United by a sisterly bond, “Shastri Sisters” aims to take India on a touching journey, only on COLORS
Inspired by true stories, Shastri Sisters highlights real life situations
SHASTRI SISTERS PREMIERES ON
21st July, 2014, MONDAY TO SATURDAY
AT 7.00
PM
Mumbai, July 17, 2014:
Sisters are your first friends. Sometimes, they even take on the role
of mothers and sometimes that of petulant children. Bringing alive this
beautiful bond is a brand new offering from COLORS –
Shastri Sisters – a show that follows the life four sisters as
they make their journey from Kanpur to Delhi. Starting life afresh with
new dreams and aspirations, the four ‘friends-for-life’ sisters –
Alka (Neha Pednekar), Anushka (Ishita Ganguly), Devyani (Sonal Vengurlekar) and
Peeya (Pragati Chourasiya) support each other on the rollercoster of life.
Produced by Shakuntalam Telefilms, Shastri Sisters will air every Monday to Saturday at 7.00 pm.
Alka, Anushka, Devyani and Peeya find their lives changing drastically as they follow their father, Narayan Shastri
(Rajesh Jais), who transfers to New Delhi for his government job.
Facing the new world head on, smiling through not-so-easy moments of
life, collectively, the Shastri Sisters become each other’s biggest
strengths. Together they learn to navigate the
unfamiliar streets and ways of the big city, often finding themselves
in chuckle worthy and sometimes poignant situations.
Speaking about the show,
Prashant Bhatt, Weekday Programming Head – COLORS, said, “Through
Shastri Sisters, we are looking at presenting a story people can relate
to – a slice of life tale that brings alive the bitter sweet moments of
life as witnessed by four young girls
who are sisters and friends for life. Every viewer will find himself or
herself in the story. And we are delighted to be partnering with
Shakuntalam Telefilms once again to create a show that I’m sure will
touch hearts and make each of you smile.”
Speaking about show,
Neelima Bajpai, Creative Head and Co-Founder, Shakuntalam Telefilms said,
“Shastri
Sisters is a concept tracing the journey of four sisters who find
themselves uprooted from their family home in Kanpur to move to New
Delhi. We
have shot extensively across New Delhi – Lajpat Nagar, Chandni Chowk,
Pahad Ganj to bring alive the storyline while building authenticity for
the show.”
Commenting on her role,
Neha Pednekar aka Alka, said, “I don’t have a sister in real
life; working on this show helped me understand sisterhood and the
importance of the strong bond which keeps them together.”
Ishita Ganguly, playing the role of Anushka said, “For
Shastri Sisters, I have moved from Kolkata to Mumbai. This created a
sense of relatability because the sisters find themselves in a similar
situation when moving from Kanpur to Delhi
changes their lives!” Devyani aka Sonal Vengurlekar said, “Even
though I have dabbled in television before, working in Shastri Sisters
is like a dream come true because it gives me an opportunity to explore
various nuances of my personality.”
Pragati Chourasiya, playing the role of the youngest sister Peeya said,
“After four hard and long years of working on television, I am
excited about the fresh challenge that Shastri Sisters presents to me.
My character, is not only the youngest but also the over-protected
sister who is the apple of everyone’s eye!”
With
a fresh cast and relatable characters, Shastri Sisters includes strong
actors portraying pivotal characters such as the simpleton father,
Narayan Shastri (Rajesh Jais) who works for the government
and the do-gooder Delhi-based landlord Mr. Sareen (Girish Sehdev), popularly known as ‘Lalaji’ in the
moholla who loves his daily dose of whiskey. Minty Sareen (Neelu Kohli) is the snobbish and stubborn wife of the landlord, the gossip queen of the neighbourhood and the proud mother of two sons Rajat
(Vijayendra Kumeria) and Neel (Sumit Bhardwaj).
To ensure that
Shastri Sisters are topic of conversations across the country, COLORS has undertaken a
360-degree integrated marketing campaign across cable, radio, OOH
including in-train branding, print and television mediums. The channel
has also designed a special digital campaign encapsulating an
interactive quiz across social media platforms.
They may not have it all together, but together they have it all…
Come, join Shastri Sisters as they discover a new city and a new life
starting 21st July, 2014, every Monday to Friday at 7.00 PM!
About ‘COLORS’:
‘COLORS’
is Viacom18’s flagship brand in the entertainment space in India. A
combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July
2008 offers
an entire spectrum of emotions to its viewers. From Fiction shows to
Format shows to Reality shows to Blockbuster Movies – the basket
contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting
‘Cohesive viewing’, through programmes like Shastri Sisters,
Sasural Simar Ka, Balika Vadhu - Kacchi Umar Ke Pakke Rishtey,
Madhubala...Ek Ishq Ek Junoon, Beintehaa, Rangrasiya, Meri Aashiqui Tum
Se Hi, Uttaran, Comedy Nights With Kapil, The Anupam Kher Show – Kucch
Bhi Ho Sakta Hai, 24, Jhalak Dikhhla Jaa and Bigg
Boss amongst others.
About Viacom 18 Media Pvt. Ltd:
Viacom
18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between
Viacom Inc. (NYSE: VIA, VIA.B, world's leading entertainment content
company,
comprising brands like BET, MTV Networks and Paramount Pictures) (www.viacom.com)
and the Network18 (www.network18online.com)
Group, the group operates news channels - CNBC-TV18, CNBC Awaaz,
CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional
news channel in partnership with the Lokmat group).The joint venture
includes leading brands across television, film and digital
media to build one of India's leading multimedia entertainment power
house. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV (www.mtvindia.com),
the fastest growing kids cluster - Nick (www.nickindia.com),
Nick Jr, Nick Teen & Sonic, India's premier International
Entertainment channel - Vh1, India’s only English Entertainment Comedy
Channel – Comedy Central, India’s only linear film production &
distribution banner - Viacom18 Motion Pictures, COLORS (www.colorstv.in)
one of India’s leading Hindi General Entertainment channel. This apart,
Viacom18 also runs Viacom's consumer products business in India and
also a brand solutions offering - Integrated Network Solutions (INS)