drive people’s engagement with brands, both in their desire to be associated with those brands but also in the wish to purchase products or services. Providing a clearer understanding of which emotions should be considered can help drive the brand metrics which are critical to the success of content-led campaigns.

‘Our latest research not only offers guidance on how to best influence audiences but highlights the success BBC Advertising is having with content-led marketing campaigns on BBC.com. A number of the campaigns included in the research received industry accolades, and they also resonate with the audience for BBC.com, which celebrated a record year in 2016 attracting 98 million browsers per month.’

The key takeaways:   

·         Trigger serious emotions to deepen subconscious relationships. Triggering puzzlement, fear and sadness = subconscious positivity. 

·         Trigger serious emotions to meet your campaign objectives e.g. puzzlement, fear and sadness increase positivity by 35%.

·         Intrigue but don’t confuse – the right level of puzzlement will drive recommendation and consideration, too much will deter audiences.

·         Don’t ignore the lighter emotions. Happiness and surprise increase desire to purchase, supporting brand image and consideration.

·         Content marketing has a powerful impact for less well known brands.

·         Clearly label your brand - it adds credibility to the content, consumers are more likely to understand and remember it, it will be more persuasive and have a positive impact on their perception of the brand.

·         Choose video because it drives bigger brand uplifts for example brand images are 5x more effective.

·         Showcasing the right emotions will drive social media referrals. 55% of consumers who express happiness, puzzlement and fear are likely to share content.

Methodology:

The study involved five markets – Hong Kong, Australia, Germany, the US and Singapore – and 9,136 participants.

World Renowned Dutch DJ AFROJACK Remixes Ananya Birla’s “Livin’ The Life”

The Official Remix To be Launched Worldwide on UMG’s Global dance imprint PM:AM RECORDINGS

Mumbai, 2^ND March 2017: Since the November 2016 release of Ananya Birla’s debut International single “Livin’ The Life” on Universal Music Group, the single has crossed 2.5 million audio streams while the music video has been viewed over 5 million times on VEVO/YouTube. The single also peaked at a high #11 on the Shazam Top 100 India songs chart which is a tough chart especially for a brand new artiste with an English song!

Riding high on this success story, the single is now officially remixed by world renowned Dutch DJ AFROJACK. The brilliant remix with Afrojack’s inimitable EDM stamp on it elevates the song further and takes it to a whole new level. To support the Remix, there will be a Music Video which will soon launch on Ananya’s VEVO channel.

The remixed single will be released Worldwide on 3^rd March`17 on Universal Music Group’s dance imprint PM:AM Recordings - a global dance network supporting established labels Virgin EMI, Island, Polydor, Astralwerks, Casablanca, AfterCluv and more. Ananya is the first Indian artiste to be released on PM:AM Recordings which is home to some of the biggest dance records from artists including Tiesto, Alesso, Jonas Blue, Afrojack, SEEB, Sigma, Axwell / Ingrosso, Martin Solvieg to name a few.

Sharing her excitement on the release of the Official Remix, Ananya Birla says “Music has always been my magic. It’s an artist's dream to get their work remixed by Afrojack! I hope this track gets people on their feet, dancing! I want to convey a heartfelt message through an upbeat track. I am very grateful to PM:AM Recordings for having given me the opportunity. Devraj has been my mentor through it all and I would like to thank him and the entire UMI team. I want to continue to make and release music for as long as I possibly can. I hope my music can inspire people and touch their lives in a meaningful manner".

Afrojack added, “Music has the power to broaden horizons, I made this remix to try and show the potential of unexpected collaborations". 

Devraj Sanyal Managing Director and CEO, Universal Music Group, South Asia stated, “We are thrilled to have Ananya as the first Indian artiste to get a worldwide release through PM:AM Recordings! It’s a huge moment and we are confident that this will open up doors for many more of our exciting new talent! To see the single being pushed in territories well beyond our shores is simply awesome. With this, we truly believe that Ananya is well on her way to achieve loads of success with her music and UMG will be right beside her mentoring and guiding her all through this very exciting journey!”

The Official AFROJACK Remix of “Livin’ The Life” will be released digitally worldwide on 3^rd March`17 exclusively on PM:AM Recordings via the Universal Music Group.

About Ananya Birla:

An alumnus of the University of Oxford, at 17, Ananya founded Svatantra Microfinance Pvt. Ltd, which lends micro credit to rural entrepreneurs, predominantly women clients, through affordable and innovative financial and non-financial solutions. She followed up with Mpower, an initiative that aims to reach out to individuals with mental health disorders and their families by raising awareness, alleviating stigma, advocating prevention, fostering education, and providing world class holistic services. Most recently, Ananya launched a premium lifestyle platform,Curocarte, which uses e-commerce to curate authentic, unique and premium handmade products from all around the globe and uses design to contemporize products for the 21^st century lifestyle.

HERSHEY'S REVEALS ITS 'DARK AND EXOTIC' SIDE WITH THE LAUNCH OF PREMIUM CHOCOLATE ‘BROOKSIDE’ IN SELECT CITIES

Hershey India Private Limited offers its consumers an ‘exotic’ new high with the launch of its new premium chocolate ‘Brookside’ this December. Chocolate consumers in India can now treat their palate to an exquisite taste with the unveiling of the globally famed chocolate brand 'Brookside'. After having internationally spun it's magic for over 50 Years, Brooksideis Hershey India's venture into premium range of chocolates. It is  yet another addition to the slew of enticing new products launched by Hershey’s this year like Hershey’s Milk Booster, Hershey’s Milk Shakes and Hershey’s Spreads.

Brookside is a deliciously crafted chocolate made up of an intriguing combination of smooth dark cocoa rich chocolate on the outside and exotic fruit flavors on the inside. This heavenly mix gives you an extraordinarily delicious taste in every bite. The irresistible taste lingers in the mouth as your senses dive into an enticing & unique chocolate experience.

Hershey’s looks to ride on the substantial growth being witnessed by the Indian chocolate category in the premium space & the consumer's willingness to explore unique and differentiated products. Chocolate lovers are becoming more discerning and are constantly on the look - out for superlative tastes and experiences. Therefore, Brookside chocolates have been crafted to give Indian consumers a first of its kind experience through a combination of dark cocoa rich chocolate & exotic fruit flavoured centre.

Brookside chocolate will be available in three exotic fruit flavours namely Blueberry & Acai, Raspberry & Goji and Pomegranate.

Commenting on the same, Mr Praveen Jakate, MD, Hershey India Pvt Ltd said, “These are exciting times for us at Hershey’s India. Over the past few months, we ventured into several attractive categories like milk additives, milk shakes and chocolate spreads, through differentiated products offering delicious taste and fortification, under the Hershey’s brand. We have now entered the growing premium chocolate category with our globally acclaimed brand Brookside. Brookside is an extraordinarily delicious chocolate with an intriguing combination of dark cocoa rich chocolate and exotic fruit flavors. We are confident that chocolate lovers would simply fall in love with its amazing taste experience.”

Brookside will be available in large stores in select cities across India. The attractive standee pouch packaging depicts the artisanal combinations.It is priced at Rs.50 for 33.3g single consumption pouch and Rs.140 for 100g multi-consumption re-sealable pouch respectively.

About The Hershey Company

The Hershey Company (NYSE: HSY), headquartered in Hershey, PA., is the largest producer of quality chocolate in North America and a global leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 22,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands around the world that drive over $7.4 billion in annual revenues, includes such iconic brand names as HERSHEY’S, REESE’S, HERSHEY’S KISSES, JOLLY RANCHER, ICE BREAKERS and BROOKSIDE. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in North America.

At Hershey, deliciousness does not just mean providing delicious products to customers. 120 years ago, Hershey is committed to operating in a fair, ethical and sustainable way to achieve excellent operations and have a positive impact on the society. This means improving life for employees, consumers and communities and ultimately creating a better future for children in need. As a manifestation of this commitment, the company founder established Milton Hershey School in 1909. The school is managed by Hershey Trust Company. Students can enjoy education, housing and health care at the school and grow healthily. They are the direct beneficiaries of The Hershey Company's success.