UNION BANK OF INDIA REDUCES LENDING RATES UPTO 20 BPS ACROSS TENORS

Mumbai- July 30, 2019: Union Bank of India has reduced Marginal Cost of Funds- based Lending rate (MCLR) upto 20 basis points across various tenors. Our bank has reduced both overnight and one month MCLR to 8.10% from 8.25% and 8.30% respectively. Three months and six months MCLR has been reduced by 10 bps to 8.25% and 8.35%. One year MCLR will come down from 8.55% to 8.50%. “As a result, interest rates on all loans linked to MCLR stand reduced upto 20 basis points with effect from 1 August 2019”. This is the second rate cut by our bank since June 2019. “Taking a cue from the latest measures announced by the Reserve Bank of India (RBI) and to support growth of the economy, we have reduced lending rates upto 20 bps across various tenors”.

The rates effective from 1^st August, 2019 are as follows:-

Tenor	MCLR (%)
Overnight MCLR	8.10%
1 Month MCLR	8.10%
3 Months MCLR	8.25%
6 Months MCLR	8.35%
1 year MCLR	8.50%

Atul Nishar Founder of Aptech launches ' Azent Overseas Education'

Azent Overseas Education- INR 250 Cr EdTech Startup; new

Atul Nishar

venture of Atul Nishar that redefines student experience

 State of the art tech driven advisory

 Students from across the country to benefit from online offline counselling

 Education corporate which revolutionizes overseas education currently dominated by

unorganized players

 Extensive use of Data Mining, AI, Analytics to help students choose the right education

 Virtual Reality for students to experience campus environment

Mumbai, 30 July 2019: Azent Overseas Education Limited, an online offline EdTech Startup founded by

Atul Nishar (Founder Hexaware Technologies Ltd and Aptech Ltd ) and his daughter Priyanka Nishar - an

alumnus of Harvard Business School and Cornell University seeks to disrupt the overseas education

advisory industry with extensive and effective use of innovative technology.

To study abroad is a life changing decision for Indian students. They need impartial guidance backed by a

good knowledge base and up to date information. Azent aims to offer these to the students by using

modern technology like AI, data mining etc. Azent focuses on diverse offerings, providing students the

best possible admissions guidance, while keeping in mind their individual strengths, to set them up for

future success.

“Azent is structured as a Public Limited company. This is one of a kind as distinguished from the

proprietary and partnership model that is prevalent in the advisory industry. We have planned an

investment of INR 250 Cr in cutting edge technologies, building of products and offerings, acquisition and

centre infrastructure.” said Atul Nishar, Founder, Azent Overseas Education.

Priyanka Nishar, Founder, Azent Overseas Education added, “Our students can access over 1200

universities across the world. We match students to the best possible universities where they will excel

in their programs. Our comprehensive list of scholarships will guide students and further their

possibilities.”

The Azent Edge

As an entrepreneur Atul Nishar, has been an industry leader in both Education and IT Sectors, founding

companies which have established themselves both globally as well as in India. Priyanka Nishar(Founder),

having studied at Harvard Business School and Cornell University is best suited to provide guidance on

overseas education. Having worked with the Admissions Committee of New York University Stern School

of Business, Priyanka understands what universities are looking for from their ideal candidates. This dual

perspective coupled with use of cutting edge technology brings strong expertise in providing the right

guidance to students.

Adoption of Digital disruptive technologies

With its unique online offline business model, Azent aims at adopting digital means to transform

education advisory and student guidance. Its technology driven state-of-the-art centres in Mumbai,

Thane, Chennai, Hyderabad and Bengaluru will help students in selecting the right course and university

from over 1200 universities across USA, Canada, UK, Australia, New Zealand, Germany, Ireland and

Singapore. Azent will also help them get continued support with applications, visas and pre- departure

processes.

With the effective use of technology, these services are not location specific. As more and more students

from smaller cities and towns decide to study overseas, many may not have the option of meeting

experienced counsellors face to face without travelling to their nearest city or centre. For such students,

Azent has an Online Counselling Centre, which offers the same one on interaction and attention, from

the convenience of their own homes. Students have “Any time anywhere access” and with the assistance

of proprietary tools and templates, Azent can support them seamlessly and effectively.

Azent offers immersive student experience and guidance through use of Virtual Reality (VR) at each of

its “Experience Centres”, which is a first of its kind for the overseas education industry. Students can

experience university campuses in Virtual Reality, have their questions answered by India’s first

admissions Chatbot, and meet with highly experienced counsellors to help with their decision making.

THE COUNTDOWN TO YEAR 10 OF WEEKENDER BEGINS!

July 30 2019: 10 years old or 10 years young! As BACARDÍ NH7 Weekender, India's largest multi-genre music festival, heads to its 10th year celebration on the gorgeous hills of Meghalaya on 1-2 November 2019 and back to the city it calls home, Pune on 29 Nov - 1 December 2019.

The pre-sale is expected to go live early next month, with special prices for those Under 21.

Since its inception by OML 10 years ago, BACARDÍ NH7 Weekender has featured over 600 artists from India and around the world, across a variety of genres to over 500,000 fans. The festival has evolved to become one of the country's most beloved musical weekends where thousands of fans and discerning music lovers converge for an unforgettable experience.

The 2018 edition witnessed performances by some of the most acclaimed international headliners and stellar names from the Indian music and comedy scene, including Joe Satriani, Poets of the Fall, Shubha Mudgal, Switchfoot, Salim-Sulaiman, God is an Astronaut, Nightmares On Wax, The Contortionist, Guthrie Govan, Shankar Mahadevan, FKJ, Zakir Khan, Biswa Kalyan Rath, Prashasti Singh, Kaneez Surka and a lot more.

Stay tuned for more information.

Artimas Fashions introduces one8 innerwear in collaboration with Virat Kohli

India, 29 July’2019: Artimas Fashions Private Limited and one8 by Virat Kohli have announced the official launch of the much-awaited one8 innerwear range today through e-commerce channels. The partnership between both the entities was facilitated by Cornerstone Sport, which exclusively represents the Indian Cricket Captain, Virat Kohli. The one8 innerwear has initially launched two ranges under, ‘Edge’and ‘Game’, which include innerwear varieties and socks in the premium category.

Artimas Fashions Pvt. Ltd., a subsidiary of Lux Industries Ltd., is the official licensee for Indian cricketer Virat Kohli’s one8 innerwear collection. Having announced the tie up with one8 in the previous year, the company has officially flagged off the brand on e-commerce today with a TVC campaign featuring Virat Kohli. This launch was planned post a year long conceptualization of marketing strategies and execution of the TVC to build better brand connect with the consumers.

Commenting on the launch of the innerwear products from one8, Indian Cricket Team captain Virat Kohli said, “I am excited and optimistic about the launch of one8 innerwear. Today’s era is defined by the restless and dynamic youth of the nation, where style and flexibility go hand in hand with comfort. As a sports person I am extremely cautious when it comes to finding comfort both on and off field. The same ethos has been carried forward into the entire range of innerwear. With this launch, we not only aim to revolutionize the industry, but also intend to evolve identities synonymous with the brand.”

The brand offerings has been thoughtfully created for a generation, which is always on the move and believes in finding comfort in every situation. one8 innerwear’s marketing proposition primarily focuses on this aspect, where the brand is portrayed as the ideal representative of the restless youth. Staying true to brand philosophy, the subtle branding strikes a chord with the core messaging “Comfort for the Restless”.

Speaking on the occasion, Mr. Nischal Puri, MD, Artimas Fashions Pvt. Ltd. said, “It took us more than fourteen months to conceptualize and finalize the concept for the one8 innerwear launch to align it with the fact that it is a brand, owned by one of the biggest youth icon for our time. The association aims to build exclusivity in the category amongst the youth since the brand conception is created on the dynamism and spirit of Virat as a personality. ”

“We are initially introducing the brand through e-commerce and we aim to launch it through physical retailers by next quarter. After tapping the innerwear market in India, we look forward to taking the brand international in the coming years”, he further added.

The men’s innerwear industry in India is marked at INR 15,000 crores, out of which INR 5,200 crore is dedicated to the middle and the premium market segments and one8 innerwear aims to position itself in this segment. With the initial market launch, the brand has unveiled its range through two collections, Edge and Game with prices starting at INR 181.

Speaking on the occasion, Mr. Saket Todi, Senior Vice President, Lux Industries Ltd. said, “We are extremely pleased and optimistic about the association with one8. We believe this association will not only redefine the industry but will also aim at evolving distinctiveness synonymous with the brand.”

Mr. Udit Todi, Senior Vice President, Lux Industries Ltd. added, “With the launch of one8 innerwear range, we look forward to a better brand connect with the consumers. We hope to offer a brand, which resonates the personality and ethos of the youth. We believe that it will become the most preferred brand in the premium category representing the youth of India.”

With an aim to redefine the innerwear comfort, the brand intends to fill the existing void in the premium innerwear market in terms of the product offering and marketing innovation & positioning. Virat, being the most prominent youth icon in India, looks forward to establishing brand one8 that resonates with his individual personality to fill this industry gap.                              

About Artimas Fashions Pvt. Ltd.:

Artimas Fashions Private Limited (AFPL) aims to rekindle men apparel and innerwear segments with a singular objective of offering consumer brands that reflect their lifestyle.

Artimas Fashions Private Limited has exclusive license for One8 innerwear and loungewear and also owns Actimaxx – the active wear brand. Headquartered in Kolkata, AFPL has 100% in-house manufacturing capabilities and has an installed capacity of more than 3 million garments per annum. 

Virat Kohli Foundation supports Sumit Nagal (Indian Tennis Player)

Sumit Nagal breaks into the ATP top 200 men's singles ranking reaching a career high of 196. He has climbed 289 points in the last 8 months.

This achievement comes a year and a half after he started receiving support from the Virat Kohli Foundation. 

The foundation's Athlete Development Program has been sponsoring Sumit's training expenses in Germany, tournaments, nutrition and every other requirement that is necessary for him to develop as a world-class  tennis player. 

Comedy Night With Vaibhav Sethia At Esora

Beat your Monday blues at Esora as they are hosting Comedy Night with Vaibhav Sethia who is known to share the humor that he sees in

his past experiences through stories and extrapolations of his own

thoughts.

Book your tickets on Book My Show & Insider.In

https://insider.in/comedy-night-with-vaibhav-sethia-jul29-2019/event 

https://in.bookmyshow.com/events/comedy-night-with-vaibhav-sethia/ET00108045 

Date: Monday, 29th July, 2019

Time: 8pm onwards

Venue: Esora, First Floor, Commerz II, Oberoi Garden City, Off Western Express Highway, Goregaon East, Mumbai - 400063.

Price: INR 500 per person (excluding GST)

_____________________________________________________________

About Esora

From grabbing a quick breakfast or a warm lunch with family , a beer with a friend or share a dessert with your other half, an elegant meal with business partners or a peaceful tea just by yourself with some good music. Esora has it all.

They believe in rejuvenating the food and beverage culture ; with all the little time we’ve got left in this world and hence “Esora”

Their culinary expedition began when we came across the word ‘Ya Esora’ which means ‘It’s time To’ in Latin.

Penchant for Esora led us to discovering that Jeff Benner depicted rejuvenation in paleo hebrew (Bible) with the word ‘Yehsora’

This enticed them to use ‘Esora’ to redefine the F&B art.

The skillfully crafted menu is curated keeping in mind the fare, suitable for all. They want to be the restaurant choice for everyone combining an intriguing atmosphere with extraordinary food.

What’s more? The menu comprises of dishes which are nutritionally fit and suggested by experts which appeal to a wide and varied clientele.

The quality of ingredients will never leave you disappointed. Except discovering wishing you had more appetite!

‘ESORA’ is harmony of every interest, an amalgamation of creativity & space for everyone and the perfect place when customers need that 'little extra.'

Agriculture Minister, Shri Surya Pratap Shahi advises banks to accelerate KCC Campaign in Uttar Pradesh

In a special meeting held at Uttar Pradesh Regional Office of NABARD at Lucknow to review the progress under ambitious campaign to provide Kisan Credit Cards (KCC) to all eligible farmers in the state, Shri Surya Pratap Shahi, Agriculture Minister, advised RRBs and Cooperative banks to further step up their efforts in association with Agriculture & Revenue departments of the State Govt to issue planned 25 lakh fresh KCCs to farmers by 31 July 2019. He advised Chiefs of the banks that the State Govt was proactive to waive the overdue loans of farmers to enable easing of NPA position of banks and facilitating flow of fresh KCC loans to farmers. He said that under PM Kisan Samman Yojana, farmers are also receiving income support and maximum farmers covered under the scheme are from Uttar Pradesh. He exhorted banks to adopt positive approach for purveying higher credit flow to agriculture sector for its sustained growth and enhancing farmers income. He also advised the officials of agricultuire department to mobilise KCC loan applications from all eligible farmers together with verified land records for facilitating banks to sanction loans. He further said that in view of ongoing Kharif sowing, the process must be expedited and KCC loans be covered under insurance under PMFBY.

Speaking at the meeting Shri S A Pande, CGM NABARD, exhorted that both the grassroots level Govt machinery and bank branches must work in tandem to achieve the KCC target in the available short span of time. He further advised the cooperative banks to make best use of their outreach through cooperative societies to extend KCCs to all eligible farmer members. He informed that both RRBs and cooperative banks are expected to achieve around 8.50 lakh fresh KCCs which would be 1/3^rd of State’s target of 25 lakh.  He advised that KCCs may also be extended to persons pursuing animal husbandry and fishery. 

  The SLBC convenor , Dr. Ramjass Yadav, GM, Bank of Baroda informed that a total number of 16672 camps have been organised within 02 weeks of the campaign wherein, total of 47268 fresh KCCs have been issued by all the banks in State. He exhorted banks and Govt agencies to double their efforts to reach the target and report data on a portal specially designed by the SLBC.

Shri Andra Vamsi, IAS, Additional RCS advised cooperative banks to seek this opportunity to cover maximum eligible farmers under KCC in their area of operation and achieve the targets within stipulated time.

Responding to the expectations of the minister, the Chiefs of RRBs and Cooperative Banks assured that with the active cooperation of agriculture and revenue departments, every effort would be made to achieve the target of issuing fresh KCC assigned to them.

NXP helps young minds to innovate for the future

• Launches the Season 1 of the unique challenge for its employees kids of 10 years onwards
• 15  winners in different categories across all its centers in Noida, Bangalore and Hyderabad
• Innovative ideas and creative project execution were at display for the audience

National, July 26^th, 2019: NXP India one of the largest design centers for NXP Semiconductors N.V. (NASDAQ: NXPI), today conducted its one of the most aspirational project, ‘YOUNG INNOVATOR DESIGN CHALLENGE 2019’ across its 3 centers in Noida, Bangalore and Hyderabad. Young Innovator Design Challenge was crafted specifically for the children of NXP employees, to provide them with an opportunity to learn and imbibe the knowledge and passion for electronics and software.

The event kickstarted in May 2019, which saw the participation of 115+ students across India, belonging to the 6^th – 12^thstandard, who were then invited for the training session at the NXP campus. During the session, the young minds were mentored by the experts about the NXP based Microbit kits and the challenge was to convert the innovative ideas into working prototypes using the Microbit Kits.

After two long months, post rigorous scrutiny and filtering at the each round, 30 children were shortlisted for the grand finale and were invited to present live demos of their prototypes to the external jury. The eager contestants were evaluated on their confidence, overall understanding of the concept, final demos , presentation and communication skills and finally 15 students emerged victorious under multiple categories. There were eminent industry experts who were invited as member of the jury for the grand finale.

While congratulating the winners, Sanjay Gupta (India Head), Vice President and India Country Manager NXP said, “We were amazed to see how the young minds could come up with such innovative concepts. NXP encourages more efforts like these to develop country’s future entrepreneurs and innovators. It was a learning process not just for the students but also for us, as there was exchange of ideas from both the sides. We are planning to come up with similar events in the future to nurture young minds and develop a symbiotic relationship between the tech industry and them”.

Innovative prototypes:

With lot of enthusiasm, kids exhibited some marvelous prototypes such as Smart ROBO car, a juvenile tracker device, automated pet feeder, food freshness detector and many more. The story behind these innovative ideas are equally interesting. For Reetam Chowdhury from Hyderabad, who won second prize for creating a water flow sensor says he came up with his idea because his grandmother used to check for water in taps every five minutes.

Winners details:

Centre: Noida
Category 1: Junior category (6th to 8th Class)
Prize	1st Prize	2nd Prize	3rd Prize
Winner Name	Ishaan Gupta	Arin Singh	Arnav Gupta
Project Title	Smart ROBO Car	Juvenile tracker device	Smart watch
Category 2: Senior category (9th – 12th Class)
Prize	1st Prize	2nd Prize	3rd Prize
Winner Name	Akshat Sharma	Anmol Rao	Archit Jain
Project Title	Smart Home: The future homes	eSahara	Road roughness index
Jury Award - Best Product Demo Award
Winner Name	Divyam Sood
Project Title	Automated pet feeder
Jury Award - Most Innovative Idea Award
Winner Name	Vani Sethi
Project Title	Food freshness detector
Centre: Bangalore
Prize	1st Prize	2nd Prize	3rd Prize
Winner Name	Dweep Joshipura	Sreerag Vadde	Esha Shirwal
Project Title	Efficient and optimized irrigation system for large firms and gardens	Accident detector	Tremor detector
Jury Award - Most Innovative Idea Award
Winner Name	Sara Johary
Project Title	Ingenious bottle holder
Centre: Hyderabad
Prize	1st Prize	2nd Prize	3rd Prize
Winner Name	C Niel Joisah	Reetam Chowdhury	Vishal Sriram K
Project Title	Smart irrigation system	Water flow sensor	Smart security lock

NXP India, the largest R&D center of NXP Semiconductors Pvt Ltd with over 2000 design engineers across India, is an employee focused organization driving and supporting the innovation from the forefront in the country. The objective of such events is to challenge the young minds to expand their creative ability and lay the foundation stone for tomorrow. These events will open plethora of options in front of our next generation and will drive their interest towards the field of engineering, creating innovative solutions for our existing problems eventually leading to a well-equipped workforce in the country.

Fujifilm India unveils its Innovation Marvel GFX100

 - World’s First mirrorless large format sensor camera with 102 million pixels resolution along with the new “Premista” series of cinema zoom lenses

§  Industry’s first large format sensor camera with the world's highest 102 million pixels resolution

§  Offers fast & accurate autofocus, in-body image stabilization and 4K video capability

§  Captures and records precious moments at world-leading image quality

Mumbai, 16 July 2019: Fujifilm India Private Limited, a pioneer in imaging technologies, announced the launch of latest innovation breakthrough in India, the FUJIFILM GFX100 mirrorless digital camera (“GFX100”) incorporating an image sensor with the world's highest 102 million pixels resolution and unique color reproduction technology to achieve the world-leading image quality. The event saw the presence of Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd., Mr. Dabboo Ratnani, Celebrity and Fashion Photographer and International Editorial, Commercial and Corporate Photographer Mr. Zack Arias. 

The GFX100 is a flagship model of the GFX Series of mirrorless digital cameras, which have won strong praise from professional photographers and photo enthusiasts alike for the use of a large image sensor, boasting approximately 1.7 times the size of the 35mm full-frame sensor. Among digital cameras equipped with a sensor larger than the 35mm full-frame format, this is the world's first model that offers (1) a back-illuminated sensor with phase detection pixels, (2) in-body image stabilization (IBIS) mechanism and (3) 4K/30P video recording capability. The innovative mirrorless digital camera fulfills photography's intrinsic mission of “capturing and recording precious moments that are never to be repeated again.” Launched in India today, the camera will be available at a price of INR 7,86,999/-.

Commenting on the occasion, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. said, “This is indeed a gratifying moment for us and we are excited to announce the launch of the world's highest 102 million pixels mirrorless camera – GFX100 in India. At Fujifilm India, our endeavour has always been to bind innovation together with service that enhances customer delight. With the launch of GFX100, we have achieved a great milestone in our digital camera business. I am optimistic that the launch will further enhance our presence in India and we will continue introducing cameras that deliver an unparalleled standard of optical brilliance that is sure to delight a photographer’s fantasy.”

Present at the event and Brand Ambassador for Fujifilm GFX range, Mr. Dabboo Ratnani said, “It is a matter of great pride for me to be associated with a cult brand like Fujifilm. The new GFX100 camera embodies a new standard of optical excellence with technological brilliance in new mount and optics; retaining Fujifilm’s renowned legacy. Packed with powerful features, the camera displays Fujifilm’s legendary artistry that will empower users to expand the realm of photographic capabilities. With this association, we look forward to an advanced mirrorless camera experience and witness a shift in the existing imaging industry to newer heights.”

On this occasion, the Optical Devices Division of FUJIFILM also unveiled the new “Premista” series of cinema zoom lenses. These lenses support large-format sensors and deliver outstanding high resolution, beautiful bokeh and rich gradation with HDR (high dynamic range). The Premista Series brings out the maximum capability of large format sensors, which is increasingly being adopted into cinema camera, to provide robust support for high-quality video production. The Premista 28-100mm T2.9 will be available in August 2019 at a price of USD 38,800 and the Premista 80-250mm T2.9-3.5 will be available later this year at a price of USD 39,800.

Commenting in the launch of the ‘Premista’ series, Cinematographer Mr. Palash Das said, “I was recently honoured to shoot on the Premista 28-100mm large format zoom lens. The lens is indeed a breakthrough with crisper images and proper focal length coverage throughout the zoom range. It has a beautiful flare to it and the bokeh effect is also quite wonderful. My overall experience with the lens is nothing but fantastic and I will encourage more DOPs to use this zoom lens in Bollywood and across the world.”

Fujifilm has led the cinema industry since its foundation in 1934 to achieve domestic production of photographic and motion picture films. Since 2000, the company has worked on developing lenses for cinema cameras. Its products have received high acclaim at the frontline of movie, TV commercial and TV drama production around the world for their outstanding image quality. The development of high-performance zoom cinema lenses and their contribution to enhancing video image quality have been recognized in 2017 when Fujifilm was given the Emmy Award by the American Academy of Arts and Sciences. The new Premista Series will complement the existing “HK / ZK / XK / MK Series” of lenses to address diverse needs in video production.

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Innovative features of the GFX100:

• The world's highest 102 million pixels resolution delivers the world-leading image quality

With the features of the GFX series image sensor which has the a diagonal length of about 55 mm (43.8 mm x 32.9 mm) and is approx. 1.7 times bigger than a 35 mm full-frame format, GFX100 has double number of pixels compared to the current model***. Combining with the unique color reproduction technology, it achieves the world-leading image quality.

• Offering the following three structures/ functions for the first time as a digital camera

that carries an image sensor larger than the 35mm full-frame format:

1. Back-illuminated sensor with phase detection pixels: The use of phase detection pixels across the back-illuminated image sensor produces supreme image quality while making AF up to twice*4 as fast as that of the current models***. It also delivers outstanding Tracking AF performance on a moving subject and advanced accuracy in Continuous AF.

2. In-body image stabilization (IBIS) mechanism: The use of up to 5.5-stop*4 five-axis in-body image stabilization controls pitch and yaw movements (up / down and right / left tilting) as well as shift (vertical / horizontal) and roll (rotational) movements. This dramatically broadens the scope of situations where users can handhold the camera and still enjoy the world of ultra-high 102 million pixels resolution.

3. 4K/30P video recording function: The GFX100 supports 4K/30P video recording, capturing smooth motions at 30fps in ultra-high-definition 4K video. The camera allows users to enjoy beautiful bokeh with shallow depth-of-field and wide tonal reproducibility, enabling premium video production while reproducing detailed textures, three-dimensional definitions and even capturing the atmosphere of the scene.

Main features of the GFX100:

(1) Carrying a newly developed 102 million pixels image sensor to reach the world-leading image quality

• The GFX100 carries the large format sensor, a newly developed large image sensor with 102 million pixels resolution. It produces the world-leading photographic image quality when combined with the latest fourth-generation “X-Processor 4” high-speed image processing engine, ultra-sharp FUJINON GF lenses and color reproduction technology nurtured through the photographic film business over many years.
• The image sensor offers a back-illuminated structure with excellent light-receiving performance. Taking advantage of its wide dynamic range to achieve rich tonal reproduction and low noise, while also achieving high-speed readout of image data despite the massive pixel count.

(2) Fast and high-precision phase detection AF

• The GFX100 boasts highly accurate AF with exceptional ability to track a moving subject at a speed up to twice that of current models. This equates to the level of mobility that sets a new standard for digital cameras using an image sensor larger than the 35mm full-frame format.
• As many as 3.76 million phase detection pixels are placed across the image sensor (approx. 100% coverage), quickly focusing on the subject regardless of where the subject is within the frame. Furthermore, the GFX Series adopts the latest phase detection AF algorithm, already popular with FUJIFILM X-T3 and FUJIFILM X-T30 in the X Series of Fujifilm's mirrorless digital cameras, to achieve high-speed and high-precision AF in the “Single Point” as well as “Zone” and “Wide Tracking” of focus area.
• The GFX100 boasts dramatic improvement in the accuracy of Face and Eye Detection AF, which has become an essential function in fashion photography and portrait photography. The Face Detection now works with a greater shooting distance, and shows amazing tracking performance even for the side profile of a person or a subject that is partially blocked by an obstacle.

(3) Powerful support for hand-held shooting with 5.5-stop five-axis in-body image stabilization

• The GFX100 comes equipped with a five-axis IBIS mechanism that delivers image stabilization of up to 5.5 stops. Taking advantage of its sensor-shift structure, the IBIS stabilizes images not only against pitch and yaw movements (up / down and right / left tilting) but also against shift (vertical / horizontal) and roll (rotational) movements. The entire shutter unit is suspended with four springs to minimize the effect of shutter shock. This dramatically broadens the scope of situations where users can handhold the camera and still enjoy the world of ultra-high 102 million pixels resolution.

(4) 4K/30P video recording capability to meet the needs of premium video production

• The combination of the new image sensor with high-speed readout and the high-performance “X-Processor 4” image-processing

engine has given the camera a capability of capturing smooth motions at 30fps in 4K video*5.

• When the DCI (aspect ratio of 17:9), a standard format for digital cinema cameras, is selected, the GFX100 records video with a sensor area measuring about 49.5mm diagonally*6. The size, bigger than that of large sensors increasingly adopted by high-end cinema cameras*7, results in outstanding high ISO performance, shallow depth-of-field capability and wide tonal reproducibility. This makes it easier than ever before to produce premium-quality video footage with more detailed textures and three-dimensional definitions while even capturing the atmosphere of the scene.
• The GFX100 uses oversampling with the amount of data equivalent to approx. 50.5 million pixels to render video with exceptionally high resolution. It also supports the highly efficient H.265/HEVC compression codec as well as the “F-Log” mode that reproduces rich tonal gradation and the “Hybrid Log Gamma (HLG)” for recording HDR (high dynamic range) footage with ease. For the first time in the GFX Series, GFX100's Film Simulation options, which allow users to enjoy a variety of color and tonal reproductions, include “ETERNA” for simulating the colors and tones of Fujifilm's cinema film. This enables faithful reflection of videographers' artistic intentions to video production.

*5 Video is recorded on an SD card at 4K 30P 10bit 4:2:0 and on external media via HDMI at 4K 30P 10bit 4:2:2.

*6 Referring to the area of the image sensor used for video recording. In the case of the GFX100, when the 17:9 format is selected, the area measures approx. 49.5mm diagonally.

*7 Image sensors with the diagonal dimension of 43.2mm to 46.3mm

(5) Compact, lightweight and highly robust camera body for excellent practical usability

• Despite featuring the large format image sensor and IBIS, the GFX100's camera body is compact and lightweight measuring just 48.9mm at the thinnest part and weighing approx. 1,400g*8. The compact form factor, equivalent to that of digital single-lens reflex cameras with a 35mm full-frame format sensor, ensures excellent mobility.
• The camera body is highly robust due to the use of magnesium alloy and the “inner frame” structure of coupling the image sensor, IBIS and lens mount into an integrated unit. Weather sealing is applied to 95 locations to make the body highly resistant to dust, moisture and low temperatures, catering to the tough shooting conditions of professional photography.
• For the first time in Fujifilm cameras, a vertical grip is built into the camera body, making it stable and comfortable to hold.

*8Including two batteries, memory card and electronic viewfinder (EVF)

(6) Ability to display diverse shooting data for added comfort in camera operation

• The GFX100 has a new 2.05-inch sub monitor on the rear panel in addition to the main 3.2-inch LCD monitor that can be tilted to three directions. Exposure settings and various other shooting data can be assigned to the rear-panel sub monitor so that the main monitor can be dedicated to checking framing, allowing you to concentrate on composition.
• The top panel now features another new 1.80-inch sub LCD monitor, which can be set to the “Virtual Dial Mode,” displaying a virtual dial for simulated operation. This is a perfect function for users who prefer dial-based operations, adopted in GFX Series' current models.
• The number of dials, buttons and levers on the camera body has been kept to the minimum for simplicity in camera operation. The top panel features the Drive Mode Dial, which enables instantaneous switchover between the Still Image, Video and Multiple Exposure modes. Each of these modes can store settings such as exposure settings, white balance and Film Simulation selection. That means it only requires just single dial action to recall optimum camera settings, ensuring ease of camera operation.

(7) Featuring the world's top-class ultra-high definition electronic viewfinder (EVF) with more than 5.76M million dots for accurate focusing

• The GFX100 features an ultra-high definition EVF, newly-developed for this model using the world's top-class 5.76 million-dot OLED panel and five optical glass elements including aspherical elements. With the viewfinder magnification of 0.86x and 100% viewfinder coverage, the EVF enables accurate focusing for the 102 million pixels sensor, which requires extreme focusing accuracy.
• The GFX100 inherits FUJIFILM GFX50S's popular detachable EVF system. When the optional EVF Tilting Adapter EVF-TL1 is attached, the EVF can be tilted to variable angles to provide flexibility accommodating user preference.
• The EVF can be set to the “Frame Rate Priority,” “Resolution Priority” or “AF Speed Priority” mode according to subject characteristics.

(8) Support for “16bit RAW” and “16bit TIFF” to cater to the needs of professional photography

• The GFX100 has responded to requests by many professional photographers by allowing photos to be saved in “16bit RAW” and “16bit TIFF”, significantly improving photo data's tolerance to post-processing*9. This means the camera's rich tonal gradation and Fujifilm's unique color reproduction modes can be effectively utilized at the forefront of professional photography.
• The GFX100 also features the newly-developed “Smooth Skin Effect” function, which automatically smooths the skin tone. It reduces the amount of post-processing work in portraiture, so that images can be finished at an advanced level of perfection much quicker than ever before.

*9Tolerance to image degradation caused by post-processing

(9) Accommodating two batteries and supporting USB charging / powering for enhanced user convenience

• The GFX100 can accommodate two GFX Series batteries (NP-T125), extending the number of frames per charge to approx. 800 when the rear LCD is used.
• The camera can also be powered and charged through USB connection. Connecting an external battery that supports USB Power Delivery enables even longer continuous shooting and simultaneous charging of the two batteries in the camera.
• This is the first GFX Series model that has a supporting IEEE802.11ac 5GHz, enabling even faster wireless image transfer. For RAW processing and tethered shooting, similarly to previous GFX Series models, the GFX100 is compatible with “Tether Shooting Plug-in PRO for Adobe® Photoshop® Lightroom®” and “Capture One Pro FUJIFILM” to accommodate the diverse workflow of professional photographers.

You can visit http://fujifilm-x.com/gfx/ for details of product support and additional information.

Main features of the Premista Series:

(1) Premista is a series of zoom cinema lenses that support large format sensors and delivers outstanding resolution, beautiful bokeh and rich gradation with high dynamic range.

• These zoom cinema lens, support large format sensors, and cater to a variety of filming situations with advanced operability without having to change lenses.
  Premista28-100mm:
  Standard zoom lens that offers the fast T-stop value of 2.9 across its focal length range of

28-100mm

Premista80-250mm:

Telephoto zoom lens with the T-stop range of 2.9-3.5 and focal length range of 80-250mm

• The Series combines large-diameter aspherical lens elements, processed to ultimate precision, with the newly-developed focusing / zooming system to achieve low distortion*4 and color aberration. The lenses have the ability to achieve an astonishing level of edge-to-edge resolution, regardless of the distance from the subject or zoom position, delivering footage of impressive sharpness and clarity.
• This is the first FUJINON cinema lens series to adopt a 13-blade iris design to form a near-perfect circle. When combined with large format sensors' characteristically shallow depth-of-field, the lenses create a natural and beautiful bokeh.
• Fujifilm's unique optical design effectively mitigates ghosts and flares to produce video of rich gradation with high dynamic range.
• The Premista lenses produce video in natural color tones, popular with the HK / ZK / XK / MK Series of cinema lenses. Consistency in color design with the current lineup of lenses simplifies color grading*5, required when using multiple lenses.

*4Distortion refers to contraction and expansion that occurs at edges of an image formed through the lens.

*5Color grading refers to the process of color correction in movie editing.

(2) Advanced robustness in a compact and lightweight design

Mechanical design built with Fujifilm's simulation technology, nurtured over many years, is coupled with production technology that can assemble parts processed in the order of microns at high precision, to produce a compact and lightweight body with advanced robustness, withstanding harsh filming conditions in professional video production.

(3) Excellent operability

The focus ring can be rotated as much as 280 degrees, and gives a sensation of smooth torque when rotated to enable precise focusing.

The gear pitch*6 for the operation rings for focusing, zooming and iris is 0.8M (module), the same as existing FUJINON cinema lenses. The lenses can also be used with standard peripheral accessories, essential for video production, such as Follow Focus for accurate and smooth focusing and remote lens control system for remotely operating rings.

Fluorescent paint is applied to index marks on the focus, zoom and iris rings so that these settings can be clearly checked even at night or in a dark room. The focus index can be also displayed in feet or meters.

The lenses feature a Flange Focal Distance adjustment function*7, allowing users to adjust the flange focal distance by simply rotating a ring on the lens barrel to correct a shift in the flange focal distance caused by rapid temperature changes at a shooting site. This function achieves optimum camera and lens matching, thereby bringing out the lenses' full optical performance.

*6 Distance between gear teeth

*7 Lens's image-forming plane can be adjusted to the optimum position according to each camera's flange focal distance (distance from lens mounting reference plane to sensor)

(4) The Premista Series supports “ZEISS eXtended Data”*8

Premista lenses support the “ZEISS eXtended Data”, developed by Carl Zeiss in compliance with the “/i® Technology*9” communications standard. It can not only record lens metadata (focus, zoom and iris settings) for filmed footage but also correct lens distortion and peripheral illumination*10.

*8 The support is to be introduced with firmware update.

*9 /i is a trademark or registered trademark of Cooke Optics Limited.

*10 Compatible devices are required depending on which camera you use.

Main specifications of the Premista Series

Product Name	Premista28-100mmT2.9	Premista80-250mmT2.9-3.5
Focal Length	28-100mm	80-250mm
Aperture	T2.9	T2.9 (80-200mm) / T3.5(250mm)
Lens Mount	PL mount	PL mount
Compatible Image Size (diagonal)	46.3mm	46.3mm
Close Focus	0.8m / 2ft 7in	1.5m / 4ft 11in
Angular Field of View (H x V)	28mm: 72.4° x 42.2°	80mm: 28.7° x 15.4°
40.96mm x 21.60mm*11	100mm: 23.1° x 12.3°	250mm: 9.4° x 4.9°
Angular Field of View (H x V)	28mm: 65.5° x 46.4°	80mm: 25.4° x 17.1°
36mm x 24mm *12	100mm: 20.4° x 13.7°	250mm: 8.2° x 5.5°
Angular Field of View (H x V)	28mm: 52.2° x 30.8°	80mm: 19.5° x 11.0°
27.45mm x 15.44mm *13	100mm: 15.6° x 8.8°	250mm: 6.3° x 3.5°
Angle of Focus Rotation	280°	280°
Angle of Zoom Rotation	120°	120°
Angle of Iris Rotation	48°	48°
Iris Blades	13	13
Front Diameter	114mm	114mm
Length (approx.)	255mm / 10in	255mm / 10in
Weight (approx.)	3.8kg / 8.4lbs.	3.8kg / 8.4lbs.

*11 Aspect ratio 1:1.90

*12 Aspect ratio 1:1.50

*13 Aspect ratio 1:1.78