Audi drives in a new form of V6 power- launches the second generation Audi RS 5 Coupé in India

#LeagueofPerformance

• First model to feature the current RS design philosophy from Audi Sport
• The high-performance Coupé combines elegant aesthetics with high everyday usability
• New 2.9 TFSI bi-turbo engine produces 331 kW (450 hp) and delivers 600 Nm of torque
• Unmatched performance : 0 to 100 km in just 3.9 seconds: top speed of 250 km/h
• quattro permanent all-wheel drive with self-locking differential
• Equipped with Audi Smartphone Interface with Apple Car Play and Android Auto
• “The all new Audi RS 5 Coupé is a unique product as it bridges the gap for the customers who are practical and want to own a luxury car with the performance of a sportscar,”said Mr. Rahil Ansari, Head Audi India
• Audi RS 5 Coupé is priced at INR 1,10,65,000

Bengaluru, April 11, 2018: Audi, the German luxury car manufacturer, today launched the second generation Audi RS 5 Coupé in India. With the all new Audi RS 5 Coupé, Audi Sport is presenting its first model to feature the new RS design philosophy in India. The Coupé’s all-new 2.9 TFSI bi-turbo engine produces 331 kW (450 hp) and delivers 600 Nm of torque. The standard quattro drive distributes the power to all four wheels. The distinctive racing details coupled with high performance of a V6 engine makes the new Audi RS 5 Coupé the most desirable model in the Audi A5 family. Priced at INR 1,10,65,000, the all new Audi RS 5 Coupé is now available at all Audi dealerships across India.

“Audi Sport signifies the transition of Audi’s racetrack technology into production ready performance cars. Born on the track, built for the road - the all new Audi RS 5 Coupé is the gran turismo among the RS models from Audi Sport. The car’s V6 bi-turbo engine has been developed from the ground up and provides significantly more performance coupled with higher efficiency. The all new Audi RS5 Coupé combines the performance of a sportscar and the comfort of a sedan which makes it a desirable machine for our customers and enthusiasts who are smart yet adventurous and want to make an incomparable style statement,” said Mr. Rahil Ansari, Head Audi India.

The new Audi RS 5 Coupé is mated with the 2.9 TFSI bi-turbo engine which produces 331 kW (450 hp) and delivers 600 Nm of torque. The top model in the A5 family sprints from 0 to 100 km/h in just 3.9 seconds, and reaches a top speed of 250 km/h. Both turbochargers of the 2.9 TFSI engine unit are centrally positioned inside the V of the engine and each of them supplies a single cylinder bank. The B-cycle combustion process with central direct injection represents a new level of efficiency within the RS family.

“2018 is the Year of Audi Progression and in line with this, we are renewing our performance car portfolio in India and have lined up more surprises in store for our performance car enthusiasts in the coming days. The all new Audi RS 5 Coupé is a unique product as it bridges the gap for the customers who are practical and want to own a luxury car with the performance of a sportscar,” added Mr. Ansari.  

At a glance: Audi RS 5 Coupe

Design and body

–First Audi Sport model to feature the new RS design philosophy

–Inspired by the Audi 90 quattro IMSA GTO

–quattro blisters emphasize the sweeping lines over the wide wheel arches (15 mm) wider than the Audi A5)

–Additional air inlets/outlets at the front and rear

–Sportier Singleframe grille: wider and flatter

–Matrix LED headlights as standard with dynamic rear indicators, as well as three-dimensional LED rear lights

–Gross weight lowered by as much as 60 kilograms in comparison to predecessor model  

–Length: 4,723 millimeters, +74 millimeters compared with the predecessor model; wheelbase: 2,766 millimeters, +15 millimeters compared with the predecessor model; width: 1,861 millimeters, +1 millimeter compared with the predecessor model; height: 1,360 millimeters, -6 millimeters compared with the predecessor model

–48.26 centimeters 10 star design, Aluminium forged wheels 265/35 R19

–Audi Exclusive black styling package with exterior mirror housing in black

–Panoramic sunroof

–Optional matt aluminium and carbon exterior package

Engine

–All new 2.9 TFSI bi-turbo with 331 kW (450 hp)

–600 Nm torque, +170 Nm compared with the predecessor model

–From 0 to 100 km/h in 3.9 seconds, -0.6 seconds compared with the predecessor model

–Maximum speed of 250 km/h

–Sporty, direct responsiveness thanks to both turbochargers being positioned within the inside V

–Enhanced efficiency: 17 percent less consumption (in comparison with the predecessor model), among other things due to the B-cycle combustion process with central direct injection

–Distinctive RS sound with emotive growl of the V6 TFSI

–RS Sports Exhaust System standard on the car

–Fuel consumption of 10.8 km/l

Power transmission

–Eight-speed tiptronic specially tuned for sporty, dynamic driving

–quattro permanent all-wheel drive with self-locking center differential as standard

–Electronic Stabilization Control with three modes and wheel-selective torque control

Chassis

–Five-link construction at the front and rear axles

–RS sport suspension with sportier setup and more direct handling as standard

–Standard dynamic steering

–Dynamic handling system, Audi Drive Select as standard

Interior

–RS-specific elements for greater sportiness in the interior

–Flawless workmanship, sophisticated materials and new colors

–Four seats, generously dimensioned interior with more space: +26 millimeters shoulder room in the front (compared with predecessor) +23 millimeters knee room in the rear (compared with predecessor)

–Front super sport seats in alcantara leather upholstery standard with option of fine nappa leather (diamond stitching and embossed RS logo)

–Inlays in aluminium race, anthracite

–Three spoke design flat bottom steering wheel with multifunction plus

–Electrically adjustable front seats including memory function for the driver’s seat with pneumatic lumbar support and massage function

–3 zone air conditioning

–Ambient lighting

–Door trim with aluminium inlay and illuminated RS 5 logo

Infotainment and Controls

–New MMI control concept with intuitive free-text search and natural language voice control

–Audi Virtual Cockpit with special RS screen: information on tire pressure, torque and g-forces, as well as a shift light which prompts the driver to upshift

–Top infotainment system MMI navigation plus with MMI touch

–Audi Smartphone Interface for connecting Apple and Android smartphones

–Bang & Olufsen Sound System with 3D sound, 19 loudspeakers and 755 watts of power

Driver assistance and safety systems

–Park Assist (rear view camera with parking system plus)

–Six Airbags

–ABS, EBD, EDL, ASR, ESC with torque vectoring

VortexBandra presents IPL LIVE screening experience

~RAINING OFFERS FOR A SIZZLING SUMMER OF CRICKET~

Fellas! It’s that time of the year again. Brace yourself for cricket's Indian Premier League, the best thing since sliced bread is back again. We are all set for some hot cricket action, chilled beer & that feeling when your favourite team wins!

VortexBandra presents IPL LIVE screening experience as never before with India’s first 3D Projection mapping screen in the lounge section as well as a giant screen at @alfresco, our rooftop nestled on top with a breadth taking city view!

What’s different? It’s raining offers for a sizzling summer of cricket!

·         Rupees 900- KF BEER 3 PINTS, FRENCH FRIES, 1 MOCKTAIL AND CHICKEN/PANEER CHILLY

·         Rupees 1200- KF ULTRA 3 PINTS, NACHOS, CHICKEN/PANEER TIKKA

·         Rupees 3000- SMIRN OFF/ BLENDERS PRIDE BOTTLE, FRIES AND VEG PIZZA

·         BUCKET OF BEER AT 496 (14 PINTS OF KINGFISHER ULTRA)

·         BUCKET OF BEER AT 396 (4 PINTS OF KINGFISHER PREMIUM)

·         IPL KHAMBA OFFER

o    BLENDERS PRIDE @ 2500

o    TECHERS HIGHLANDCREAM @ 4500 Rupees

·         IPL SHEESHA COMBO 2 Sheesha @ 1500 Rupees

·         FULTOO GROUP PACKAGES @ 1800 Rupees - SMIRNOFF/BLENDERS PRIDE, KF PINTS, VEG PIZZA, CORN CHEESE BALLS, CHILLI CHICKEN, VEG BIRYANI/ CHICKEN BIRYANI

·         FLAVOURED SHOTTS BOTTEL @ 2500 Rupees (TAXES APPLICABLE)

Anything can happen in Love, War & IPL. ;) You ready?

Date: 7^th April 2018 – 27^th May 2018

Time- 7:00 PM onwards

Venue: 5th Floor, Crystal Shoppers Paradise, Linking Road, Bandra West

ZEE5 launches Life Sahi Hai 2 as Originals Offering

~ Marks its OTT debut after the first season garnered 35 million views ~

Mumbai, April 05, 2018: ZEE5, India’s largest and most comprehensive digital entertainment platform for language content, today released the second season of one of their most awaited show Life Sahi Hai 2.

In the new season, the duo of Amit and Jasjeet are joined by a new roommate, Vaibhav. That makes it three – the perfect number for trouble! Meet the LSH boys – Amit, an MBA who has a stable job and girlfriend. His whacky analogies in every episode set off an absolute laugh riot. Jasjeet on the other hand is a complete bad boy whose sole motivation in life is to drink and date girls. Vaibhav is the single sober one among the lot.

This season sees the boys landing up in various uncomfortable situations - with their boss, parents, neighbors and girlfriends – that only they are capable of! Join them as they get in and out of sticky situations, laughing their way through every situation, still believing that Life Sahi Hai and giving us “Bakchodi ka naya address”!

The sitcom goes live on 5^th April and will be available for binge watching exclusively on ZEE5.

Archana Anand, Head of Digital - ZEE5 India Business said, “We are thrilled to announce a brand-new season of Life Sahi Hai on ZEE5. The show has an extremely strong, loyal and well-established fan base, and there is already a tremendous buzz among our subscribers around the impending launch of Season 2. Life Sahi Hai 2 is even bolder, edgier and funnier and we’re sure it’s going to be a runaway success with ZEE5 viewers.”

Commenting on the launch, Tarun Jain, writer and creator, Life Sahi Hai said, “We are extremely thrilled to be back with Life Sahi Hai Season 2. The first season’s success and popularity has been extremely encouraging and we are excited to continue delighting the audience through our alliance with ZEE5.”

Umesh Ghadge, director, Life Sahi Hai Season 2 adds, “Life Sahi Hai has already created several benchmarks with respect to its popularity and engagement. It’s been an exciting journey to direct a sitcom which already enjoys such immense popularity. We hope to continue receiving the audience’s adulation.” 

   

ZEE5 has a rich bouquet of exciting original content lined-up which will feature some of the biggest and most entertaining faces from the world of Indian entertainment. The slate will be launched with 20 original shows and will have 90+ shows by the end of March 2019.

Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5and and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content at a special launch offer price of INR 99 per month instead of the actual monthly pack price of INR 150.

Malabar Gold & Diamonds signs up Miss World Manushi Chhillar as Brand Ambassador

Mumbai, 5^th April: Miss World Manushi Chhillar, who made billion-plus Indians proud with her beauty and brain and continues to win billions of hearts across the globe through her humanitarian causes, will now be the face of world’s leading jewellery group – Malabar Gold & Diamonds.

The Haryana-born beauty queen, who brought home the world crown after 17 years, has signed an agreement to be the brand ambassador of Malabar Gold & Diamonds, which has 214 showrooms spread across nine countries.

21-year-old Manushi, then a medical student, was crowned Miss World 2017 in November, trumping participants from 108 countries. She is the sixth Indian woman to win this coveted crown. Among the many accolades, recognitions and global events that followed the crown, she was elected as the most trending personality of the year 2017.

“Miss Manushi is immensely talented as we all know. First, the world was bowled over by her intelligence in the Miss World contest where she said mother’s job deserved the biggest salary in the world. Then, we all knew she has a big heart too. She had started her humanitarian works as a student, long before her world crown. Ms Manushi and Malabar Group thus share a common passion for making lives better around,” said Malabar Group Chairman M P Ahammed on selecting Manushi as the brand ambassador.

“I am a proud Indian, it's the land of celebration with all the festivals, vibrance and most importantly emotions. That is what I took to Miss World! Being associated with Malabar Gold has been wonderful, a relationship which is close to my heart with moments that are special to every Indian. Looking forward to this strong association with Malabar” said Manushi Chillar.

Manushi brought back the family values to the centre by giving a new meaning to human relationship with her award winning answer to the question of Miss World pageant’s jury: “Which profession deserves the highest salary and why? “I think a mother is of highest respect. I don’t think it’s just about cash but love and respect she gives to someone. She is the biggest inspiration in my life. Mother should get highest respect”. The youth icon’s answer, which made all the mothers in the world proud, went viral and took the social media by storm and Manushi’s followers on networking sites multiplied in millions in no time.

Manushi, hailing from a doctors’ family, had launched her project `Shakti’ to make women and girls more aware about menstrual hygiene, even before she launched herself into the beauty pageants. She kick-started her world humanitarian tour also from India. Currently, she is travelling from city to city and country to country to spread awareness about the hygiene, under `the beauty with purpose’ campaign.

A gifted poet, painter and a trained Kuchipudi dancer, Manushi wants to be a cardiac surgeon and work for the people, after seeing by herself the other side of the world in her native State of Haryana and beyond. All these make her a different Beauty with Brain.

“Malabar Gold has been celebrating the beauty of life through our unique designs and quality products. Joining hands with the Miss World Manushi perfectly blends with this basic philosophy of having customer at the centre of service. The collaboration with is significant as we continue our aggressive expansion at the global level,” Mr Ahammed added.

The new brand ambassador will be the face for the global campaigns and charity movements of Malabar Gold & Diamonds which is among the top five jewellery brands in the world. Recently, it opened 11 showrooms in six countries at the same time.   The Group is planning to expand its presence at the global level, entering more territories and opening 50 more showrooms this year.

The Beauty Center Group Plans Expansion With 20 Stores In The Next 10 Years

Mumbai, April 2nd 2018 – Mumbai’s leading beauty and cosmetic retail group ‘The Beauty Center Group’ is planning to add more 20 stores in the span of 10 years across India.

Currently TBCG has 4 major retail stores in the name of Beauty Centre, New Beauty Centre, The Beauty Shop and 1st Beauty across Mumbai. The company is looking at an expansion in a span of 10 years across 17 cities. With the 2 stores already in the phase of launch in Patna and Nagpur by the end of 2018, other cities to be looked at will be Pune, Chennai, Ahmedabad, Surat, Lucknow, Hyderabad, Bhopal, Indore, Jaipur, Allahabad, Ranchi and Kerala with 1 store each in the respected cities where else cities like Chandigarh, Delhi and Bangalore will have 2 stores each respectively.

The Beauty Centre Group which entered the retail beauty segment in 1990 is all set to build its presence in India’s billion dollar beauty and cosmetics market. The expansion is a part of company’s approach to fulfill the ever growing demand and satisfy the needs of consumers in the beauty and cosmetic segment. The store will consist of all the beauty and cosmetic products only for B2C and B2B segments under one roof.

Speaking over the expansion plan, Mr. Sufyan Kapadia, Director, The Beauty Centre Group said, “Beauty and personal care market in India is expected to touch $20 billion by 2025 growing at an annual rate of 13-18 per cent. We are going to open 2 stores each year in India over the next 10 years. We are growing at high double digit and have reached at Rs.200 cr turn over this year. We expect to hit the Rs.1,000 cr turn over with the hit of new 20 store milestone in the country. Beauty Centre will bring convenience plus rich beauty and cosmetic shopping experience for the people across various cities. We are a consumer-driven company, which ensures that all our stores fulfill the needs of the entire beauty and cosmetic brands under one roof. The great offerings that we provide to our customers both in terms of quality and discount pricing have helped us earn the trust of millions of consumers across the country. One of the reasons of expansion is due to the concept of “Feel & Touch” still rules the consumers mind set and the requirements we receive from across India at times makes it difficult for us to deliver the products on time. With the new retail stores, it will become more convenient for our consumers to physically visit and buy the products and they can also purchase it from our online e-commerce portal as well.”

The company will be looking to invest an amount of Rs.100-150 cr for all the 20 outlets. The size of each store will be around 3000-4000 square feet. Where else it may look at marginally smaller stores in the smaller markets. Currently with a workforce of 720 people only in Mumbai across its 4 major outlets, TBCG plans to create at least 3,600 new jobs within its new stores across various cities in India.

Beauty Centre is widely known for its unbelievable pricing and unmatched offers, throughout the year. With over 6000 products under 200 brand of various categories, the new stores will be a destination store catering to every single needs of the B2B and B2C, under one roof. The store offers a wide range of products for men and women through leading brands such as Ponds, Dove , Gillette, Johnson & Johnson, L’Oreal, Garnier, Maybelline, Colorbar, Lakme, Revlon, NYX, OPI, Sally Hansen, Khadi Natural, Himalaya Herbals , Fabindia, Vichy, Dermalogica, Sebamed, Tresemme, Paul Mitchell, TIGI, H20+, Schwarzkopf, Thalgo, Bath & Body works, Victoria’s Secret, Playboy, Nautica, Esprit, Jaguar, Jovan, Axe, Park Avenue, Natrol, Nature's Bounty, Braun, Remington, Elchim, Avene, Bioderma, Ducray and many more. Additionally, it will also be selling salon and spa furniture’s, salon machineries & accessories, hair tools, hair colours and skin care products under its B2B segment at Beauty Centre.

Arvind and INVISTA present the future of denims at FESTIVE 2018

Mumbai, March 29, 2018 – Arvind Limited, India’s leading textile to retail and brands conglomerate along with INVISTA, one of the world's largest integrated producers of fibres, today, showcased its exclusive denim collection in New Delhi named ‘GRAVITY’, at its annual event called Arvind FESTIVE 2018. A pioneer of the denim revolution in India, Arvind has introduced many firsts to the denims industry including various IP led designs and technologies. The FESTIVE 2018 also witnessed the launch of futuristic denim technology brands like IKAT DENIM, BOOMERANG™ 360*, BOOMERANG™ BOUNCE, CHROME CORD and HYBRID CHINOS.

Taking inspiration from the most powerful force on our planet, Arvind launched its latest collection called ‘GRAVITY’, a range of new denims that embody Power, Stability, and Comfort. The collection was introduced through engaging displays and an enthralling runway show that highlighted the most desired features of modern day expression of energy.

Woven -Knit Denims category has been driving the Indian Denim market for last few years. It has now reached a saturation point. Market is looking for new ideas. During the event, Arvind and INVISTA hosted an expert panel to brainstorm for such new ideas, in a thought provoking session titled “Looking beyond Woven Knit Denim”. The event also included a unique experiential concept titled ‘The ADL Experience: Art and Science of Denim wash’ curated and developed by on board international laundry experts, Giovanni Petrin & Andrea, who have been previously instrumental in the success story of the famed Italian laundry, Martelli.  This installation showcased the most trend right, aspirational, yet sustainable denim wash directions. With sustainability lying at the core of Arvind’s belief, this wash trend collection has been developed at ARVIND DENIM LAB (ADL) using eco-friendly technologies and processes.

Commenting on the Festive 2018 event, Mr. Aamir Akhtar, CEO, Denims, Arvind Ltd. said, “Arvind Limited is taking steps for leveraging innovative technologies to create the best fabrics across performance, fashion, and functionality. We are constantly pushing our limits to redefine denims every season. It is our endeavour to bring customers the best products that are aesthetically elevated, technologically innovative, and most importantly sustainable. We will continue to work towards creating disproportionate value for our customers by providing them with end to end solutions from design to delivery.”

Renowned for introducing innovative products to the Indian denim market for years, Arvind created a visually stimulating Indigo Art Centre, that gave visitors a sneak peek into their vision of ‘Indigo inspired lifestyle’. This section of the event focused on creating endless possibilities with Indigo, beyond just Jeanswear.

A key Innovation highlight at the show, was Arvind’s new product range christened as IKAT DENIM. This range uses a path breaking new Indigo dyeing technology, which is not only substantially more sustainable compared with traditional dyeing techniques, it also imparts a completely new & aspirational aesthetic appeal to the finished product. The technology creates unique & controlled patterns on the fabric that resemble traditional textile art form of Ikat. Arvind takes pride in being the 1^st Textile Company in India to exclusively offer this product to the Domestic market.  

The Show was curated in collaboration with INVISTA, which has been a long standing Technology Partner to Arvind and have collaborated to jointly undertake path breaking research & development in the field of Textiles. Transforming daily life through its innovations, INVISTA also showcased the path-breaking technology of COOLMAX® ECO MADE that has been brought to India exclusively in partnership with Arvind.

Kansai Nerolac Paints announces its IPL association for 2018

   

Continues to support Sunrisers Hyderabad after a successful season last year

Mumbai, March 28, 2018: Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has announced its continued association with the most followed sports extravaganza in the nation, IPL. For IPL 2018, Nerolac will continue to sponsor the Sunrisers Hyderabad. This year also, the brand Nerolac will be visible on the helmets of Sunrisers Hyderabad.

Nerolac has been an active advertiser in BCCI events for a very long time. In 2016, it associated with Gujarat Lions and to further deepen connect with the sport, Nerolac Paints became the official partner of Sunrisers Hyderabad in 2017.

Nerolac Paints has always believed in performance and its products are a testimony to that. It believes in the significance of sports as a marker for human performance and cricket continues to be the biggest unifier of it in India. Thus, IPL becomes the natural platform to create a strong emotional connect with the nation.  

Nerolac Paints has always strived to create unique experiences for its stakeholders that money cannot buy. Efforts have been taken to also increase the livelihood earning opportunity of its partners.  One such key initiative in the past was the ‘Man of the Match Grant’ whereby a total of 83 youth were trained and skilled to take up livelihood through painting.

This year too, a variety of initiatives are being lined up to continuously build upon the association and the company will soon be announcing the same.

Speaking on the association, Mr. Anuj Jain, Director Decorative, Kansai Nerolac Paints Limited said, “The growing impact of IPL continues to give us great confidence in the potential of the league to impact the lives at large. Last year, our association with the Sunrisers Hyderabad created a fair amount of value for us and we are excited to announce our continued association with the team. We wish all the best to the players for this season and are sure that the team will continue to grow from strength to strength.”

“It is a matter of immense pride for us to partner with brands of stature such as Nerolac, as we gear up for the eleventh season of the Indian Premier League. This is an important season for us and renewed support from Nerolac, SRH’s lead helmet sponsor, will be vital as we bid to win the title after a solid show last season where we qualified for playoffs. With a stronger partnership this year, we look forward to continue what promises to be an exhilarating, and hopefully in our case, a triumphant journey ahead” said Mr. K Shanmugam, CEO, Sunrisers Hyderabad, expressing his excitement about the continued association.

Duracell successfully concludes its fun-filled family run ‘Durathon’ in Delhi

Mandira Bedi and Duracell’s iconic Bunny mascot got families running for a power spree

New Delhi, 26th March 2018 - This season Duracell, the iconic consumer battery company and the leading manufacturer of high performance alkaline batteries worldwide, gave Delhiites the perfect opportunity to realize their true potential and enjoy a fun-filled day with their loved ones. The brand successfully concluded its family-run titled ‘Durathon’ on 25th March in the Connaught Place area of New Delhi, which saw participation from around 1000 people, who are running enthusiasts.

The ‘family-run’ was based on the concept of ‘running stronger for longer,’ which is symbolized by Duracell’s ever-running Bunny mascot. This one-of-its-kind event allowed families to run together, driven by the spirit of family bonding and the concept of longevity and unstoppable power. The Delhi run saw an overwhelming participation from the city’s residents due to its family-theme. The run highlighted how a lifestyle of greater strength and power can be achieved by family members coming together, unlocking their true power and improving their performance, concepts that are central to brand Duracell’s batteries.

David Abraham, Duracell Marketing Director for Middle East and India said, “We are proud to have successfully concluded the Durathon in Delhi city this year. Duracell’s family run has gained popularity and we see more and more people participating each year. It is Duracell’s philosophy of empowering people and their devices to run ‘stronger for longer’ which Delhiites greatly appreciated. The run allowed them to bond as families, unlock their inner power and run like the ever-running Duracell Bunny.’’

Mandira Bedi, Indian actress, anchor and fitness-enthusiast who graced the Durathon by running alongside her son, Vir, said. “It was truly an amazing experience to run with my son, Vir at Durathon Delhi. I am a fitness enthusiast and believe that running can make you stronger for longer, and what could have been better than to associate with a brand whose core philosophy is just the same. My son and I were immensely inspired by the energy of the unstoppable Duracell Bunny Mascot and seeing so many-families running together made us enthusiastic to another level.’’

Kick starting early morning, the participants were energetic and enthusiastic for the run. Duracell celebrated this run with around 1000 participants. For the pre-buzz, Duracell did a lot of school activations, to create awareness amongst parents and their children about the run and encouraged them to register and participate. This included fun activities at schools that created much anticipation in them. The Durathon also saw participation from the doctors of Fortis, Shalimar Bagh Hospital along with their families.