MONDELEZ INDIA CRAFTS A ‘MORE’ CURVIER, SMOOTHER & SILKIER INDULGENCE WITH ITS NEW CADBURY DAIRY MILK SILK

Amplifies the immersive joy with its “Feels Like a Lot More” proposition through an exciting 360 degree campaign

MUMBAI – September, 2017 – Mondelez India Foods Private Limited, a part of Mondelēz International (NASDAQ: MDLZ), a leading global snacking powerhouse, recently launched a new avatar of India’s favorite ‘premium’ chocolate brand – Cadbury Dairy Milk Silk. The all-new ‘more’ curvier, smoother and silkier Cadbury Dairy Milk Silk is an endeavor to deliver a more abundant and immersive eat experience for consumers. Cadbury Dairy Milk Silk’s brand renovation will be supported by an extensive Integrated Marketing Campaign, which involves high impact outdoor, digital activation, modern trade sampling, in-store visibility and a new thematic TVC. The premium offering by the brand has experienced strategic successful innovations over the years with India’s first ‘centre-filled’ Chocolate – Cadbury Dairy Milk Silk Caramello (2014), India’s first ‘aerated’ Chocolate – Cadbury Dairy Milk Silk Bubbly (2015), and the most recent success – Cadbury Dairy Milk Silk Oreo (2017); all directed at augmenting the consumer’s indulgence experience. 

Talking about the new Cadbury Dairy Milk Silk, Prashant Peres, Director – Marketing (Chocolates), Mondelez India said, “We have grown to be the undisputed market leader in the chocolate category in India. Cadbury Dairy Milk Silk has witnessed a great success and has grown to be the biggest brand in the ‘premium’ chocolate segment ever since its launch in 2010; and the new renovation will help us capitalize further on the segment. The brand was launched as a superior offering under the legacy brand Cadbury Dairy Milk to cater to Indian consumers craving for smoother, creamier and finer chocolates available internationally. Over the years,Cadbury Dairy Milk Silk has seen innovations in line with our efforts to enhance the chocolate eating experience. The new product has been enriched in shape and experience to make it more appealing and to deliver smoothness and creaminess, while retaining the signature Cadbury Dairy Milk Silk taste. Premium chocolates are expected to continue seeing a good consumer uptake and will turn out to be the next horizon for the category growth in the years to come.”

Two romantic protagonists on screen indulging in the new Cadbury Dairy Milk Silk while the melodious ballad is sung in the background, is the new TVC conceptualized by Ogilvy & Mather, featuring how Cadbury Dairy Milk Silk “Feels like a lot more”. The characters popping out while eating the chocolate, growing choir chords and visually appealing acts depict how the indulgence grows with every bite through the imaginings of the central characters.

Zenobia Pithawalla, Executive Creative Director, Ogilvy & Mather said, "The New Cadbury Dairy Milk Silk is a curvier version of the original bar. The curvier shape results in more chocolatey feeling in the mouth. We brought alive the product story 'feels like a lot more' through the imagination of our protagonists. As both bite into the chocolate they feel like they are being serenaded by a whole lot of people. Reiterating that the feeling of 'more' is also more enjoyable."

Agency credentials:

Agency: Ogilvy & Mather, Mumbai

Creative team: Zenobia Pithawalla, Mihir Chanchani

Account management: Prakash Nair, Smita Padmanabhan, Shruti Paranjpe

Production house: Breathless Films

Director (film): Vinil Mathew

Producer:  Swadha Kulkarni

Director of photography (DOP): Mark Bliss

Unlocking Inspirations in the heart of South Bombay

Häfele, the international leader in Interior Functionality, launches its state-of-the-art Design Showroom in the heart of South Bombay. The spacious, 10,000 square feet showroom unites globally acclaimed interior trends with innovative functionality through interactive and functional display settings; bringing every imaginable design to reality. This showroom is Häfele‘s second internationally designed retail facility in Mumbai and the very first in the southern region of the city. Located at Mahalaxmi-West, the busiest shopping hub of Mumbai, the showroom will cater to the interior sensibilities and design expectations of the ever-updated“SoBo“ lifestyles.

Expected at the launch is the Consul General of the Federal Republic of Germany – Dr. Jürgen Morhard, who will inaugurate the showroom together with Mr. Jürgen Wolf - Managing Director, Hafele South Asia.

At the onset of the launch, Mr. Wolf says.  - Stylish Hardware Fittings that give you the best functionality for your individual application in your business or residence are hard to select from a catalogue; neither can they be imagined or assumed. The Häfele Design Showroom at South Bombay has been designed to unlockthe ideal designinspirations through live displays that allow you to experience the functionality of our products and solutions. Moreover, with increasing real estate prices and diminishing living spaces, the trend for innovative and space-saving interior solutions has gained popularity among city-dwellers. Häfele has closely observed this trend and put-together a range of the most space-optimizing solutions with a continuing promise of ‚ More life per meter square‘. You will experience this first-hand when you see our intelligent showroom displays that efficiently manage space and functionality without compromising on comfort or design.

Häfele’s Design Showroom Concept:

Design concepts and ideas can be better understood when they are experienced in LIVE set-ups. This is the ideology that backs the company’s initiative of establishing state-of-the-art design showrooms; where customers can walk in and experience world-class functionality, seamlessly rooted in latest global design trends. Quite inherent to what they do, Häfele is a strong believer of the mantra that ‘Form follows Function’ and the trick is to combine Functionality with Aesthetics and make them work in almost unperceivable unison. This is explicitly displayed in all Häfele Design Showrooms worldwide.

To this experience of functionality, Häfele adds a competent dimension of designing servicesfor kitchens and wardrobes ably extended to customers by an expert team of Designers who exclusively operate from these Design Showrooms.

The typical layout of any of Häfele’s Design Showrooms includes real-time displays of the company’s many product functionalities including a LIVE kitchen which is equipped with storage areas, appliances and other utilities.

The Project Room – Experience the world of 360 degree services!

Following the trend of LIVE displays, Häfele introduces. for the very first time, a dedicated display room for Project Customers at its newest showroom in South Bombay. The Project Room Area simulates Häfele’s 360 degree Project Services proposition that promises a spectrum of project solutions ably backed by technical support and advisory services offered for the entire duration of a project. In this room, you will experience live displays of door hardware catering to different door applications like fire-rated doors, glass doors, residential doors and hotel room doors. These displays are aptly complemented with door hardware products like panic exit devices, patch fittings and one of the widest and technologically superior range of digital door solutions.

शिल्पा तुळसकर एका नवीन आगळ्या-वेगळ्या भूमिकेत

मराठी तसेच हिंदी चित्रपट सृष्टीत आपल्या अभिनयाचे ठसे उमटवत कधी सुजाता तर कधी देवकीची भूमिका साकारून प्रेक्षकांच्या मनावर राज्य करणारं हरहुन्नरी व्यक्तिमत्त्व म्हणजे अभिनेत्री शिल्पा तुळसकर. २२ सप्टेंबर २०१७ रोजी संपूर्ण महाराष्ट्रात प्रदर्शित होणाऱ्या 'अनान' चित्रपटातून त्यांचं एक नवीन रूप आपल्याला पाहायला मिळणार आहे.   

देवकी, डोंबिवली फास्ट, कालचक्र आणि आता बॉईज यांसारखे चित्रपट असो, लेडीज स्पेशल, दिल मिल गए, देवों के देव- महादेव यांसारख्या मालिका असो वा जावई माझा भला, लहानपण देगा देवा यांसारखी नाटके असोत सिनेमा, मालिका आणि नाटक या तीनही क्षेत्रात आपल्या उत्तोमोत्तम अभिनयाने नेहमीच स्वतःला सिद्ध करत, आपल्या भूमिकेला योग्य तो न्याय मिळवून देण्याचं काम शिल्पा तुळसकर यांनी वेळोवेळी केलेले आहे. आता 'अनान' या आगामी मराठी चित्रपटातून ६४ कलांचं महत्त्व जगाला पटवून देणाऱ्या या भारत देशातील संगीताची संस्कृती पिढ्यांपिढ्या पुढे सुरु ठेवणाऱ्या पंडीत वसुंधरा या भूमिकेत त्या आढळून येणार आहेत. 

इस्लामी संस्कृतीकडून भारतीय संगीतास मिळालेल्या सुगम संगीताची देणगी म्हणजेच 'गझल'... आपलं संपूर्ण आयुष्य कलेला वाहून देणाऱ्या  गझल गायिकेची भूमिका शिल्पा तुळसकर या चित्रपटात साकारत आहेत. त्यांच्या अभिनयाच्या आत्तापर्यंतच्या कारकिर्दीत प्रथमच त्या अशा भूमिकेत दिसणार आहेत. अस्खलित उर्दू भाषेचा वापर, घरंदाज गायिकेची शैली आणि तिच्यात लपलेली एक प्रेमळ आई आणि अबोल प्रेमिका यांचं मिश्रण असलेली ही वसुंधरा पाहण्यास एक वेगळीच उत्कंठता निर्माण झालेली आहे. 

 'रोहन थिएटर्स' च्या रौनक भाटीया आणि हेमंत भाटीया यांनी 'अनान' या चित्रपटाची निर्मिती केलेली असून कथा आणि क्रिएटीव्ह डायरेक्शन हेमंत भाटिया यांचं आहे. दिग्दर्शन राजेश कुष्टे यांनी केलेलं आहे तर पटकथा–संवाद राजेश कुष्टे आणि मुकेश जाधव यांनी लिहिले आहेत. चित्रपटाचं संकलन सेजल पेंटर यांनी केलं असून छायाचित्रण राज कडूर यांनी केलं आहे.

येत्या २२ सप्टेंबर ला 'अनान' हा चित्रपट संपूर्ण महाराष्ट्रात प्रदर्शित होणार असून तुमच्या जवळच्या चित्रपट गृहात जाऊन तो बघायला विसरू नका.

Latest AVPN Report highlights major gaps in public education system

Need greater public-private collaboration says Shri. Anil Swarup, Secretary, Secondary Education & Literacy, MHRD, GOI

14 September 2017, Mumbai, India – AVPN organized its inaugural India Summit 2017 today in Mumbai, India, which attracted close to 250 thought leaders, practitioners, and innovators who are driving the education system in India. In partnership with Dewan Housing Finance Corporation Ltd, AVPN drove home the theme of “Investing for Impact in Education”

Sh. Anil Swarup, Secretary, Secondary Education & Literacy, MHRD, GOI, and Sh. Nand Kumar, Principal Secretary, Department of Education and Sports, Govt of Maharashtra, private funders including Unitus Capital and Kaizen Private Equity, and local non-profit organisations like Muktangan and iPRIMED, shared their insights as thought leaders, thus paving the way toward strategic deployment of capital into the education system.   

Sh. Anil Swarup, in his keynote address, shared best practices in education from across India and stressed on the need to adopt them to scale. Speakers from civil society, private funders, and the government expressed alike, “The AVPN platform is helping to facilitate essential integrations amongst various critical stakeholders and overcome constraints that often come with implementation and outcomes.”

Indeed, the Summit, packed with a variety of pertinent education-related topics, provided attendees with ample opportunities to learn and share insights and experiences. Topics ranged from innovative technological approaches to education, impact measurements and evaluations, to innovative hybrid approaches to funding social impact. The event highlighted that there is no one answer to improve the quality of education in India; In fact, it has shown that the whole spectrum of factors and social investment has to be considered to enable more effective strategies.

To deepen engagements amongst stakeholders and incentivize cross-sector collaborations, AVPN released the Funding Education with Impact Report – a guide for investors to ascertain where the critical gaps are in order to deploy funds and resources accurately and maximize impact. The Report, unveiled at the Summit yesterday, examines different education segments and age groups in India, which runs the spectrum from Early Childhood Education (ECE) to vocational education, and inclusive education.

“India has achieved near universalisation with 97% of 3-18 year olds being in some types of education,” says Kevin Teo, Managing Director of AVPN Knowledge Centre. “However, gaps persist in various education segments, signifying the need for more targeted interventions. We hope the Report – with its recommendations and suggested approaches – will be able to better inform existing and prospective funders.”

Insights from the report showed that while education is one of the most funded causes in India, few models have achieved scale, and quality remains a pressing issue. Holistic development is not given due attention and as such, access to education has not been equitable, and teacher shortages have impeded quality education delivery. To remedy these gaps, the Report observes the critical need for relevant curriculum design, leadership development, and ecosystem interventions that will go a long way in driving the quality and sustainability of the education sector.

The Summit, however, was not a one-off event. The event laid the ground work for AVPN to pilot new Collective Initiatives to harness its convening power and catalyse pooled funding for under-represented causes with high-impact potential. The first Collective – kicked off in partnership with FSG – focuses on Early Childhood Education. Informed by the Education Report, AVPN has identified early learning in affordable private schools in urban India as an underserved opportunity. With the Collective that utilizes funding from philanthropic foundations and corporate CSR in an impactful and targeted manner, AVPN plans to improve the quality of education and early learning outcomes for low-income children in urban India.

“This is an opportunity for the full spectrum of social investors from foundations to corporations, impact funds to incubators to connect around common causes,” says AVPN’s CEO, Ms. Naina Subberwal Batra. “These multi-sector collaborations are the key driver to address social gaps and drive deeper impact.”

SVF launches a unique Social Media campaign forHoichoi Originals - Dupur Thakurpo

#ChooseYourThakurpo for #UmaBoudi asks people to pick the most deserving Thakurpo for the new Boudi in town

In the run up to Hoichoi’s launch, SVF has rolled out an innovative Social Media campaign to promote its upcoming Original Web Series, an adult-comedy, Dupur Thakurpo.

The campaign, which highlights the personalities of some major characters from the much anticipated show, has just gone live on Twitter, Facebook and Instagram. It asks users to choose one of the several interesting Thakurpos (Devars or brothers-in-law) that would be most deserving of the newly arrived Uma Boudi’s affection (‘Boudi’ is the Bengali name for sister-in-law).

Not only will the campaign tickle the funny bones of Bengalis, it will also create intrigue and anticipation for each and every Thakurpo in the Hoichoi Original web series.

There are the six Thakurpos seeking Uma Boudi’s attention:

1.     CD - Chitrobhanu Dutta, who wants to be Quentin Tarantino, the popular American Director, but has only 2 or 3 B-grade music videos to show as accomplishments.

2.     Choco - Kajol Chakraborty is a physiotherapist who utilises his profession to fulfil his dark fantasies.

3.     Kinky - Kinkar Sanyal has a secret import business of women's undergarments. His favourite pastime is fantasizing about women in lingerie.   

4.     Shomes - Aniruddha Shome thinks of himself as every Bengali's Byomkesh Bakshi and every Englishman's Sherlock Holmes, and thus has an investigative eye towards everything (basically, he is suspicious all the time!)

5.     Phantom – Ashrafi is a cricketer from Bihar, who orders lassi in a pub.

6.     MTV - Moral Tanu Bhaduri is an ambitious singer who unfortunately gets no producer.

Director Debaloy Bhattacharya says, "The word ‘Dupur Thakurpo’ has always been there in our culture...a forbidden word, it has never been explored. Now, we are indulging in the stories and characters that show how the Boudiand Thakurpo relation can be so vibrant. The Arabs had their nights and the Bengalis their ‘dupur’.

Dupur Thakurpo revolves around Indralok, a house situated in North Kolkata which is infused with new life as Jibon babu brings home a beautiful, young and vivacious bride, Uma. However, he is blissfully oblivious of the trouble likely to brew when a love-smitten Jibon babu agrees to let out three rooms to six young men on Uma’s insistence. Some not-so-appropriate things start happening. Five of them are completely enamored by Uma Boudi’s charms, ready to lay down their lives for a smile or a glance from her, while she plays around with them like a fiddle.

Amidst this sexual tension and cuckoldry, Indralok is full of life, adventure, fun, frolic and fantasy.

This series is one of the several entertaining and unique original web series being created with the best concepts, cast and crew of Bengali entertainment, exclusively for Hoichoi. It will be available on the App and Website. Dupur Thakurpo is directed by Debaloy Bhattacharya and stars Swastika Mukherjee as Uma Boudi, Abhijit Guha as Jibon Babu, Anindya Chatterjee as CD, Indrajit Mazumder as Choco, Soumendra Bhattacharya as MTV, Kartikeya Tripathi as Shomes, Apratim Chatterjee as Kinky and Taufeeq Ahmed as Phantom.   

Leading Industry Practitioners Reveal their Pricing Strategies - The Economic Times Pricing Strategy Summit

The power of price to produce results in the marketplace is unrivalled by any other component in the product-mix. The Economic Times Pricing Strategy Summit scheduled on the 21^st & 22^nd of September 2017, envisions bringing together leading stakeholders from across the Marketing, Sales and Strategy value chain, all of whom are involved in formulating and executing pricing strategies that ensure business profitability. Through a series of interactive panel discussions, keynotes, case studies and unconferencing sessions, the summit will uncover the DNA of successful pricing strategies from across industries.

Some of the topics covered include:

·         How pricing transformation fits with sustainable Commercial Excellence in a Digital Economy

·         Tackling digital disruptions and leverage emerging technology to advance your pricing processes

·         Deciphering the code: Who should take the leadership role in Pricing

·         Winning at Omni-Channel Pricing in todays Marketplace

·         Behavioural economics for pricing and portfolio architecture

Some of the leading practitioners speaking at the summit are:

·         Burhanuddin Pithawala, Head - Conversions, OYO

·         Chinmai Sharma, Chief Revenue Officer, Taj Hotels

·         Darshana Shah, Chief Marketing Officer, Aditya Birla Health Insurance

·         Gaurav Jain, Chief Executive Officer, Bombay Realty

·         Gunjan Soni, Head of Jabong & Chief Marketing Officer, Myntra

·         Kapil Kamboj, Vice President, Customer Development & International Business, Johnson & Johnson Consumer India

·         Kashyap Vadapalli, Chief Marketing Officer & Head - Marketing, Pepperfry Private Limited

·         Kavita Kapoor, Director Finance, Hewlett Packard Enterprise

·         Mithun Sundar, Head of Strategy, PepsiCo, India

·         Munish Myer, Lead, Strategic Pricing & Price-Pack Architecture, AMEA, Mondel纠International Inc

·         Prasad  Kholkute, Vice President, Pricing and Revenue Management, Jet Airways

·         Ramesh Juneja, Senior Vice President, Cipla

·         Ramesh Menon, Chief Executive Officer, Hypercity Retail Limited

·         Sandeep Bajoria, Vice President, Strategy & Insights, Coca-Cola India & South West Asia

·         Sanjay S Sahni, Chief of Marketing & Sales (Branded Products & Retail), Tata Steel Limited

In our fast-moving age rife with disruptions, our actions or inaction could cost us dearly. So act now, and register now for seats at this summit that will change your perspective on pricing.

आता घुंगरांना मिळणार सुबोधच्या ढोलकीची साथ!

'हृदयांतर', 'तुला कळणार नाही' अशा दरमाही एका पेक्षा एक दमदार चित्रपटांतून आपले मनोरंजन करणारे आणि सध्या मराठी चित्रपटसृष्टीतील एक आघाडीचे व्यक्तिमत्त्व म्हणून ओळखले जाणारे आपल्या सर्वांचे लाडके अभिनेते सुबोध भावे आता लवकरच 'प्रेमला पिक्चर्स' निर्मित 'छंद प्रितीचा' ह्या येत्या १० नोव्हेंबरला संपूर्ण महाराष्ट्रात प्रदर्शित होणाऱ्या आगामी चित्रपटात आणखीन एका नवीन भूमिकेत प्रेक्षकांसमोर येणार आहे. 

महाराष्ट्राच्या संस्कृतीचा एक अविभाज्य भाग असलेल्या नृत्यशैलीवर आधारित'छंद प्रितीचा' हा आगामी सिनेमा लवकरचं आपल्या भेटीस येणार आहे. तमाशातील तन मन आणि धन ओतून वावरणार्‍या प्रत्येक मनस्वी कलाकाराच्या जीवनाचा वेध घेणारा हा चित्रपट... आजवर आपल्या वेगवेगळ्या भूमिकांमधून विशेषत: चरित्रात्मक भूमिकांमधून आपल्या अभिनयाची छाप पाडणारे सुबोध भावे या चित्रपटातून 'राजाराम' नामक एका ढोलकी वादकाच्या आगळ्यावेगळ्या भूमिकेत आढळून येणार आहेत.

संगीत आणि सुबोध यांचं अतूट नातं आपण ह्या आधी देखील 'कट्यार काळजात घुसली' या चित्रपटातून पाहिलं आहे. संगीताचा कोणताही प्रकार असो, सुबोधची त्यातील वाखाणण्याजोगी असलेली जाणं आता आपणांस पुन्हा अनुभवायला मिळणार आहे. निर्माते चंद्रकांत जाधव यांच्या 'प्रेमला पिक्चर्स' निर्मित 'छंद प्रितीचा' चित्रपटाचे लेखन आणि दिग्दर्शन एन. रेळेकर यांनी केले असून छायाचित्रदिग्दर्शन जितेंद्र आचरेकर यांचे आहे तर संगीत दिग्दर्शन प्रविण कुंवर यांनी केलेले आहे.

तेव्हा छंद प्रितीचा जरूर पहा येत्या १० नोव्हेंबरला तुमच्या जवळच्या चित्रपटगृहात...

This Navratri, Mumbai’s most glamorous and alluring Dandiya Night comes alive at Dome@NSCI, SVP Stadium, Worli, Mumbai

Dome@NSCI announces 7 days of Dome Dandiya Nites with Ramzat Group.

Tara vina shyam mane ekaldu lage, Ras ramva ne vahelo avaje - this might be your favorite Garba song, but there is so much more in store for you this year. The festival of Navratri is just around the corner and Mumbaikars are getting ready to soak in the festive spirit. This Dandiya season, forget about all your worries and dance your heart out at the largest indoor stadium in Mumbai. DOME @ NSCI SVP Stadium, India's premier entertainment and leisure destination will celebrate the popular festival of Navratri by organizing the largest indoor Dandiya festival, Penninsula Land Presents Dome Dandiya Nites from 24^th September – 30^th September 2017.

Date: 24^th September 2017 – 30^th September 2017

Venue: Dome@NSCI SVP Stadium, Worli

Time: 7:00 pm till mid night

Wipro Joins Hyperledger to Catalyze Collaboration on Enterprise-Grade Blockchain Solutions

Mumbai, India – September 14, 2017: Wipro Limited (NYSE:WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company, today announced that it has joined Hyperledger to design and develop open source-based blockchain solutions for enterprise-grade blockchain deployments. Hyperledger is a global open source collaborative effort created to advance cross-industry blockchain technologies across sectors such as finance, banking, Internet of Things, supply chain, manufacturing and technology.

Brian Behlendorf, Executive Director, Hyperledger said, “We are excited to welcome Wipro to the Hyperledger community. Wipro brings industry-acknowledged blockchain advisory and consulting capabilities, coupled with  industry solutions for specific use cases and a strong partner ecosystem to help client businesses innovate on blockchain. We look forward to Wipro’s active contribution in the Hyperledger community to share insights on blockchain use cases, technology frameworks, tools & standards, and thought leadership.”

Global customers are increasingly looking at Hyperledger to build enterprise-grade blockchain solutions for specific industry use cases. Hyperledger Fabric is a blockchain framework implementation that acts as a foundation for developing applications or solutions with a modular architecture. Wipro’s Blockchain Innovation Lab has developed several industry solutions on Hyperledger Fabric  such as Tri- party collateral management, Air worthiness certificate tracking, Trade Finance and Loyalty Rewards Management. Wipro is also developing technology competency on Hyperledger through internal bootcamps and partner-led training sessions.

Krishnakumar N Menon, Vice President, Service Transformation, Wipro Limited said,“We are excited about joining Hyperledger and look forward to working closely with the Hyperledger community to catalyze blockchain adoption for global enterprises. Our customers are increasingly looking at Hyperledger to build enterprise-grade blockchain solutions for specific industry use-cases. Additionally, Wipro's open source services, expertise and solutions add value to our Hyperledger-based blockchain offerings. We look forward to investing in crowdsourced innovation and open collaboration as part of our efforts in the Hyperledger community.”

Wipro has identified blockchain as one of the strategic client themes to drive digital innovations and transformation across the enterprise. Wipro’s thought-to-finish blockchain offerings cover advisory and consulting, Blockchain Innovation Lab (as a service), blockchain application development and constructing blockchain networks. As part of the Wipro’s Blockchain CoE (Center of Excellence), Wipro develops industry solutions, blockchain assets & frameworks and an IP portfolio. Wipro helps clients experiment, deploy proof-of-concepts on blockchain technologies, and incrementally expand to scale-to-production releases. Click here to know more.

CaratLane unfurls Butterfly: A vibrant collection to celebrate the spirit of women

A butterfly isn’t born with its beautiful wings; it works towards becoming its glowing and graceful self. It goes through a journey of radical transformation, one that organically mirrors a woman’s change into her authentic self. By drawing inspiration from this thought, CaratLane, India's leading omnichannel jeweller, unfurled Butterfly, a collection that celebrate the spirit of women.

“The butterfly is a striking symbol of beauty, change and hope and thus best personifies the woman of today. The butterflies in this collection come in shades of blue, orange and green to represent three unique identities. We made them in three colours to ensure that any woman who buys it can relate herself with the collection.”, said Aakrosh Sharma, SVP, Merchandising & Fulfillment, CaratLane.

Blue represents the trailblazer, a woman is who is original, bold and a torchbearer in her own right. She often takes the road less travelled. Orange, on the other hand, represents the warrior, a woman who is strong, resilient and committed. She has fought many odds to reach where she is today! Lastly, Green represents the giver, a woman who is kind, generous and selfless. She radiates compassion and leaves her mark wherever she goes!

This collection has 20 butterfly designs that flutter across categories like rings, earrings, pendants, necklaces and bracelets. The collection starts at Rs. 14,126

Malaika Arora Launches Revolutionary Hair Reducing Technology for RichFeel

Mumbai, 7th September 2017: RichFeel, the pioneer of trichology in India providing expertise in hair and personal care has unveiled renowned Bollywood actress Malaika Arora as the face of the brand and introduced Europe’s most advanced laser hair reduction technology called Ice Cube 2.0. A revolutionary Cool Brush Hair Reduction Treatment that cools the skin while it makes it silky.

This prestigious launch event was held on 7th September 2017 at Taj Lands End, Mumbai in presence of Malaika Arora along with Dr. Apoorva Shah, Founder, RichFeel & Dr. Sonal Shah, Co-founder, RichFeel respectively.

Speaking about the development, Dr. Apoorva Shah, Founder, RichFeel said, "We timed the launch of this breakthrough service of RifchFeel with beginning our association with Malaika Arora. This is a moment of immense pride for us as we believe that the legacy of RichFeel is crowned by getting her on board. Malaika Arora will be the national brand ambassador for all RichFeel products and services.”

“Malaika Arora shares the missionary zeal and a true portrayal of our vision of being sprightly and successful. Our association is the right fit with many common factors and I am sure this alliance will emphasize RichFeel as the best choice for our patrons.” He said.

“There is a great sense of excitement in the company, combining our powerful skill and knowledge with Malaika’s glamour and allure.” Said, Dr. Sonal Shah, Co-founder, RichFeel.

Speaking on the association, Actress Malaika Arora said, “I’m clear I will only be associated with the brands that meet my standards of excellence. RichFeel is definitely the brand of my choice. They know hair better than anyone I have spoken to either in India or abroad. Their product quality is something I would be proud to be associated with. Their mission of beauty through healthy hair is very relevant to the young country we are. I am working closely with them on my ideas too. After all, who knows hair better than RichFeel?”

For over 30 years, Richfeel have been bringing the most advance hair solutions to India. It is common knowledge that when it comes to hair the first thought that comes to mind is Richfeel. From their research labs in Italy and Switzerland, RichFeel have been reforming continuously. The benefit of these advancements has been enjoyed by celebrities and other patrons in countless cities across the length and breadth of India. RichFeel has created beautiful hair for beautiful people. Closely associated with the Femina Miss India contests, RichFeel has transformed some of India’s most breathtaking women such as Celina Jaitley. While Richfeel is associated with hair health and abundance, this new product is in the area of hair reduction.

“We deal with hair solutions in all forms. Our job is to make anything to do with hair better and more comfortable. RichFeel is happy to provide the most comfortable way to remove body hair in the fewest sessions with the best results to its patrons through Richfeel’s Ice Cube 2.0 is the only product of its kind in India” Said, Dr. Apoorva Shah.