SHORTS - Poster

SHORTS - Poster

FILM: SUJATA

DIRECTOR: Shlok Sharma


CAST:  Huma Quereshi,  Satya Anand and Shweta Tripathi

SYNOPSIS:



Sujata is a riveting tale of a young girl (Sujata) who is struggling to come out of the clutches of her tormenting cousin brother. 

At a very young age, Sujata is forced to live with her cousin and his family. Herein begins her life of incessant harassment by her cousin brother. Even as an adult she lives in the shadow of fear. 

For years, she has been changing addresses and identities in the hope of finding freedom from her brother; though each time he hunts her down. Neither police, nor NGO's bring her relief. All hope has failed. Pushed to a corner, she decides to take the extreme step. 

Today, she is hopeful again.

ACCOLADES:

• OFFICIALLY SELECTED FOR SOUTH ASIAN INTERNATIONAL FILM FESTIVAL

• OFFICIALLY SELECTED IN 10^th INDIAN FILM FESTIVAL OF LOS ANGELES   (SPECIAL MENTION BY JURY- ACTRESS HUMA QURESHI)

• OFFICIALLY SELECTED IN 9^TH INDIAN FILM FESTIVAL, STUTGART

• OFFICIALLY SELECTED IN 6^th ABU DHABI FILM FESTIVAL

FILM: MEHFUZ

DIRECTOR:  ROHIT PANDEY

Cast: NAWAZUDDIN SIDDIQUI, ADITII KHANNA

SYNOPSIS:



In an ambiguous space and time. The city has turned mad, as violence has taken its toll. But, far away in the sounds of silence at the border of the town, a man takes care of all the death around. He drags away this usual routine with every passing night. Also notices a strange woman wandering on those empty streets. As her behavior changes, so does his journey.

ACCOLADES:

• WINNER SECOND PRIZE IN 8th DUBAI INTERNATIONAL FILM FESTIVAL

• OFFICIAL SELECTION at SAIFF

• OFFICIAL SELECTION at IFFLA

• OFFICIAL SELECTION at Stuttgart

FILM: THE EPILOGUE

Director:  Siddharth Gupt

Cast:  Richa Chadda, Arjun Shrivastav

SYNOPSIS: 

The Epilogue- A depiction of an empty space, a motionless movement, an insipid, an unpalatable flavor, a piercing silence...a colossal vacuum, a discordant cacophonic world of a hollow existence craving to be set free....A Salvation...emancipation from a dilapidated structure of life.

FILM: AUDACITY (Aashpordha)

Director: Anirban Roy

Cast: Preeti Singh, Sankar Debnath.

Synopsis:

It starts out over a song and ends up where no one could have expected. A thirteen- year-old Indian girl has her first real confrontation with authority when her father forbids her to play the American dance music she loves. When she decides to get back at him, the situation quickly escalates to become a neighborhood scandal. Shot in the style of early Bengali Neo-Realism films, Aashpordha is a dark comedy about the eternal conflict between the powerful and the powerless.

ACCOLADES:

• Winner of the Audience Choice Award for Short Film at IFFLA

• Winner of the Committee Award at Miami Short Film Festival

• Best Short Film Nomination at NYIFF

• Award of Merit at Lucerne International Film Festival

• AFI Fest, Official Selection

• Vancouver International Film Festival, Official Selection

• Dallas International Film Festival, Official Selection

• Boston International Film Festival, Official Selection

FILM: SHOR

Director: Neeraj Ghaywan

Cast:  Vineet Singh, Ratnabali Bhattacharjee and Amardeep Jha

Synopsis:

Lallan and Meena, a couple from Banaras (North India), are consumed by their pursuit to survive in the city of  Mumbai. Lallan has lost his job at the factory and he now ambles hopelessly. Meena is becoming emotionless, almost turning into a machine herself. She takes up a job in a sewing factory. One day over a phone call, they find each other while embracing death, divorce and redemption. It takes the darkest hour of our life, the fear of death, to regain our consciousness back in to life.  To find the beauty that is lost in our relentless angst towards an unyielding life.

ACCOLADES:

• Shor was selected in the Short Film Competition section at Abu Dhabi Film Festival: It had a World Premiere there.
• Shor was selected in Narrative Shorts Section of South Asian International Film Festival (SAIFF) in New York. It had it's North American Premiere there.
• At SAIFF, it won the Best Narrative Short: Grand Jury award. (The link for the award announcement is not out yet. Will let you know shortly)
• Shor was officially selected Won Best Short Film Grand Jury award at IFFLA

Vidya Balan and Emraan Hashmi at Radio Mirchi studio for Promotion of 'Ghanchakkar'

Vidya Balan and Emraan Hashmi

 at Radio Mirchi studio for Promotion of

 'Ghanchakkar'

THE SMURFS 2 latest trailer releasing in English and Hindi on 2nd August 2013:

 THE SMURFS 2  

latest trailer

releasing in English and Hindi on 2^nd August 2013

 http://bit.ly/TheSmurfs2-Trailer2

THE SMURFS 2 - trailer launch + SAB TV's Taarak Mehta cast members are Smurfs India Ambassadors!

Global Smurfs Day was held on 22^nd June 2013 to mark Smurfs creator Peyo’s birthday. The day was highlighted by a worldwide Smurf Ambassadors initiative, which began in Brussels as Veronique Culliford, Peyo’s daughter, appointed Smurf Ambassadors from 28 different countries – including India - and dispatched them to Paris, where much of The Smurfs 2 takes place.  The ambassadors dressed as Smurfs and then boarded their Smurfs-themed Thalys train for Paris.

In Paris, a huge flash mob greeted them by dancing to Britney Spears’ song “Ooh La La” from the film’s soundtrack – with a little help from Silvia Notargiacomo, choreographer of the French version of “Dancing with the Stars.”  The ambassadors also got to take a goodwill tour of Paris.

Ambassadors who travelled to Brussels and Paris included a wide range of Smurf fans, including television personalities, voice talent, choreographers, contest winners, and journalists -- and not least, characters Tapu and Champak Lal (Dadaji) from the top rated show on India’s SAB TV - “Taarak Mehta Ka Ooltah Chashmah”. The show will be integrating the Global Smurfs Day celebration in Brussels and Paris into its storyline in July, ensuring that even their fictional characters Tapu and Champak Lal pay homage to the Smurfs. [Click here to view images: http://www.facebook.com/media/set/?set=a.10151511786788549.1073741844.101375188548&type=1] Locally in India as well, Smurfs characters visited malls received by delighted kids who were also treated to a Smurf flash mob dancing to the new Britney Spears song “Ooh La La” from the soundtrack and contributed to create a hand-printed Smurf on a 20 foot canvas. Popular kids channel Chutti TV celebrated Global Smurfs Day with an on air contest and a screening of the first Smurfs film. [Click here to view images: http://www.facebook.com/media/set/?set=a.10151506125528549.1073741843.101375188548&type=1]

But the Ambassadors’ tour was just the beginning, as people in countries around the world celebrated this special day.  Iconic locations visited by the Smurfs include the beaches of Athens; Dublin’s Ha’Penny Bridge and Moscow’s Gorky Park, which were covered in Smurf-blue flowers to celebrate; Australia’s Surfers Paradise, where city signage was actually changed to Smurfers Paradise for the day; the busy tramways of Hong Kong; Castel Sant’Angelo in Rome; and the Leaning Tower of Pisa; in China, Smurf figurines took over the world-famous Great Wall and other iconic locations around the country.

Elsewhere, Smurfs signed a giant birthday card for Peyo in Mexico City; visited children’s hospitals in Finland; painted Portuguese neighborhoods and South African orphanages blue; and joined the group Right Said Fred in a sing-along in London.

Finally, in Los Angeles, Neil Patrick Harris, star of The Smurfs 2, was on hand at the Grove as families enjoyed the day with appearances by the Smurfs, played the Ubisoft video game, sampled Menchie’s Smurfberry frozen yogurt, checked out the environmentally friendly, 100% electric Smurf-ified DASH cars, and participated in other fun activities.  In addition, the U.S. Forest Service and Ad Council’s Discover the Forest campaign was be on hand to distribute activity booklets and encourage children and their families to get outside and experience the many benefits of nature.  In the evening, families caught the first Smurfs film at an evening outdoor screening.

BIG CBS LOVE on June 28th, 2013 at 10 pm as Under The Dome premieres on Indian television screens concurrent with the US!

BIG CBS Love participates in the Biggest Worldwide Television Event with “Under The Dome”

Television lovers, beware! If you share the passion to watch the latest shows from the US as they air there, buckle-up as the latest phenomenon Under The Dome readies to hit television screens. A 13-episode serialized drama from Steven Spielberg’s Amblin Television based on Stephen King’s best-selling novel of the same name, Under The Dome is all set to premiere exclusively in India on BIG CBS Love concurrent to the show’s telecast in the US. What’s more, the show’s Indian premiere is a part of a global phenomenonas multiple countries also ready to air show in the same week making it a true Worldwide Television Event. 

Under The Dome is a 13-episode drama series which tells the story of residents in a small town which suddenly finds itself cut off from the world by a huge dome. The show will feature some well known faces like Mike Vogel (also seen in The Sisterhood of the Travelling Pants), Rachelle Lefevre (also seen in the first-two movies from the Twilight series),Colin Ford (also seen in Supernatural), Ned Bellamy (also seen in Django Unchained), Dean Norris (also seen in The Heartbreak Kid), Britt Robertson (also seen in Life Unexpected), and Aisha Hinds (also seen in True Bloods). Under The Dome promises to be a thrilling watch taking audiences through a series of ups and downs that the residents of the town go through as they fight the panic and uncover the secrets behind the dome. 

Don’t forget to tune-in to BIG CBS LOVE on June 28th, 2013 at 10 pm as Under The Dome premieres on Indian television screens concurrent with the US!

SonakshiSinha&Ranveer Singhlaunch M&B “Lootera” collection

MILLS & BOON LAUNCHES LOOTERA COLLECTOR’S PACK

-          SonakshiSinha&Ranveer Singhlaunch M&B “Lootera” collection

-          Winner of “Steal A Date Contest” to go on a date with the star-cast

India, June 25, 2013 - Ageless hero, eternal romance, zealous fantasy, upright comrade all form part of the special journey of the iconic romance fiction series Mills & Boon, with world-wide appeal since 1908. Romance being one of the basic emotions that we all seek in our lives, these widely read novels providean entertaining & enriching experience.


To commemorate the beautiful essence of romance, Harlequin India and BalajiMotion Pictures have launched a special edition Mills & Boon - LooteraCollection. Available in two languages, the English edition of Mills & Boon Lootera collection is priced atRs. 295 whilst the Hindi edition is priced at Rs 150/-. The pack, consisting of enchanting love tales by popular authors like Emma Darcy, Lynne Graham &Penny Jordan, effortlessly depicts the depth and intensity of love,similar to the way SonakshiSinha and Ranveer Singh exhibit onscreen in the film. The evening captured the entertaining Ranveer Singh and effervescent SonakshiSinha exchange notes on their idea of love, followed by the unveiling of the much awaited pack and a book reading session. The evening ended with an overwhelming response as enthusiastic readers and fans got a copy of their favourite Mills & Boon novel autographed by the charming starcast of Lootera. A magical romantic extravaganza indeed!

Mr. Manish Singh, Country Manager, Harlequin India Pvt. Ltd. states,“Mills & Boon is a leading global brand in the romantic fiction space & at its core remains a story that is both real and aspirational. Bollywood is the cultural face of India, hence it's only a natural extension that Bollywood is in some way associated to our novels. At Mills & Boon we always strive to give our readers something special from their purchases. We saw the theme of Lootera as a perfect fit with the brand.”

Says Mr.TanujGarg, CEO – Balaji Motion Pictures, “Lootera epitomises pure, classical romance. Given the values that Mills & Boon stands for, the integration between the two is seamless and perfect.”

Lootera releases worldwide in cinemas on July 5 and has been produced by Balaji Motion Pictures and Phantom. It has been directed by VikramadityaMotwane, who shot to fame with his critically acclaimed Udaan.

PUNJABI DHARMIK ALBUM- SIKHI-TYAG TE SHOORVEERTA

DESCRIPTION:- The incarnation of the Gurus, their Life and their sacrifices for protection of helpless & oppressed, is our Glorious Religion - Sikhism.  

Sri Guru Gobind Singh Sahib, our Dashmesh Pitah, made supreme sacrifices – that of his father and all his sahebzadas and set the proud tradition of selfless help for the needy and subjugated.  He, eventualized the Will of God in creating the Khalsa and spread the message for each one to live within a liberated soul.  He said that Faith of pure and divine soul is tested and re-tested at every step. Every step taken forward has to survive the greatest ordeal of agony and suffering. More the body burns in agony and suffering, more intensly the flame of devotional faith glows within. Such is the Faith of a Saint, Gurmukh, a True Sikh.

Vikramjit Singh Sahney, Padma Shri, through this album, has reminded and galvanized the present day generation to prepare and motivate itself to make sacrifices for humanity and to liberate those who are put under duress by the regimes of tyranny.  Through his soulfoul singing, he has depicted that despite severest ordeals and worldly afflictions, a true soul is never far from his Beloved Satguru and basks under his divine protection “Jiske Sir Upar Tu Swamy, So Dukh Kaisa Pawe”.

http://youtu.be/MvE3ULTWvZs

HOT NISHA YADAV SEXY SHOOT

HOT NISHA YADAV SEXY SHOOT

Nasha New Poster

Neetu Chandra has been recently wearing Burqa

Neetu Chandra dons a burqa

When you don’t want unwanted attention while travelling on roads then Burqa can be a girl’s best friend. Neetu Chandra has been recently wearing Burqa these days to travel in auto-rickshaws since her car has gone for repairs and will still take a fortnight to get repaired. But overenthusiastic reception from men and cabbies and auto drivers has forced Neetu to take refuge under the Burqa. 

Says Neetu Chandra " I am enjoying the liberating experience of walking on the roads unrecognized. Even after my car comes back I think I will keep the Burqa. 

Soha Ali Khan, Brand Ambassador of Kashish, promotes the Salwar Kameez & Kurti Fest at Shoppers Stop

Soha Ali Khan, Brand Ambassador of Kashish, 

promotes the

Salwar Kameez & Kurti Fest at Shoppers Stop

~ The Salwar Kameez & Kurti Fest is on from June 9^th till July 9^th, 2013 ~

Mumbai, June 17, 2013: Soha Ali Khan, Brand Ambassador of Kashish (an exclusive brand by Shoppers Stop), visited the Shoppers Stop store at Juhu to promote the Salwar Kameez & Kurti Fest. Looking resplendent in a Kashish outfit, Soha Ali Khan joined Mr. Vinay Bhatia, Customer Care Associate & Senior Vice President Marketing & Loyalty, Shoppers Stop Ltd., to launch the Salwar Kameez & Kurti Fest.

The Salwar Kameez & Kurti Fest is on from June 19th till July 9^th, 2013. During this period, customers can enjoy up to 30% off* as well as get surprise gift hampers on their purchases of Salwar Kameez & Kurtis**.

Soha Ali Khan commented, “I am glad to be here at Shoppers Stop for the launch of the Salwar Kameez & Kurti Fest. I am associated with Shoppers Stop by virtue of being the Brand Ambassador of their exclusive brand Kashish. I believe in endorsements that match my personality. Kashish celebrates traditional Indian styles and offers elegant and ornate occasion wear and accessories for graceful women. This is why I absolutely love Kashish. The collection is just so wonderfully stylish with typical Indian flavors. The clothes are glamorous yet retain a typical Indian regality that I’m sure women will love to flaunt”.

Soha Ali Khan, with her rich lineage and panache, perfectly matches the brand values and positioning of this brand. Kashish is a classy and elegant brand for today’s women of substance who value their ethnicity and individuality. It offers glamorous Indian wear and accessories that are the perfect way to celebrate Indian women’s sophisticated style.

Mr. Vinay Bhatia, Customer Care Associate and Senior Vice President Marketing & Loyalty, Shoppers Stop Ltd. said, “It’s a pleasure to have Ms. Soha Ali Khan here to promote the Salwar Kameez & Kurti Fest. As the Brand Ambassador of Kashish, Soha Ali Khan perfectly matches the values and positioning of the brand. Be it through her lineage, her movies or her fashion sense, she represents the modern, elegant and glamorous Indian woman and hence makes the ideal brand ambassador for Kashish.”

Head to Shoppers Stop for a doubly rewarding affair at the Salwar Kameez & Kurti Fest!

____________________________________________________________________________________

* Offers Below:

Buy  1 Salwar Kameez & Dupatta set & get 20% off* + Gift hamper worth Rs 1000/-

Buy  2 Salwar Kameez & Dupatta sets & get 25% off + Gift hamper worth Rs 1500/-

Buy  3 Salwar Kameez & Dupatta sets & get 30% off + Gift hamper worth Rs 2000/-

Buy  2 Kurtis  & get 15% off

Buy  3 Kurtis and get 20% off

Shop worth Rs 3500/- or above of SKD/Kurta & get 30% off on Gili fine jewellery

**Terms & Conditions Apply

About Shoppers Stop

Shoppers Stop is a leader in the Indian Retail Sector and one of the pioneers in setting up large format department stores chain in India. Shoppers Stop has a national presence across 59 stores (including 3 airport stores) in 26 cities viz. Ahmedabad, Aurangabad, Amritsar, Bengaluru (8 stores), Bhopal, Chennai (3 stores), Coimbatore, Chandigarh, Delhi (6 stores), Durgapur, Gurgaon (2 stores), Ghaziabad, Hyderabad (4 stores), Indore, Jaipur (2 stores), Jalandhar, Kolkata (3 stores), Latur, Lucknow, Mumbai (9 stores), Mysore, Noida, Pune (5 stores), Siliguri, Surat and Vijayawada.

Shoppers Stop is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world. Mr. B.S. Nagesh, Customer Care Associate & Vice Chairman, Shoppers Stop Ltd, has been recognised as an iconic retailer and was inducted into the World Retail Hall of Fame 2008. Mr. Nagesh is the only Indian retailer to take a significant place alongside more than 100 stalwarts of the global retail industry, which includes veterans like Sam Walton of Wal-Mart, Giorgio Armani, Jack Cohen of Tesco, Simon Marks and Israel Sieff of Marks & Spencer; Ingvar Kamprad of Ikea, amongst others. CMAI felicitated the ‘Golden Scale Trophy’ to Mr. Nagesh in honour of this achievement.

Mr. Vinay Bhatia, Customer Care Associate & Senior ice President Marketing & Loyalty, Shoppers Stop Ltd. received prestigious honours of the ‘Retail Professional of the Year’ by CMAI in 2009 & ‘Most Admired Fashion Retail Professional’ at the Images Fashion Awards 2010.

Star Retailer Awards consecutively for four years (2008, 2009, 2010& 2011) named Shoppers Stop the ‘Department Store of the Year ‘.Shoppers Stop also received the ‘Prestigious Loyalty’ award for Customer & Brand loyalty in the ‘Retail Sector’ consecutively for four years (2010, 2011, 2012& 2013) at the prestigious Loyalty Summit. Images Beauty & Wellness Awards 2012 awarded Shoppers Stop with the ‘Most Admired Beauty Products Retailer of the Year’ award.ET Retail Awards, backed by the Economic Times and Retail Association of India (RAI), awarded Shoppers Stop with the ‘Marketing Idea of The Year’ award for the Zoozoo merchandise tie-up with Vodafone-Essar in 2010. The company also received the ‘Most Trusted Retailer of the Year’ award at the ET Retail Awards in 2013. Shoppers Stop has also been conferred by Fortune India magazine, for two consecutive years (2011 & 2012) with the title of No. 1 Social Networth Company for its Facebook page.

Aside from its flagship business of department stores, Shoppers Stop Ltd. has also introduced new formats in the market viz. HomeStop – the exclusive home furnishings, décor as well as furniture store and HyperCity– a premium shopping destination for Foods, Homeware, Home Entertainment, Hi-Tech  Appliances, Furniture, Sports, Toys & Fashion.

World War Z. review by ANIZ FILMVALA

World War Z.

review by

 ANIZ FILMVALA

STORY.
Former UN employee Gerry Lane and his family sit in heavy traffic in Philadelphia while the radio reports on a rabies outbreak that has spread internationally. They are attacked by masses of zombies, and those bitten become zombies as well. The Lanes narrowly escape and flee to an apartment complex to be extracted by a helicopter sent by Gerry's former UN colleague, Thierry. The family reaches the helicopter and are taken to a US Navy ship off the coast of New York, where a team of analysts and military personnel are analyzing the scope of the worldwide outbreak. A virologist, Dr. Fassbach, argues that the plague is a virus, whose origin must be found in order for a vaccine to be developed. The naval commander tells Gerry that, because of his expertise as a former UN investigator, he is to investigate the virus and help Fassbach find the source of the outbreak. Reluctantly agreeing for the sake of his family's staying on the ship, Gerry leaves on a plane for South Korea.
Arriving at the military base in South Korea, where the word "zombie" was first coined, they are attacked and Fassbach accidentally kills himself. At the base, Gerry learns from the commander that the zombies are attracted to noise. The commander also informs Gerry of a local who was found foaming at the mouth that bit a doctor and shows him to a room of incinerated bodies, where they, the soldiers, first saw the outbreak. An imprisoned CIA traitor tells Gerry to go to Jerusalem, where leader Jurgen Warmbrunn has established a safe zone just before the outbreak was officially acknowledged, implying Israel might have had prior knowledge.
Heading to Jerusalem, Gerry meets Warmbrunn, who explained that Israel, having heard about the outbreak from India, established a quarantine, and are letting uninfected civilians in. Due to loud noises coming from within the zone, thousands of infected on the other side of the wall begin to climb over and attack. Chaos erupts, and Gerry's escort soldier, Segen, is bitten. Gerry immediately cuts off her hand to prevent her from turning and they escape on a plane as Jerusalem falls to the infected.
Contacting Thierry, they are diverted to Cardiff to a World Health Organization research facility to assist in finding a cure. On the plane, a stowaway zombie attacks, resulting in Gerry throwing a grenade at the back of the plane. The explosion depressurises the cabin causing everyone to be sucked out. The plane crashes with Segen and an injured Gerry as the only survivors. The duo arrive at the facility, where Gerry deduces that the infected do not bite the terminally ill, and theorises that it is because they would be ineffective at spreading the virus. He volunteers to test a terminal but curable pathogen on himself to see if his idea works. But the wing that the pathogens are stored is filled with zombies, after one of the doctors accidentally infected himself and his colleagues. Gerry makes it into the vault with the pathogens and injects himself with one. He is able to return to the main lab due to the pathogen "camouflaging" him from the zombies. The doctors rejoice at the discovery and treat him immediately after his safe return.
Gerry returns to his family in a safe zone in Nova Scotia. A "vaccine" derived from deadly pathogens is developed that would act as camouflage for the troops battling the infected, and for fleeing civilians. The footage then shows offensives beginning; humanity now has hope, and Gerry ends the film by saying that "This isn’t the end; not even close."

CRITIC VIEW.
Zombie apocalypse thats the new mantra of hollywood for the latest Brad Pitt's World War Z.Directed by Marc Forster [James Bond's Quantum of Solace] gives you the edge of seat thrill and sends a chill down your spine.
The movie has some impressive visual of bird eye view angle of city mayhem created by the undead. CGI of zombies will give you nightmares.The movie has a fast pace plot and high production value to keep you engage till the end.Brad Pitt has yet again given the finest performance of his career.
If your are horror freak this is not a movie to be missed


CAST.
Directed by Marc Forster
Produced by Brad Pitt,Dede Gardner,Jeremy Kleiner,Ian Bryce
Screenplay by Matthew Michael Carnahan,Drew Goddard,Damon Lindelof
Story by Matthew Michael Carnahan,J. Michael Straczynski
Based on World War Z by Max Brooks
Starring            Brad Pitt,Mireille Enos,James Badge Dale,Matthew Fox
Music by Marco Beltrami
Cinematography Ben Seresin
Editing by Roger Barton,Matt Chesse
Studio            Skydance Productions,Hemisphere Media Capital,GK Films,Plan B Entertainment
Distributed by Paramount Pictures

SAB TV celebrates its success and adorns a new look!!!

SAB TV celebrates its success and adorns a new look!!!

Mumbai, June 21, 2013: Having successfully created a leadership position by proudly owning the comedy genre through light-hearted & refreshing content, SAB TV, India’s only family comedy entertainment channel announced the revamp of the channel look at a glitterati event today, which goes LIVE at 9p.m.

SAB TV’s revamped look epitomizes a progressive outlook and an enriched experience directed towards an all-inclusive age group. Featuring bright and energetic colors while retaining the brand colors - red & yellow, the feel resonates positivity, happiness & togetherness. Renowned design studios, Steinbranding from Argentina were mandated to design the revamped look. Through its powerful shows, refreshing content and iconic characters, SAB TV has successfully delivered its brand promise of ‘Asli Mazaa SAB Ke Saath Aata Hai’ and the revamped look mirrors the strong heritage and bond with its viewers.

The extravagant event today kick-started with Shailesh Lodha setting the context of the ceremony. This was followed by power packed entertaining and colorful performances by the SAB TV artistes. While Karan Godwani and Muskaan Mihani from SAB TV’s ‘Jugni’ got the audience entirely charged up with their performance, Mugdha and Sumeet from ‘Sajan Re Jhooth Mat Bolo’ lit the stage on fire with theirs! Soon after, followed some more fun and dhamaka with performances from Atul Parchure for ‘RK Laxman Ki Duniya’, Dev Joshi for  ‘Balveer’, Debina, Paresh, Shubhangi and Sumit for ‘Chidiya Ghar’, Sucheta Khanna and Rohitashv Gaur for ‘Lapataganj Ghar Ek Baar Phir’ and Ali Asgar and Gia Manek from ‘Jeannie Aur Juju’ also gave the audiences something to rave about. SAB TV’s unique offerings over the years were highlighted at the event and to add to the glamour, all the SAB TV artists gathered on the stage for a special performance to show their support. Shailesh Lodha then invited Mr. Anooj Kapoor, Business Head & EVP, SAB TV. Who along with Mr. Man Jit Singh, CEO, Multi Screen Media and Mr. N. P. Singh, COO Multi Screen Media unveiled the new elements and lookd & feel of the channel with a lot of cheer and merriment. Thereafter, the celebration cum success party began!

Having been on the forefront of continuous and sustained innovations across platforms, SAB TV further strengthens its bouquet of innovative offerings with the launch of -SAB Ki Sawari, SAB Ki Paathshaala, SAB Ke Comics, 1st ever online auditions for fiction shows starting with the most popular show, FIR. These unique initiatives aims to strengthen connect with the viewers beyond the realms of TV.

Mr. Anooj Kapoor, EVP & Business Head, SAB TV said, “Our new look signifies renewed freshness and a positive move into the future, truly articulating the spirit of Asli Mazaa SAB Ke Saath Aata Hai. As we unveil the new look, we’d like to acknowledge the contribution of our partners including our viewers, artistes, distributors, advertisers, producers and directors towards the success of the channel.The bond the channel has built over the years will be strengthened through unparalleled content and consumer engagement initiatives.

For its differentiated programming and healthy family entertainment, SAB TV has been conferred with prestigious awards and recognitions such as ‘Global Award for Brand Excellence in Media and Entertainment’, ´1st MSM innovation award’, ‘1st Best use of experiential events (Branded Content & Entertainment) - GOA FEST’, Gold, Silver and Bronze at Campaign India Digital Crest for SABurbia’ and most outstanding programming award by BCS RATNA.

SAB TV successfully created innovative shows based on themes such as gangster comedy, Horror comedy, Silent comedy etc. To connect with the viewers beyond the realms of television, comic strips of SAB TV’s most loved shows in leading newspapers, has been a huge success. ‘SAB Ke Daamadji’ shared interesting anecdotes from his day to day life, highlighting the importance of having fun in togetherness.  To reach out to viewers on digital platforms, SAB TV launched fan pages, applications, features and contests were run, which engage more than 10lakh fans every day. The channel also launched ‘SABurbia’, a notable initiative is a one-of-a-kind social game on Facebook; a platform for the fans to actively interact with the brand and its properties. The first such social game by an Indian GEC has more than 75000 installed users.

SAB TV’s mobile innovation, ‘SAB Ke Comics’, for iOD and Android with over a 100 comic strips of six shows, entertains fans on the go with short jokes from SAB TV shows and characters. This app is an adaptation of the successful print ads in comic strip formats in leading newspapers for shows like Jeannie aur Juju, Chidiya Ghar, FIR, Lapataganj, R.K. Laxman and Golmaal. 3D characters of the channels much loved characters Gadha, Gopi Mama and Gulgule have been launched too.

As the preferred channel for the viewers and advertisers, SAB TV continues to grow and evolve, increase brand loyalty and lead content innovation. SAB TV is driven by creativity and innovation, yet deeply rooted in Indian heritage and values.

About SAB TV: SAB TV is a part of the network of Television channels owned by Multi Screen Media. SAB TV is India’s only family comedy entertainment channel with a core brand promise of ‘Asli Mazaa SAB ke Saath Aata Hai’. SAB with its impressive lineup of innovative programs and light-hearted content ranging from daily family comedy to path breaking concepts like silent comedy shows is dedicated to promoting an enjoyable “family-viewing” experience.Its programming mix includes Baalveer,Taarak Mehta Ka Ooltah Chasmah,Chidiyaghar, Jeannie Aur Juju, Lapataganj Ek Baar Phir, FIR,Wah Wah Kya Baat Hai, Chintu Ban Gaya Gentleman, Gutur Gu-Season 2, and features classic films over the weekends. For its differentiated programming and healthy entertainment SAB TV has also won the Brand Leadership award in Media & Entertainment space.

New initiatives by SAB TV

SAB Ki Sawari is a paid service of SAB TV that will take fans on a tour to the sets of most popular shows of SAB TV. This initiative allows the fans to meet & interact with their favorite actors.

SAB Ki Paathshala, India’s biggest ‘School Program’ that aims to engage with the younger audiences by providing them with interactive learning experience.

SAB Ke Apps boasts of five animated talking characters (SAB Ka Gadha, SAB Ka Gopi, SAB Ka Gulgule, SAB Ka Mama, SAB Ki Jeannie). These characters are unique as they have been animated from real life characters and are functional on IOS, Android & Windows

SAB Ke Comics enables the   channel to engage with fans beyond TV and bring them back to watching their favorite shows and characters on SAB TV by cross sampling various shows in a comic book format.

SAB Khelo SAB Jeeto, a unique game show that can be played with the entire family. It enables the fans and consumers to participate and win gifts & merchandise.

As a first of its kind initiative, SAB TV announces online auditions for its fiction shows beginning with FIR. This unique initiative offers a lifetime opportunity to the viewers to showcase their acting prowess and feature along with their favorite stars!