The gorgeous Kareena Kapoor flagged off Filmfare’s new milestone ─ the all new uber-stylish Filmfare,

Filmfare gets an all-new fashion and lifestyle avatar

The gorgeous Kareena Kapoor flagged off Filmfare’s new milestone ─ the all new  uber-stylish Filmfare, with none other than her on the cover. She also revealed the first look of the promotional campaign ‘And so it begins’ of All New Filmfare at Escobar, Bandra’s favourite hotspot.

Of the 100 years of Indian cinema, Filmfare has been a keen chronicler for 60 years, constantly keeping pace with the stars and their movies and documenting the changing trends of cinema.  With Filmfare, people not just followed their favourite stars’ dreams, their lives, their loves – but each time felt they had known them a little better, or been a part of their lives.

“There is no other magazine that can claim to have partnered Indian cinema for the last 60 years. And Filmfare has been able to do so because it has kept reinventing itself. Now, as our stars evolve from movie icons to fashion and lifestyle icons, it was only fitting that Filmfare followed suit. And so it begins a new journey for Filmfare. The All New Filmfare will now cover not only films, but fashion and lifestyle too.” Tarun Rai CEO, Worldwide Media

In the last few years, movie stars have evolved. When they are not making movies, they are at 20-20 extravaganzas, egging their favourite team on, or walking the ramp at one of the fashion capitals, or cheering their favourite speedster at a Formula One circuit, or collaborating with experts at a design studio, to launch a signature line. As their identities grow larger-than-life, their worlds intersect with those of their fans even more, making reel-relationships real.

And so unravels the all-new Filmfare. 60 years seemed like the right time to reinvent ourselves.  To get the reader to experience movie stars and everything associated with them like never before. The new Filmfare is almost like having front-row seats to exclusive parties, more-candid-than-ever pictures and exclusive heart-to-hearts with your idols. Lush photo features, star tweets, Instagram updates – you name it, it’ll all be in here. With dollops of hi-fashion, beauty secrets and travel itineraries that B-town likes to indulge in. We will take you to the homes of your favourite stars. To their favourite hangouts. To their gadgets, gizmos, cars. To their unwind moments with their children. To the essence of who they are and what they do.

CEO, Worldwide Media, Tarun Rai says, “There is no other magazine that can claim to have partnered Indian cinema for the last 60 years. And Filmfare has been able to do so because it has kept reinventing itself. Now, as our stars evolve from movie icons to fashion and lifestyle icons, it was only fitting that Filmfare followed suit. And so it begins a new journey for Filmfare. The All New Filmfare will now cover not only films, but fashion and lifestyle too.”

“Intimacy gets a new lifestyle address with the new Filmfare. Everything you wanted to know about fashion, food, fitness.... in a never-before perspective. In short, a ringside view of the envied lifestyles of the celebrated and the famous is in here.” Jitesh Pillaai Editor

To sum it up in Editor Jitesh Pillaai’s  words, “Intimacy gets a new lifestyle address with the new Filmfare. Everything you wanted to know about fashion, food, fitness.... in a never-before perspective. In short, a ringside view of the envied lifestyles of the celebrated and the famous is in here.”

We thank our partners -  Lakme Absolute, YFC – Your Fitness Club, Absoulte Spa & Salon,  Wetzone, Goel Ganga Group, Escobar and Signature Natural Mineral Water for their support.

About Worldwide Media:

Worldwide Media is a part of the Times Group, India’s largest media and entertainment conglomerate, and publishes Filmfare ­– India’s No 1 entertainment magazine. Femina – India’s largest women’s magazine, BBC TopGear, HELLO!, BBC GoodHomes, GRAZIA, Lonely Planet Magazine India, Home Trends, BBC Knowledge and BBC GoodFood are other exciting titles from Worldwide Media.

DAR Motion Pictures is committed in creating benchmark ventures like ‘The Lunch Box’. After dramatic movies like D-Day and Haunted, DAR took a turn of cinema by involving itself in insightful and thought provoking movies like ‘The Lunchbox’.

DAR Motion Pictures is committed in creating benchmark ventures like ‘The Lunch Box’.

After dramatic movies like D-Day and Haunted, DAR took a turn of cinema by involving itself in insightful and thought provoking movies like ‘The Lunchbox’.

DAR Motion Pictures started its journey only a few years ago and has already bagged critically acclaimed movies. With three movies at Cannes this year, DAR Motion Pictures has made it bigger than most of the existing players in the industry.

‘The Lunch Box’ has been successful in garnering rich critical acclaim way before its release. After having achieved rave reviews and accolades, the movie has gained an ambitious presenter, Karan Johar.

DAR motion pictures has set a fine standard for producing content-based movies.

The studio has a strong-minded determination in producing significant endeavors.

Shahid Kapoor visiting Sophia College for their festival Kaleidoscope which took place yesterday, Sunday. The auditorium was full of hoots, shouts and claps. He dance with students and teachers and was in for a jolly good time.

Shahid Kapoor visiting Sophia College for their festival Kaleidoscope which took place yesterday, Sunday.

The auditorium was full of hoots, shouts and claps. He dance with students and teachers and was in for a jolly good time.

War Chhod Na Yaar poster