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Thursday, 24 December 2015

Sir Kenneth Branagh is Patron for CINESTAAN & Film London's Shakespeare Film “The Hungry”

cinestaan film company

CINESTAAN Film Company and Film London’s India-UK co-production,
“The Hungry”, is part of the Shakespeare initiative led by
Sir Kenneth Branagh

  • Film London announces Sir Kenneth Branagh as patron for Shakespeare on Screen project celebrating 400 years of Shakespeare
  • India-UK co-production The Hungry is one of a number of new commissions
  • Inspired by Shakespeare’s ‘Titus Andronicus’, the film brings together writer-director Bornila Chatterjee, co-writer/producer Tanaji Dasgupta and producer Kurban Kassam
21st December 2015: CINESTAAN Film Company and Film London are proud to announce The Hungry – an exciting India-UK co-production produced through Microwave International: Shakespeare India and forming part of Shakespeare on Screen, a year-long programme which forms part of the global celebrations marking 400 years since the playwright’s death.

The news comes as Film London announces actor, director and writer Sir Kenneth Branagh as the patron of Shakespeare on Screen. As well as supporting Film London’s work, Branagh is also set to participate in 2016’s activity, with details revealed next year.

The Hungry has brought together Asian filmmaking talent from India and the UK countries and is written and directed by Bornila Chatterjee (writer-director, Let's Be Out, The Sun Is Shining), co-written and produced by Tanaji Dasgupta and Kurban Kassam (line producer, 20,000 Days on Earth). The film, which is a contemporary retelling of Shakespearian tragedy ‘Titus Andronicus’, is set in the extravagant surroundings of an Indian wedding whilst exploring the role of the patriarch and corruption in Indian politics and big business.

Made under the principle of Microwave – Film London’s award-winning training-through-production feature film fund for emerging talent, provided by Indian funders Cinestaan Film Company and a UK SEIS. Two new partnerships have also been confirmed for this exceptional project: Nyman Libson Paul/Goldfinch Entertainment are joining as accountants and finance consultants, while Twickenham Studios will be delivering an exciting package of post-production support – overseen by Mick Audsley (Everest, Harry Potter and the Goblet of Fire) – that will make perfect use of the studio’s new state-of-the-art facilities. The training elements of the scheme, including the week-long Microschool, are funded by the British Council.

Adrian Wootton, Chief Executive of Film London and the British Film Commission, said: “We are delighted to be working with Sir Kenneth Branagh as our patron for our Shakespeare on Screen project, since his work as a writer, director and actor has helped capture the imagination of untold thousands. As part of that work, we are incredibly excited to be announcing The Hungry as our first international co-production. Working with international talent and with our partners Cinestaan Film Company, we will show the tremendous reach of Shakespeare’s influence and the ability his work has to inspire new features which are global in outlook.”

Rohit Khattar, Chairman of Cinestaan Film Company, said, “In the 400th year of Shakespeare, Cinestaan Film Company is excited about presenting The Hungry, a novel, modern day retelling of Shakespeare's 'Titus Andronicus'. Through this unique creative collaboration with Film London and with Sir Kenneth as the patron, CFC is really happy to provide a platform for a new independent, original voice in Indian cinema.” 

Kenneth Branagh, Shakespeare on Screen patron, said: “Much of my work has involved bringing Shakespeare to the stage and the screen, so I’m looking forward to working with Film London as their patron for Shakespeare on Screen. This celebrates the fascinating, ever-evolving relationship between Shakespeare’s work and film. Storytellers at every stage of their careers continue to draw from the playwright’s work, so it is fitting that this project – through an ambitious series of brand new commissions – showcases emerging and established talent alike. It is a pleasure to be involved with a project which aims to bring his work to countless new audiences, inspiring as many people as possible along the way.”

Shakespeare on Screen will hinge upon a suite of exciting new productions celebrating Shakespeare’s life, legacy and enduring global appeal. These will include a feature film, two shorts from all female filmmaking teams, three artists’ animations and a BBC Arena documentary examining Shakespeare’s screen legacy. Some of these productions will be screened nationally as well as forming part of the British Council’s ambitious Shakespeare Lives programme, which will see a range of exciting content toured internationally in partnership with the BFI.

Along with The Hungry, Film London’s other Shakespeare 400 projects will include:

Shakespeare’s Sister
Shakespeare’s Sister sees Film London again working in partnership with the British Council, through a short film fund for female filmmaking teams in a bid to address gender disparity within the film industry.

Still Shakespeare

A slate of four short animated films from artist filmmakers with the aim to develop and create contemporary artworks that take iconic Shakespeare imagery as their starting point and respond in a variety of irreverent and original ways, making Shakespeare and academic research current and engaging to a wide audience.

All the World’s a Screen – Shakespeare on Film

A documentary film for the BBC’s critically-acclaimed, award-winning Arena, looking at the heritage, complex history, artistic contradictions and cultural achievements of Shakespeare, translated into the moving image.

--ENDS--
For further press information, please contact:

Rafiq Gangjee
M: +91 9821557851

Avalon Lyndon
T : 020 7613 7679
E: avalon.lyndon@filmlondon.org.uk

Alex Deller
M: 07787 254 250
E: alex.deller@filmlondon.org.uk

Notes to Editors
About Film London
Film London is the capital's screen industries agency. We connect ideas, talent and finance to develop a pioneering creative culture in the city that delivers success in film, television, animation, games and beyond. We work to sustain, promote and develop London as a global content production hub, support the development of the city's new and emerging filmmaking talent and invest in a diverse and rich film culture. Funded by the Mayor of London and the National Lottery through the BFI, we also receive support from Arts Council England, Creative Skillset and the Heritage Lottery Fund.

Film London's activities include:

  • Maintaining, strengthening and promoting London's position as world-class city to attract investment through film, television, animation and games
  • Investing in local talent through a range of specialised production and training schemes
  • Boosting employment and competitiveness in the capital's screen industries by delivering internationally facing business development events
  • Maximising access to the capital's film culture by helping audiences discover film in all its diversity
  • Promoting London through screen tourism

Film London also manages the British Film Commission (www.britishfilmcommission.org.uk) through a public/private partnership which is funded by the Department for Culture, Media and Sport through the BFI, and UK Trade and Investment.

About Cinestaan Film Company
Cinestaan Film Company (CFC) is a film Production House committed to telling stories that are at the cutting edge of creativity and that resonate universally.

The first film is the Rakeysh Omprakash Mehra directed Mirzya, slated for a 2016 release. This will be followed by Fanney Khan, an official remake of an Oscar Nominated film. Many others are in development.

CFC’s film, The Hungry, is a co-production with Film London for an adaptation of Shakespeare’s tragedy, ‘Titus Andronicus’ marking 400 years since Shakespeare’s death.

Cinestaan – India’s Storytellers, is committed to preserving the rich legacy of India’s cinematic heritage and several initiatives are being worked upon in that direction. This includes an Oral Histories project that shall celebrate the contributions of our screen legends.


About the British Council
The British Council is the UK's international organisation for cultural relations and educational opportunities. We create international opportunities for the people of the UK and other countries and build trust between them worldwide.

We work in more than 100 countries and our 7,000 staff - including 2,000 teachers - work with thousands of professionals and policy makers and millions of young people every year by teaching English, sharing the arts and delivering education and society programmes.

We are a UK charity governed by Royal Charter. A core publically-funded grant provides less than 25 per cent of our turnover which last year was £781 million. The rest of our revenues are earned from services which customers around the world pay for, through education and development contracts and from partnerships with public and private organisations. All our work is in pursuit of our charitable purpose and supports prosperity and security for the UK and globally.

Our work in Film

British Council Film works with our extensive global network to connect UK films, filmmakers and film culture with international audiences. We showcase innovation, diversity and excellence and seek opportunities for creative exchange and collaboration

For more information, please visit: www.britishcouncil.org/film. You can also keep in touch through twitter.com/British_Film.

About Nyman Libson Paul and Goldfinch Entertainment
Established in 1933, Nyman Libson Paul is a firm of chartered accountants which operates in all sectors but has particular expertise in the entertainment industry and provides tax, financial and commercial advice to businesses and individuals, including the winners of Oscars, BAFTAs and the Queen’s Award for Business. For further information, visit www.nlpca.co.uk

Goldfinch Entertainment represents a gold standard in entertainment and media advice. They act as Executive Producers on all projects, structuring each in a bespoke manner and assisting with varying finance plans that includes SEIS, EIS, GAP, Private Equity and Offshore funding.

About Shakespeare400
Shakespeare400 is a consortium of leading cultural, creative and educational organisations, coordinated by King’s College London, which will mark the 400th anniversary of Shakespeare’s death in 2016. Through a connected series of public performances, programmes, exhibitions and creative activities in the capital and beyond, partners will celebrate the legacy of Shakespeare during the quatercentenary year.
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YuppTV delights video content creators with the launch of YuppTV Bazaar!




The one stop destination for premium video content
Mumbai, December 23, 2015: YuppTV, the world’s largest Over-The-Top (OTT) provider for Indian content, has launched YuppTV Bazaar, a marketplace for high-quality video content. The formal announcement, which took place on December 23 at JW Marriott in Juhu, Mumbai, was also attended by several dignitaries such as the Governor of Maharashtra. With the launch of YuppTV Bazaar, YuppTV will now host curated premium video content across various genres such as Education, Short Films, Web Series, and Trailers etc.
The move will be music to the ears of independent video content creators, who often find it tough to monetise and market their premium content through traditional video-sharing portals, satellite and DTH platforms. Through assured quality supervision and a large native user base, YuppTV bazaar will allow these entrepreneurs to showcase their high-quality videos on a trusted platform and reach out to an audience ranging in millions across the world through devices such as Smart TVs, smartphones, tablets & PCs.
Speaking on the launch, Mr. Uday Reddy, Founder & CEO, YuppTV, commented, “With the proliferation of unregulated video content on the digital platform, content monetisation and visibility is a prime concern for premium video content creators who often find their content being lost in a deluge of casual user-generated content. YuppTV Bazaar is being launched as a solution that will overcome the traditional roadblocks associated with free-for-all video sharing platforms. We are confident that this development will be a major success and will empower content developers with the perfect medium to share and monetise their offerings.”
Hon’ble Governor of Maharashtra, Shri Vidyasagar Rao, added, “In today’s digital age, with technology having changed the way many industries operate today, YuppTV’s launch of its premium video content platform YuppTV Bazaar comes as a very welcome move. By providing a medium to independent creative content creators for showcasing their works, YuppTV has taken the spirit of entrepreneurship to a new level. I support the initiative wholeheartedly and wish YuppTV and YuppTV Bazaar all success.”
Abhishek Bachchan, who was also present at the launch, added, "India, at the moment, is brimming with talent looking for an outlet for their creativity. The launch of YuppTV Bazaar from YuppTV is a welcome move that will provide the indie moviemakers with a trusted and curated platform for showcasing their talent."
Since its India launch in October 2015, YuppTV has been creating ripples across the digital entertainment industry owing to its unique approach and extensive network. Today, YuppTV is the world’s largest internet TV and video on demand (VOD) streaming provider with more than 5 million mobile app downloads and an audience base reaching 400+ million households through Smart TVs. It is also the 2nd most popular app in Google Play Store and the most popular TV app on LG and Samsung Smart TVs in India.
About YuppTV
YuppTV is one of the world’s largest internet based TV service provider, offering 200+ Indian TV channels in 12 languages. YuppTV offers Live TV and Catch-Up TV technology, whereby viewers can watch TV content from past 7 days and never miss their favourite Shows. In addition viewers can also watch 5000+ movies and 100+ TV shows at the click of a button. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and also the largest Internet TV platform from premium content availability in India and reach to Internet enabled devices.
YuppTV service is accessible anytime anywhere through Internet in devices like Smart TVs, Smart Phones, Tablets and PC without the need of traditional set ups like antennas and set-top boxes.

YuppTV was founded in 2006 with a vision to make Indian Television channels accessible to Indian expats living worldwide.  Today, millions of people are using YuppTV services to watch TV in more than 50 counties across the five continents.  YuppTV recently won prestigious ‘Top 100 companies in the world’ award by Red Herring based on innovation, disruption and technology for year 2015. On Oct, 2015, YuppTV launched its services in India for the first time with many innovative features such as Catch-up TV and Movie on demand etc. which are missing in traditional Cable or DTH TV platforms. YuppTV ensures both accessibility and affordability in India with packages as low as Rs. 5 per day.

SONY PICTURES INDIA PRESENTS EXCITING 2016 LINE-UP


~ Highlights: Top talent, the return of major franchises
& brand new stories ~

Mumbai, December 23, 2015 - Sony Pictures India announced a bigger and better 2016 slate with a block-buster, exciting and diverse line-up driven by big star-led films (Will Smith, George Clooney, Julia Roberts, Chris Pratt, Denzel Washington, Tom Hanks, Irrfan Khan); films with original story concepts like Money Monster, The Shallows, The Magnificent Seven,Billy Lynn’s Long Halftime Walk and the return of blockbuster franchises like Ghostbusters, the Dan Brown stories (Inferno) and Underworld. Indian audiences are in for a treat. 

The 2016 line-up :

·   Chalk ‘N’ Duster (Hindi) – a thought-provoking social drama starring Shabana Azmi and Juhi Chawla
·   The 5th Wave – a large scale visual effects film based on the popular books for young adults
·   Spotlight – #1 on Time magazine’s top 10 movies of the year, this Golden Globe-nominated film is based on a true story of Pulitzer prize-winning investigative journalism
·   Concussion -  a film based on a true story starring Will Smith in a Golden Globe-nominated role
·   Miracles from Heaven – the real-life story of young girl who has a unique medical condition, starring Jennifer Garner
·   Money Monster - a thriller directed by Jodie Foster with a stellar cast led by George Clooney and Julia Roberts
·   The Angry Birds movie – a 3D animated movie based on the popular game
·   The Shallows - a thriller starring Blake Lively
·   Ghostbusters (3D) – a reboot of the popular Ghostbusters franchise
·   Patient Zero - a zombie thriller starring Natalie Dormer of Game of Thrones fame
·   The Magnificent Seven – an action adventure directed by Antoine Fuqua with a stellar cast including Vincent D’Onofrio, Chris Pratt, Denzel Washington and Ethan Hawke
·   Inferno (IMAX) - the new Robert Langdon thriller based on the book by Dan Brown, directed by Oscar-winning director Ron Howard and starring Tom Hanks; featuring Indian actor Irrfan Khan in an important role
·   Underworld 5 (3D) fifth installment of the vampire-werewolf franchise which expands the existing universe
·   Billy Lynn’s Long Halftime Walk (3D) an infantryman recounts the final hours before he and his fellow soldiers return to Iraq; starring Vin Diesel and directed by Ang Lee in the ultra-high frame rate of 120 frames per second
·   Passengers – A sci-fi adventure starring Hollywood’s hottest talent, Chris Pratt and Jennifer Lawrence

Vivek Krishnani, Managing Director of Sony Pictures India said, “After closing 2015 on a high with The Walk, Hotel Transylvania 2 and Spectre which are still continuing in theatres, we have a wonderfully varied line-up of films in the coming year. Sony Pictures is committed to working with top talent across the world and this line-up should find a strong resonance in India - we are sure we have something for every taste. With the strong Hollywood line-up and an added local release slate which we will be announcing as we move further, we will be upping the entertainment quotient for Indian audiences,” he said.

2017 continues in the same vein with more new films with franchise potential (The Dark TowerUncharted), established franchises (Bad Boys 3Resident Evil 6, Barbie, an animatedSmurfs movie, the next Spider-Man film, The Equalizer 2), and original films such as Baby Driver and The Lamb.

Sony Pictures India is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation.  SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go tohttp://www.sonypictures.com.

७०२ दिक्षित'स चे खरे रहस्य उलगडणार १५ जानेवारी रोजी


 
"९ स्टार प्राइम एन्टरटेन्मेंट" ची निर्मिती असलेला "७०२ दिक्षित'स" हा सनसनाटी थरारपटनवीन वर्षात१५ जानेवारी रोजी प्रेक्षकांच्या भेटीला येत आहे. या चित्रपटाचे निर्माते आहेतरोहित जाईल आणि प्रशांत उंब्राणी तर संकलकदिग्दर्शक आहेत शंख राजाध्यक्ष.
काव्या आणि यश दीक्षित या कारीअरीस्टजोडप्याचे आणि त्यांच्या लहानग्या रेवाचे आयुष्यइतर कोणत्याही त्रिकोणी कुटुंबासारखे सुरळीत सुरू असतानाअचानक एक दिवसरेवाचा सांभाळ करणाऱ्या नोकराणीमुळेपूर्ण दीक्षित कुटुंब प्रचंड अडचणीत सापडतेसर्वच घटनाक्रमयश दीक्षित यांच्या विरोधात घडत गेल्यानेते कायद्याच्या कात्रीत पुरते सापडतात. काल परवा पर्यंत आपल्यासारखेच भासणारे तिघांचे शांत कौटुंबिक भावजीवनकेवळ या एका रहस्यमय घटनेमुळे पार ढासळून जाते. नक्की काय घडले असेल त्या दिवशी?, नेमके यश दीक्षितचअडचणीत का सापडले असतीलया थरारक घटनेमागे कोणते रहस्य दडले होते?या घटनेचे मूळदीक्षित जोडप्याच्या वरकरणी आलबेल दिसणाऱ्या नातेसंबधांत तर लपले नव्हते नाकी यशकडून नोकराणीवर अतिप्रसंग किंवा अत्याचार असे काही गूढ होतेशेवटी या सनसनाटी थरारनाट्याचा शेवट कसा आणि कोण करतेया सगळ्या प्रश्नांची उत्तरे चित्रपट पाहिल्यावरच मिळतील. अर्थात,एक लक्षात घ्या,  हे असंच काहीं आपल्याही बाबतीत घडू शकते.             
चित्रपटातील भावनिक कल्लोळ, उत्कंठावर्धकरित्या घडणाऱ्या उलटसुलट घटनाआणि कथेला मिळणारी आकस्मिक कलाटणी पाहताना एक प्रश्न नक्की पडतो,  खरच जसं दिसततसंच असत का
प्रेक्षकांना दोन तास खिळवून ठेवणाऱ्या या चित्रपटातगौरी निगुडकरपल्लवी पाटीलविजय आंदळकरजयवंत वाडकरश्रीरंग देशमुख, रुची जाईल आणि विक्रम गोखले या अभिनेत्यांनी विविध भूमिका साकारल्या आहेत. चित्रपटाचे कथालेखन रोहित जाईलयांनी केले आहेतर पटकथालेखन केले आहे ऋतुराज धलगडे यांनीहृषिकेश कोळी यांनीचित्रपटासाठी संवाद लेखन केले आहे. छायाचित्र दिग्दर्शन सांभाळले आहे सुरेश बीस्वेनी यांनीकला दिग्दर्शक आहेत अमित बेंबलकरतर वेशभूषा साकारल्या आहेतनिशा थापा यांनीचित्रपटाचे कला निर्माता आहेत जमशिद रूइन्टन.
चित्रपटातील"विघ्नहर्ता", "जिंकून टाकू"आणि "जल्लोष" ही गीते प्रियंका बर्वेहृषिकेश रानडेनिमिषा देबविश्वजीतबेंबलकर स्वप्नजा लेले या पार्श्वगायकांनी गायली असूनडॉ. राहुल देशपांडेविशाल राणे यांनी गीतलेखन तरपार्श्वसंगीत आणि या गीतांना स्वरसाज चढवला आहे शुभंकर यांनी.        
२२ डीसेंबर रोजीचित्रपटाचा फर्स्ट लुक लॉंचतसेच म्युझिक लॉंच सोहळा संपन्न झाला.


702 Dixit's  -  Urban thriller In Marathi
Upcoming urban thriller, a Marathi film, “702 Dixit’s” will be releasing on 15th January 2016. Film is produced by Rohit Jail & Prashant Umbrani, under the Production House banner – ‘9 Star Prime Entertainment’.  Film is edited and directed by Shankh Rajyadhyaksha.
The story of the film revolves around Kaavya and Yash Dixit and their daughter Reva. A young & happy couple with blooming careers. The Dixits get into a serious problem because of their house help/baby sitter Asha who had been recently hired to take care of Reva. Since all the circumstantial evidences point against Yash, he gets arrested and their perfect family life gets totally disturbed.
What is the real truth behind the mystery? Is Yash really innocent which he claims or is there more to it? Has Yash misbehaved with Asha with lust is a hidden cause? Were Yash and Kaavya really a happy couple or was it a false portray?
What had exactly happened? How this mystery gets solved… To know answers, one has to see the movie. The tagline “IT COULD BE YOUR STORY” is very apt.
702 Dixit's is a 2 hour journey of emotions, relationships, excitement and twists-turns, compelling one to question ‘Is seeing really believing?'
Star cast of the film includes: Gauri Nigudkar, Pallavi Patil, Vijay Andalkar, Jaywant Wadkar, Shrirang Deshmukh, Ruchi Jail & Vikram Gokhale
Story of the film is written by Rohit Jail, the Screenplay is done by  Ruturaj Dhalgade, dialogues are written by Hrishikesh Koli, cinematography is handled by- Suresh Beesaveni.  Art Director of the film is Amit Bembalkar, Costumes are designed by Aneesha Thapa, Music & Background score is done by Shubhankar, and Creative Producer of the film is Jamshid Roointon
Songs like Vighnaharta , Jinkun Taaku,  Jallosh are sung by popular playback singers  Priyanka Barve & Hrishikesh Ranade , Nimisha Deb, Vishwajit Borwankar & Swapnaja Lele , lyrics are penned by Dr. Rahul Deshpande, Vishal Rane.  Music is given by Shubhankar
First look launch and music release of the said film, took place on 22nd December.


Tuesday, 22 December 2015

STAR WARS: THE FORCE AWAKENS releasing in India this friday.



Genre:                          Action-Adventure

Cast:                              Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow 
Director:                       J.J. Abrams
Producers:                    Kathleen Kennedy, J.J. Abrams, Bryan Burk
Executive Producers:    Tommy Harper, Jason McGatlin
Screenplay by:              Lawrence Kasdan & J.J. Abrams and Michael Arndt


ONE-LINER:

Lucasfilm and visionary director J.J. Abrams join forces to take you back again to a galaxy far, far away as Star Wars returns to the big screen with Star Wars: The Force Awakens

BOILERPLATE:
Lucasfilm and visionary director J.J. Abrams join forces to take you back again to a galaxy far, far away as Star Wars returns to the big screen with Star Wars: The Force Awakens.

The film stars Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow. Kathleen Kennedy, J.J. Abrams and Bryan Burk are producing with Tommy Harper and Jason McGatlin serving as executive producers. The screenplay is by Lawrence Kasdan & J.J. Abrams and Michael Arndt. Star Wars: The Force Awakens releases in Indian theaters on December 25th, 2015.

2015: Roundup of Bollywood in Media


2015: Roundup of Bollywood in Media
Salman starrers Bajrangi Bhaijan Prem Ratan Dhan Payo Top Featured Films Across Media

Mumbai: Calendar year 2015 saw Salman Khan starrers dominating all three forms of media – print, television and e-media. Bajrangi Bhaijan topped the charts followed by Prem Ratan Dhan Payo, Tanu Weds Manu 2 and ABCD 2 in the second, third and fourth spot respectively.

“While Print and TV drove Bajrangi Bhaijan’s visibility among all top movies, Prem Ratan Dhan Payo had a more fluctuating breakout. It topped all movies in the web space and managed to retain the second spot in print, but lagged to the third spot in TV. Tanu Weds Manu 2 ranked third overall, but managed to pip Prem Ratan Dhan Payo to the second spot in Internet visibility,” says Ashutosh, Founder & CEO, Kanalytics, the firm that conducted the research.

Launched as India’s first comprehensive trans media intelligence tool by media honcho Ashutosh and Bollywood singer Kailash Kher, Kanalytics uses a proprietary technology based platform to map the presence of brands across media including print, television and the digital space. It uses algorithms to measure the context they have been presented in and the tone and tenor used to describe them both by the traditional as well as the digital media.

For Bajrangi Bhaijan, Salman Khan grabbed 28.4% of total media attention. Of the total write ups in print media, Salman’s share was 47% against 31% in the e-media. Karishma Kapoor trailed him with a share of 16 and 15% in print and e-media respectively. “Interestingly, child Artist Harshaali grabbed more attention than Nawazuddin. Apart from actor related stories, box office collection based stories drove Bajrangi Bhaijaan visibility. This was followed by music and marketing stories,” says Ashutosh.

“If we were to summarize 2015, Bollywood coverage was singlehandedly dominated by Salman Khan. Among movies that did not feature Salman Khan, the lead actresses, in contrast, dominated coverage. In Tanu Weds Manu 2 Kangana Ranaut grabbed 44% media attention against R Madhavan’s 16% and Shraddha Kapoor led with 33% against Varun Dhavan’s 31% in print and TV in ABCD 2. Also interesting to note was that by and large industry coverage was positive. A negligible 1% coverage was devoted to negative or controversial stories, Bajrangi Bhaijan being the only notable exception grabbing some negative buzz. Box office and other cast stories were also key driver for movies in 2015. But here too, Bajarangi Bhaijaan bucked the trend with music related stories getting a fair share of the exposure,” concludes Ashutosh.

#enclosed: detailed chart

About Us:
Kanalytics is the first-of-its-kind, fully integrated Media Analytics firm in India. Using a proprietary technology based platform, it maps the presence of brands across media including print, television and the digital space. It also measures Impact of Media called Brand Medium Impression (BMI), a result of quali and quanti parameters, and ascribes a certain value to each article or clip or a post to aid and measure the overall brand perception.

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