Arvind and INVISTA present the future of denims at FESTIVE 2018

Mumbai, March 29, 2018 – Arvind Limited, India’s leading textile to retail and brands conglomerate along with INVISTA, one of the world's largest integrated producers of fibres, today, showcased its exclusive denim collection in New Delhi named ‘GRAVITY’, at its annual event called Arvind FESTIVE 2018. A pioneer of the denim revolution in India, Arvind has introduced many firsts to the denims industry including various IP led designs and technologies. The FESTIVE 2018 also witnessed the launch of futuristic denim technology brands like IKAT DENIM, BOOMERANG™ 360*, BOOMERANG™ BOUNCE, CHROME CORD and HYBRID CHINOS.

Taking inspiration from the most powerful force on our planet, Arvind launched its latest collection called ‘GRAVITY’, a range of new denims that embody Power, Stability, and Comfort. The collection was introduced through engaging displays and an enthralling runway show that highlighted the most desired features of modern day expression of energy.

Woven -Knit Denims category has been driving the Indian Denim market for last few years. It has now reached a saturation point. Market is looking for new ideas. During the event, Arvind and INVISTA hosted an expert panel to brainstorm for such new ideas, in a thought provoking session titled “Looking beyond Woven Knit Denim”. The event also included a unique experiential concept titled ‘The ADL Experience: Art and Science of Denim wash’ curated and developed by on board international laundry experts, Giovanni Petrin & Andrea, who have been previously instrumental in the success story of the famed Italian laundry, Martelli.  This installation showcased the most trend right, aspirational, yet sustainable denim wash directions. With sustainability lying at the core of Arvind’s belief, this wash trend collection has been developed at ARVIND DENIM LAB (ADL) using eco-friendly technologies and processes.

Commenting on the Festive 2018 event, Mr. Aamir Akhtar, CEO, Denims, Arvind Ltd. said, “Arvind Limited is taking steps for leveraging innovative technologies to create the best fabrics across performance, fashion, and functionality. We are constantly pushing our limits to redefine denims every season. It is our endeavour to bring customers the best products that are aesthetically elevated, technologically innovative, and most importantly sustainable. We will continue to work towards creating disproportionate value for our customers by providing them with end to end solutions from design to delivery.”

Renowned for introducing innovative products to the Indian denim market for years, Arvind created a visually stimulating Indigo Art Centre, that gave visitors a sneak peek into their vision of ‘Indigo inspired lifestyle’. This section of the event focused on creating endless possibilities with Indigo, beyond just Jeanswear.

A key Innovation highlight at the show, was Arvind’s new product range christened as IKAT DENIM. This range uses a path breaking new Indigo dyeing technology, which is not only substantially more sustainable compared with traditional dyeing techniques, it also imparts a completely new & aspirational aesthetic appeal to the finished product. The technology creates unique & controlled patterns on the fabric that resemble traditional textile art form of Ikat. Arvind takes pride in being the 1^st Textile Company in India to exclusively offer this product to the Domestic market.  

The Show was curated in collaboration with INVISTA, which has been a long standing Technology Partner to Arvind and have collaborated to jointly undertake path breaking research & development in the field of Textiles. Transforming daily life through its innovations, INVISTA also showcased the path-breaking technology of COOLMAX® ECO MADE that has been brought to India exclusively in partnership with Arvind.

Kansai Nerolac Paints announces its IPL association for 2018

   

Continues to support Sunrisers Hyderabad after a successful season last year

Mumbai, March 28, 2018: Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has announced its continued association with the most followed sports extravaganza in the nation, IPL. For IPL 2018, Nerolac will continue to sponsor the Sunrisers Hyderabad. This year also, the brand Nerolac will be visible on the helmets of Sunrisers Hyderabad.

Nerolac has been an active advertiser in BCCI events for a very long time. In 2016, it associated with Gujarat Lions and to further deepen connect with the sport, Nerolac Paints became the official partner of Sunrisers Hyderabad in 2017.

Nerolac Paints has always believed in performance and its products are a testimony to that. It believes in the significance of sports as a marker for human performance and cricket continues to be the biggest unifier of it in India. Thus, IPL becomes the natural platform to create a strong emotional connect with the nation.  

Nerolac Paints has always strived to create unique experiences for its stakeholders that money cannot buy. Efforts have been taken to also increase the livelihood earning opportunity of its partners.  One such key initiative in the past was the ‘Man of the Match Grant’ whereby a total of 83 youth were trained and skilled to take up livelihood through painting.

This year too, a variety of initiatives are being lined up to continuously build upon the association and the company will soon be announcing the same.

Speaking on the association, Mr. Anuj Jain, Director Decorative, Kansai Nerolac Paints Limited said, “The growing impact of IPL continues to give us great confidence in the potential of the league to impact the lives at large. Last year, our association with the Sunrisers Hyderabad created a fair amount of value for us and we are excited to announce our continued association with the team. We wish all the best to the players for this season and are sure that the team will continue to grow from strength to strength.”

“It is a matter of immense pride for us to partner with brands of stature such as Nerolac, as we gear up for the eleventh season of the Indian Premier League. This is an important season for us and renewed support from Nerolac, SRH’s lead helmet sponsor, will be vital as we bid to win the title after a solid show last season where we qualified for playoffs. With a stronger partnership this year, we look forward to continue what promises to be an exhilarating, and hopefully in our case, a triumphant journey ahead” said Mr. K Shanmugam, CEO, Sunrisers Hyderabad, expressing his excitement about the continued association.

Duracell successfully concludes its fun-filled family run ‘Durathon’ in Delhi

Mandira Bedi and Duracell’s iconic Bunny mascot got families running for a power spree

New Delhi, 26th March 2018 - This season Duracell, the iconic consumer battery company and the leading manufacturer of high performance alkaline batteries worldwide, gave Delhiites the perfect opportunity to realize their true potential and enjoy a fun-filled day with their loved ones. The brand successfully concluded its family-run titled ‘Durathon’ on 25th March in the Connaught Place area of New Delhi, which saw participation from around 1000 people, who are running enthusiasts.

The ‘family-run’ was based on the concept of ‘running stronger for longer,’ which is symbolized by Duracell’s ever-running Bunny mascot. This one-of-its-kind event allowed families to run together, driven by the spirit of family bonding and the concept of longevity and unstoppable power. The Delhi run saw an overwhelming participation from the city’s residents due to its family-theme. The run highlighted how a lifestyle of greater strength and power can be achieved by family members coming together, unlocking their true power and improving their performance, concepts that are central to brand Duracell’s batteries.

David Abraham, Duracell Marketing Director for Middle East and India said, “We are proud to have successfully concluded the Durathon in Delhi city this year. Duracell’s family run has gained popularity and we see more and more people participating each year. It is Duracell’s philosophy of empowering people and their devices to run ‘stronger for longer’ which Delhiites greatly appreciated. The run allowed them to bond as families, unlock their inner power and run like the ever-running Duracell Bunny.’’

Mandira Bedi, Indian actress, anchor and fitness-enthusiast who graced the Durathon by running alongside her son, Vir, said. “It was truly an amazing experience to run with my son, Vir at Durathon Delhi. I am a fitness enthusiast and believe that running can make you stronger for longer, and what could have been better than to associate with a brand whose core philosophy is just the same. My son and I were immensely inspired by the energy of the unstoppable Duracell Bunny Mascot and seeing so many-families running together made us enthusiastic to another level.’’

Kick starting early morning, the participants were energetic and enthusiastic for the run. Duracell celebrated this run with around 1000 participants. For the pre-buzz, Duracell did a lot of school activations, to create awareness amongst parents and their children about the run and encouraged them to register and participate. This included fun activities at schools that created much anticipation in them. The Durathon also saw participation from the doctors of Fortis, Shalimar Bagh Hospital along with their families.

Vivo launches V9 with dual rear camera and seamless design

·      Priced at INR 22,990, the device will be available from 2^nd April onwards

Mumbai, March 23^rd, 2018: Vivo, the global premium smartphone brand, today launched Vivo V9, its first flagship smartphone with dual rear camera in India. The latest smartphone sports dual rear camera of 16MP + 5MP, path-breaking features such as 19:9 FullView™ display 2.0 and the industry’s highest screen-to-body ratio of 90%. Designed for the millennials seeking the best smartphone experience, Vivo V9 is a perfect combination of classic design and innovative features.

Vivo V9 Specifications ·         Dual Rear Camera (16 MP + 5 MP) ·         24 MP AI Selfie Camera ·         19:9 FullViewTMdisplay 2.0 ·         Qualcomm Snapdragon 626 Octa Core ·         4 GB RAM/64 GB ROM ·         3260mAh battery ·         Face Access 2.0 and Game Mode

Priced at INR 22,990, the smartphone will be available in Champagne Gold and Pearl Black colour across all offline stores from 2^nd April, 2018 and can be pre-booked in all retail stores, on Vivo E-store, Flipkart, Amazon and Paytm Mall.

Commenting on the launch, Kent Cheng, CEO, Vivo India said, “With the class-leading design and camera capabilities of Vivo V9, we have once again delivered a product that is high on innovation and quality. We are confident that our latest flagship will set new benchmarks in the smartphone industry and further solidify our leadership position in the market.”     

Big screen in a small package

The Vivo V9 with its 19:9 FullView™ Display 2.0 and an impressive 90% screen-to-body ratio represents a sleek and futuristic style. The bezels on the smartphone are kept at a bare minimum of just 1.75 mm that makes V9 compact in design as a traditional 5.5-inch phone but offers an incredible 6.3-inch display.

Two is better than one

The Vivo V9 provides exceptional photography experience with the help of dual rear cameras (16MP + 5MP). The rear camera setup offers users’ brighter and sharper images including a Bokeh mode. The rear camera also offers a host of other features such as Ultra HD, Slo-mo, Live Photos, Retina Flash, AR Sticker. The F2.0 aperture along with LED flash allows for more light to deliver high quality images even in low-light conditions.

The revolutionary V9 also features a 24MP selfie camera, which uses AI Face Beauty to deliver astonishingly clear, beautiful selfies. The front camera also comes with Gender detection, AR

Stickers, Face beauty video call, Camera Filter, HDR and Portrait lighting effect providing enough options for users to experiment with selfies.  

AI-Optimized Mobile Experience

The Vivo V9’s AI Smart Engine ensures the best mobile performance by learning users’ habits and preferences. The AI Smart Engine prioritizes processing and storage resources to provide a fluid and optimized experience. In addition to ensuring smooth operation and save power, the AI Smart Engine can accurately predict user’s next task and launch favorite apps 20% faster. The V9’s AI Attention Sensing also keeps disruption to a minimum by automatically reducing the volume of message alerts, incoming calls and alarms.

Always Game on

The Vivo V9 enhances the experience for gaming enthusiasts with the new ‘Game Mode’. The feature allows users to block all interruptions such as messages, calls and alerts, thereby providing an uninterrupted gaming experience. Alternatively, one can change the settings to display phone calls from designated contacts only and choose to respond by swiping up on the screen. The V9 is powered by a Qualcomm Snapdragon 626 octa-core processor, which combined with a 3260mAh battery, provides a powerful multi-tasking and gaming experience for a longer duration.

Pre booking offers

The device will be available for pre-booking from 23^rd March with attractive offers across all offline stores in India and e-commerce platforms such as Amazon, Flipkart, Paytm Mall & Vivo's official E-store (http://shop.vivo.com/in/).

Customers who book the phone online through Amazon, Flipkart, Paytm Mall and Vivo’s official E-store from 23^rd March to 2^nd April 2018 are eligible for One Time Screen Replacement for V9, in case of any accidental damage to the display. Additionally, consumers can avail discount of INR 2,000 if the smartphone is bought under an exchange policy. For customers buying the phone on EMI, the partner e-commerce platform will offer no cost EMI for up to 12 months.

About Vivo India:

Vivo, a premium global smartphone brand, entered India in late 2014. With a strong focus on "Camera and Music", Vivo has established itself as one of the top smartphone brands in India. Manufacturing in Greater Noida, the company has a robust distribution network across the country both online and offline, catering the best in class quality services to over 400 cities, in 22 states backed by 400 service centres in India. Dedicated to the youth, Vivo became the title sponsor of the Indian Premier League (IPL) for 2016 & 2017 and recently bagged the title sponsorship for the next five years. It is also the title sponsor of Pro Kabaddi for five years since 2017. Conquering the global stage, Vivo became the official sponsor of 2018 and 2022 FIFA World Cups.

Vivo V9 Specification Sheet

S. No.	Specification	Detail
	CPU (Manufacturer and CPU Type)	Qualcomm Snapdragon 626
	RAM & RAM Type	4GB RAM, DDR3
	ROM	64GB
	Expandable upto	256GB
	Screen Size	6.3” FHD
	Screen Type	IPS Display
	Touch Screen Type	incell
	Rear Camera	16MP& 5MP
	Rear Camera Aperture	f2.0 + f2.4
	Rear Camera Modes	Ultra HD, PPT, Professional, Slo-mo, Time Lapse,  Photography, Camera Filter, Live Photo Bokeh Mode, Shot Refocus,  HDR，Face Beauty，PANORAMA，4K video， Palm capture, Gender detection, LED Flash, AR Sticker, Face beauty video call, Automatic scene detect capture
	Front Camera	24MP
	Front Camera Aperture	f2.0 (Front)
	Front Camera Modes	Face Beauty, Gender detection, AR Sticker,Face beauty video call, Camera Filter, HDR, Portrait lighting effect
	Battery mAh and Type	3260 mAh
	Fast Charging	Not Supported
	OS	Android 8.1 (Oreo), Funtouch OS 4.0
	2G Band support	B3/5/8
	3G Band Support	B1/5/8
	4G Band Support	B1/3/5/8
	4G VoLte/Lte support	B38/40/41
	Dimension	154.81*75.03*7.89mm
	Weight	150g
	Wi-Fi (2.4GHz/5GHz)	Both
	Finger Print Scanner	Yes
	Location (GPS)	Supported
	Bluetooth Version	Bluetooth 4.2
	SIM Slot (Dual SIM/Hybrid)	Dual SIM + Micro SD
	SIM Type (Micro/Nano)	Nano SIM
	Color Options	Pearl Black+ Champagne Gold+ Sapphire Blue
	Hi-Fi Chipset	Not Supported
	Headphone Model	XE160
	Audio Playback	WAV, MP3, MP2,AMR-NB, AMR-WB, MIDI, Vorbis, APE，FLAC
	Video Playback	MP4,3GP,AVI
	Video recording	Supported, MP4
	Voice Recording	Supported
	OTG	Supported
	microUSB to USB Cable	USB 2.0
	NFC	Not Supported
	FM	Supported
	Pre-installed Apps (Social Media Apps)	Facebook, Whatsapp
	Google Services	Google, Youtube, Google Play Store, Chrome, Gmail, Google music, Google Duo
	Others	Flipkart, Newspoint, Amazon, UC browser