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Friday 17 June 2016

Bhagwan Dada – Ekk tha Albela



 
Bhagwan Dada had the body of a wrestler and the jiggle of a Ginger Rogers. His body had rhythm and music embedded deep within him. He underplayed his moves but still swayed like the night shade. His body's rhythms carried the sinuous wavelike motion of the gaja gamini. He saw people. Noticed their inherent swing. He let their tempos move him emotionally and corporeally. He tried to assimilate new ideas by trying out the rhythms of those you encounter. All might not have been original but he captured a move, a quip, a flick of a wrist, a twist, a quasi jhatka and a feline matka and made it his own.  He owned it! He danced to tune which one couldn't name. There wrest his greatness.
That tender sway of the hip...the naughty look of an infant..the quickness of a feline and the candor of a star, he possessed it all. In the stillness of his repressed movement he defined the minimalism of movement...and rhythm. He had swag before swag got swag!

Who was Bhagwan Dada?

·         An ace comic actor who had a love for wrestling
·         Bhagwan Abhaji Palav also known as Bhagwan Dada was born in Amravati, Maharashtra in 1913 and began his working career in a textile mill as a laborer
·         The upcoming Marathi feature Ekk Albela is a biopic of Bhagwan Dada who rose to fame with the 1951 Hindi film Albela, which became the third-highest grossing film of its time.
·         Ekk Albela traces the journey of Bhagwan Dada’s film career as an actor and director.
·         Ekk Albela is a classic journey of a man who came up from nothing & went on to become a Legend, leaving behind a legacy that will entertain us forever.
·         Began his foray into the world of cinema through silent films which included small bit part roles
·         First film of notable significance was a movie called Criminal.
·         Signature dance moves soon became a sensation of his time and was perhaps the first to combine different dance forms such as Ramba, Samba, Disco, Rock-N-Roll and other dance forms to Hindi cinema. In short, free styling to the tunes in his own unique way.
·         He was among the few male stars to break into an inner elite circle of actors/dancers which was dominated by female dancers.
·         As his acclimatization with cinema grew strong, he steadily infused himself into the art of directing and made his directorial debut in a film called Bahadur Kisan. This was co-directed with Chandrarao in 1938.
·         Post Bahadur Kisan, he went on to direct a number of films in the next decade where he also directed a Tamil film, Vana Mohini, starring M. K. Radha and Thavamani Devi which became quite popular and shot him into greater prominence


A much remembered and talked about incident from Bhagwan Dada’s life is that of a “Slap”. This incident takes us back to 1942, in the midst of shooting a particular scene for a film where Bhagawan Dada was to enact a slap on Lalita Pawar. This unfortunately did not pan out well and ended with Lalita accidently being slapped very hard by Bhagwan. After the incident Lalita was left with facial paralysis and a burst left eye vein. Three years of treatment later, Lalita was left with a defective eye.








 Vana Mohini - A History in the making

Vana Mohini was a ground breaking movie not only in the history of Indian Cinema but also perhaps world cinema. It was the only instance where an animal (in this case, an elephant!) named Chandru, received top billing in the credits of the film. The film launched the heroine, the seductive K. Thavamani Devi of Sri Lanka to stardom. The movie was a rehash of a Hollywood ‘jungle' movie featuring Dorothy Lamour which had Thavamani wear the same revealing Hawaiian-style sarong worn by Lamour. This outfit was a first in Tamil cinema and the sarong played a major role in contributing to the film’s success.
Vana Mohini was a story was about a woman living in the wild with only an elephant as a companion. An evil-minded man is out to capture her and at the same time, a prince comes to the forest in search of his missing uncle and meets the woman and they fall in love. Unfortunately they are soon captured by the villain and then the movie shifts to how the prince with the help of the elephant destroys the villain, finds his uncle, and finally marries the woman.
The film launched Thavamani Devi into such stardom that she began to insist on designing her own costumes and doing the make-up herself, making it a condition on her contract which was something unheard of at that time and remains to be noted as an important event in the annals of Indian film history.

Albela – The beginning of the end

One of Bhagwan Dada’s greatest works was a social film called Albela which supposedly was an idea originally given by Raj Kapoor. The film featured Bhagwan Dada himself & Geeta Bali as the lead and the music was composed by C. Ramchandra whose musical contributions played a major role in the movie achieving legendary status. Story has it that C. Ramachandra and Bhagwan were discussing the film at a Churchgate restaurant in Mumbai and C. Ramachandra promised Bhagwan Dada to give music for the film "for the love of it." And sure enough, he gave some of the biggest hits for “Albela”.
The story revolves around Day-dreamer and Artist, Pyarelal who lives a poor lifestyle in Bombay with his retired dad; housewife mom; married brother, Mohan and his wife, Malti; and unmarried sister, Vimla.The family is in the midst of arranging Vimla’s marriage for which her dad has saved a thousand Rupees, while Mohan has made arrangements for six hundred more, and Pyarelal is asked to arrange for four hundred. Instead Pyarelal brings home one hundred rupees, informing his family that he has been fired from his job, and will be unable to raise any more money. An argument follows and Pyarelal is asked to leave his home to which he swears to return when he is wealthy and famous. The rest of the story deals with his life post leaving his family and his rise to fame as an actor. He finally decides to return home but when expecting all to be well but is not what he had initially thought to be.
The film became a huge hit as it struck a chord with the common man not only due to the story of the film but also because of the songs, and people thronged to the cinemas to watch the film. Songs  from Saregama’s repertoire of the film such as “Shola jo bhadke”, “dil mera dhadke”, “Bholi surat dil ke khote” or “naam bade aur darshan chhote“ still continue to be heard even today.

From Riches to Rags

After Albela, Bhagwan had everything he had ever dreamt of — money, fame and friends. Bhagwan Dada lived a lavish life in a 25 room sea facing bungalow in Juhu and had a fleet of seven cars (one for each day of the week). There were subsequent films such as Jhamela & La’bela but they all failed to achieve the same level of box office success and endearment with the masses. He was never really able to re-create the same magic of Albela. He later took up small roles in multiple films some of which were lost in obscurity. Unfortunately his quest for success in films took a toll on his life and he lost all his wealth and ended up living in a chawl in Dadar, Mumbai. Most of Bhagwan's associates left him in his time of need, apart from C. Ramchandra, Om Prakash and lyricist Rajinder Krishan, who continued to meet him even in his chawl.

Death of a Dancing super star

Bhagwan Dada, the first dancing super star of Indian Cinema died of a heart attack in 2002. He was 89.His story is a classic case of a young man driven by the sheer passion to succeed. At the time of his death, the then Prime Minister, Atal Bihari Vajpayee in his condolence message aptly stated that Bhagwan Dada through his unique style of acting and dancing, had inspired a whole generation of comedians in Hindi cinema.
Bhagwan Dada is still remembered for his signature dance moves which every major star right from Amitabh Bachchan, Govinda, Mithun Chakraborty and Rishi Kapoor have been known to draw inspiration from for their own dance moves.
He humoured us, toyed with us, made things look so simple...His banter was incessant and passion unstoppable . . .  So was his daily dates with the bottle. At times his eloquence held us silent as images and some witty turn, some humorous phrase brought roars of applause. Sometimes his means to an end brought us all tears..He loved the bottle and wanted to die by it...A friend of his once quipped " even if we sold the bottles he consumed, we would have made enough money to stay in a bungalow in Bandra" Urban legend but can be taken with a pound of salt if not an Ezra. For he was special...Ek Albela...one in a million, a million in one...
Borrowing a couplet from Kabhi haan Kabhi naa... These simple but endearing words by Majrooh may describe him best..
Woh to hai albela
Harazo mein akela

Are you boss material?


-Sujit Bhattacharyya IIM Bangalore alumni & Chief Digital Officer (CDO), Career Launcher

Trust always
To be a good boss you need to trust your team 100 per cent — never let them feel unsure of what you think of their intent or motive. When in doubt, give the benefit to your team. A suspicious boss can never be a respected leader.
See past their biggest flaw
It is important for everyone to be seen in a positive light, especially so in workplace. For a boss it is very important to look past the one big flaw that a team member may have. If you can do it to them, they will do the same all of others and this leads to a better sense of camaraderie and a high trust environment in the organisation.
Frown when things are perfect, Smile when they go wrong
It is essential for a boss to be supportive when things are not going as per the plan — that is not the right time to make negative comments or allow people to feel guilty. When things are okay, then as a boss you must play the role of a critic and try to take the team to the next level of perfection
Never ask the team to do something which you wouldn’t do yourself
Easier said than done, but the easiest way to lose respect of your team is by asking them to do things which you are not sure of yourself.
When you are wrong   apologise quickly and sincerely
There is a saying — if you have to bow, bow real low. It is very true when one makes a mistake. Own it 100 per cent and make the juniors really understand how sorry you are.

Glenfiddich India appoints Thinkstr and PPR South Asia as its agency partners


Both agencies will focus on spreading the flavour and allure for Glenfiddich in India
Mumbai, 15th June 2016 :  Glenfiddich, the world’s most awarded single malt Scotch whisky, has chosen Thinkstr and PPR South Asia as its agency partners in India. Thinksr will handle the creative mandate along with PPR South Asia that will manage the communications campaigns for Glenfiddich.

Commenting on the appointment, Shweta Jain, Head of Marketing at William Grant & Sons said, “Its exciting times for us as we expand our India footprint and WGS India is very excited to have Thinkstr and PPR on board as our communication partners. They would lead our maverick approach to bring Glenfiddich’s global positioning to life in the Indian Subcontinent; Thinkstr as our creative development agency for a through the line brand activation led by digital. PPR South Asia, would develop integrated communications, real time content and manage the media relations on behalf of the brand.”

Glenfiddich has always been at the forefront of innovation in the whisky industry and is recognized as the world’s most awarded single malt. It is a brand that has challenged the norm by taking single malt beyond Scotland’s borders to create the premium single malt category as it is known today.

Wednesday 15 June 2016

Lavazza Launches Gusto Crema – Made in India

Mumbai, 14 June, 2016: Lavazza India has given yet another reason to coffee connoisseurs to experience the authentic taste of pure ‘Coffee’. Expanding the already existing section of coffee beans in the Indian market, Lavazza has now introduced a new Made in India variant, ‘Gusto Crema’.

A chocolaty blend with a distinct full bodied taste and a distinctive character, Gusto Crema is a blend of natural Arabica (40 per cent) and Robusta (60 per cent) coffees. It comes from Chikkamagaluru and Coorg regions that deliver rich and balanced beans.

The product is not only perfect for hot coffee, but you can also prepare your cold coffee by chilling your cup of espresso and blending it with scoops of ice cream/ milk/ whipped cream.  Whatever you choose to do, there is always a new beverage waiting to be discovered.

Gusto Crema is ideal for conference halls, bars, cafes and restaurants and is available across key states in India. For more information, consumers can call the customer care number for product availability: 1800-425-3330.


Lavazza India:
Established in 1895 in Turin, Lavazza has been owned by the Lavazza family for four generations. In sixth place in the world roaster ranking, the Group currently operates in more than 90 countries through subsidiaries and distributors, exporting about 55% of its production. Lavazza employs a total of about 3,000 people — after the Carte Noire acquisition — with a turnover of more than €1.4 billion (2015 estimate). Lavazza invented the concept of blending — or in other words the art of combining different types of coffee from different geographical areas — in its early years and this continues to be a distinctive feature of most of its products. The company also has 25 years’ experience in the production and sale of portioned coffee systems and products. It was the first Italian business to offer capsule espresso systems. Lavazza operates in all business segments: at home, away-from-home and office coffee service, always with a focus on innovation in consumption technologies and systems. Lavazza has been able to develop its brand awareness through important partnerships perfectly in tune with its brand internationalisation strategy, such as those in the world of sport with the Grand Slam tennis tournaments, and those in fields of art and culture with prestigious Museums like New York’s Guggenheim Museum and Venice’s Musei Civici Veneziani.

Lavazza entered India by acquiring Fresh & Honest Café Limited, India’s leading coffee, vending and retailing, company in 2007. Luigi Lavazza S.p.A., with its origins back in 1895, is an international coffee powerhouse, synonymous with all things Italian – creativity, art, passion and of course espresso coffee. The brand is one of the most important coffee roasters in the world – in Home and Away-from-Home sectors (Foodservice, Vending and Cafes).

Today it has consolidated its presence in the retail branded coffee, café products as well as in the coffee machines segment and has become a leading player in the country.


This is what Raj Saab Thackeray received on his birthday!


MNS Leader Raj Thackeray received, his own portrait worth Crores, in the form of unique nail art presented by The Masterpiece. The picture for the portrait was selected by his wife Ms. Sharmila Thackeray.

On the occasion of Raj Saheb's birthday today, The Masterpiece gifted a very thoughtful though a unique art piece done by the only Indian Nail Artist Wajid Khan at his residence. 

While expressing their ecstasy Mr. Jitu Jadeja & Ms. Jaishree Mistry, Co-founders of The Masterpiece said "We are glad to have started our success journey with Mr. Raj Thackeray.  As we said it's just the start and The Masterpiece is here to show you all a lot of innovation in the art industry"

The Masterpiece was formed to introduce a platform for those artists in India who has different skills to showcase their talent. This is like a launchpad to showcase their art. The Masterpiece has a vision to bring such artists spanning the length and the breadth of the country in the forefront, who do not have the means to reach out to the world to exhibit their mind boggling, out-of -the-box and innovative art. 


About NAIL ART | It's just hammered nails when one comes to think of it, but depicting something as delicate as human expression created with crude nails is quite challenging. One nail follows another and hundreds and thousands more, each nailed to perfection with enduring and strenuous efforts giving birth to the most amazing 3-Dimensional Nail Art Portrait brimming with personified human expression.

About Artist | Wajid Khan is a name to reckon with when it comes to 3d nail art installations. Having mastered the art of hammering iron nails into a hard acrylic/PVC foam sheet, Wazid Khan has created unimaginable portraits or abstracts with fine details of facial expressions of the object. Wajid Khan- an Indian by birth, a painter, inventor, sculptor, artist, dreamer and a designer par excellence made his first nail art in year 2005 and took around 3 years to complete it. As it's rightly said, practice makes a man perfect- Wajid now completes a portrait in less than 6 months giving each portrait a unique masterpiece stroke of excellence. Wajid gives a 3d effect by using around 1-1.5 lakh iron nails for each portrait. So far he has created very attractive and inspiring portraits of Dhirubhai Ambani, Mahatama Gandhi, Sai Baba, Mother Mary, a horse, an Islamic calligraphy and Prime Minister and Vice President of United Arab Emirates Mohammad bin Rashid Al Maktoum.

Saturday 11 June 2016

Do more for less this summer with 'My Emirates Pass'



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Mumbai, 9 June, 2016 – Emirates passengers can experience more of Dubai this summer by enjoying deep discounts and exclusive offers across the city with My Emirates Pass, launched jointly with Department of Economic Development in Dubai. Passengers flying on the airline to or through Dubai between 1 June and 31 August 2016 can take advantage of a range of offers at some of Dubai's best known hotspots by simply showing their boarding pass* and a valid form of identification.

Special discounts and offers at over 65 restaurants and hotel dining outlets, 10 leisure experiences ranging from desert safaris, golf course packages and helicopter tours in addition to a range of spa experiences can be accessed for less with My Emirates Pass in Dubai.

Mohammad Ali Rashed Lootah, Executive Director Commercial Compliance & the Consumer Protection Sector said, "The Department of Economic Development in Dubai ensures that Dubai's visitors enjoy a memorable shopping experience, and we want to make Dubai their preferred destination to shop, dine, sightsee and so much more. The joint initiative between the Department of Economic Development and Emirates aims to provide tourists and consumers with the best that Dubai has to offer."

My Emirates Pass is one of a series of collaborations between Emirates and the Department of Economic Development to help visitors discover more of Dubai. To see all My Emirates Pass offers, please click here.

*Terms and conditions apply.

Friday 10 June 2016

Sharad S Pawar joins Shiv Sena







June 08 2016, Mumbai: Ex Corporator and President of the Chandivali Taluka Shri Sharad S Pawar announced his association with Shiv Sena and inaugurated his new Party office named 'Vikasgad' on Tuesday, June 07,2016. Maharashtra’s Cabinet Minister of Environment Shri Ramdas Kadam, MLA from Kalina Vidhan Sabha Shri Sanjay Potnis and Shiv Sena leader Shri Adesh Bandekar too were present to grace the occasion and congratulated Pawar on this move.

On his decision to leave NCPA and join Shiv Sena, Pawar said, “All my decisions are taken to serve my district better. By joining Shiv Sena, I am sure I will be able to give back to my people more efficiently and effectively. I will be able to co-ordinate smoothly with the government authorities and this will translate in my service to the district.”

Talking about his future plans Pawar shared, “There are two gardens in the vicinity that I have to redevelop. I have already started work on it and people will see in the time to come how my decision has benefited the area.”

When probed further into the reason behind quitting NCPA, he said, ‘I don’t work for party fund. I work for respect which was missing there. Only family members were given preference disregarding the work done by a party worker.’

Here’s congratulating Pawar on his move and wishing him good luck with his future endeavors.




शरद एस पवार ने शिव सेना को दिया सहयोग 

जून 08 2016, मुंबई: चांदीवली तालुका के पूर्व नगर सेवक श्री शरद एस पवार ने ०७ जून २०१६ को  शिव सेना पार्टी से जुड़ने की घोषणा की और अपने नए कार्यालय का उद्धघाटन किया। महाराष्ट्र राज्य के पर्यावरण मंत्री माननीय श्री रामदास कदम, आमदार विभाग प्रमुख श्री संजय पोतनीस और उपनेता श्री आदेश बांदेकर भी इस मौके पर मौजूद थे और उन्होंने पवार को इस फैसले पर शुभकामनाएं दी.  

एनसीपीए छोड़  शिवसेना को सहयोग देने के फैसले पर पवार ने कहा, "मेरे सभी निर्णय मेरे जिले में बेहतर सेवा करने के हित में लिए जाते हैं। शिव सेना में शामिल होने से, मुझे यकीन है कि मैं अपने नगर और लोगों की अधिक कुशलतापूर्वक  सेवा कर पाउंगा।" 

पवार जो की पहले राष्ट्रवादी पार्टी के साथ थे कहते हैं की उन्हें उनकी पार्टी ने सम्मान नहीं दिया। पवार को शिव सेना में शामिल होने की बधाई और उम्मीद है की उनका यह फैसला उनकी नगर वासियों के लिए फायदेमंद साबित हो.  

Thursday 9 June 2016

LeEco has unveiled its second generation ‘superphones’, Le 2 and Le Max2

The giant venture has also launched its marketplace e-commerce website LeMall.
The company also revealed a Continual Digital Lossless Audio (CDLA) type-C earphone. At the event which was conducted today at New Delhi, LeEco’s official song was also revealed, composed and produced by Pritam’s studio Jam8 and sung by Nakash Aziz.
Le Holdings VP and APAC CEO Tin Mok said, "Today is an extremely important day for us in our India journey so far. It marks our entry into the thriving e-commerce industry with the launch of LeMall. Additionally, we are thrilled to bring our second generation Superphones with supertainment to India. Also, we’re happy to have achieved a significant milestone by pioneering digital lossless sound experiences. As forerunners in bringing the breakthrough technology as well as great features at a disruptive price, we remain committed to bringing best-in-class devices and services to our users in India."
Le 2 comes at a price of Rs. 11,999, including one year membership, which is worth Rs 4,900 if purchased alone while for Le Max2, the 4GB+32GB model will cost Rs 22,999, and the 6GB+64GB version will be at a price of Rs 29,000 and will include a one-year membership.
Both Le 2 and the Le Max2 will be available on Flipkart and LeEco’s very own marketplace e-commerce website LeMall.com soon. Registration for both the models will be open on 20 June on Flipkart.
LeEco India smart electronics business COO Atul Jain unveiled the 2nd generation of Superphones, calling them redefine product value. "LeEco is ushering into the ET Era, or what we call Ecosystem Technology Era. It's time to end the practice of taking the consumers a ride and put an end to profit-oriented business models, but actually redefine product value”, he added. He also shared that the devices, new and old, are now gradually available in retail stores across the country, apart from the online point of sale through Flipkart and LeMall. As reported earlier by indiantelevision.com, the company expects to launch its own brick and mortal stores in the upcoming two months.
LeMall will serve as the primary channel for customers to engage with LeEco and become a part of the ecosystem through the products and services.
“All the announcements we made today are in synergy with our expansion plans in India and are a testimony to our commitment to the Indian market. We are very grateful for the tremendous user responses we have received so far on all our products and services. We remain committed to raising the bar each time and creating newer industry benchmarks with our technological prowess", added Mok.
In the coming months, through LeEco Membership program, users can get access to a collection of 2000+ movies. LeEco is all set to have the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi & Bengali films. Meanwhile, the program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users’ audio experience to a brand new height.
LeEco has ambitious plans to set-up fully owned exclusive retail stores in top 8 to 10 cities, starting with New Delhi, Mumbai and Bengaluru along with 500 franchise stores. The company will showcase its entire product and services ecosystem at the stores; ranging from phones, TVs, VR Headsets, Bluetooth devices and power banks.

MIRZYA - Teaser Trailer!





Aakash ke paar ab kuch nahi… Aakash pe tu, aur main

Teen gawah hain ishq ke, Ik rab hai, ik tu... aur main
A Glimpse into the World of MIRZYA
#MirzyaReleases7thOct

Wednesday, June 8, 2016: Director Rakeysh Omprakash Mehra unfolds the intricate canvas of MIRZYA in this new video release, opening up a beautiful and unexplored world of an untold love story.

A timeless folktale about star-crossed lovers is played out in two parallel worlds, one real, and one fantastical. As the lovers grapple with forces that seek to keep them apart in both avatars, they discover that even a moment of true love is worth an entire lifetime.


Produced by CINESTAAN Film Company & ROMP Pictures and directed by Rakeysh Omprakash Mehra, the story of MIRZYA has been written by poet and lyricist Gulzar, with music created and crafted by the musical trio of Shankar Ehsaan Loy, exquisitely shot by gifted Polish DOP, Pawel Dyllus and has been edited vividly by P. S. Bharathi Mehra.

The film introduces Harshvardhan Kapoor and Saiyami Kher, along with Anuj Chaudhary, all of whom make a dramatic entry in this untold love story, as told in the Director’s inimitable style.

Inspired by the folk tale of “the legend of Mirza – Sahiban”, MIRZYA is an epic action-romance set in contemporary times. The film unfolds filled with heightened drama & action packed sequences in the visually rich terrain of Rajasthan, contrasted with flashes of the fantastical universe of the folklore set in the awe-inspiring landscape of Ladakh.

#MirzyaReleases7thOct


 Follow MIRZYA on:
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Parineeti Chopra named Brand Ambassador for Sugar Free

 



~ to propagate “Smartness Waali Sweetness” mantra pursuing consumers to give up sugar while retaining sweetness ~
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New Delhi, 5th June 2016:  Sugar Free, the market leader in the sugar substitute category in India has signed Bollywood actor Parineeti Chopra as its brand ambassador. As part of its new brand campaign, the actor will be seen in a new television commercial that goes on air across GECs and News channels in the country. Sugar Free has also taken a step forward to reinvent itself and position the brand as a healthy alternate to direct consumption of sugar. The brand’s new tagline – Smartness Waali Sweetness – is aimed at attracting the audience to make a healthy choice of giving up sugar while continuing to retain sweetness.

Talking about the new SF campaign, Mr. Tarun Arora, COO, Zydus Wellness said, ““Our new campaign is all about making smarter choices. Today, consumers are inundated with a variety of options – be it foods, consumer goods or even health. Sugar Free is their partner in making an intelligent, smart choice of taste without having to give up on their indulgences. The concept of ‘Smartness Waali Sweetness’ emphasizes on the smarter choice - To give up sugar, not the sweetness.

Mr Arora added, Sugar Free is immensely proud to associate with one of Bollywood’s finest actors in today’s age, Parineeti Chopra. Her transformation, which is a reflection of her dedication and her willpower to make smart health choices resonated well with what we intended to say to our consumers. We have no doubt that this association with Parineeti will provide a good reason to the consumer and inspire them to opt for a smarter, healthier lifestyle without much compromise or change”.

Parineeti Chopra has been the talk of the town with her recent transformation from a bubbly girl-next-door persona to becoming the poster-girl for fitness. She is the new youth icon to relate with when it comes to being fit; a true embodiment of the brand’s philosophy of bringing in a fitter lifestyle”.

Parineeti Chopra said “I am excited to be a part of this journey. I have always had a sweet tooth and can totally relate to how difficult it can be for someone to give up on sugar. It’s great how Sugar Free can help one to be off sugar but not sweetness. Healthy foods are not the only option. Making a healthy choice, consciously helps. Even during my weight loss transition, I fulfilled all my cravings just by opting for some smarter choices. Sugar Free was a natural fit for me to associate with and I took up the opportunity at the first instance. I haven’t given up on my indulgences. Just made some smart moves.”
 
The new TVC which went on air on 5th May 2016 sees Parineeti playing the role of a young sister-in-law prodding her brother-in-law to make a smart choice by adding Sugar Free to his post-work out nimbu paani. The campaign will be supported by a surround marketing plan including print, on-ground and digital media engagement. The new TVC is directed by Prashant Madan from Nirvana Films.

Over the last one year, Sugar Free has been undertaking a slew of activities that propagate the need to make healthier choices. This is keeping in mind the changing lifestyles that are being witnessed today which are a leading cause for obesity and other lifestyle conditions. The new campaign by Sugar Free is an effort to push people to make smarter, healthy choices while continuing to live the regular lives.

About Sugar Free
Sugar Free has a strong presence in India with a 93% market share of the Rs 319 Cr sugar substitute category and growing at a rate of 7.5% per annum. The brand is well distributed across the country, with a presence in 4 Lakh outlets*. The brand has come a long way in twenty-five years of its existence. It has transformed from an ethical brand of sugar substitute for diabetic patients to a lifestyle brand for the calorie-conscious, busy, and healthy lifestyle-seeking urban dweller. Sugar Free is identified with and virtually is the category. It has gained strong equity amongst consumers, retailers, and health experts (chemists + physicians).

About Zydus Wellness Ltd
Zydus Wellness Limited is the listed subsidiary of Cadila Healthcare Limited, a leading pharmaceutical company. The Zydus Group is headquartered in Ahmedabad, Gujarat.  Zydus Wellness has a strong presence in the sugar substitute market, table spreads and the skin care segment. In the sugar substitute market, Sugar Free is a market leader with a market share of around 93% and targets health and fitness seekers apart from diabetics. Sugar Free is available in pellet, powder and liquid formats.  Nutralite is a market leader in the Table Spread category and appeals to consumers looking for healthier alternatives to normal butter. It is cholesterol free, does not contain any hydrogenated fats and is also trans-fat free. In the skincare segment, Everyuth Naturals occupies the unique distinction of being a ‘skincare brand from a healthcare and wellness company’. Enriched with the goodness of natural ingredients and powered with Nano actives, Everyuth enjoys market leadership in skincare segments like face masks and scrubs and has a strong position in the face wash segment as well.




Plan Your Vacations With BIBA’s New Vacation Wear Collection 2016



~ Uber Chic Trends For Urban Women and The Little Divas~

New Delhi, June 2016: Summer vacation is the time to enjoy and travel the world. While doing so one is always caught between wearing comfortable clothes or to look stylish. This summer season BIBA has a solution to this dilemma. With their new Vacation Wear Collection 2016, BIBA is all set to gear up your style quotient this summer in casual, comfortable, breezy yet fashionable wear.
Biba’s new vacation wear range is for cool chic and very urban Indian woman and young princesses. The new collection stocks up very comfortable yet stylish cuts, shirts, tunics, maxi dresses, asymmetric dresses and jumpsuits in cool checks and stripes in pastel and candy colors.
Inspired from the beautiful traditional pattern and embroidery works around the world, the vacation wear is available in two fresh variants – Navajo and Suzani.
NAVAJO
The collection is inspired by the Navajo rugs and blankets of Native America. Garments are styled in long and asymmetrical patterns in fresh pastel colors. The range includes long kurtas.
 SUZANI
The collection is inspired by the rich embroidery of the Central Asian tradition called “suzani”.Garments are long and flowy rendered in contemporary prints. The range includes dresses and cropped tops.
For young pretty girls, Biba offers a variety of outfits in their BIBA Girls Collection for girls aged between 2 to 12 years. Ranging from flairy tunics & vibrant dresses to glittering salwar suits, jumpsuits, tops, kurtis and striking lehengas, the collection has something stunning for every occasion. The entire range is full of vibrant designs and inspires young girls to dream of an enchanted world where wishes come true. 
The New Vacation Wear Collection by  BIBA offers urber chic trends for the urban women and the little divas. With the variety of comfy yet trendy look, one will never have any dearth of choices.

For more information, please visit: www.facebook.com/BibaIndia and http://www.biba.in/

Svayam's 'Accessible Family Toilet Project' Reveals that 76% of People in Rural India, with Reduced Mobility, Struggle to Access Basic Sanitation Facilities

In four years, 1.44 crore individuals have been made aware of the significance of accessible sanitation across 14 st...