Metro Shoes rings in festive cheer with new A/W campaign #LetThereBeBright

 

Mumbai: October 26, 2021 - We’ve all been looking forward to the upcoming festive season after months of being homebound, so it is but natural that this time around there is much to celebrate!  This Diwali will not just be a festival to celebrate but will be a Diwali with a difference. It is a time of renewed hope and a new beginning for a newer brighter future. Metro Shoes launches its new Autumn/Winter collection designed around its campaign #LetThereBeBright for a generation that doesn't like to delve in the past and looks at the brighter side of 2022!

 

The new A/W range launched especially for the festive season this year by Metro Shoes celebrates the positive, happy side of life, even when times are tough, reiterating the need to #LetThereBeBright through all odds. The campaign is aimed at motivating and inspiring its consumers to embrace the bright side of life.

 

“The festive season brings families together in a joyous circle of love and celebrations. With our latest campaign #LetThereBeBright, we aim to inspire India to celebrate in style and appreciate the brighter moments of life. Each pair of shoes that is part of our A/W collection reflects a happy and vibrant spirit making you and every attire in your wardrobe light up,” said Alisha Malik, VP Marketing and Ecommerce, Metro Brands LTD.

Kia global ambassador Rafael Nadal will increase use of electrical vehicles with new EV6 crossover

• With the launch of the new EV6 crossover, K
  
  
  ia strengthens electrified mobility with the support of Kia Global Brand Ambassador Rafael Nadal
• Nadal expresses support for EVs at a vehicle handover ceremony in his hometown Manacor, where he was given a customized EV6
• Kia’s new fully electric EV6 embodies the company’s new brand purpose ‘Movement that inspires,’ and serves as a symbol of sustainable mobility
• The joint announcement was made on a tennis court at the Rafa Nadal Academy that was powered by the EV6 using vehicle-to-load (V2L) function

(SEOUL) October 22, 2021 –Tennis legend Rafael Nadal today signaled his commitment to promote ecofriendly mobility by increasing the use of Kia’s first dedicated EV, the new EV6 crossover, at a handover ceremony at the Rafa Nadal Academy in his Spanish hometown of Manacor, Mallorca.

 

At the event, Nadal was provided with a customized EV6 GT-Line as a demonstration of the two longstanding partners’ shared vision for creating a better world and to inspire a new generation of drivers to embrace electric mobility. The ceremony followed the European launch of the EV6 crossover and served to highlight Kia’s new brand purpose – “Movement that inspires.”

 

In line with the commitment, Nadal will actively use the EV6 crossover for his personal mobility in Mallorca as well as at major tennis tournaments such as the 2022 Australian Open. Furthermore, he has expressed his interest to convert all vehicles used at the Rafa Nadal Academy and Rafa Nadal Foundation to electric vehicles by 2022.

 

“My job naturally requires a lot of travel, and my lifestyle is not fully sustainable. But I’m determined to make the necessary changes where I can, starting with my personal use of the EV6 crossover in Mallorca and beyond,” said Nadal at the event. “I feel lucky to have the support of Kia and the new EV6 that will help drive my commitment. I would like to encourage others to join me in driving these kind of vehicles wherever possible.”

 

The ceremony was illuminated by a tennis court, dubbed the “EV6 Court,” whose lighting system was electrically powered by a customized EV6 GT-Line. The first dedicated electrified crossover vehicle by Kia boasts an advanced V2L (vehicle-to-load) function and serves as a portable, self-generating power supply.

 

“We at Kia strongly believe in our ethos that movement inspires ideas. The EV6 is the model that embodies this new brand ethos of ours, and we feel privileged to have Rafa on our team as our global brand ambassador for the past 15 years,” said Artur Martins, Senior Vice President and Head of Kia’s Global Brand and Customer Experience Division. “He is not only one of the greatest athletes in history but an icon of inspiration who constantly strives to make a positive impact in the world through his diverse social contribution activities.”

 

The EV6 crossover was launched to play a key role in Kia’s new vision to offer accessible, sustainable and innovative mobility solutions to people around the world. It represents a pioneering solution for future electrified mobility and aims to elevate the industry standard at a time the automotive world at large is quickly transitioning toward full electrification. The EV6’s vehicle-to-load (V2L) function demonstrated at the EV6 Court of the Rafa Nadal Academy can supply up to 3.6KW of electricity and be used conveniently as a portable power supply for leisure and other everyday activities.

TiE Mumbai engages with Startups through Masterclasses, Idea Pubs and Innovation Programs

Mumbai, October 22, 2021: TiE Mumbai has continuously assisted young businesses and entrepreneurs in India. Its mentoring support to start-ups has made the journey for start-ups to scale up possible for several businesses. In its endeavor to support Entrepreneurs to continuously adapt to our changing world, 

“TiE Mumbai’s online knowledge sessions enable Startups to pick up new trends, innovate and evolve faster.” said Naveen Raju, Executive Director, TiE Mumbai. 

Some of the online sessions organized by TiE Mumbai in the current month are –

TiE Food Network Presents "Idea Pub"- Food entrepreneurs can get their ideas validated in this interesting session. Here experts / mentors will make an attempt to validate idea / resolve business related issues & it will also be done amongst peers 2 peers. TiE believe peers are the ones who know on ground issues and peer to peer idea validation could help one way more than anything else. This session was chaired by Ravikant Sabnavis -Charter Member, TiE Mumbai | Chief Executive Officer, Innovative Oral Care.

Masterclass On How to Build and Market a Successful E-Commerce Website- With the Coronavirus hitting us, we finally understand the power of digital. Every business or service must go digital to survive in times like this! This workshop helped the participants learn how to build and host a website using Shopify, planning and designing website, best UI/UX practices, adding products to the store, SEO - Making sure the right keywords are entered for google to know that you exist and adding pages to your online store - About Us, Contact Us, Blog, etc. It also helped learn about adding Apps to your store - Live chat, up sell, product zoom, spin the wheel, ratings and review, etc., strategies to boost your online sale, understanding eCommerce Analytics and online marketing hacks to generate more sale.

Opportunity for Healthcare Startups to get funded, co-develop & more- TIE Mumbai's Healthcare SIG collaborated with a few corporates for their Open Innovation programs and with Funds in this space that are keen to fund the NexGen Digital Healthcare / Health Tech Startups. Startups in the Healthcare / Health Tech space are eligible for this opportunity. Customer base & traction, Revenue generating & preferably profit generating and Pre Series A to Series A are other important criteria.

Why Retail & Consumer Brands are Physitalising their Supply Chain? – This panel discussion focused on the impact of pandemic on demand & supply drivers, how to deal with these new challenges to optimize the supply chain operations and the cost and the role of technology in dealing with these challenges  The expert p𝐚𝐧𝐞𝐥lists includes Rahul Nayak, Executive Director - Retail, Spencer's Retail, Jyoti Mulay, Head of Supply Chain, Hippo Stores, Simon Calvert, MD, Future Today Retail Consultancy Limited, UK  and Ranjan Sharma, CIO, Head of SCM, BESTSELLER.

Make your Startup Future Ready with Microsoft AI Innovate- Microsoft is organizing a 10-weeks immersive program to help you Build, Scale, and Transform. This Program is the first of its kind Microsoft’s AI cohort in India, focusing on Fintech, Manufacturing Tech – IOT, Robotics, Industry 4.0 & Supply Chain Logistics. Anant Maheshwari, President, Microsoft India kicked off this program with a Fireside chat. 

Business Builder Evening with Vraj Gokhlay, Partner- KPMG |Opportunity Scanning in Times Of Turmoil- They say in challenging times come the maximum opportunities and entrepreneurs are the first ones to react to such challenges. And they do that by seizing the moment and quickly turning around great products and services. We have seen massive transformation occurring during times of COVID and it has left a significant impact on how people do business and how people consume the output of that business. This session discussed the opportunities that we saw emerge during and ongoing post 2nd wave of COVID and where do we see things headed.

Some sessions further planned in the month are-

• Physical infrastructure including state-of-the-art Ready-to-Work Plug & Play space for Agritech Startups

• Mobility Program for Startups in the ACES Domain

About TiE Mumbai

The Indus Entrepreneurs (TiE), was founded in 1992 in Silicon Valley by a group of successful entrepreneurs, corporate executives, and senior professionals with roots in the Indus region. Since 1992. TiE has been supporting entrepreneurs by offering education, mentorship, networking and funding opportunities. The mission of TiE is to foster entrepreneurship globally through the 5 pillars of TiE : mentoring, networking and education, funding and incubation. Dedicated to the virtuous cycle of wealth creation and giving back to the community. TiE’s focus area is to generate enable the next generation of entrepreneurs. There are currently 11,000 members, including over 2,500 charter members in 60 chapters across 17 countries. TiE’s mission is to foster entrepreneurship globally through mentoring, networking, and education. Dedicated to the virtuous cycle of wealth creation and giving back to the community, TiE’s focus is on generating and nurturing our next generation of entrepreneurs.