Parineeti Chopra named Brand Ambassador for Sugar Free

 

~ to propagate “Smartness Waali Sweetness” mantra pursuing consumers to give up sugar while retaining sweetness ~

New Delhi, 5th June 2016:  Sugar Free, the market leader in the sugar substitute category in India has signed Bollywood actor Parineeti Chopra as its brand ambassador. As part of its new brand campaign, the actor will be seen in a new television commercial that goes on air across GECs and News channels in the country. Sugar Free has also taken a step forward to reinvent itself and position the brand as a healthy alternate to direct consumption of sugar. The brand’s new tagline – Smartness Waali Sweetness – is aimed at attracting the audience to make a healthy choice of giving up sugar while continuing to retain sweetness.

Talking about the new SF campaign, Mr. Tarun Arora, COO, Zydus Wellness said, ““Our new campaign is all about making smarter choices. Today, consumers are inundated with a variety of options – be it foods, consumer goods or even health. Sugar Free is their partner in making an intelligent, smart choice of taste without having to give up on their indulgences. The concept of ‘Smartness Waali Sweetness’ emphasizes on the smarter choice - To give up sugar, not the sweetness.

Mr Arora added, Sugar Free is immensely proud to associate with one of Bollywood’s finest actors in today’s age, Parineeti Chopra. Her transformation, which is a reflection of her dedication and her willpower to make smart health choices resonated well with what we intended to say to our consumers. We have no doubt that this association with Parineeti will provide a good reason to the consumer and inspire them to opt for a smarter, healthier lifestyle without much compromise or change”.

”Parineeti Chopra has been the talk of the town with her recent transformation from a bubbly girl-next-door persona to becoming the poster-girl for fitness. She is the new youth icon to relate with when it comes to being fit; a true embodiment of the brand’s philosophy of bringing in a fitter lifestyle”.

Parineeti Chopra said “I am excited to be a part of this journey. I have always had a sweet tooth and can totally relate to how difficult it can be for someone to give up on sugar. It’s great how Sugar Free can help one to be off sugar but not sweetness. Healthy foods are not the only option. Making a healthy choice, consciously helps. Even during my weight loss transition, I fulfilled all my cravings just by opting for some smarter choices. Sugar Free was a natural fit for me to associate with and I took up the opportunity at the first instance. I haven’t given up on my indulgences. Just made some smart moves.”

 

The new TVC which went on air on 5th May 2016 sees Parineeti playing the role of a young sister-in-law prodding her brother-in-law to make a smart choice by adding Sugar Free to his post-work out nimbu paani. The campaign will be supported by a surround marketing plan including print, on-ground and digital media engagement. The new TVC is directed by Prashant Madan from Nirvana Films.

Over the last one year, Sugar Free has been undertaking a slew of activities that propagate the need to make healthier choices. This is keeping in mind the changing lifestyles that are being witnessed today which are a leading cause for obesity and other lifestyle conditions. The new campaign by Sugar Free is an effort to push people to make smarter, healthy choices while continuing to live the regular lives.

About Sugar Free

Sugar Free has a strong presence in India with a 93% market share of the Rs 319 Cr sugar substitute category and growing at a rate of 7.5% per annum. The brand is well distributed across the country, with a presence in 4 Lakh outlets*. The brand has come a long way in twenty-five years of its existence. It has transformed from an ethical brand of sugar substitute for diabetic patients to a lifestyle brand for the calorie-conscious, busy, and healthy lifestyle-seeking urban dweller. Sugar Free is identified with and virtually is the category. It has gained strong equity amongst consumers, retailers, and health experts (chemists + physicians).

About Zydus Wellness Ltd

Zydus Wellness Limited is the listed subsidiary of Cadila Healthcare Limited, a leading pharmaceutical company. The Zydus Group is headquartered in Ahmedabad, Gujarat.  Zydus Wellness has a strong presence in the sugar substitute market, table spreads and the skin care segment. In the sugar substitute market, Sugar Free is a market leader with a market share of around 93% and targets health and fitness seekers apart from diabetics. Sugar Free is available in pellet, powder and liquid formats.  Nutralite is a market leader in the Table Spread category and appeals to consumers looking for healthier alternatives to normal butter. It is cholesterol free, does not contain any hydrogenated fats and is also trans-fat free. In the skincare segment, Everyuth Naturals occupies the unique distinction of being a ‘skincare brand from a healthcare and wellness company’. Enriched with the goodness of natural ingredients and powered with Nano actives, Everyuth enjoys market leadership in skincare segments like face masks and scrubs and has a strong position in the face wash segment as well.

Plan Your Vacations With BIBA’s New Vacation Wear Collection 2016

~ Uber Chic Trends For Urban Women and The Little Divas~

New Delhi, June 2016: Summer vacation is the time to enjoy and travel the world. While doing so one is always caught between wearing comfortable clothes or to look stylish. This summer season BIBA has a solution to this dilemma. With their new Vacation Wear Collection 2016, BIBA is all set to gear up your style quotient this summer in casual, comfortable, breezy yet fashionable wear.

Biba’s new vacation wear range is for cool chic and very urban Indian woman and young princesses. The new collection stocks up very comfortable yet stylish cuts, shirts, tunics, maxi dresses, asymmetric dresses and jumpsuits in cool checks and stripes in pastel and candy colors.

Inspired from the beautiful traditional pattern and embroidery works around the world, the vacation wear is available in two fresh variants – Navajo and Suzani.

NAVAJO

The collection is inspired by the Navajo rugs and blankets of Native America. Garments are styled in long and asymmetrical patterns in fresh pastel colors. The range includes long kurtas.

 SUZANI

The collection is inspired by the rich embroidery of the Central Asian tradition called “suzani”.Garments are long and flowy rendered in contemporary prints. The range includes dresses and cropped tops.

For young pretty girls, Biba offers a variety of outfits in their BIBA Girls Collection for girls aged between 2 to 12 years. Ranging from flairy tunics & vibrant dresses to glittering salwar suits, jumpsuits, tops, kurtis and striking lehengas, the collection has something stunning for every occasion. The entire range is full of vibrant designs and inspires young girls to dream of an enchanted world where wishes come true. 

The New Vacation Wear Collection by  BIBA offers urber chic trends for the urban women and the little divas. With the variety of comfy yet trendy look, one will never have any dearth of choices.

For more information, please visit: www.facebook.com/BibaIndia and http://www.biba.in/

HUL’s Fair and Lovely Foundation partners with NIIT and Liqvid English Edge to promote mobile skilling for women

To launch a women-focused mobile skilling platform that aims to enable access to skill-based courses for 5 million women by 2020

New Delhi, June 7^th, 2016: Hindustan Unilever, India's largest Fast Moving Consumer Goods Company has partnered with NIIT Limited and Liqvid English Edge to support the Government’s ‘Skill India’ initiative and achieve its sustainability objectives. The company plans to launch a women-focused mobile skilling platform via the Fair and Lovely Foundation that leverages NIIT and Liqvid English Edge courses, thereby taking forward the brand promise of making a meaningful difference to the lives of women by empowering them to become self-reliant.

With experience of working in women’s education for 13 years, Fair & Lovely Foundation recognized that some of the key barriers to women accessing higher education and job skills are physical distances to quality institutes and cultural norms. Mobile skill-based courses help women overcome these barriers by allowing them access to training materials anytime, anywhere. Fair & Lovely Foundation’s mobile skilling platform will not only help women achieve their educational and skilling goals through quality courses, it will also offer career guidance and scholarships for online and offline certification.

Announcing the partnership, Mr. Sanjiv Mehta, CEO of Hindustan Unilever said, “Empowering women is a business priority for Unilever. Fair & Lovely Foundation was launched by the organisation with an aim to empower women through education and support their quest to create an individual identity. Fair and Lovely Scholarships has transformed the lives of over 1500 women over the past decade and the launch of our state-of-the-art mobile skilling platform will further this cause. We aim to enable access to an array of skill-based courses for 5 million women by 2020 and are glad to be partnering with NIIT, one of the world’s most foremost training and talent development companies, and Liqvid English Edge, leaders in language training for this initiative.”

Speaking about the association, Chief Strategy Officer of NIIT Ltd., Mr. Udai Singh said, “NIIT has been at the fore front of leveraging technology to make available skill-based training to every digitally connected Indian. NIIT.tv a disruptive innovation, offering over 5400 live and on-demand courses, has removed the barriers of time, place and language, to make skill based training available to every Indian for free. We are now delighted to join hands with consumer goods leader HUL to use our technology platforms to empower the women of our country.”

Speaking about the association, CEO of Liqvid English Edge, Mr. Vivek Agarwal said, “English language and soft skills are essential to gain entry to many skill-based careers especially customer facing roles in retail, beauty and hospitality. These skills are particularly hard to disseminate through physical training centres for lack of quality trainers. We commend HUL for taking responsibility to promote widespread access to English and soft skills education for women on mobile, the most widespread interactive media available in the country today.”

Datsun redi-GO Urban Cross launched at INR 2.49 lakh

·         Attractive price range of INR 2,49,220–3,48,845 lakh, ex-showroom, Mumbai

·         Offers 5 colors, 5 variants  with 5 different customization packages

·         Promises most competitive Cost of Ownership in the segment

Mumbai, India (June 07, 2016): Aiming to redefine the entry-level car segment, Datsun today launched India’s first urban cross Datsun redi-GO, at a starting price of INR 2,49,220. Modern, with zippy performance and stylish design, the Datsun redi-GO will be available in five variants at competitive prices. 

Pricing Details:

Variant	Ex-Showroom Price (Mumbai)
D	INR 2,49,220
A	INR 2,94,859
T	INR 3,22,504
T (O)	INR 3,33,197
S	INR 3,48,845

Speaking at the occasion of the launch, Guillaume Sicard, President - Nissan India Operations, said, “With Datsun redi-GO, we offer a unique urban-crossover styled in Japan, developed and manufactured in India. We are redefining conventional expectations and notions associated with the entry level car segment in India with a modern, fresh, stylish and accessible product. The Datsun redi-GO comes at a compelling price point and reaffirms Datsun philosophy of Dream, Access and Trust.”

The Datsun redi-GO showcases a new Japanese design philosophy called YUKAN - which stands for brave and bold. It features ‘Tall-Boy’ styling and offers best-in-class ground clearance of 185 mm, extra roominess and excellent external visibility for the driver. The Datsun redi-GO will be available in five attractive body colour options – White, Silver, Grey, Ruby and Lime.

Continuing with the commitment to provide confidence behind the wheel, the new Datsun redi-GO comes with a comprehensive safety package – Datsun PRO-SAFE7. The Datsun PRO-SAFE7 embraces safety solutions like shortest braking distance, high strength body shell to absorb impacts, good visibility and wider view of the road, superior suspension system and excellent maneuverability, high bolster support while cornering, energy absorbing steering and driver airbag.

  

The new Datsun redi-GO delivers superior fuel economy of 25.17 kmpl. The all-new 0.8L three-cylinder i-SAT engine mated to a five-speed manual transmission helps it accelerate from 0-100 km/h in 15.9 seconds. It achieves a top speed of 140 km/h. Its new suspension system allows it to offer a good balance between handling and ride comfort.

The Datsun redi-GO comes with an attractive 2 year/unlimited kilometres standard warranty. It also comes with another exciting segment-first - an optional warranty for 2 or 3 years/unlimited kilometres with free roadside assistance. This gives redi-GO owners the option of up to 5 years/unlimited kilometres warranty coverage. The Datsun redi-GO also promises the lowest cost of ownership which is about 32 per cent lower than the competition. Convenience of roadside assistance is provided free of cost with both standard and extended warranties.

With its fresh and eye-catching styling, the Datsun redi-GO comes with a host of personalization options. This striking and dynamic line-up offers 50 accessories perfectly developed and aligned with the taste of young and aspirational Datsun redi-GO customers. The five personalized kit options - Urban, Style, Kool, Easy Kit- enhance style and Easy Kit – premium style add a dash of fun and impart head-turning looks to the Datsun redi-GO.

Datsun redi-GO will be supported by 274 Nissan and Datsun sales & service touchpoints in India starting today. With the projected 300 dealerships, Datsun will be able cover up to 90 per cent of current and prospective customers in the country and provide them with easy and immediate access to sales and aftersales services.

Datsun redi-GO has already created huge interest among the young and aspirational generation of India. Being India’s first urban cross, Datsun redi-GO’s appeal is reflected in the digital buzz it has created. The innovative ‘Datsun India App’, which was introduced to keep customers updated on the latest news about the car, has been downloaded by over 1.5 lakh users. The App, which has an option to book the car with ease, can be downloaded from the Google Play store.

***

About Datsun

Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. The new Datsun brand stands for Dream, Access and Trust. The overall Datsun customer offer includes a worry-free ownership experience at competitive cost, accessible services, with transparent pricing and dealership proximity. Datsun cars are on sale now in India, Indonesia, Russia and South Africa.

Datsun History

Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.

In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating revenue of 12.19 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America and North America. Nissan has a global workforce of 247,500, and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since March 1999.      

DELL ADDRESSES FOUNDATIONAL NEEDS FOR A DIGITAL ECONOMY WITH ‘AARAMBH’ - A ‘PC FOR EDUCATION’ INITIATIVE FOR THE INDIA OF TOMORROW

NEWS                            

·         Creates an outreach program for Students, Teachers and parents to emphasize the importance of PC learning as a gateway to future readiness

·         Commences ground-level PC learning and adoption program to build individual technological proficiency for a ‘Digital India’

INDIA, June 6, 2016: —Advocating the purpose of the ‘Digital India’ campaign by the Government of India,Dell India, powered by the cause of increasing PC access and adoption, in the country, announces the launch of Aarambh – a pan India initiative aimed at spearheading the use of the personal computer (PC) for education. The project is founded on the understanding that exposure to interactive methods of learning in the developmental years, most easily delivered by using a PC, contributes to the well-rounded growth of a student.

Through Aarambh, Dell will engage with three key audiences - students, teachers and parents - in a series of activities meant to build their confidence and familiarity with using the PC. The program aims to enable both parents and teachers to actively aid in the educational development of the child, while using a PC and create an encompassing ecosystem and supportive background for the child. The year-long project aims to reach 1 million students and 1, 00,000 teachers across 5,000 schools; and 2, 00,000 parents in 75 cities across the country. In a larger context, PC adoption can enable the nurturing of digital citizens who will serve as the building blocks for a rapidly developing Digital India.

Reiterating that the current household PC penetration in India has stagnated at anywhere between 9-10% - a number that needs grass root attention; Dell Aarambh aspires to represent the use of PC learning to unlock potential for young students. More importantly, it aims to establish that parents and teachers, who are key influencers in a child’s formative years, can aid their overall growth by participating in the adoption of PC technology for learning.

Dell has been working at a grassroots level to grow PC penetration in the country through several strategic initiatives. Dell’s ‘Go Rural’ has been a successful and inclusive program which takes the PC experience in mobile Dell Exclusive Stores to Tier 3 – 4 towns. To gain a deeper understanding on the low rates of household PC penetration, last year Dell commissioned a study conducted by Greyhound Research that revealed the PC’s relevance for emerging India. Respondents called out the PC as a key tool for content creation but also presented a dichotomy in not always being owners of the personal computer. Dell’s belief in presenting the contribution of a PC in the day to day life of India’s future youth and its positive impact in building a truly digital workforce, has laid the foundation towards the conceptualization of Aarambh.

Aarambh, which means “to begin”. It is literally the starting point, the first step, of everything. To Dell, Aarambh is the reiteration that a personal computer should be a necessity in a younger age group, and not a choice for these individuals who will be crucial components of a digital-first young workforce. The core idea behind the project is to establish the PC as a gateway to learning by increasing access to knowledge, building upon individual skill-sets and by enabling exposure for students for holistic growth. Dell’s effort is driven by the same insight and purpose which is aligned to the government’s Digital India and Skill India initiatives which have taken off with great steam.

Speaking at the launch of Aarambh, P. Krishnakumar, Vice President, Consumer & Small Business Dell Indiasaid, “Through Aarambh, Dell is leading the cause of accelerating PC adoption in a country where today’s students will become tomorrow’s workforce. Arming them with new-age skills, enhanced learning and the power of technology, we want to help mold young minds so they are able to find a firm footing in a Digital India. Through the course of Aarambh, we will educate, engage, and empower students along with the two key influencers in their lives – their teachers and parents. We believe these two forces converge to build the personal and professional foundational principles for a young citizen. True to its name, we hope that Aarambh will set a precedent for a nationwide movement to embrace the creative potential of PC technology.”

The launch of Aarambh will also see Dell championing the cause against Rote Learning. With a number of activities aimed at raising awareness on the downsides of Rote Learning and showcasing how conceptual learning is more beneficial to children in the long run, Dell aims to explain how PC technology can transform learning for a student. Aside from this, on-ground engagement will be carried out with students, parents and teachers to reiterate the importance of learning by doing, and not by rote learning which has been traditionally established in India.

   

Ritu Gupta, Director, Marketing, Consumer & Small Business, Dell India said, “Aarambh is our way of saying that the beginning of the journey of becoming technology-aware and technology-enabled is marked by the adoption of the personal computer. Aarambh will build conversations at an individual level, about the role the PC can play in making young minds future ready. Our efforts will be driven towards building engagement through on-ground activities and social media conversations; with students, teachers and parents alike on how to best utilize the technology advantage. We were keen to make sure that the project sees unrestricted access and for this reason have developed the ‘Dell Aarambh – PC for Education’ website which will act as a knowledge hub through the course of the year.”

The Aarambh Knowledge Hub will provide access to learning content for students, teachers and parents as well as offer live updates on on-ground activities that take place as a part of the project. This can be accessed on: www.dellpcforeducation.com or www.dellaarambh.com

The FAMDENT Show 2016 a huge hit in Dentistry

Dr Anil Arora 

Mumbai 4 June: The Famdent Show 2016 commences today in Mumbai amidst Dentistry moguls, practitioners, exhibitors, and students. India’s most loved and anticipated Dentistry show, the FAMDENT SHOW will continue until the 5^th of June with more than 325 companies exhibiting their products, reputed Indian & International faculties sharing insights, live procedures named the “How TO” series and workshops.Attracting more than 5000 visitors from across the country on its first day, the show is a hub spot for latest clinical and Dental technology, premium product launches, live procedures and workshops, all under one roof. The expo showcased Dental products, right from forceps to prosthetic equipment, thereby witnessing participation from prominent brands like Colgate, 3M, Abbott, etc.

For the first time in India, FAMDENT conducts highly resourceful events, titled as the “GENNEXT MODULE” and “2 WAYS TO GET THERE” which are the highlights of the show, highly anticipated by beginners as well as stalwarts from the Dental industry and profession alike. In the former event, the audience witnessed Father/Son, Mother/Daughter or a combination duo present their thoughts in an old school v/s new school manner. One such duo includes Renowned Cosmetic Dentist Dr. Sandesh Mayekar who spoke in tandem with his daughter Shivani in this module. In the next event- ‘2 Ways to Get There’, two profound speakers addressed topics like implantology and aesthetic dentistry with a contradicting but correct procedure to achieve the same goal.

Started by industry veterans Dr Anil Arora & Dr Jyotika Arora, Famdent is a game changer in Indian dentistry. It is India's leading provider of high-quality dental publications, organising conferences & exhibitions and conducting workshops all over India - a one stop solution for Continuing Dental Education; and enhancing oral care awareness amongst consumers. The FAMDENT SHOW expects around 15000 visitors not only from Maharashtra but also from neighbouring states like Goa, Gujarat, Madhya Pradesh, and Karnataka and also from other parts of the country. The FAMDENT SHOW emerges as a platform for a Clinical Dental Exhibition & Conference and is currently held in 3 cities- Mumbai, every year and by rotation in other cities like Delhi, Pune, Indore, Hyderabad, Chennai, Lucknow, etc.

“The response has been overwhelming this year! The live procedures and sessions undertaken at the show will add great value to the students' learning. We have been conducting The Famdent Show across 3 cities largely aiming at the holistic betterment and development of the dental fraternity in India, thereby creating opportunities and avenues for the growth of the profession” Said, Dr. Anil Arora Founder & CEO, Famdent.

APLYAA MUMBAI CHA “Mumbaikar” MAHOTSAV The Mumbaikar Festival Unveiled

 

Vivek Oberoi, Preity Zinta, Chairman of the Mumbaikar Festival & MD of Poddar Housing and Developers Ltd.– Mr. Rohit Poddar, Honourable Minister of State for Statistics (Independent Charge) and External Affairs - General V K Singh, Honourable Governor of Maharashtra - Shri Chennamaneni Vidyasagar Rao, Padma Bhushan awardee - Ajay Devgn with Kajol Devgn, Honourable Chief Minister - Shri Devendra Fadnavis, Honourable Union Minister for Transport and Shipping - Shri Nitin Gadkari, Honourable Union Minister for Communication and Technology - Shri Ravi Shankar Prasad, Govinda and Director of the Mumbaikar Festival – Mr. Tarun Rathi

Mumbai, June 3, 2016: The Mumbaikar Festival, an ode to the uniqueness of Mumbai’s spirit with something for every inhabitant of this island city, was inaugurated today at a star-studded event attended by The Honourable Governor of Maharashtra Shri Chennamaneni Vidyasagar Rao, Honourable Chief Minister Shri Devendra Fadnavis, Honourable Union Minister for Communication and Technology Shri Ravi Shankar Prasad, Honourable Union Minister for Transport and Shipping Shri Nitin Gadkari, Honourable Maharashtra State Cabinet Minister for Finance, Planning and Forest Departments Shri Sudhir Mungantiwar, Honourable Minister of State for Statistics (Independent Charge) and External Affairs General V K Singh, Honourable National General Secretary of the BJP Shri Kailash Vijayvargiya, Honourable Union Minister of State for Agriculture and Farmers’ Welfare Dr. Sanjay Kumar Balyan, Honourable Union Minister of State for Human Resources and Development Shri Ram Shankar Katheria, Honourable Justice Shri Siddarth Mridul of Delhi High Court and Honourable National Commission for Women Chairman Shrimati Lalita Kumaramangalam.

Mr. Rohit Poddar, Managing Director of Poddar Housing and Developers Ltd. and Mr. Tarun Rathi, Director of the Mumbaikar Festival, are the creators and visionaries behind the Mumbaikar Festival.

The four-day festival, to be organised between December 15^th and 18^th this year, seeks to re-affirm Mumbai's cultural stronghold and influence not just in the country but among the international community as well. Much like the way the 7 islands come together to make this city, the Mumbaikar Festival as a platform brings together citizens and various stakeholders of Mumbai to nourish, cherish and relish Mumbai: the home to every Mumbaikar.

Through the three pillars of the Festival, Citizen Ownership and Engagement, Community Activation and Curative Differentiation, the organisers aim to involve each and every one of the 1.2 crore Mumbaikars spread across 24 municipal wards.   

The logo of the festival, a symbolic nimbu-mirchi, was unveiled in the presence of our honourable guests by Festival Chairman Rohit Poddar, Managing Director of Poddar Housing and Developers Ltd., and Festival Director Tarun Rathi along with Festival CEO Neerja Shah.

The organisers envisage that this annual occasion will establish itself as a landmark event and go a long way in bringing back Mumbai’s glory as one India’s top cities.            

                                                                                                                                              

Sixteen "Swabhimani Mumbaikars”, recipients of one of the highest civilian honours of the country - the 2016 Padma awards, were felicitated at the inauguration of this festival. Those felicitated  included, The late Dhirubhai Ambani, who was awarded the Padma Vibhushan posthumously, Bollywood actors Anupam Kher, Ajay Devgn, Priyanka Chopra, singer Udit Narayan, director Madhur Bhandarkar, eminent architect Hafeez Contractor, adman Piyush Pandey and senior legal counsel Ujjwal Nikam. Business baron Dilip Shanghvi of Sun Pharma, scientist Dr. Keki Hormusji Gharda of Gharda Chemicals, Sanskrit scholar Ramanuja Tattacharya, renowned agriculturist Subhash Palekar, noted documentary photographerSudhakar Olwe, spiritual guru Swami Tejomayananda and chemical engineer Dr. Ganapati Dadasaheb Yadav were also among those honoured.   

Today, Poddar Housing is India’s second largest affordable housing company which is also committed to the PM’s vision of ‘Housing for All by 2020’. In addition to providing affordable housing, The Poddar Foundation established in 1983 now focuses on Mental Health Awareness in India and alleviating child obesity.

The Group also believes in providing the citizens of Mumbai / Maharashtra an increased quality of life and emphasizes on providing high quality education at low costs. The Poddar Brio International School located at Badlapur is a CBSC English medium school that blends work and study with artistic, recreational, cultural, religious and social activities, and uses educational innovations to prepare its students to keep pace with cultural and technological progress in the world.

Dentsu Aegis Network reaches out to 2500 children on ‘One Day For Change’

 

~In India, an estimated 1,500 Dentsu Aegis Network employees across offices in Mumbai, New Delhi, Kolkata Bangalore, Chennai and Kochi contributed their time towards a social cause~

~Bollywood actor Sanjay Dutt was invited as Chief Guest for the Tata Memorial Hospital Fun Fair that was organised by the Dentsu Aegis Network~

Mumbai, 3rd June, 2016: Dentsu Aegis Network organised the 3rd edition of its Corporate Social Responsibility programme, ‘One Day For Change’, on June 3, 2016.

With children playing the central role in the programme this year, the India chapter of this global initiative successfully reached out to as many as 2500 children across the country.  An estimated 1,500 Dentsu Aegis Network employees across offices in Mumbai, New Delhi, Bangalore, Kolkata, Chennai and Kochi were engaged to execute the project, “Champions For Children.”

In India, the key focus of the ‘One Day For Change’ (ODFC) programme was held across four categories – digital, education, health and entertainment.

 

As part of the digital push, the network’s Delhi office visited Kushi Rainbow Girls Home to donate   laptops and conduct sessions on excel & IT skills. Meanwhile, the employees also visited the Earth Saviours Foundation and interacted with more than 300 mentally challenged children.  

In Mumbai, Dentsu Aegis Network touched the lives of 1100 kids across nine child welfare organisations. It is pertinent to note here that the Dentsu Aegis Network employees also created a Fun Fair for more than 200 children suffering from various forms of cancer to entertain them all through the day.

The event was attended by none other than Bollywood actor Sanjay Dutt, the Chief Guest for the day at the Tata Memorial Hospital, Parel.

The company also arranged an educational excursion for 100 underprivileged children, supported by Umang Foundation, to Nehru Science Centre, Worli. Additionally, the group set-up a dental health check-up camp at Madras Wadi, a slum area near Worli, where 300 children turned up for the event.

The network was sub-divided into teams of 20-50 in Kolkata, Chennai, Bangalore and Kochi. Each team visited a particular child welfare shelter to execute a variety of creative workshops.

Delhi, Bangalore and Mumbai also tied up with various hospitals and NGOs to organise a blood donation drive for kids with Thalassemia and Cancer. Over 250 bottles of blood were donated by Dentsu Aegis Network staff across all regions.

Mr. Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network said, “One Day For Change is extremely important to us at Dentsu Aegis Network. It gives all our employees an opportunity to give back to the society, as a team. More important than what we volunteer in kind and cash is the time we all volunteer together. We hope to continue many of these activities throughout the year. It really feels good, as a team, to be able to do our bit.”