Locals now form over 50% of Wipro’s workforce in the U.S.

Will continue to build on investments in the U.S., sustain hiring momentum 

East Brunswick, New Jersey, USA and Bangalore, India – June 30, 2017: Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting, and business process services company, today announced that locals now form over 50% of its U.S. workforce. Over the past six months, Wipro hired over 1,600 employees by attracting and nurturing local talent to drive innovation and help transform clients’ businesses into digital enterprises.

During the past decade, Wipro has invested over USD 2 billion in the United States.  The company has been focused on creating jobs in the U.S. underscoring its strategy to build a deep reservoir of local talent based out of centers close to its clients.  During FY16-17, over 3,000 locals joined Wipro and today, the company has a workforce of over 14,000 in the U.S.  The company will continue to recruit from top universities to build on the momentum of hiring locally in the United States. Wipro, which counts nearly 300 of the largest employers and innovators in the U.S. as its clients, also hires laterally for senior positions at the company.

Wipro has over 40 facilities across 23 states in the U.S. that are located in close proximity to clients.  It has over 1,000 employees each in the states of Florida, California, Georgia and Texas where it has established next-generation local delivery centers.

Recently, the company added two multi-client delivery centers: a new hub to create advanced digital offerings in Mountain View, California and another in Farmington Hills, Michigan, staffed predominantly by local talent to offer engineering services to our clients mainly in the automotive segment. Plans are also afoot to expand the existing centers in Tampa and Dallas.

These delivery centers provide clients with speed-to-market, access to new and emerging technologies and help create an environment that will foster incremental innovation. The wide geographical footprint also helps Wipro attract local talent from across the country.

Apart from the delivery centers, Wipro’s technology innovation lab in Mountain View, California showcases its state-of-the-art solutions and works closely with leading Bay Area technology companies and start-ups in the areas of artificial intelligence and automation. Wipro has also incubated new digital pods in Brooklyn, New York and Mountain View, California. The pods are purpose-built for Wipro’s digital strategy, design and engineering teams to work in a collaborative and adaptive workspace side-by-side with clients.

As part of its effort to attract and recruit leading next generation talent, Wipro has forged strong and lasting relationships with local universities. The company leverages a ‘hub’ model to hire technical talent wherein it recruits from colleges located in geographical proximity to its new and existing delivery centers in the U.S. For instance, Wipro recruits students from The University of Texas at Austin, University of Texas at Dallas (UT Dallas), University of Houston, Rice University, University of North Texas (UNT) and other colleges for its delivery center in Dallas. It also hires management talent from top U.S. business schools such as Harvard Business School, the Wharton School of the University of Pennsylvania and Kellogg School of Management at Northwestern University for Wipro’s Global 100 program.

The company has also rolled out a three-month accelerated technology camp for STEM graduates to train them on latest technologies. Post the training program, these graduates are offered opportunities to work alongside Wipro’s software architects to find solutions for complex problems, thereby creating a sustainable path to build deep local capabilities.  

Abidali Z. Neemuchwala, Chief Executive Officer & Executive Director, Wipro Limitedsaid, “Wipro has a steadfast commitment towards local communities where we are present. We will continue to build a strong local talent pool with diverse skill sets and make strategic investments in close proximity to our clients to serve them better. Talent is the bedrock of our success and we are investing in building STEM capabilities within the U.S. through teacher development programs in the underfunded school districts of New Jersey, Dallas and Boston. It is an integral part of our culture and values to engage deeply and contribute to the communities that we operate out of, both in the U.S. and across the globe where we do business.”

Priyanka Chopra’s #YaariChiSelfie for the upcoming Marathi movie ‘Kaay Re Rascalaa’.

Selfies are the biggest contribution of smartphones and social media to pop culture. Each of us, camera obsessed or not, has worked tirelessly to master the art of clicking selfies worthy of a social media share. And just when you have perfected the duckface and fish gape pouts, selfies is struck by a fresh wave of internet breaking trend of #yaarichiselfie.

Priyanka Chopra has started a new social media campaign of #yaarichiselfie by posting her selfie with her beloved friend on social media. This campaign was started in order to promote the yaari song from upcoming Marathi Romcom “Kaay Re Rascalaa”.

The song is been picturized on the onscreen best friends cum partner in crime Raja (Gaurav Ghatnekar) and Guddu (Nihar Gite). Not just that the song is composed by the bestfriend duo musicians with the same name Rohan-Rohan which was sung by Shaan.

Produced by Purple Pebble Pictures directed by I Giridharan Swamy. The entire team of 'Kaay Re Rascalaa' Gaurav Ghatnekar, Bhagyashree Mote, Nikhil Ratnaparkhi ,Supriya Pathare ,Nagesh Bhosale, Nihar Gite ,Akshar Kothari ,Siddheshwar Zadbuke, Srikant Maski and introducing Aishwarya Sonar. Child artist Nihar Gite is debuting in Marathi with ‘Kaay Re Rascalaa’. Producers Priyanka chopra and Madhu chopra , Co Producers Dr. Satyasheel Biradar & Sangeeta Manjrekar and Associate Producer Kunickaa Sadanand, are all set to give you package of entertainment on 14th of July all over Maharashtra.

VitrA Introduces Geometric and pure design for authentic pleasure – “FRAME”

VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division in Turkey introduces a blend of authentic and modern design with the finest technology and functionality – ‘FRAME COLLECTION’. This series of VitrA showcases uniquely designed products that create an unusual bathroom experience for its users Frame Collection by VitrA offers black, white-oak and taupe color options addressing any taste.

Washbasin units and mirrors with LED lighting create elegant atmosphere in bathrooms. WC Pan with photocell-controlled bidet function provides a touch-free and comfortable hygiene experience.Where as a gray-colored non-slip mat inside the drawers ensures comfort, while LED lighting creates a warm and pleasant ambiance in bathroom.

Frame’s vanity basins are designed with expansive areas for toiletries and deep bowls to ensure your comfort. Washbasins are offered in white and matte taupe color options.With different dimensions for maximum ease of use, countertop washbasin units with 60, 80, 100, 120 cm and vanity units with 60, 80, 100 cm width options complement graceful lines of the washbasin unit.

The functional details add distinction to the series with a touch of advanced technology. Built-in mirror cabinet provides functional usage thanks to its plug socket, mini-magnifying mirror, inner glass shelves and soft-closing doors. This series also showcases a bathrobe unit providing spacious storage on multiple shelves is versatile, elegant and particularly suitable for bathrooms, whereas the other side of the unit has hanging pins for bathrobes and towels.

The soft-close drawers in the washbasin units support bathroom safety and silence. Drawer non-slip mats add extra elegance and comfort.

The Music Launch of "Mala Kahich Problem Nahi" was a grand affair

The Music Launch of one of the most awaited Marathi movie releasing in July "Mala Kahich Problem Nahi”, starring Gashmeer Mahajani and Spruha Joshi, was a melodious event that took off in great style in the presence of Media & Marathi Film Fraternity. After the teaser being digitally launched of "Mala Kahich Problem Nahi" there has been a huge buzz about the movie on social media, and now the music launch has added to the excitement of knowing what exactly is going to be served on the platter. To keep the excitement intact the teaser was screened at the beginning of the show. The entire star cast Gashmeer Mahajani, Spruha Joshi, Kamlesh Sawant, Vijay Nikam, Mangal Kenkare, Seema Deshmukh, Satish Alekar & others along with the director Sameer Vidwans, screenplay & dialogue writer Kaustubh Savarkar with producers Reecha Sinha and Ravi Singh were present @ the event. Many other prominent actors were also seen at this event.

The event kick started with a beautiful & unique enactment of the onscreen couple Gashmeer and Spruha on the melodious & fresh track “tujhya sathi asnehi, nasnehi tujhyasathi” which was further continued by the singers Jasraj Joshi & Anandi Joshi. To add on to the glory “Virlya Kenvha hya haluwar bhavna” sung by Priyanka Barve left every one present mesmerized by its melody. We can hear the song in the voice of Abhay Jodhpure and Priyanka Barve in movie. Followed by Bela Shende’s foot tapping traditional Konkani song ‘Tuka Saad Tujhya Maherachi’s Video launched at this event. To top it all heart touching romantic track ‘Maunatun hi vaat chalali pudhe’ being sung by Jasraj Joshi & Shruti Athavale. The musicians Hrishikesh, Saurabh and Jasraj and the Lyricist Guru Thakur and Vaibhav Joshi did complete justice to the songs. The music of Mala Kahich Problem Nahi ranges from emotional to romantic melodies. On the whole, the album of Mala Kahich Problem Nahi turns out to be a pure delight to the ears & assures to be a sure shot entertainment package for all. Torque presents & Filmy Keeda Productions ‘Mala Kahich Problem Nahi’ produced by P. S. Chhatwal, Reecha Sinha & Ravi Singh is slated for release on the 28th of July.

Saint-Gobain India Pvt. Ltd-Gyproc Business launches Habito™, an innovative solution in the gypsum board space

Mumbai, India, 28th June, 2017 - Saint-Gobain India Pvt. Ltd-Gyproc Business today announced the launch of Habito™, its revolutionary gypsum board. It will create new benchmarks in Drywall solution by offering enhanced performance in load fixing strength, robustness and acoustics. This innovation is designed to give customers greater flexibility with their space and ease the process of loading on drywall.

Traditional building constructions have a massive impact on the environment. As urban construction is expected to rise, there will be an increase in demand for sustainable construction methods such as gypsum based drywalls. Habito™ the latest innovation of Gyproc India, will take the lead on sustainable habitat solutions in future combined with performance.

Habito™, a new variant in the drywall space, is installed like any other gypsum board, but allows users to fix items, such as TV brackets, cabinets, white board, lacquered glass, wall hanging instruments or any other heavy items. This can be done without specialist fixings or using ply support, by simply fixing the screw directly into the wall. It delivers load carrying capacity of 30 kg on each screw due to its dense core and patented technology - which means 120 kg can be safely mounted using only 4 screws. Apart from fixing strength it absorbs knocks and bangs and dramatically reduces wear and tear on wall.

Commenting on Habito™ launch, Mr. Venkat Subramanian – Regional CEO – Construction Products India & Managing Director – Gyproc India said “We, at Gyproc India, aim to spearhead innovation and technology-driven solutions with high-performance and superior products. Habito™ the latest innovation by Gyproc offers customer enhanced solutions in drywall offerings. Installed just like any other gypsum board, Habito™ drywall combines the strength and fixing capacity of masonry or ply with the benefits of drywall.”

Commenting on the launch, Sudeep Kolte, VP Sales & Marketing at Gyproc India says: “Buildings and living spaces need to adapt to the changing requirements of their occupants, hence flexibility is critical. Habito™ Drywall has been created with a new standard of performance that delivers superior well-being to occupants as compared to traditional options like brick and block or ply.”

The occupants or homeowners look for ease of loading, strength and flexibility from walls, with Habito™ we will be able to deliver the same in Commercial office space, Healthcare, Educational Institutes, Retail segments & also Residential. As a drywall solution, Habito™ delivers faster and lighter weight construction combined with strength of brick or block wall.

For more information on Gyproc Habito™ and its technical details, please visit www.gyproc.in

Aatman Innovations launches ‘I am Krishna – The Master of Mind & Life’ by best-selling author Deep Trivedi

A biography on Krishna’s life as An artist, A Lover, A Politician, A Psychologist, A Businessman, A Visionary, A Spiritual Guru

Mumbai22.06.2017: Renowned author and pioneer in spiritual psychodynamics, Deep Trivedi launched his book ‘I am Krishna – The Master of Mind & Life’ today at an event in a renowned club of Mumbai. ‘I am Krishna' is the world’s first attempt at historically documenting the life of one of the world’s most revered personalities – Krishna, a man of flesh and blood that walked the earth several centuries ago. The highlight of the event was the presence of popular Indian actress Ratan Rajput who was in discussion with Mr. Trivedi about the book and his thoughts behind his work.

An undeniably powerful personality, the book depicts Krishna’s personality and his journey from being a cowherd boy to becoming the King of Dwarka. Krishna was the master who knew the art of enjoying life to the fullest even in difficult times and his is a classic example of a Rags-to-Riches story.

When asked about the book, Deep Trivedi, author of the booksaid“’Krishna’ is a name synonymous with victory and flamboyance, yet he has always been an enigma. Through this book I have tried to bring out the diverse facets of his personality, which otherwise, are difficult or rather impossible to comprehend, in its entirety.”

He further added, “Krishna is such a multi-dimensional personality that there has never been a dearth of names by which he has been addressed such as Vasudeva, Madhusudan, Kanha, a supreme being or the numerous questions asked based on his personality and actions which invariably make people curious about him. This book contains the answers to all these questions, and that has been possible only after a long and thorough study of all the scriptures related to Krishna such as Mahabharat, Shatapatha Brahmana, Aitareya Aaranyak, Nirukta, Ashtadhyayi, Garga Samhita, Jataka Katha, Arthashastra, Indika, Harivamsa Puran, Vishnu Puran, Mahabhashya, Padma Puran, Markandey Puran and Kurma Puran to name a few.”

Since the author of the book is a pioneer in spiritual psychodynamics, the book depicts the psychology of Krishna at various important points and its subsequent transitions, which makes it clear for the readers as to what he did and why. Written in first person, the book gets Krishna to talk about his life, his thoughts and reasons for doing what he did. Most notably, it tells people that he was not born a god, and that he attained self actualisation from his deeds and actions. Assuming someone as god or destined to be god, shuts all your doors to learning from them and their legendary life whereas Krishna is the only perfect and complete man history has ever witnessed and his life offers a lot to imbibe and learn for everyone.

A lot of guests who were present at the event couldn’t let go of the opportunity of getting their personal copies of the book signed by the author himself and posed next to him and the actress for a memorable photograph.

The book is priced at Rs 399 and available at all leading book stores and e-commerce sites.

About Deep Trivedi:

Deep Trivedi is a renowned author and pioneer in psycho-dynamic spirituality, who not only writes with an insightful perspective, but also conducts lecture sessions on various life-altering topics. His lecture series on the Bhagavad Gita continued for about 168 hours over 58 days and has earned him a place in the India Book of Records and the Asia Book of Records. Besides, he also holds the record for the maximum number of lectures, unravelling the hidden gems of wisdom in the Ashtavakra Gita and Lao Tzu’s, Tao-Te-Ching. He has been conferred an honorary Docrorate by the World Records University for his works on psychology.

His book ‘I am The Mind’ published last year has been on the bestseller list throughout the year. This in itself proves his in-depth understanding of human psychology and his command over laws of nature. This is the reason why his works have brought about a transformation in lakhs of people who have listened to his lectures and read his books.

OneAssist Raises $18 Million in Series C Funding

Investment would help develop the significant opportunity in the Assistance and Protection services market 

Mumbai, 22nd June 2017: OneAssist Consumer Solutions Pvt Ltd - a company that provides assistance and protection services to customers in areas of high everyday dependencies like wallets & cards, mobile phones and gadgets, today announced it has closed an $18 million Series C funding. The investment round was led by existing investor Sequoia Capital with participation from its other existing  investors Lightspeed Venture Partners and Assurant Inc. along with a new investor Moonstone Investments. The investment positions OneAssist to grow the significant market opportunities in the categories it operates in as well as develop new product segments.

With increasing penetration of Smartphones, payment cards and payment mechanisms as well as new opportunities covering home appliances and gadgets, the company aims to create and strategically build on the assistance and protection category in India.

With the #DigitalIndia revolution driving India, OneAssist plans to invest it’s capital in technology, service and innovative products while being focused at enhancing Customer Experience. The company aspires to expand its reach through key partnerships, improving distribution and by increasing awareness of its products.

“We are truly delighted and humbled with the support from our investors” said Gagan Maini, Co-Founder and Director OneAssist. “Our vision for OneAssist is to build and lead the Assistance & Protection category by providing differentiated and very relevant services for today’s customers. We will continue to invest in our current segments as well as explore more products  that enable our customers to be in control of their everyday critical dependencies.

“India is one of the fastest growing markets for smartphones, credit/debit card and home appliance and OneAssist is uniquely placed to tap the highly underpenetrated assistance and protection services market in India.” said Subrat Pani, Co-Founder & Director, OneAssist. As we sharpen focus for the next couple of years, we are excited to receive this investment into OneAssist from our existing and new investors to deliver on our strategy for providing innovative products and best in class services to Indian consumers”

विजय तेंडुलकर यांच्या नाटकावर आधारित “झाला अनंत हनुमंत” चित्रपटाचा मुहूर्त

स्फोटक विषय आणि पारंपरिक तंत्राला धक्का देणारा नाट्यबंध विजय तेंडुलकर यांच्या लेखनातील

प्रयोगशील जाणिवांचा अविभाज्य भाग होता. विशिष्ट तत्त्वज्ञानाचा, विचारसरणीचा ठसा नाकारून तेंडुलकर मनस्वीपणे लिहीत गेले. त्यांनी लिहिलेली 'शांतता कोर्ट चालू आहे', 'सखाराम बाईंडर', 'घाशीराम कोतवाल', 'माणूस नावाचे बेट', 'मधल्या भिंती', 'सरी गं सरी', 'एक हट्टी मुलगी', 'अशी पाखरे येती', 'गिधाडे', 'छिन्न' आदी नाटके रूढ सामाजिक संकेतांना, तसेच नाट्यसंकेतांना हादरा देणारी आणि वादग्रस्त ठरली. त्यांचे अजून एक प्रभावशाली नाटक 'झाला अनंत हनुमंत' यावर निर्माते गिरीश वानखेडे चित्रपट बनवीत आहेत आणि त्याचा मुहूर्त नुकताच कोल्हापुरात मराठी चित्रपटक्षेत्रातील अनेक मान्यवर आणि चित्रपटाचे कलाकार व चित्रपटाशी निगडित व्यक्तींच्या उपस्थितीत मोठ्या दिमाखात पार पडला.

कथा एका सामान्य माणसाची ज्याला असामान्य सिद्धी प्राप्त होते. गरिबीमुळे ग्रासलेला. कटकटी तरीही प्रेमळ बायको, सतत आजारी असणारा मुलगा, बापाकडून अवास्तव अपेक्षा बाळगणारी मुलगी असा त्याचा छोटासा परिवार. त्यातच दुष्काळात तेराव्या महिन्याप्रमाणे फुकटखाऊ, झटपट श्रीमंतीची स्वप्न बघणारा मेव्हणा. कथेत अंधश्रद्धेबाबत असं काही घडतं की सर्वांना धक्काच बसतो.

श्रद्धा आणि अंधश्रद्धा यावर नेहमीच चर्चा सुरु असतात. गेल्या काही वर्षात अंधश्रद्धा निर्मूलनासाठी झटण्याऱ्या काही लोकांवर सनातनी विचासरणीच्या लोकांनी प्राणघातक हल्लेही केलेत. तेंडुलकरांनी आपल्या बोचक आणि खोचक शैलीत 'झाला अनंत हनुमंत' नाटकात यावर प्रकाश टाकला आहे. त्यांच्या प्रतिभावान लेखणीतून उतरलेल्या या कलाकृतीचा सन्मान करण्याच्या हेतूने निर्माते गिरीश वानखेडेयांनी या नाटकावर चित्रपट बनविण्याचा धाडसी निर्णय घेतलाय.

नाटकाप्रमाणेच चित्रपट उपहासात्मक डार्क-कॉमेडी असेल. कुटुंब व समाज यातील नातेसंबंधावर चित्रपट भाष्य करेल. (Entity One Pictures) एंटीटी वन पिक्चर्सच्या बॅनरखाली झाला अनंत हनुमंत ची निर्मिती करीत आहेत गिरीश वानखेडे. त्यांची ही पहिलीच चित्र-निर्मिती असली तरी चित्रपट-व्यवसायाचा त्यांना दांडगा अनुभव आहे. विजय तेंडुलकरांच्या कथेवर झाला अनंत हनुमंतची पटकथामुन्नावर भगत यांनी लिहिली असून दिग्दर्शनही तेच करणार आहेत. त्यांच्या आधीच्या हृदयनाथ मंगेशकरांसाठी बनविलेल्या 'निवडुंग' या चित्रपटाला समीक्षक आणि प्रेक्षक यांनी उत्तम प्रतिसाद दिला होता. चित्रपटात नंदू माधव,  मंगेश देसाई, सिया पाटील, शांता तांबे, पूजा पवार, सोनाक्षी मोरे यांच्या प्रमुख भूमिका असणार आहेत.

Nargis Fakhri turns Singer teams up with singer-composer Parichay

Your chance to meet Superstar Salman Khan is here!

~Cox & Kings partners with Tubelight to launch 'Pose Karo, Tubelight se Milo' contest ~

Mumbai, 20^th June 2017: It’s time to celebrate as Superstar Salman Khan’s new film Tubelight is set to release on 23^rd June. Joining the celebrations is Cox & Kings which has partnered with Tubelight to launch `Pose Karo, Tubelight se Milo’ contest. The lucky winners stand a chance to live their fan moment of meeting Salman Khan.

Sparking curiosity among the fans about what's new in Salman Khan's next, they have already started making note of the locations where he has been dancing carefree with his real and reel brother Sohail Khan.

Moreover, it’s music to the ears when the songs 'Nach Meri Jaan' and 'Radio' shot at iconic destinations of Ladakh and Manali are already making waves.

The contestants have to click a selfie at their favourite location seen in the movie and post it on Facebook with the hashtag #BharatDekoTubelight. Cox & Kings has curated special itineraries covering the specific locations where the movie was shot. Alternatively, one can simply visit the nearest Cox & Kings' store to book a package and click a selfie with Salman Khan's cut-out and post it with the hashtag.  The lucky few will be picked from the hashtag feed and will win a once-in-a-lifetime opportunity to meet Salman Khan.

Speaking about the partnership, Yusuf Poonawala, Head – Bharat Deko, Cox & Kings said, "The film Tubelight will transport you to picturesque and scenic locations where the movie was shot and by booking our package you get an opportunity to meet your favourite Superstar Salman Khan.’’

He added, ``As part of our celebrations we have launched exclusive Bharat Deko packages called `Tubelight tours to destinations such as Manali, Ladakh, Shimla, and Amritsar, where the movie was filmed. ‘’

The famous songs of the film Tubelight provide a glimpse of the scenic beauty of North India.

Cox & Kings has also launched products keeping the movie theme in mind.

Tubelight - Manali 05 Days / 04 Nights

* Ex - Chandigarh

Manali

PRICE INR 17,099 Per Person 

Tubelight - Ladakh 07 Days / 06 Nights

* Ex - Leh

Leh, Nubra Valley & Pangong

PRICE INR 29,999 Per Person

Tubelight - Manali with Chandigarh 06 Days / 05 Nights

* Ex - Chandigarh

Chandigarh & Manali

PRICE INR 20,799 Per Person

Tubelight - Himachal 09 Days / 08 Nights

* Ex - Chandigarh

Chandigarh, Manali, Dharamshala & Dalhousie

PRICE INR 32,999 Per Person

Turner’s New Generations Report

“Turner’s New Generations™ 2016 puts the spotlight on lifestyle, opinion, behavioural pattern and spending habits of kids in India.”

Kids are no longer mere consumers but rather high purchase influencers today. They are extremely conscious of the environment they live in and willing to explore non-traditional career choices, while constantly challenging notions and redefining their roles.

Turner’s flagship research study, New Generations™, puts the spotlight on lifestyle, opinion, behavioural pattern and spending habits of over 6000 kids surveyed in India ranging between two age groups: 4-6 years and another being 7-14 years of age.

The report highlights that Television ranks as the No.1 form of media consumption at 97% with cartoons being the most watched genre by kids and parents alike.

The report covers the following topics of research:

a.       Media Consumption: Television ranks as the number one media consumption

b.      Purchasing power: Pocket money given to kids in 2015 has grown a 100%

c.       Future perspective: Kids are ready to take on the world and are up for exploring non-traditional careers

d.      Habits and lifestyle: How Media consumption is affecting kids around the country and their food habits

First unveiled in 2001, this New Generations™ study is the largest kids’ lifestyle survey in the Asia Pacific region. New Generations research covers all town classes including towns with a population of less than 1 lakh individuals as well [LC1 towns]. Understanding kids is a part of Turner’s DNA and being genre leaders, it becomes imperative to keep in tune with the dynamic and ever evolving lifestyles and changing habits of kids.

Here’s a brief note on the series of infographics based on the data and trends from the report.

a)      The report focusses on 'The Plurals' - those born between 1997 and 2015. The Plurals, however, differ intuitively from the millennials primarily based on learned versus native behaviour. Plurals have access to new age media and the internet. They have more access to the social media platforms and have more world awareness

b)      CONSUMPTION PATTERN:

TV is the most consumed media platform by children and adults alike and cartoons ranks the highest in terms of genre of preference for kids. Plurals have more access to the internet, social media and other media platforms to keep them connected to the world.

Out of 10, only 9 parents have control over their children’s social media activity and monitor their activity lesser than before. 90% Kids own mobiles and other electronic devices and use them frequently. 62% Indian kids are using their parents or other family member’s mobile devices whereas, 4% of the kids share their handsets with their siblings. Gaming and making/ receiving calls the two most popular activities followed by listening to music, texting and watching videos. The survey has derived the fact that 32% children download applications out of which 70% download the paid applications.

c)       CHANGING TRENDS:

48% parents of children from 7-14 years and 29% parents of children from 4-6 years send their kids for tuitions. 55% parents are involved in their child’s daily activities; they encourage their children to take part in extracurricular activities and encourage them to opt for newer career choices.

Children are now more open to newer career choices and are picking subjects that are newer to the earlier generation. Children spend more time pursuing subjects they are passionate or interested in rather than the pattern that is tried and tested.

d)      PARENTS AND KIDS:

Parents are more and more worried about their child's health as they grow older, Irregular eating habits and loss of appetite are some of the few ill effects of poor eating practises of kids. The plurals are spending lesser time outdoors and this leads to lethargy and an unhealthy lifestyle; a rising concern for parents.

The survey also marks the most opted for choices of breakfast as well as snacks around the country and dairy is the most consumed product by kids followed by biscuits and chips.

e)      KIDS AND FINANCE

The monthly average pocket money of kids has increase from Rs. 275/- in 2012 to Rs. 555/- in 2015. This is a 100% increase in pocket money since 2012. 52% kids receive pocket money out of which 50% save it (majority being girls), and the balance 50% spend their money on buying clothes, shoes, junk food and toys. At an annual spending potential of INR 22,594 Crores, Indian Kids have more money to spend than the GDP of 50 smaller countries of the world including Bhutan, Aruba & Maldives.