My parents and family were never afraid to send me out till late night when I was in college: Nushrat Baroocha

On the special occasion of International Women's Day, actress Nushrat Baroocha popularly known for her roles from the films ‘Pyar Ka Punchnama 1 & 2’ as well as her latest release ‘Sonu Ke Titu Ki Sweety’, said that she is proud to be a girl and that women can achieve whatever they set their eyes on. Nushrat was invited as a guest for an event celebrating Women's Day in Oshiwara, Mumbai, hosted by MukkaMaar an organization that aims at empowering girls through free martial-arts and self-defense training, powered by The Spartan Poker, India's leading poker gaming portal. 

Actress Ishita Sharma known from movie ‘Dil Dosti Etc,’ who started the MukkaMaar organization along with a martial arts expert Alex Fernandes to train children in martial arts, taekwondo and self-defense invited Nushrat to talk about her childhood, growing years and becoming the independent and progressive woman that she is now. Nushrat met the MukkaMaar girls and shared her experiences, she said, “I am very privileged that I am a girl. When I was in college, my parents and family were very comfortable with me staying out late at night, but then when they heard of incidents they started worrying, I tried learning martial arts for self-defense as well but unfortunately couldn’t continue. But now, I run my house, I earn my own bread and butter and I live by myself. Women today are empowered and we can achieve whatever we set our hearts to. It’s really important that girls from a very young age are trained to care for themselves by themselves and that’s where martial arts is necessary now. So I would like to tell all the MukkaMaar girls that continue learning this and do not stop come what may.” 

Parle Agro signs on Superstar Salman Khan as the new face of Appy Fizz

- Salman to feature in the newest #FeelTheFizz campaign-

- Aims to make the Fruit plus Fizz category Rs. 4,000 Crore –

MUMBAI, 15 March 2018: Parle Agro, the largest Indian beverage company, today announced Bollywood superstar Salman Khan as the new face of its brand Appy Fizz as it aims to fuel levels of growth far higher than category averages. With the on-set of summer across India, Salman will feature in the new #FeelTheFizz campaign for Appy Fizz, India’s first sparkling fruit juice drink.

Salman’s stylish, macho and magnetic attitude is a seamless fit for Appy Fizz’s bold and edgy persona and shall help drive far reaching impact and recall for the brand.

Since its launch in 2005, the Rs. 650 crore brand has been a market leader in the category of fruit + fizz drinks. Associating with Salman Khan is a part of Appy Fizz’s strategic large scale marketing investments, aiming to further strengthen the brands connect with millions of consumers across India. The brand’s recent association with Bigg Boss season 11 met with huge success, when Parle Agro unveiled a special edition Appy Fizz PET bottle along with the show, giving fans an exclusive chance to meet their hero. 

Commenting on the announcement, Nadia Chauhan, Joint MD and CMO, Parle Agro said, “Appy Fizz has established a strong foothold in the market over the years and with this collaboration, we want to further build the brand through aggressive marketing initiatives. Salman Khan’s magnetic personality seamlessly reflects the brand’s identity, and with his popularity along with the power of Appy Fizz, we aim to make this brand a household name.”

Speaking about this collaboration, Salman Khan said, ‘’I am delighted to come on board as the brand ambassador for Appy Fizz. With the exciting new campaign, I am positive the fans and the brand’s consumers will Feel the Fizz!”

Salman Khan is the newest addition to the existing list of A-listers as the face of a Parle Agro brand with Alia Bhatt as the brand ambassador for Frooti and its variants and Tollywood superstar Allu Arjun for Frooti in South India.

The Bollywood superstar will feature in an exciting new Appy Fizz TVC supported by a multi-media campaign which will be rolled out this summer. 

Girnar Tea joins hands with Ajay Devgn starrer ‘Raid’

Mumbai, 15^th March 2018:- Leading FMCG conglomerate Girnar Food & Beverages Pvt. Ltd has joined hands with Ajay Devgn starrer upcoming Bollywood big ticket film RAID, slated to release Worldwide on 16^th March 2018. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment pvt. Ltd clinched the plum deal bridging brand Girnar Tea and mass entertainer Raid.

Girnar Tea, a brand which started its journey four decades ago, now holds the reputation ofbeing one of India's finest tea brands, with a respectable name amongst tea connoisseurs across the globe. Its prime ethos rests on a yearning to promote and offer world class teas to its customers fuelled by a passion for excellence.

The deal entails a co-branded TV commercial has been created to seamlessly merge the brand with the film, featuring the lead star of the film Ajay Devgn. The salient features of the brand inherently align itself to the central character of ‘Raid’ played by Ajay Devgn hence the association fructified. Girnar Tea is one of India's finest tea brands and a respectable name amongst tea connoisseurs across the globe while the lead character of Raid is that of a tough and honest officer who strongly believes in his principles.

The lead character has an excellent connect with the brand’s TG of Kadak-chai lovers which has been used to link the brand and the film in the co-branded communication. The co-branded TV spot spans over 20 seconds and will play out across leading media platforms.

Says Director, Girnar Tea “An excellent fit between our brand and the character played by the star of the film Ajay Devgnin RAID attracted us towards the tie up. Our TG of Kadak-Chai lovers look up to Ajay Devgn as a symbol of toughness and principles as portrayed in the film.  Also it was a great opportunity to reach our core target audience by aligning our brand with an entertainment platform.”

Mr. Vinod Bhanushali, President - T-Series, says, “The partner brand Girnar has seamless synergy with our film RAID and the brand ethos of toughness and principles is in line with the character of Ajay Devgn in the film. Hence, we saw a great connect between the brand and the film and we are very happy to have a prestigious brand like Girnar as a brand partner on our film RAID.

Talking about the association, Mr Vinay Punjabi, MD and CEO, Blue Bang Media & Entertainment, the agency behind the alliance says “The key objective for the brand Girnar was to engage with their core TG which is tea lovers through an entertainment platform that reaches out to a large audience base of similar demographics and psychological profiling.  By associating with the Hindi feature film, Raid, Girnar Tea accomplishes its objective of connecting with its core TG through an entertainment platform that echoes the salient features of the brand. Because of the seamless synergy between the brand and the film, this association is sure to be a win-win for both entities.

RAID is a thriller film produced by T-Series and Panorama Pictures, starring Ajay Devgn, Ileana DCruz and Saurabh Shukla in lead roles. It is an edge of the seat thriller based on a real life story with a talented cast that will keep audiences hooked till the end.

फेसबुक हॅकिंगच्या प्रकाराने सावनी धास्तावली!!

सावनी रवींद्र आपल्या सगळ्यांची लाडकी झाली  तू मला, मी तुला.." या  गाण्याला तिने दिलेल्या गोड आवाजामुळे. गुरुवार ची सकाळ, सावनी खडबडून जागी झाली, जेव्हा तिने ई-मेल वाचले, ज्यात तिचा अकाउंट हॅक झाल्याचा  उल्लेख होता.
सूत्रांनी दिलेल्या माहितीनुसार, सावनी चे  फेसबुक पेज आधल्या रात्रीच हॅक झालं होतं, पण रात्रं असल्यामुळे ते तिच्या लक्षात नाही आलं. आपलं फेसबुक पेज कोणीतरी हॅक केलाय हे सावनीला  समजताच, तिने ताबडतोब फेसबुकच्या मुख्य कार्यालयात आपली तक्रार नोंदवली. 
सुदैवाने, हॅकरने काहीही पोस्ट केले नाही आणि आता खाते नवीन पासवर्डसह सुरक्षित केले गेले आहे. 
सावनी म्हणते, " सेलिब्रिटि अकाउंट्सची हॅकिंगची प्रकरणे दिवसेंदिवस वाढत आहेत. काही महिन्यांपूर्वी माझ्या एका मैत्रिणीचा अकाउंट हॅक झाला होतं. तिची माहिती व नाव बदलण्यात आलं होतं. नशिबाने माझ्या बाबतीत असा अनुचित प्रकार घडला नाही. पण हे खरोखरच भयानक आहे एखाद्या कलाकारासाठी त्याचं सोशल मीडिया अकाउंट हॅक होणं. आमचा अकाउंट १चा दुरुपयोग होऊ शकतो. अशा आहे, ह्याचा पुढे असं होणार नाही. मी आधीच संबंधित लोकांकडे याची नोंद केली आहे आणि मला खात्री आहे की हॅकर लवकरच पकडला जाईल. "   

रॉकिंग राऊत!

'सा रे ग म प' लिटिल चॅम्प्स फेम, महाराष्ट्राचा आवडता तरुण गायक, रोहित राऊत, याला नुकत्याच पार पडलेल्या रेडिओ मिरची संगीत पुरस्कारांमध्ये, ‘बेस्ट फिल्म सॉंग ऑफ द इयर: हृदयात वाजे समथिंग’ आणि ‘बेस्ट अल्बम ऑफ द इयर: ती सध्या काय करते’ साठी तब्बल २ पुरस्कार देण्यात आले.

रोहितला एकूण ३ गटात नामांकने होती, त्यापैकी २ गटात, परीक्षकांच्या बहुमतांनी, त्याने पुरस्कार पटकावले.

आनंद व्यक्त करताना रोहित म्हणतो, " हे वर्ष माझ्यासाठी खूप खास होतं. मला प्रत्येक टप्प्यावर पाठिंबा दिला तो म्हणजे माझ्या संगीत क्षेत्रातील दिग्गजांनी, माझ्या मित्रांनी आणि अर्थात घरच्यांनी. त्यांनी माझ्यावर केलेलं जीवापाड  प्रेम आणि त्यांचा माझ्यावर असलेला विश्वास मी कधीही विसरू शकणार नाही. मला मिळेलेले पुरस्कार हे माझ्यासाठी अधिक चांगलं काम करण्याचं प्रोत्साहन असतं व माझ्या परीने मी नक्कीच उत्तम काम करत राहीन.”

रोहित, तुला आमच्या खूप खूप शुभेच्छा व आशा आहे तुझा अल्बम लवकरच भेटीला येईल.

Bajaj Electricals launches first IoT Air Cooler - Bajaj COOL.iNXT

The ‘Wi-Fi Direct & Internet Enabled’ air-cooler that can be operated from anywhere in the world via a mobile app

Mumbai, March 8, 2018: Gearing up for the Indian summer season, Bajaj Electricals Ltd., India’s leading consumer durable and lighting company, today launched the first of its kind IoT enabled air cooler– Bajaj COOL.iNXT. With the launch of this IoT product, Bajaj Electricals aims to improve customer’s experience through smart technology and intuitive designs. In the next two years, the company expects a huge potential for IoT enabled air coolers, not only from the residential space but also commercial.

The unique features of Bajaj COOL.iNXT can be accessed through a smartphone from anywhere in the world. The specially designed app provides complete control to its unique features and functions at the fingertips of the user making the cooling experience smart and convenient.

Being the pioneer of new age intelligent IoT technology, Bajaj COOL.iNXT has the following features that differentiate it from other air coolers:

•                    3 Methods of Control: With the state of the art mobile app; IR remote and digital control panel

•                    Easy ‘Wi-Fi  & Internet Enabled’ operation with the mobile app

•                    Intelligent Sensor that reads the temperature and humidity of the room

•                    Auto mode to automatically adjust the fan and cooling speed on the basis of the temperature and humidity of the room

•                    5 level speed control and 4 cooling levels

•                    Digital control and display panel

•                    Digital low water level indicator

•                    Honeycomb cooling media for efficient cooling

•                    Ice Chamber for faster cooling

Mr. Anant Bajaj, JMD, Bajaj Electricals, speaking on the launch said, “We are extremely excited and proud to launch India’s first IoT enabled Air Cooler. Real intelligence is when technologies interact with one another to make things effortlessly happen. We want the technology to earn a permanent place in everyday life, where IoT technology will play a crucial role making the process of cooling homes and commercial spaces smarter, effective and effortless. Realizing the market dynamics and the ever-evolving consumer needs, we at Bajaj Electricals Ltd. promise you to bring in technology that will improve consumer lifestyle.”

Realizing the importance of rapid transformation in the market place, Bajaj Electricals Ltd. through its R&D Centre ‘AB Square’ aims to drive innovation and introduce cutting edge solutions in IoT space. Recently, the research and development center has been certified Platinum Status for Leadership in Energy and Environmental Design (LEED) by the United States Green Building Council (USGBC) which is the highest Green Building Standard for its design, operation and maintenance that aims to help, building owners and operators be environmentally responsible.

Jindal Mansion plays host to Eli’s of Elephant Parade

MUMBAI, MARCH 06, 2018: JSW Group has unveiled an impressive installation of elephant sculpture atJindal Mansion on Pedder Road in Mumbai. The installation is part of the 101 gorgeous elephant sculptures by leading artists and designers including LN Tallur, Princess Pea, Christian Louboutin, Sabyasachi Mukherjee and Masaba Gupta that have been set up for public display as part of the Elephant Parade India. Jindal Mansion is a heritage building embedded in the warp and weft of Mumbai. Over the last few years, it has also become a live canvas to various art initiatives to encourage passers-by to stop, admire and think about Art and Beauty. The idea is to make public art accessible so that there is more dialogue around it. The installation is also a precursor to JSW’s annual Earth Care Awards, currently in its seventh edition. The JSW Earth Care Awards have created a platform for recognising climate change mitigation champions, and showcase their path breaking work.

Commenting on the Elephant Sculpture installed at Jindal Mansion, Mrs Sangita Jindal, Chairperson -  JSW Foundation said, "As a patron of art, I strongly believe that art and culture contribute towards the growth of society and creates positive ripples of conversation for our future generations. It is important that Art is inclusive and should be experienced by a wide array of audiences. I am pleased to bring The Elephant Parade to Jindal Mansion and contribute towards creating awareness around #HelpTheHaathi."

The official inauguration of the parade was done in Mumbai at the Gateway of India in the august presence ofShri Devendra Fadnavis, Hon'ble Chief Minister of Maharashtra, Shri Sudhir Mungantiwar, Hon'ble Minister of Finance, Planning and Forests and Smt. Poonam Mahajan, Hon'ble Member of Parliament (Lok Sabha) and Parade Ambassador. The Elephant sculptures have been displayed in herds at prominent Mumbai locations to be photographed, hugged and kissed by an admiring public as part of what has become recognised as the world's biggest public art event. Each elephant is on sale to raise funds for their endangered wild cousins and forest homes. Created as part of the 2017 UK India Year of Culture, Elephant Parade India is organised by Elephant Family in association with Good Earth. After the public display, these Elephant Sculptures will be sold in an auction to raise funds for Asian elephant corridors and projects to address human-elephant-conflict throughout India.