FDCI in association with Audi showcases Sporty, Progressive and Sophisticated Audi Autumn Collection 2014

FDCI in association with Audi showcases Sporty, Progressive and Sophisticated Audi Autumn Collection 2014

8 state-of-the-art cars and 14 highway trends come together in 1 stunning collection

·         Special guest: Audi owner and Bollywood style icon, Abhishek Bachchan

·         Guest enthralled by collection of remarkable designer line-up of Varun Bahl, designer duo Rohit Gandhi + Rahul Khanna, Nandita Mahtani and Arjun Khanna

·         Showcases state-of-the-art cars: Audi RS 5, Audi S6, Audi TT, Audi A4, Audi A6, Audi Q3 S Edition, Audi Q5 and Audi Q7

Mumbai, August 30, 2013: Audi, the German luxury car manufacturer, today mesmerized fashion lovers by showcasing it’s all-new sporty, sophisticated and progressive lineup as part of Audi Autumn Collection 2014. In partnership with The Fashion Design Council of India, Audi Autumn Collection 2014 fashion show presented Audi-inspired collection of renowned designers Varun Bahl, designer duo Rohit Gandhi and Rahul Khanna, Nandita Mahtani and Arjun Khanna.Audi owner and Bollywood style icon, Abhishek Bachchan attended the show as a special guest of the brand.

“Audi has been at the forefront of automotive style and design worldwide and this is reflected in customers love for the brand. Audi Autumn Collection 2014 has brought together our state-of-the-art cars and 14 highway trends in 1 stunning collection. We are very happy to partner with FDCI to bring country’s top fashion designers who will showcase their collection based on Audi brand pillars of Sporty, Progressive and Sophistication. Extensive Audi model line-up showcases our tremendous presence across the product categories that Audi enthusiasts expect from our brand.” said, Mr. Joe King, Head, Audi India.

Speaking about the event, Sunil Sethi, President, Fashion Design Council of India said, “FDCI’s association with Audi, one of the most coveted car brands in the world has been an exhilarating experience and we look forward to continuing this amiable association. We are extremely proud to be a part of their newest Autumn launch which would not have been possible without the enthusiastic participation of our Celebrated Designers. The show was enlivened by the inventiveness of the style gurus, who presented delightful collections. I would like to thank everyone for making this pioneering concept a success”

Audi’s sophisticated collection included the limousine Audi A8 W12, Audi A6 and Audi A4. Defining fashions and trends, the sophisticated Audi line is perfected to the last detail thanks to Audi brand core: Vorsprung durch Technik.

For Audi, progressive is the most important brand value that is most closely aligned to Vorsprung durch Technik. The emphasis on being progressive represents higher-level function of its value. This is because Audi always represents a progressive type of sophistication and a progressive type of sportiness. Keeping it ahead-of-the-curve, Audi showcased the new Audi line of SUVs – New Audi Q3 S Edition, Audi Q5 and Audi Q7 at the show.

The uber Sporty Audi models Audi RS 5, Audi S6 and Audi TT caught the fancy of the audience showcased as part of sporty line. For Audi, sportiness means focus on agility rather than power. The Audi sporty collection defined understatement in exterior design while maintaining the image of success.

Quotes from designers:

“Know for its unique quality, superb manufacturing, and cutting-edge design, Audi defines the best in modern luxury coupled with a classic elegance,” said designer Varun Bahl, who showed the Audi’s Sporty pillar through his collection.

“My new collection is for the fashion conscious woman with a diverse lifestyle. It’s contemporary and progressive at the same time very feminine with emphasis on elegance and comfort. I am delighted to be associated with Audi & FDCI!” said Nandita Mahtani, who showed the Audi’s Progressive pillar through her collection.

"We are happy to be chosen for this launch of the new Audi. Audi brings in the ground breaking technology, which brings in the new car. We are honored to be associated with a brand like Audi. At the launch we will be showcasing our AW13 couture line which matches their range of sophisticated cars, said the designer duo, Rohit Gandhi + Rahul Khanna." who showed Audi’s Sophisticated pillar through their collection.

“The collection redefines delicate hand sewn craftsmanship that holds the entire ensemble of very uniquely sporty jackets, trousers and waistcoats. It’s an impeccable balance between lite weight wool, linen, cotton leather and silk all held together with fine tailoring with another AK TWIST! Unconventional avant-garde with a new look and feel of the sleeve collar and the way the jacket or bundgala sits to fit the human form! It’s tailoring redefined, feels Arjun Khanna, talking about his collection for the Audi Autumn 2014 showcase in association with FDCI.”

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– End –

In 2012, the Audi Group delivered 1,455,123 cars of the Audi brand to its customers, generated revenue of €48.8 billion and achieved an operating profit of €5.4 billion. The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). The brand with four rings will produce cars also in Foshan (China) as of late 2013 and in San José Chiapa (Mexico) starting in 2016. AUDI AG’s wholly owned subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The Group currently employs more than 70,000 people worldwide, including around 50,000 in Germany. Total investment of approximately €11 billion is planned by 2015 – mainly in new products and sustainable technologies.

The young and pretty actress, Shraddha Kapoor who rose to fame with her movie, 'Aashiqui 2' recently attended a Dahi Handi event in Pune.

The young and pretty actress, Shraddha Kapoor who rose to fame with her movie, 'Aashiqui 2' recently attended a Dahi Handi event in Pune.

 While each actor aspires to be recognized as the character they play, the beautiful actress was elated when she stood in front of a crowd of 30,000 people chanting her name from her film, 'Aarohi' .

The actress was welcomed by a highly enthusiastic crowd singing the chorus of her famous song 'Tum hi ho'

While interacting with the audience, Shraddha had an encounter with a group of small children who were spell bound by the presence of the actress and seemed highly disheartened on being informed about Shraddha's departure.

Shraddha Kapoor , who witnessed a dahi handi event so closely for the first time, was very touched by the whole experience.

The crowd was mesmerized by the presence of the actress and even broke all barricades to catch a single glimpse of the pretty damsel. 

New poster of Mickey Virus...

Sidharth Malhotra at Worli Dahi Handi.

Sidharth Malhotra at Worli Dahi Handi.

The actor had immense female fans who were chanting his name in excitement.

Sidharth is one of the newcomers who has attracted a lot of female crowd after only his first film SOTY.

The young lad is just one film old in the industry, and now will be seen working with directors like Mohit Suri of Ashiqui fame, Remo of ABCD fame

Moreover Sidharth will be seen romancing Parineeti Chopra in his forthcoming film Hasee Toh Phasee.

Saregama India Ltd., India’s flagship music and entertainment Company, presents the video “Apni Aazadi”.

                                

                                            

Saregama India Ltd., India’s flagship music and entertainment Company, presents  the video  “Apni Aazadi”.

“Apni Aazadi”  is rendered brilliantly by Prajakta Shukre and  the Music is re- arranged by  Abhas Joshi & Shreyas Joshi.  This  song is inspired by a popular retro number,  from the movie Leader,  sung by - MOHD. RAFI/CHORUS,  composed  by –Naushad and penned by  Shakeel Badayuni

Keeping the current scenario in mind the Director of the video  Rajesh Sonawane has  beautifully conveyed what each and every women is demanding i.e. freedom to move freely and safely.

Link of the Video - http://www.youtube.com/watch?v=4jChVtWRXoM

Write up on the song

Aazadi: An Independence Pending

In a country that is oblivious to its women, where rights are namesake and freedom, a forfeited promise. The song, a rendition of the iconic 'Apni Aazadi' song, enunciates the need for change.

Right to gender equality, but not the freedom to walk unharmed.

Right to life and liberty, but not the freedom to live untainted.

Right against exploitation, but not the freedom to receive justice.

Right to freedom of conscience, but not the freedom to express it.

Right to constitutional remedies, but not the freedom to implement it.

Right to preserve dignity, but not the freedom to sustain it.

A country of meaningless freedom, futile constitutional rights.

No country for women?

In purview of the recent events that have caught the attention of our country with regards to women's rights and safety, For Young India, in collaboration with Saregama has forged a steadfast pledge to reinstate freedom in every woman's existence. Spread this clarion call for 'Apni Aazadi', for a country is only as strong as its women.

Demand change!

About Saregama India Ltd:

Listed on the NSE and BSE, Saregama India Limited, is India’s largest and best-known music recording company.

Formerly known as The Gramophone Company of India Ltd, Saregama owns the largest music archives in India, one of the biggest in the world.  The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has now expanded into other branches of entertainment – it is involved in publishing, television software and digital content. It also runs studio facilities in Dum Dum, Kolkata making it one of the best end-to-end entertainment houses in the country.

The pretty actress of B-town, Shraddha Kapoor finally took her most awaited holiday.

The pretty actress of B-town, Shraddha Kapoor finally took her most awaited holiday.

The huge success of her last film Aashiqui 2 has just sunk in for the actress, Shraddha Kapoor.

And she recently took time off to treat and pamper herself. The actress, with a few close friends took a trip to Belgium, the music festival Tomorrowland, Amsterdam and Paris.

Shraddha says, "Photographer Rohan Shrestha told me about this music festival, which he visited last year. The music and the atmosphere were really wonderful."

Shraddha Kapoor, who loves to travel and explore new places planned a 10 day trip with her friends post the massive success of her film Aashiqui 2.

The actress was seen partying till wee hours with friend & director Ayan Mukherjee and other close friends.

She said, "I know Ayan since my school days. He was travelling to Ibiza and chose to come along with us. He is a really fun guy and I had a gala time with him."

Color Shoes Are In Vouge.

Color Shoes Are In Vouge.

Sidharth Malothra has got a thing for shoes. The young lad has been seen wearing different colored shoes in all the events he goes to. 

The actor is running the pack of the never seen colored shoes. They just fit precisely well with the complete attire which the actor has dawned.

Its very much in fashion to wear the funky shoes in B-town and doesn't he carry it off perfectly.

Out of the young lot of the actors that Bollywood has welcomed recently, Sidharth Malhotra has garnered a lot of attention and appreciation for his debut film with SOTY. The actor will be soon seen opposite Parineeti Chopra in Hansee toh Phasee.

Farhan at the unveiling of Star Week anniversary issue - India's most stylish.

Farhan at the unveiling of Star Week anniversary issue - India's most stylish.

Farhan admitted that he believes comfort is always in Fashion and while he puts together what he is wearing, he essentially looks for this as a factor.

The young actor got praises galore from one and all for his performance in Bhaag Milkha Bhaag. His physique and hardwork in the film was much spoken about.

Farhan after much insistence,  showed a few dance moves from the film.

He was jovial and witty which ensured the audiences were in fits of laughter all throughout

Ramesh Sippy was a parent on the sets of Buniyaad

Ramesh Sippy was a parent on the sets 

of Buniyaad

With a lot of dreams in his pocket Alok Nath had landed in Mumbai to become a film actor. But who knew he would be one the best artists of the theatre acts. It was in 1987 when the young Alok Nath was offered the role of Master Haveli Ram by Ramesh Sippy for his television serialBuniyaad. The character of Master Haveli Ram was of a shy guy with strong thoughts and it was Alok Nath who gave life to this character. But he gives all the credit to the director of Buniyaad Mr. Sippy and writer Manohar Shyam Joshi.

Recollecting the days while shooting for Buniyaad Alok Nath says, “During Buniyaad we were young students and were lucky to have a director like Mr. Sippy. He taught us like parents teach their children. Along with Mr. Sippy we were all dependant on the script which is our Geeta, Quran and Bible. Every actor plays the best role for to be praised. Along with true human relationships Buniyaad is a serial with lot of pain and emotions which even today is rarely found. And only Mr. Sippy would have made such a serial with a rare combination like this.”

This classic TV serial is aired again these days on Doordarhsan every Thursdays and Fridays at 8.30 pm. 

HARLEQUIN INDIA AND MARUTI INTERNATIONAL LAUNCH THE BOOK ‘GRAND MASTI’: THE FUN NEVER ENDS

HARLEQUIN INDIA AND MARUTI INTERNATIONAL LAUNCH THE BOOK

‘GRAND MASTI’: THE FUN NEVER ENDS

Riteish Deshmukh, Vivek Oberoi and Aftab Shivdasani

unveil the book at Crossword Bookstore, Select CityWalk

New Delhi, 29 August 2013: Harlequin India, one of the world's leading publishers of books for women and India’s leadingBollywood Film Production House, Maruti International launched the book  ‘Grand Masti: The Fun Never Ends’ with the star cast of the movie at Select CityWalk, Crossword Bookstore today. The book is the first of its kind partnership that features the characters of its blockbuster movie franchise - 'Masti' and now ‘Grand Masti’ in an exciting book format, available across the Indian subcontinent and globally through eBooks.

The book Grand Masti: The Fun Never Ends features fun, rib-tickling, excitement-filled escapades of the three main characters of the film, Amar,Meet and Prem, played by Riteish Deshmukh, Vivek Oberoi and Aftab Shivdasani. The book is published by Harlequin under its Spice imprint and has been written by author Neha Puntambekar.

Keeping in mind the appeal of the movie with the Indian youth, Harlequin India and Maruti International announced the ‘Grand Masti & Fabulous Author’ contest in July, where aspiring authors had to submit a fun original short story featuring any one or all three of the movie’s main characters. The winner’s Radhika Kollu received a special Grand Mastigift hamper and her short story is featured in the Grand Masti e-book version released globally.

“Harlequin has always strived to create unique content for its readers and the Grand Masti book brings to life movie characters beyond the screen franchise.These are original episodes, not in the movie. Film and television have crossover appeal around the world. For example, The Returned, our soon-to-be-released book, is being made into a television drama on ABC by Brad Pitt’s company,” says Amrita Chowdhury, Country Head and Publishing Director at Harlequin India.

Maruti International established in 1983 is one of India's leading Bollywood Film Production House, headed by Mr. Ashok Thakeria and Mr. Indra Kumar. Having worked with Bollywood Superstars like Aamir Khan, Madhuri Dixit and the internationally acclaimed Anil Kapoor on multiple projects, this productionhouse boasts of a number of successful and iconic films produced from theirstable such as - "MOHABBAT, KASAM, DIL, BETA, RAJA, MANN, RISHTEY, MASTI, PYARE MOHAN, DHAMAAL, DADDY COOL, DOUBLE DHAMAAL & SUPER NANI (currently under-production, starring Rekha and Sharman Joshi)".

In 2004, Masti, a film directed by Mr. Indra Kumar, set the trend of adult-comedy in Bollywood. Taking forward the legacy of this brand, Bollywood's current hot topic of Adultery is presented once again by him in a new and refreshing light, in the much-awaited sequel - 'Grand Masti'. This light hearted comedy islike a breath of fresh air deviating from serious cinema, taking adult-comedy many notches higher than its original flick.

Commenting on the tie-up producer Ashok Thakeria says “We are privileged and excited that the international publishing house Harlequin has immortalized the popular characters of the 'Masti' franchise - 'Amar, Meet and Prem' in this fun edgy book. I'm sure the book will live up to the high expectations set by 'Masti' and the hype garnered around it's muchawaited sequel 'Grand Masti', releasing on 13th September."

About Harlequin Spice

Spice is a line-up of hot and naughty stories. It features bold, erotic editorial that pushes the envelope through stories with an interesting and engaging premise (a great hook), a well-constructed plot and believable characters.

About Harlequin

Harlequin is one of the world's leading publishers of books for women. The Toronto-based company publishes over 110 titles a month in 31 languages in 111 international markets on six continents. Harlequin is unique in the publishing industry, combining over highly recognizable imprints including - Harlequin, MIRA Books, HQN Books, Harlequin TEEN, Spice, Harlequin Nonfiction, Mills & Boon; a global reach, a highly successful reader service and forward-looking technology (eBooks, downloadable audio, mobile phone applications) that not only allows the company to move further and further into the forefront of women's fiction but continues to position Harlequin for growth.

Harlequin India, which started in 2008, has brought its global romantic fiction and general fiction books to India. It has published Indian authors for itsromantic fiction genre and is now expanding its Indian publishing portfolio to publish Indian authors in other genres of fiction.

Harlequin India is the subsidiary of the Toronto-based publisher - Harlequin Enterprises Limited. Harlequin had 390 bestseller placements in 2010 in North America that enjoyed a total of 1,048 weeks on bestseller lists. Since its inception, has sold approximately 6.05 billion books. Harlequin creates entertaining and enriching experiences for readers to enjoy, to share and to return to, thatdrives the company's success and enables Harlequin to push the boundaries, launching new stories, reaching new readers, offering new formats.

Firstly respect and admiration for the young girl who had the courage to go ahead and report the wrong that was done.Now, as a society and its institutions be it the Police, Law& justice we need to ensure that the criminals are severely punished.

 Firstly respect and admiration for the young girl who had the courage to go ahead and report the wrong that was done.Now,  as a society and its institutions be it the Police, Law& justice we need to ensure that the criminals are severely punished. At the same time groundbreaking efforts have to be made to ensure that a social change is brought about in our thinking, attitude, traditional practices and behaviour  towards women of our society. Whilst this kind of deep change will take time to show results in the meanwhile the Law and adminstration has to take exemplary strong steps. No tolerance policy has to be applied to crimes against women. Our society is ill. And the Law enforcement and Administration cannot just stand and watch it fall apart.


Prasoon’s work has always reflected an unstinted support and sensitivity for Women related causes.

- Be his Album Mann Ke Manjeere with Shubha Mudgal where his songs reflect the innate strength of a woman (many listeners were surprised to find that It was Prasoon a male songwriter who has written about women issues so insightfully)

- His film with Revathi called Phir Milenge which was about a HIV positive young  woman
- His campaign with Breakthrough Trust against domestic Viloence
- For the girl child- Sapna Dekha hai maine
- His poems Babul and Dupaatte

- he frequently writes columns and is an active speaker on platforms such as the Jaipur Literature festival ets where he as spoken in  Support of women and decried the chauvinistic and misogynist male psyche.
- Prasoon blends beautifully profound content with simplicity and sensitivity to reach out and touch a philosophical and emotional chord.

BABUL Poem:
A poem written from a young girl’s perspective whose real need and  wish is sensitively put across. That of choice& freedom.

Babul iya mora ghabraye, babul,

Bin bole raha na jaye.

Babul mori itni araj sun li jo,

Mohe sunar ke ghar na deejiyo,

Mohe jewar kabhi na bhaye.

Babul mori itni ajar sun li jo,

Mohe vyapari ghar na deejo

Mohe dhan dhaulat na suhahe

Babul mori itni araj sun li jo,

Mohe raja ghar na deejiyo,

Mohe raaj karna na aye.

Babul mori itni araj sun li jo

Mohe Lohar ke ghar de deejiyo

Jo mori janjeerey pighlaye...

OTHER SOCIALLY SIGNIFICANT WRITING:
Prasoon’s work finds a deep social and mass connect.

Be it mainstream brands like Johnson& Johnson, Coca Cola or socially relevant campaigns like Malnutrition or writing for Feature films like Taare Zammen par, Rang De Basanti or the recent Bhaag Milkha Bhaag for which he has written the story screenplay dialogues as well as lyrics, the upcoming Satyagrah.

He blends beautifully profound content with simplicity and sensitivity to reach out and touch a philosophical and emotional chord.

His work is deemed as extremely inspirational.

Its’ rare  to be able to create  Mainstream Commercial  content  that  has a powerful impact on Popular consciousness.

Work in Mainstream Cinema that touched on important societal aspects:

Phir Milenge (  HIV + protagnists struggle)

Black (  Visually And aurally challenged)

Rang de Basanti ( Inspiring the youth)

Taare Zameen Par ( Sensitive approach towards children issues)

Delhi 6- Communal harmony

Aarakshan ( Voicing the sentiment of the marginalized classes in India)

Satyagrah  (Masses voice with burning issues for the county)

Bhaag Milkha Bhaag  ( Inspiring epic depicting horror of partition and victory over self )

Other significant causes:
2013

Malnutrition Campaign for the Govt

Uttarakhand relief( on request by Producers Guild)

Save the Ganga_ mahakumbh

Prayer song for Ajmer Sharif Dargah

Other Milestones:
Poems that became very popular with the masses :

Babul ( on plight of  women)

Iss baar Nahi ( against mumbai attacks  26/11 )

Itna kyun sote hain ( public against corruption )

Popular Music Albums:

Women issues: Album Mann ke manjeere with Shubha Mudgal

Girl Child: Sapna Dekha hai maine

Satyamev Jayate – title song

Significant campaigns:

Anti Tobacco- Cancer Society

Athithi Devo Bhava Tourism Campaign

Malnutrition

The young and pretty actress of B-town, Shraddha Kapoor, who rose to popularity with her film Aashiqui 2, attended Sabyasachi’s show at the Lakme Fashion Week.

The young and pretty actress of B-town, Shraddha Kapoor, who rose to popularity with her film Aashiqui 2, attended Sabyasachi’s show at the Lakme Fashion Week.

The actress showed her presence at the event to show her support for the designer.
Shraddha Kapoor looked gorgeous in the saree that she was donning which was also designed by the designer.
On the other hand, the designer, Sabyasachi feels that the actress is surely the gen next muse.
Shraddha Kapoor is the new, young and fresh talent that the industry has been gifted with recently.
While the actress wore a beautiful saree at the event, people around Shraddha couldn’t help but call her Aarohi; the character that she played in Aashiqui 2 and won a million hearts.

Gauhar Khan's pictures. She attended Sonam and Paras Modi's fashion show yesterday at Lakme fashion Week 2013.

 Gauhar Khan's pictures. She attended Sonam and Paras Modi's fashion show yesterday at Lakme fashion Week 2013.

“Muze ghodo se jyada ghodiya pasand hai”- Randeep Hooda

“Muze ghodo se jyada ghodiya pasand hai”- Randeep Hooda

Randeep Hooda’s passion for his horses and horse riding is a well known fact to all. But the fact that he not only loves horses but also mares is something new we get to hear from the beast of John Day.

Randeep Hooda’s list of girlfriends has been quite interesting.  His long time relationship with his ex-girlfriend Neetu Chandra and then came the rumoured relationship with his Murder 3 co-star Aditi Rao Hyadri. During one of the promotional activities of John Day when a question was raised to Randeep about his personal life, to which he very smartly replied, “Muze ghodo se jyada ghodiya pasand hai”.

This created a dreadful scenario and showcased the humorous side of Mr. Hooda. 

“Sher kabhi muh nahi dhote”, says Randeep Hooda

“Sher kabhi muh nahi dhote”, says Randeep Hooda

It is not only B-Town actress but also the actors who really care about their make-up, skin and hair on screen. And to maintain their on screen beauty almost every actor makes use of the expensive cosmetic products available in the market. But Randeep Hooda is one of those actors who like to be seen the same on-screen as well off-screen. He carries a rusty tough guy look and has managed to win the hearts of many girls with it.

Randeep recollects his mother once telling him a phrase when he was a kid, ’Sher kabhi muh nahi dhote’, to which Randeep says, “ I have taken that so seriously that even after I became an actor I follow that phrase. I would rather think of making my performance beautiful instead of my face.”

While all the actors have got into the race to become fair and beautiful like actresses, we have a man amongst us. 

Randeep and Naseer Sir John Day's U S P - Ahisor Solomon

Randeep and Naseer Sir John Day's U S P - Ahisor Solomon

Every movie has its own unique selling point and the usp of 'John Day' is its unusual casting. John Day is the directorial debut of Ahisor Solomon. Ahisor says,''My film's casting is unusual  and interesting with Naseeruddin Shah and Randeep Hooda. Who would not want to see the two powerhouse actors in a  movie together. Also in the film are some elements not shown or explored in other movies so far." . One would be curious to find out those elements definitely

The Mortal Instruments: City of Bones in India on 30th August 2013.

This August India witnesses the premier of the striking supernatural series- “The Mortal Instruments: City of Bones”

Hollywood premier marks the entry of The Mortal Instruments: City of Bones in India on 30^th August 2013.
It’s time for the next supernatural series to hit the silver screen. The Hollywood movie “The Mortal Instruments: City of Bones” is awaiting its release in theatres across India on 30^th August 2013. The film is based on the first book of the famous “The Mortal Instruments” series by Cassandra Clare. The series has successfully sold 16 million books and has been on the bestseller list for almost two years.
Directed by HaraldZwart, starring youngsters Lily Collins, Jamie Campbell Bower and Robert Sheehan, the film is a power packed combination of action adventure fantasy.
In "The Mortal Instruments: City of Bones," a seemingly ordinary teenage girl, Clary Fray, finds out truths about her past and bloodline on her quest to get her mother back, that changes her entire life. The film has received some great accomplishments for its intense sequences of fantasy, violence and action, and has a run-time of 2 hours and 10 minutes.

Is The Mortal Instruments series the new Twilight?

Ever since the success of the earlier Hollywood supernatural series, it seems as if movies of such genres have managed to seize teen attention easily. And now it’s time for the Mortal Instrument fever to touch the teen lives with its latest breathtaking fantasy series. With ‘Mortal Instruments: City of Bones’ hitting the theatres this August end, the second in the series, ‘Mortal Instruments: City of Ashes’ is already in the making.

Inspired with the famous bestseller ‘Mortal Instruments’, the $60 million movie ‘Mortal Instruments: City of Bones’ marks its entry into Hollywood with its first instalment of the six book series. The story revolves around a teenager Clary Fray’s search for her missing mother, which leads her to a city filled with mysterious fairies, raucous warlocks, vampires and other demons.

The film casts the three hot young stars- Lily Collins, Jamie Campbell Bower & Robert Sheehan, who have already managed to pull a ten million fan following both offline and on social sites. With the film starting to cast its spell on its audience, it really makes us wonder- Is ‘The Mortal Instruments’ the next ‘Twilight’?

 Author Cassandra Clare’s ‘Mortal Instruments’ series to debut on the silver screen

The International Bestseller has successfully sold Sixteen Million copies in 35 languages.

From printed page to big screen, it's been a journey for author Cassandra Clare and her "Mortal Instruments" series. For her, the making of the movie seemed like a dream. Every action in the film is based on her book and it has all gone through a long process. Clare herself hails from a family which is into movie-making. Her grandfather was a movie producer. She has grown up in the film industry.

Movie-making is a time taking task and requires patience but it was certainly not unexpected for Clare who has movie-making in her blood. The book was well modified into the film with the director keeping an eye on every detail, focussing on the characters and their relationships to the special effects involved in the fantasy sequence.

It is a very touching moment for an author to see her romantic-supernatural fantasy series being adapted into a Hollywood flick. And hence, Clare wasn’t just an observer on sets. Like many authors before her, she has made a cameo in the movie which is based on her best-selling series.

"The Mortal Instruments: City of Bones," co-starring Jamie Campbell Bower, Lily Collins and Robert Sheehan, opens August 30.