The 12th Gemfields Retail Jeweller India Awards 2016 applauds the finest makers of jewellery in India

                                                                                    

~Winners selected by eminent personalities from diverse arenas~

~India’s most creative & stunning jewellery pieces displayed; giving glimpses of utmost craftsmanship~

Mumbai, 6th August 2016:  Recognized as India’s Oscars of the retail jewellery industry, the 12th Gemfields Retail Jeweller India Awards 2016 (RJIA) in association with Evara was held on August 6, 2016 at The Grand Hyatt, Santacruz. Hosted by the charming Rochelle Maria Rao, the evening was an exciting affair that was graced by the presence of celebrated personalities from the Bollywood fraternity. Present at the event were Ileana D'Cruz, Tanishaa Mukerji, Divya Kumar Khosla, Kainaat Arora, Michelle Poonawalla, Rouble Nagi and Nawaz Modi Singhania.

Over the years, The Retail Jeweller India Awards have come to be recognized as the most coveted and prestigious acknowledgment of talent within the Indian retail jewellery industry. It is a platform that showcases the creative genius of India’s leading jewellery houses. This year’s Award witnessed more than 1000 entries from across country and finally, after two rigorous rounds of judging only 90 designs made it as the final nominations.

This year, RJIA introduced a new category- The Jewellery Buff’s Choice Award. Judged by bold and ambitious millennial achievers and youth icons like Nishka Lulla, Sanah Kapur and Sanjana Patel, awards in this category will reflect the fancies of young and upward-mobile India.

“This award is the only event that sets the benchmark in the industry with respect to designs, innovation and trendsetting. Over the past years we have seen an incredible change in the caliber of jewellery with a spurt of innovative and cutting edge designs. The Retail Jeweller India Awards not only appreciate design and creation but also celebrate them.” said Soma Bhatta, Editor, The Retail Jeweller.

The Retail Jeweller India Awards is especially distinctive in its involvement of a jury of diverse creative backgrounds which is an integral part of the selection process. This year, esteemed panelists included Divya Kumar Khosla, Esha Deol, Ananya Banerjee, Pearl Contractor, Nawaz Modi Singhania, Rouble Nagi and Shaziya Khan.

The notable guests & jury walked the red carpet donning stunning jewellery pieces made with diamonds, rubies & emeralds. The awards witnessed a celebration of excellence in Indian jewellery Industry with the highest rated jewellery pieces being duly acknowledged by awards for their design distinctiveness.

Divya Kumar Khosla (Director, Co-Owner & Producer T-Series) said, “I have been associated with RJIA for some time now. I saw some awesome display of jewellery, the pieces are all beautiful and unique. I hope RJIA keeps growing and keeps getting bigger.”

Rouble Nagi (Artist & Muralist) who dazzled the red carpet with her Neeta Lulla dress, said, “I have seen the awards grow in stature and scale over the last three years of my association as a jury.”

Nawaz Modi Singhania (Fitness & Lifestyle Expert & Artist) said, “Well, this is the first year I am associated with RJIA and I am really excited about it. I am happy to judge so many different and diverse collections. My personal preference in jewellery is style & innovation.”

Michelle Poonawalla (Director, Poonawalla Group of Engineering Companies) said,”TRJIA is a platform that has been a frontrunner in its space. It is really nice to see such talented jewellery designs from across the country. I personally like jewellery that is classy and works well with my personality. Today I am wearing ‘Sweetheart earrings by Nirav Modi’ and my dress is by a relatively new designer called ‘Needles and Thread’.

Illeana D’Cruz (Actress), who chose to wear a comfortable & classy suit instead of a gown said, “This is a lovely event and it is especially fascinating for women; obviously for the love they have for jewellery. I saw some really unique and gorgeous designs, thanks to the amazingly talented nominees of RJIA.”

Rochelle Maria Rao (Model & Actress) who hosted the event said, “I have been associated with RJIA for a couple of years now and it feels great to be a part of it. They are the ‘next level ante’ and it is leading India in the field of jewellery designing. My favorite piece of jewelry is earring and as you can see today I am wearing a statement earring which adds the much needed bling to my look.”

Tanishaa Mukerji (Actress) said, “I think RJIA is a great platform to celebrate jewellery and I think RJIA is rightly the Oscars of jewellery awards. My choice of jewellery is very subjective and I enjoy wearing different kinds of jewellery. Today I have kept it simple and I am wearing just a finger ring.”

Kainaat Arora (Model & Actress) said,” I love basic jewelry and it doesn’t have to be necessarily expensive. Today I am weapring a gold Pakistani gown as gold represents royalty. I am very glad to be a part of RJIA as it celebrates talent from every corner of the country. My special piece of jewellery would be a heart-shaped pendant that my father gifted me which belong to my mother.”

Pria Kataaria Puri (Fashion Designer) said,” I love jewellery and I truly enjoy being a part of RJIA. Today I am wearing emeralds which I absolutely love. Also, I am wearing a statement nose ring which is a trend yet to catch up in India but it is quite popular in the west.”

“Our association with RJIA goes back a long way. These are the country’s most prestigious awards and our association is based on a lot of shared values – transparency, quality and ethics.” Says Rupak Sen (Sales & Marketing Director – Asia, Gemfields)

Vaishali Banerjee (MD, India, PGI) said, “The association of PGI with RJIA is exciting! The awards celebrates emerging & established talents in the jewellery industry. Together, our vision is to create excellence in every aspect of jewellery. Our alliance inspires us to do better & it equally provides a platform to cherish excellence in the Indian jewellery industry”

Winners of the 12th Gemfields Retail Jeweller India Awards 2016 :

1. Diamond Jewellery of the Year – Tribhovandas Bhimji Zaveri & BR Designs
2. Diamond Vivah Jewellery of the Year- Narayan Jewellers
3. Gold Jewellery of the Year – Khurana Jewellery House
4. Gold Vivah Jewellery of the Year – Rare Heritage by Mehta Emporium
5. Couture Jewellery of the Year – A S Motiwala Fine Jewellery & Manik Gems
6. Colored Gemstone Jewellery of the Year – Anmol Jewellers
7. Innovative Jewellery of the Year – Aurelle by Leshna Shah
8. Heritage Jewellery of the Year – Hazoorilal Legacy
9. Platinum Jewellery of the Year – P N Gadgil Jewellers
10. Jewellery Designer of the Year – Shehzad Zaveri
11. Best Accessory of the Year – Waman Hari Pethe Jewellers
12. Colored Gemstone Vivah Jewellery of the Year – Rare Heritage by Mehta Emporium
13. Jewellery Buff Choice Award (Vivah)  - C H Jewellers
14. Jewellery Buff Choice Award (Non-Vivah) - Belisma
15. Bloggers Choice Award – (Vivah) – Narayan Jewellers
16. Bloggers Choice Award – (Non- Vivah)– Orra

Retail & Marketing Categories:

1. Print Campaign of the Year – Diacolor
2. 360 Marketing campaign of the Year – P N Gadgil Jewellers
3. TV Campaign of the Year – Tribhovandas Bhimji Zaveri & Joyalukkas
4. Radio Campaign of the Year – Abhishek Zaveri
5. Retail Promotion of the Year – Punjab Jewellers
6. New Showroom or Retail Transformation of the Year – Imperial & Haritson Designs
7. Social Media – Jaipur Jewels

Lifetime Achievement in Retail – Jos Alukka, from Jos Alukkas

Lifetime Achievement in Manufacturing –Hanumant Rai Sanghi from Sanghi Manufacturing

About Retail Jeweller India Awards:

• Retail Jeweller India Awards was established in 2005 with the mission to take the US $30 billion retail jewellery industry forward by creating a platform for recognizing the best work of the industry in fields of design, retail and marketing.
• Also known as India’s Oscars for the retail jewellery industry                                  , these are the only business awards specifically for retail jewellers in a country of 3 lakh retail jewellers.
• With a jury of great repute, IMRB as the process auditors and NDTV Good Times as Television partner, the awards are the country’s premier and most authoritative national competition.   
• It is an initiative of the Retail Jeweller Magazine which is a specialized bi-monthly business magazine read by top jewellery retailers across 415 cities of India. Completely focused on the subject of jewellery retailing, the magazine enjoys highest readership amongst progressive jewellery retailers in the country. Delivering focused communication for 48,000 HNI readers, it has emerged as a dependable and reliable source for industry happenings and developments.

Himalaya celebrates Breast-feeding week; connects rural women with lactation experts

Mumbai , Tuesday, 3 August, 2016: Himalaya Baby Care, India’s leading wellness brand for mothers and babies has curated a platform enabling interactive sessions,  between mothers who have little access to healthcare information and experts from medical fraternity on their concerns related to breastfeeding. Today, over 100 mothers and young unmarried women in the age group between 18-26 years attended the interactive session, which was addressed by city-based renowned Lactation Consultant Mrs. Joyce Jaiseelan.

“In the urban cities, women have timely access to advanced facilities and information that talks about the importance of breastfeeding. However, there is lack of awareness among the women in the rural backdrop. World Alliance for Breastfeeding Action (WABA) indicates that poverty can be reduced significantly through breastfeeding. Hence, it is vital to connect with the people in the rural parts to emphasize the importance of breastfeeding. Through this initiative, we intend to educate them on the critical aspects of breastfeeding that will contribute to the theme of this year’s Breastfeeding Week - Sustainable Development of the society. We regularly conduct such specific programs for rural women to promote the wellbeing of the society,” said Mr. N.V Chakravarthy, General Manager, Himalaya BabyCare.

Through the session, Mrs. Joyce emphasized on importance of Breastfeeding and its health benefits for children and for mothers themselves. Speaking on the nutritional aspects of mother’s and baby, Lactation consultant Joyce Jaiseelan said “Mothers should exclusively breastfeed for the first six months of life and continue to be breastfeed up to 2 years of age and beyond, considering its extraordinary range of health benefits. Breast milk provides all the nutrients, vitamins and minerals an infant needs for growth in the initial six months. Babies who are breastfed exclusively for the first 6 months, without any formula feeding, have fewer ear infections, respiratory illnesses, and bouts of diarrhoea.”

About Himalaya Baby Care:

Himalaya BabyCare products are enriched with 100% herbal actives and use the science of herbs to give you products that are effective, gentle and mild on your baby’s skin.

About The Himalaya Drug Company:

In 1930, a young visionary by the name of Mr M. Manal foresaw the benefits of herbal remedies while riding through the forests of Burma. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life creating products that would improve millions of lives across the world. Today, with a history spanning more than eight decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people’s lives but also the environment. With their ‘head to heel’ range of products Himalaya aims to provide a holistic solution to everyday ailments that affect our bodies.

Seeped in a legacy of researching nature, Himalaya has successfully been able to harness the science of Ayurveda through cutting-edge research to become a brand that is safe, gentle and trustworthy.

For more information please visit http://www.himalayahealthcare.com/

Canara HSBC Oriental Bank of Commerce Life Insurance strengthens digital product suite with launch of iNVESTSHIELD Plan

Protect your & family’s needs with iNVESTSHIELD Plan

2^nd August 2016: Canara HSBC Oriental Bank of Commerce Life Insurance has launched a new linked insurance product ‘iNVESTSHIELD’ that designed to protect and meet an individual's present and future financial needs.

iNVESTSHIELD is an exclusive online Linked plan designed for customers who are looking for a hassle free experience and convenience of buying online. It's a feature rich product with the USP being the ‘Premium Funding’ option whereby in the event of the life insured’s death -  in addition to the immediate benefit payout (higher of Sum Assured or 105% premium paid), the Insurance Company funds the remaining premiums for the remaining policy term  and the fund value is also paid on maturity. Therefore, the plan provides a solution to meet wealth accumulation needs along with a protection cover, with the convenience of buying online through a simple and user friendly process.  The customer also has a flexibility of multiple funds depending upon the risk appetite and switching between funds as well as systematic investment. 

Mr. Anuj Mathur, Chief Executive Officer and Whole-time director, Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited said, We have launched iNVESTSHIELD plan with objective of helping investors in wealth accumulation and protecting one's family needs, especially for young parents, as in case of any unfortunate event, the product offers policy continuity without payment of any future premiums. With introduction of iNVESTSHIELD, we have further expanded our online footprint and now offer solutions for both protection and investment needs through the online platform."

Salient features of the Plan are:

Canara HSBC Oriental Bank of Commerce Life Insurance iNVESTSHIELD Plan        

·         Flexibility to customize  the plan as per one's need

·         Zero Premium Allocation Charge throughout the premium payment term of the Policy

·         Loyalty Additions for additional allocation of units to boost  the retirement fund

·         Choice of Investment Funds ranging from 0% to 100% equity exposure, to match one's risk appetite

·         Premium waiver benefit option which helps the parents to plan a secure future for their children.

·         Safety Switch Option enables one to move  funds systematically to a relatively low risk Liquid Fund to avoid market movements in the last four Policy years

·         Liquidity through partial withdrawals to help meet unplanned financial needs

·         Tax benefits on premium paid and benefit received during Policy term under Section 80C and Section 10(10D), as per the Income Tax Act, 1961, as amended from time to time

·         Convenience to buy directly from our website  www.canarahsbclife.com

About Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited (www.canarahsbclife.com)

Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited was launched in June 2008 and is jointly owned by two of India's largest public sector banks – Canara Bank (holding 51%) and Oriental Bank of Commerce (23%) – and HSBC Insurance (Asia Pacific) Holdings Limited (26%), the Asian insurance arm of one of the world's largest banking and financial services groups – HSBC. The Company has access to around 60 million customers and a pan-India network of over 8000+ branches of Canara Bank, HSBC and Oriental Bank of Commerce. The Company has a solvency ratio of 422% and has been making profits for the last 4 years. During the last year, the company’s profit has grown by 22% at Rs 126 crores. The company has been rated ‘CARE AAA’ by rating agency CARE for its claims payment ability.

By selling through the three banks' branches, seeking to seamlessly integrate systems and processes to reduce costs Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited aims to pass on the savings to customers through lower charges thus making the Company's products among the most competitive and 

Mondelez India unleashes the party spirit – Introduces Cadbury Dairy Milk Marvellous Creations

Builds on its leadership in the premium chocolate category

INDIA – August 2, 2016 – Mondelez India Foods Private Limited, today announced the launch of yet another exciting innovation – Cadbury Dairy Milk Marvellous Creations. After the successful launch of India’s first ‘centre-filled’ Chocolate – Cadbury Dairy Milk Silk Caramello and more recently India’s first ‘aerated’ Chocolate – Cadbury Dairy Milk Silk Bubbly, Mondelez India, the market leader in the chocolate category in India (as per Nielsen) brings its global product Cadbury Dairy Milk Marvellous Creations to India. Exuberating a fun and playful characteristic, this unique chocolate bar surprises consumers with its distinctive form and unpredictable inclusions. Cadbury Dairy Milk Marvellous Creations will be available in two flavours, Jelly Popping Candy and Cookie Nut Crunch, and will be manufactured at the company’s new manufacturing facility in Sri City, Andhra Pradesh.

Strengthening its position as a market leader, Mondelez India redefines chocolate eating experience for its consumer that craves for innovation. Cadbury Dairy Milk Marvellous Creationsis anything but an ordinary chocolate.  Even at first glance, Cadbury Dairy Milk Marvellous Creations is different, with a quirky looking block and curiously shaped pieces of varying sizes made specifically for sharing – introduced for the first time in India. The rounded pieces roll off the roof of your mouth, the chocolate melting away to leave the key ingredients to explode, as the contrasting sensations play off. The jelly beanies, gems and popping candy all infused in delightfully shaped bar, is what makes Cadbury Dairy Milk Marvellous Creations so marvelous!

Brightly wrapped in distinctive purple candy stripes, the fun of Cadbury Dairy Milk Marvellous Creations also extends to the design of the packaging.

Speaking on the launch of Cadbury Dairy Milk Marvellous Creations, Prashant Peres, Director - Marketing (Chocolates), Mondelez India, said, “We are delighted to introduce global innovation like Cadbury Dairy Milk Marvellous Creations in India. Indian consumers now demand unique formats and eat experiences and given our global leadership in chocolate, we are well positioned to identify and bring some of our world leading brands to India. Cadbury Dairy Milk Marvellous Creations reflects India’s celebratory spirit and our objective is to bring fun and excitement into the way Indians enjoy their favorite chocolate. The product combines exciting inclusions like gems, jelly and popping candy in an indulgent bar of milk chocolate that literally explodes in your mouth with every unpredictably delicious bite.” 

Cadbury Dairy Milk is a brand that has transcended into everyday Indian life and it’s a brand that consumers love and trust. And through Cadbury Dairy Milk Marvellous Creations, the brand is amplifying the joy that it has been bringing to Indians for more than six decades.

The launch of Cadbury Dairy Milk Marvellous Creations will be supported by a 360-degree communication campaign, that includes a new TVC, as well as outdoor & digital campaigns targeting the brands core target audience – ‘Framilies’ (Friends + Families). On-ground activations and a Cadbury Dairy Milk Marvellous Creations bus, are also a part of the campaign to leave its consumers pleasantly surprised.

Cadbury Dairy Milk Marvellous Creations will be exclusively available in select cities, on Amazon, India’s largest online store, starting 10^th August. It will then be available across all major urban and rural retailers from mid-August.

With Jelly Popping Candy and Cookie Nut Crunch priced at Rs. 39 and Rs. 80, Cadbury Dairy Milk Marvellous Creations is all set to give chocolate lovers an unforgettable experience, leaving them wanting more!

About Mondelēz International

Mondelēz International, Inc. (NASDAQ:MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands, such as Oreo, LU and Nabisco biscuits;Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.

About Mondelez India Foods Private Ltd.

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) is a part of Mondelēz International, a world leader in biscuits, chocolate, gum, candy and powdered beverages. The company in India operates in four categories – chocolate, beverages, biscuits and candy and is chocolate category leader. Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Gems, Cadbury Glow are some of the company’s chocolate brands in India. The company’s beverage portfolio consists ofBournvita and Tang. Cadbury Oreo & Bournvita Biscuit is a part of its biscuit portfolio and Hallsand Choclairs Gold make up its candy portfolio. For more information, please visit www.mondelezindiafoods.com.

Honda 2Wheeler inaugurates its landmark 100th ‘Best Deal'

The pre-owned outlet initiative by Honda reaches 100^th outlet milestone in just 3 years

·   100^th Best Deal outlet – Jhaveri Honda, inaugurated in Mumbai (Tardeo road)

·   Compared to the unorganized and online market, Honda’s Best Deal assures best price, proper documentation transfer, easy exchange and warranty to pre-owned 2Wheeler customers

·   Best Deal network has now spread in 70 cities of India across 19 States in Phase I

·   Honda to aggressively double the Best Deal count to 200 outlets within next 2 years

Mumbai, July 29 2016 –Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today inaugurated its landmark 100^th ‘Best Deal’ outlet – the industry’s first organized retail set-up exclusively for certified Honda pre-owned 2Wheelers at Jhaveri Honda in Tardeo Road, Mumbai.

Honda has rapidly expanded its Best Deal network footprint and is now covering 70 cities across 19 States of India. Honda added 55% of the network in last 2 fiscals itself and in just 3 years, Honda has already served over 45,000 pre-owned two-wheeler customers.

Elaborating on this milestone, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said,

“As a pioneer, Honda introduced the concept of Certified Pre-owned Outlets - Best Deal. This allows us to create more touch-points of interacting with customers and also tap into the huge potential that the pre-owned 2wheeler market offers. Our experience shows that the pre-owned industry is evolving very fast. The replacement cycle for 2wheeler has come down from 7-8 years to 3-5 years in a decade. With shrinking replacement cycle of the 2wheeler industry, Honda sees immense future potential in pre-owned 2wheeler retails and we are aggressively scaling up this business. We aim to double the Best Deal count to 200 outlets in the next 2 years.”

Uniqueness of Honda’s Best Deal concept

Honda’s Best Deal are the first such retail set-up by any 2Wheeler manufacturer in India to venture exclusively in the highly fragmented and unorganized pre-owned market. 

Through Best Deal, Honda is giving a credible and organized platform to earlier untapped category of 2Wheeler customers – (1) those who want to exchange their existing two-wheeler of any make for a brand new Honda two-wheeler, and (2) those customers who want to buy a refurbished and certified pre-owned Honda 2wheeler and seek the best deal in the market!

Transparency and benefits to customers

For customer, the biggest advantage over the unorganized platform is the peace of mind as every purchase in Best Deal comes with 2 Free Services, 6 Months Warranty and after-sales support.Every pre-owned Honda 2Wheeler at the Best Deal is refurbished with Honda genuine parts which mean trust and transparency to the buyer as well as to the seller. At 'Best Deal', Honda verifies owner's documents and assures quick ownership transfer to the new customer.

Bollywood A-listers spotted at the launch of CKP Leisure & DJ Aqeel’s high-end nightclub “Sirkus” at Sahara Star

27th July, 2016, Mumbai: CKP Leisure Pvt. Ltd. made its foray into the FNB segment in association with DJ Aqeel with the launch of their first nightclub in the city, “Sirkus” at Sahara Star.Spread over an area of 4850sq ft. the high-end nightclub “Sirkus” boasts of a plush décor and electrifying ambience.

Owned by nightlife connoisseurs PrafullaBhat and ChanakyaDhanda and managed by the maestro of Dj-ingDJ Aqeel, “Sirkus” launch party was a star-studded soiree where Bollywood A-listers, industrialists and entertainers turned up to revel in the lap of luxury. Celebrity Guests like Sussane Khan, Esha Deol, Zayed Khan, Farah Ali Khan, Jackie Bhagnani, Rohit Roy, Mandana Karimi, Upen Patel were present at the club launch amongst others.

“We have raised the bar, whilst not alienating our core audience with the interiors of Sirkus, which includes various levels of tables. With EDM, hip-hop, commercial music and Bollywood night once a month, a new cocktail list, an extended range of craft beers, the very best DJs and a plush main room we are confident that Sirkus will be a big hit amongst the music and nightlife aficionados”, shared DJ Aqeel Ali, who is responsible for the interiors and management of the club on behalf of CKP Leisure Pvt. Ltd.

“We are glad to associate with DJ Aqeel for the launch of our night club Sirkus at Sahara Star. He having the experience of running the most known nightclub in the city and being a maestro of music himself, was the best person to manage the functioning of the club”, shared PrafullaBhat, Co-Founder, CKP Leisure Pvt. Ltd.“We are looking at opening 10 more clubs by the end of 2017”, further added ChanakyaDhanda, Co-Founder, CKP Leisure Pvt. Ltd.

Romedy NOW premieres the ultimate romantic comedy, ‘What If’

Mumbai, July 27, 2016: Romedy NOW, the ultimate destination for love and laughter, will premiere the utterly cute rom-com, ‘What If’, on Sunday, July 31, 2016, at 9 PM.

The Irish Canadian film is a romantic comedy, directed by Michael Dowse, based on the play, ‘Toothpaste and Cigars’. Released in 2013, the film narrates the story of Wallace, who is disappointed with a string of failed relationships. When he meets Chantry, who is an animator, he decides to put his love life on hold and strikes a friendly connection with her. Chantry, on the other hand, is dating Ben and is living in with him. It is only after a series of co-incidences and close intimacy that brews amidst the friendship, that both of them ponder, ‘what if, your best friend is the love of your life?’

The film stars Daniel Radcliffe and Zoe Kazan, who awe the audiences with their bubbly chemistry and interesting performances throughout the film. The movie premiered at the Toronto Film Festival and received nomination for the Best Picture at the 2^nd Canadian Screen Awards. The screenplay won awards for the Best Adapted Screenplay at the same awards ceremony.

An interesting trivia about the film is that this is Daniel Radcliffe’s first contemporary character that he's ever played, his previous project being the Harry potter series. He said, "There was something lovely about just stepping up on set and talking."

Watch this undeniably cute romantic comedy ‘What If’

On Sunday, July 31, 2016 @ 9PM

Only on Romedy NOW !