~Sets a record for conducting
the maximum number of facials~
Mumbai, November 29, 2014: The Himalaya Drug Company,
India’s leading herbal health and personal care company, entered the Guinness
World Record “for most people receiving a facial simultaneously”. The record
was accomplished by completing 286 facials in Mumbai today and communicated
a strong message on the importance of a healthy skin care routine.
As part of the record
setting activity, 286 students got a complete facial – starting with a cleansing,
toning and moisturizing routine which was followed by a Purifying Neem facial, conducted
by 286 professional beauty experts from Mumbai.
Himalaya’s Pure Skin Facial
is an on-going initiative by the brand to engage with teenagers across the country
and create awareness on skin care. The record was created using this
interactive workshop as a platform where students from various colleges in
Mumbai participated in a pampering facial session. Beauty Expert, Veena Desai moderated
the activity and interacted with the audience explaining the step-by-step
facial routine. She also shared interesting tips on skin care and demonstrated
the process of cleansing, toning and moisturizing. The record of 286 facials was
certified at Shri Rang Mandir Grounds by Guinness Adjudicator, Ms. Fortuna
Burke.
Commenting on this occasion,
Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya
Drug Company says, “It is a proud moment for Himalaya to be recognized by
Guinness for conducting the maximum number of facials.”
He adds, “As a leading face
care brand in the country, we believe it’s our responsibility to create
awareness for healthy skin and help young girls and boys address common skin
problems. The message is clearly about educating young adults on the importance
of a good skin care routine. And of course, the Guinness World Record is a
great platform to celebrate our leadership position in face cleansing!”
Vineet Jain, General Manager Marketing – Consumer Products
Division, The Himalaya Drug Company, says, “Himalaya’s Pure Skin Facial has been a
continuous endeavor by the brand to engage with college students across the
country to educate them about the importance of a regular skin care routine. The
brand has established a benchmark with this record and shows our true commitment
towards providing our consumers problem-free skin.”
“An event of this magnitude
requires all stakeholders to be focused, while also remaining adaptable and
nimble,” said, Geo Thomas, CEO, Acme Events India. “We are glad to partner with
Himalaya for this event and thank them for providing us with this opportunity.
Undertaking and executing an event of such a scale, only further goes on to
validate our position of being one of the leading Corporate Event Management
Companies in India.”
Actor, Shraddha Kapoor who
also present at the event, interacted with the students and guests. She says, “Completing
a record for the maximum number of facials is an exciting initiative to be part
of. As we congratulate the brand on this achievement, it is also important to
follow the message of a regular skin care routine. A healthy regimen must
consist of cleansing, toning and moisturizing followed by using products that
are healthy and natural. All these aspects were clearly demonstrated by
Himalaya today.”
Himalaya reached out to a
large number of students in Mumbai to participate in this activity which also
got them tweeting about the brand, using the Twitter handle- #PureSkinFacial.
About The Himalaya Drug Company:
The
Himalaya Drug Company was formed in 1930 by Mr. M. Manal with a vision to bring
Ayurveda to society in a contemporary form. Since its inception, the company
has focused on developing safe, natural and innovative remedies that help
people lead richer, healthier lives. Himalaya’s product portfolio consists of
over 240 herbal healthcare, personal care and animal health products. The ‘head
to heel’ range of products offers customers a complete regimen for maintaining
internal and topical wellness.
The
legacy of researching nature forms the foundation of Himalaya’s operations.
Himalaya has pioneered the use of modern science to validate the traditional
Indian medicinal system of Ayurveda. Cutting-edge technology is employed to create
pharmaceutical-grade herbal formulations.
Today 81 years later, Himalaya’s products have found remarkable
acceptance with over 400,000 doctors around the globe and consumers in over 90
countries.