Mumbai, Thursday, 2nd June 2016: Today, Kickstart Entertainment and National Restaurant Association of India (NRAI) announced the launch of an intellectual property created to bring India’s nightlife industry together. Danke presents India Nightlife Convention and Awards (INCA) 2016 in association with Johnnie Walker, will take place on the 17th and 18th July 2016 at the St Regis Hotel in Mumbai. It will be the first platform specifically designed to bring together and recognize the various stakeholders of one of India’s most vibrant and fastest growing Industries – Nightlife.
Seen supporting this initiative were guest of honour Arjun Rampal (Owner, LAP) , Ex Miss India Natasha Puri, DJ Akbar Sami, DJ Clement, Sabti Basu, Keenan Tham (Trilogy), Suved Lohia, Nicolo Morea (Elbo Room), Sanjay Vazirani (Owner, Foodlinks India Pvt Ltd) along with the members of the Advisory Board – Riyaaz Amlani (President, NRAI & CEO/MD, Impresario Entertainment & Hospitality Pvt Ltd), AD Singh (Owner, Olive Bar & Kitchen Pvt Ltd), Dilip Joshi (Consultant for Restaurants, bars, nightclubs & Lounges), Kishore Bajaj (Director, Bang On Consulting), David DeSouza (Onwer, Tito’s Goa) and Jay Singh (Co -Founder and Executive Director, JSM Corporation Pvt Ltd) and all partners and sponsors.
Aman Anand, Director of Kickstart Entertainment said, “We are proud to present a huge prospect to the industry enthusiasts to gain insights and the personal experiences of International renowned speakers as well as to felicitate the best in the bar and nightlife industry. The event which attracts attendees from across India is a key forum for vendors to connect and develop a social network thereby helping them build their customer base”.
At present, India has the youngest population in the world with major metros having numerous bars and nightclubs in each city, however there is no such platform that brings together bar and nightclub owners from multiple cities under one roof. The nightlife industry needs recognition within the fraternity and what better way to do it other than to launch a property like India Nightlife Convention and Awards. Partnering with this initiative are Miss Malini: Digital Partner, Universal Music Group: Music Partner, Harman Professional India: Lights & Sound Partner, Ernst & Young: Process Advisor, id8 media solutions: Brand & Communication Partner, Alpha Q: Bar Innovation and Neo Juris: Legal Advisor.
The idea behind conceptualizing INCA is to support and uplift the bar and nightlife industry as a majority of revenue generated contributes largely to the economy of the country. The convention includes business and informational workshops with some of the industry’s most influential entrepreneurs with an aim to expand the presence of exhibitors and enhance the scope of Mentorship program. It is an event by the industry, of the industry and for the industry.
INCA 2016 will be a two day business convention for attendees within the bar and the nightlife industry from across India encompassing business and informational workshops with the industry’s most influential entrepreneurs and business specialists. NRAI the voice of the restaurant and nightlife industry will be acting as the knowledge partner across India, contributing its considerable expertise to develop convention programming, workshop content and ensuring the presence of nationally and internationally renowned speakers. Apart from this, NRAI will also act as a facilitator for brands & categories that need access to the bar and nightclub owners. The convention will include a Mentorship Program sponsored by NRAI where industry professionals and renowned hospitality spokespersons would be guiding and imparting knowledge within students and budding entrepreneurs.
Following the convention would be the awards ceremony recognizing the best from the bar and nightlife industry. What differentiates these awards from the quintessential nightlife awards is the transparency with which each participate will be reviewed. INCA will be announcing the categories for the awards where participants from across the country stand a chance to compete against each other. Carefully selected jury members from our main metros (Mumbai, Delhi, Pune, Goa, Bangalore, Chennai, Hyderabad and Kolkata) will contribute towards finalizing the entrants from their respective cities. Concurrently, bars from across India have the opportunity to enroll themselves as well as the public can vote for their favourite nightspot. An appointed national jury will then nominate the best under each of the categories. The world’s most credible and leading professional auditors Ernst & Young will be reviewing and tabulating the entire process revealing top finalists in each category. Also in a first, these awards will be at a National level for the Industry by the Industry Insiders, making them even more prestigious and revered.
“National Restaurant Association of India strongly supports the India Nightlife Convention & Awards” said Riyaaz Amlani, President, NRAI. He adds, “The Contribution of the Nightlife industry also known as PBCLs (Pubs, Bar Cafes, and Lounges) to the nations GDP and employment has largely gone unrecognized. Currently there are over 6200 licensed bar premises, contributing over 11,500 crores to the Indian economy growing at an astonishing CAGR of 20% making it the fastest growing Industry in the country outperforming the Indian IT Industry and beating GDP growth rates 3x employing over 20 Lakh people. The Nightlife business is also the fastest growing segment in the overall foodservices space, growing twice as fast as QSRs and Casual Dining segments. The time has come for the Nightlife industry to be recognized as an independent booming Industry of its own.”
The Objectives of INCA
- Recognize and Reward Leadership in the PBCL segment
- Encourage sharing of knowledge and best and responsible practices amongst all stakeholders i.e.-Owners Operators, Vendors, Suppliers, Musicians and Promoters
- Bring the contribution of this segment to the attention of the authorities and demand ease of doing business for this sector
Gaurav Gupta CEO, Danke Exim India Pvt. Ltd said, "We are very proud to be a part of INCA as there cannot be a better platform than this to announce the launch of Danke to the who’s who of the Nightlife industry and we look forward to redefine the beer culture in India."
INCA aims to establish itself as the first mover in the category with a long-term commitment from trade bodies creating a revolution. Being one of the largest revenue and employment generators in the service industry but not receiving the deserved gratification, INCA endeavors to promote accessibility, ideation, cross-pollination and development of a mutually inspiring community within the industry.
Call for Entry for all nightclubs, bars & lounges all over India begins today, To participate please register on: http://indiabarinc.com/register/
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Official website link for India Nightlife Convention & Awards: http://indiabarinc.com/
Social Media-
Twitter: https://twitter.com/INCA_Official_
National Restaurant Association of India (NRAI) was founded in 1982 and since been the leading association of the Indian restaurant Industry. Headquartered at Delhi, it represents 100000+ restaurants and an industry valued at USD 4 billion.
The association in its 33rd year has a pan India presence with members comprising of restaurants, suppliers and educational institutes associated with it. The Association represents interests of the members by offering advisory, training, research services and organizing industry events. NRAI works closely with a network of State and City chapter partners across India.
NRAI aims to:
- Lead the Indian restaurant industry in its growth by promoting and strengthening the Indian food service sector
- Advocate changes in the laws governing the Indian Restaurant Industry at local, state and centre levels
- Provide opportunities to educate members through seminars and knowledge platforms
- Play a key role in promoting career opportunities for young professionals in the industry
Kickstart Entertainment was founded by Aman Anand on 6th October 2014 with a vision – Customise, Creative, Content. In less than a year, his vision and commitment to these principles has seen.
Kickstart bagged several prestigious corporate, personal, and film events. Kickstart Entertainment is helmed by Aman, a veteran of the live events industry who has created, customised content and properties for client and then driven them to fame across the world.
He is supported by a young, vibrant team with proven track records across events management, brand activation and marketing, and design. The team strives as one to ensure that they don’t exceed budgets while always exceeding expectations.
In this short span of time the company has produced and Executed The Star Box Office India awards on Star plus, The Salman Khan Kick Concert, High profile celebrity Engagement & Marriage (Madhu Mantena and Masaba Gupta), High profile celebrity Marriage (Shahid Kapoor) and other private luxury events for celebrities and corporate level directors like Aditya Birla Retail Group (ABRL), Mpower Foundation – An initaitive by Neerja Birla & Ananya Birla, Dabaang – Salman Khan Live Concert, Kelloggs event.
