Diva’ni – India’s first cinema inspired fashion label, launched on the occasion of Yash Chopra’s birthday

Diva’ni – India’s first cinema inspired fashion label, launched on the occasion of

Yash Chopra’s birthday

The spectacular show saw nine Bollywood divas walking the ramp wearing Diva’ni, along with Shahrukh Khan,

as a tribute to the legend himself

Mumbai, September 27^th, 2013: Diva’ni, the brainchild of YRF (Yash Raj Films) and KBSH Pvt. Ltd. was unveiled ata star-studded gathering today at the Yash Raj Studios as a tribute to the veteran director, Yash Chopra on his birth anniversary. The extravaganza witnessed the who’s who of both Bollywood as well as the fashion coterie coming together to salute the legend who gave romance a whole new meaning in Indian cinema.

The magnificent fiesta was a visual treat to the audience showcased througha blendingof elegant fashionwith lights and sound to re-create a saga of love. The show began with a special screening as a tribute to Yash Chopra’s vision of bringing out the best in his heroines followed by his effervescent divas walking the ramp wearing Diva’ni, unraveling an exceptional story of romance in each ensemble.

The key highlights of the night were the 65 Diva’ni ensembles showcased on the ramp, transporting the entranced audience to the majestic world of traditional Indian weaves, exquisite zari, the vibrantRajputanagottapatti,the evergreen sequenced handwork, the bespoke hand-paints, the ethereal Dhakai nets, the ancient Kashmiri and Gara art and the very elegant multi huge crystals presented with a contemporary twist. Watching nine divas, Rekha, Sridevi, Madhuri Dixit, JuhiChawla, Rani Mukherjee, PreityZinta, Katrina Kaif,  Anushka Sharma and Parineeti Chopra, gracing the event adorning Diva’ni, each representing a different era of Indian cinema,along with Shahrukh Khan, was a breath-taking experience.

Gracing the occasion, Mrs. Pamela Chopra said, “I am so delighted and pleased that all the wonderful divas, friends and family could join me in celebrating my husband’s birth anniversary together this evening. Today’s special commemoration is most befitting and I couldn’t have asked for anything more. My heartfelt thank you to all!

Exuberant on the occasion, Mr. SurinderDhir, Chairman, KBSH Pvt. Ltd. said, “In all my years, I have also wondered just when and where fashion and cinema would cross paths. Diva’ni is like a dream come true for us, the result of over 15 months of rigorous hard work and planning. I strongly believe that Diva’ni is a redefining moment in India’s fashion voyage. In terms of above par quality,in terms of new and newer fashion, and in terms of a whole new genre of style and grace.

Each Diva’ni outfit echoes a woman’s desire to be herself and express her innate emotions, inspired by romanticism, classiness and the hint of sensuality from Bollywood. It promises to fulfil her aspirations and make her feel like a true Diva, giving her soul wings to freely express her true self, through the different ensembles crafted with love by team Diva’ni. The craftsmanship exemplified within the brand’s design philosophy is as priceless as the woman who adorns it.

Find out more on

/Divanicouture/DivanicoutureWebsite: www.divani.co.in

About YRF

Yash Raj Films (YRF) is the leading player in the Indian film industry and India’s premier independent Studio conglomerate. The banner has produced and distributed some of the industry’s highest grossing films. YRF handles the global distribution of its own films, with offices also in New York, London and Dubai. With its own music and home entertainment labels, design cell and post-production facilities, internet, digital, merchandising, licensing, marketing and talent management divisions, YRF also has its own state-of-the-art fully integrated Studio, producing a slate of films annually, making it an integral part of the India’s entertainment business. The Studio recently announced its foray into the International space with YRF Entertainment.

Find out more on www.yashrajfilms.com | www.youtube.com/yrf | www.facebook.com/yrf | www.twitter.com/yrfmovies I plus.google.com/+yrf

About KBSH Pvt. Ltd.

Established in 1947, House of KBSH comes with a history as long as our country’s independence. Located in the heart of Delhi, KBSH evokes a legacy in making women happy and draping them in the most beautiful creations crafted on the six yards.  Driven by the creative energies of the daughter of the house and Brand Director, Sanya Dhir; KBSH sister concern, KBSH Pvt. Ltd. has recently joined hands with YRF (Yash Raj Films) to introduce India’s first cinema inspired fashion brand – Diva’ni.

With a vision to make Indian fashion a universal lifestyle statement, KBSH strives to boldly break the age-old stereotypes and instil Indian traditions and handicrafts in today’s modern lifestyle. With a focus of making current and traditional handweaves work, with best craftsmanship that defines the contemporary modern women.  Their kaarigars are spread to diverse places such as Benaras, Lucknow, Kolkata, Uttar Pradesh, Orissa, Tamil Nadu and Rajasthan and workshops in Delhi and Mumbai, KBSH is fast creating its footprint all across India

Find out more on: www.kbsh.co.inI  www.divani.co.in

House of KBSH: Over 50 Years of Heritage, Elegance & Romance

Established in 1947, House of KBSH comes with a history as long as our country’s independence. Located in the heart of Delhi, KBSH evokes a legacy in making women happy and draping them in the most beautiful creations crafted on the six yards. From a small shop that sold poplin cloth to a huge multi-level Indian ethnic wear showroom, KBSH has come a long way.

Using time-honoured weaving techniques and rich Indian motifs created by master craftsmen handpicked by the fore-fathers, KBSH, today has become one of Delhi’s best known shopping landmarks. As a leader of innovative design trends and insightful customer engagement, KBSH ushered its 21st century avatar by introducing its multiple brand umbrella (SANYA, The Soul Song, Kbshonline.com, Karol Bagh Saree House)

Driven by the creative energies of the daughter of the house and Brand Director, Sanya Dhir; KBSH sister concern, KBSH Pvt. Ltd. has recently joined hands with YRF (Yash Raj Films) to introduce India’s first cinema inspired fashion label – Diva’ni, all set to be unveiled this September.

With a vision to make Indian fashion a universal lifestyle statement, KBSH strives to boldly break the age-old stereotypes and instil Indian traditions and handicraft in today’s modern lifestyle. With a blast of ‘youthfulness’ in their ensembles, they invigorate the conventional to make things that people want and that make them feel good. Breaking creative barriers in design and consumer experience, they aim to let loose and have fun designing exquisite fashion.

With their kaarigars spread in major cities such as Benaras, Lucknow, Kolkata, Uttar Pradesh, Orissa, Tamil Nadu and Rajasthan and workshops in Delhi and Mumbai, KBSH is fast creating its footprint all across India. The brand is here to revolutionize the ethnic Indian wear and aspires to elevate the same to the international red carpet standards.

Find out more on www.kbsh.co.in| www.youtube.com/kbshonline| www.facebook.com/kbshindia| www.kbshonline.com

Parinita Saluja & Anjali Dongre

Head Designers – Diva’ni

Parinita inherited her passion for design from her family lineage of craftsmanship reigning down to her grandfather. Hence, the political science graduate happily joined the House of KBSH 15 years back as the production manager and is now the proud design director of the heritage ethnic wear house.  Parinita strives to change the face of traditional Indian weaves and actively works towards recouping the diminishing handloom industry.

Amalgamating exclusive patterns and styles with contemporary silhouettes, Parinita enjoys creating exceptional stories on her six yards of canvas every day. Her urbane designs & hand paint series integrate both conventional and modern worlds. Reflecting her creative moods in her ensembles, Parinita brings to Diva’ni her immense expertise and experience of the art of embellishments, learnt over the years from the masters in the field. 

Anjali, a fashion graduate from Pearl Academy of Fashion, always knew from the scratch that she would one day be a designer and pursue her dream to dress up women in the most exquisite ensembles. Her love for Shibori art throughout her journey has been a huge inspiration for the young designer and is reflected deeply in her intricate creations of kacha resham.

Beginning her career as a designer with Satya Paul, Anjali also holds the credit of working with NGO’s in Kutch, Gujarat, and being mentored by Rohit Bal for over seven years before joining Diva'ni, India's First Cinema Inspired Fashion Brand.