Sports Illustrated Magazine, in association with Magic Bus celebrated a night when sports and glamour came together for a greater cause

PV Sindhu wins Sportsperson of the Year 2017!

Mumbai, 6^th July, 2017: India’s renowned sports media brand, Sports Illustrated (SI) India Magazine concluded the sixth edition of ‘Maruti Suzuki Sportsperson of the Year’ Charity Gala Awards on 6^th July, 2017 at ITC Grand Central, Parel, Mumbai. Sportsperson of the Year is the most coveted Sports Awards franchise globally, acknowledging the performances and sporting excellence of athletes and teams for their outstanding achievements.

Sports Illustrated India has always honoured individuals and teams that have made an impact in the world of Indian sports. Keeping in mind the brand philosophy of promoting sports at grassroots level in India, this year’s gala was in association with Magic Bus—an award-winning NGO that steers children towards a better life with better awareness, better life skills, and better opportunities, in the journey from childhood to livelihood. The funds raised will be used towards the betterment of these under-privileged children.  

Some of the award categories in which the athletes were felicitated were:

1.       Special award for service to sports: Jayant Rastogi, CEO - Magic Bus (presented by Ms Parineeta Sethi and Simon Clays)

2.       Team of the year: Jr. Hockey Team- Captain Harjeet Singh (presented by Pragyan Ojha)

3.       Coach of the year: Pullela Gopichand (presented by Mr. Vinay Pant)

4.       Editor’s Award for excellence: Devendra Jhajharia (presented by Jwala Gutta and Vivek Mukherjee)

5.       Editor’s Award for excellence: MariyappanThangavelu (presented by Jwala Gutta and Vivek Mukherjee)

6.       Editor’s Award for excellence: Varun Bhati (presented by Jwala Gutta and Vivek Mukherjee)

7.       Outstanding Contribution to sports: K Arumugam (presented by Bhaichung Bhutia)

8.       Athlete of the year: Gaurav Gill (presented by Amir Khan)

9.       Gamechanger of the year: K.L Rahul

10.   Extreme Performer of the year: ShivaKeshavan (presented by Sanjeev Mantri and Richa Chadha)

11.   Lifetime Achievement Award: Abhinav Bindra (presented by Amit Khanna, Herbalife & Shayamal Vallabhjee)

12.   Community Development through sports: Milind Soman (Received by Usha Soman) (presented by Angad Bedi and Parineeta Sethi)

13.   Inspirational athlete of the year: Deepa Malik (presented by Taapsee Pannu)

14.   Living Legend: Milkha Singh

15.   Sportsperson Of The Year: PV Sindhu (presented by Parineeta Sethi & Ajay Khanna, Herbalife)

It was a star-studded evening where some of India’s sports icons such as P.V. Sindhu, Pullela Gopichand, KL Rahul, Abhinav Bindra, Deepa Mallik, Bhaichung Bhutia, Gaurav Gill and Shiva Keshavan were felicitated. Bollywood wasn’t left far behind as Richa Chaddha, Tapsee Pannu and Angad Bedi also graced the occasion.

Vivek Pareek, Senior Publisher of Sports Illustrated India said, "The Maruti Suzuki Sports Illustrated Sportsperson of the Year Charity Gala is the perfect platform to recognize and celebrate performance in sports. We have consistently supported all sports in India and the diverse attendance is proof of that. Sports is not limited in appeal or reach, and it is in this diversity that it finds its strength. We will continue to fight for sports and support sportspersons."

Vivek Mukherji, Editor of Sports Illustrated India, said, "Sports Illustrated has lived up to its commitment to sports and India's sportspersons again with this year's Awards. Our magazine's founding principles of integrity and fairness ensure that all sports find an equal voice. We're growing from strength to strength and we're very excited about the future of sports in India. We hope to continue playing a large part in it."

Matthew Spacie, Founder of Magic Bus, said, “It was a great event and I thank Sports illustrated India for giving Magic Bus this huge platform. We share the same core principles of uplifting society through sports and it is fantastic to see the complete support of the sports fraternity, I’m very grateful that our work has been recognized at this iconic forum. We look forward to many years of associations with Sports Illustrated India.”

Through this association, Sports Illustrated India aims to continue their journey and ensure sports is made accessible for all as well as for the welfare of upcoming athletes.

Pooja Bhatt, Shaan, Wajid Khan at the Van Mahautsav by Bhamla Foundation

Bhamla Foundation has been organizing events relating to Environment conservation, as we strive to make our city cleaner and greener, we have returned with gusto in promoting awareness towards a green objective, Waste Management, Conservation of Trees, increasing plantations thus helping to make a Greener Mumbai.

The Van Mahautsav event being organized by the Bhamla Foundation in collaboration with the Ministry of Environment, Forest Department, the MCGM and the Green Army on 7^th July 2017 from 11 am to 1 pm at St Stanislaus High School, Bandra. The event witnessed prominent personalities like Asif Bhamla Pooja Bhatt , Praveen Dabbas , Wajid and  Shaan . They all also planted saplings . Pooja Bhatt addressed the students of the school and stated , i stand here as a bandra girl even before a Mumbai girl.She further added that you know my sister Alia for sure , well Alia does a lot for the environment. Each year on er birthday depending on how old she is we plant trees , its a tradition in our family. Alia says its not cool to not care so you must be cool and you must care. She also got Shaan to sing who was the ex student of the school.

TRAILER LAUNCH OF "KAAY RE RASCALAA"

Ashvini Bhave starrer ‘Manjha’ to release worldwide on July 21, 2017

Nittin Keni, the visionary maverick of Marathi cinema, who has a keen sense of cinema for the masses and the classes, today presented Manjha, the psychological thriller directed by Jatin Wagle.  

The much awaited Ashvini Bhave starrer ‘Manjha’s release date has been announced leading to much excitement among the Marathi cine goers who have been teased by the enigmatic posters, which was followed by a cracker of a teaser and then to top it all, a superlative trailer that got everyone guessing to unravel the plot of the film.

The film appears to be a psychological thriller between a psychotic teenager, (played by ‘Dance India Dance’ fame Sumedh Mudgalkar) and an introverted boy, (played by Rohit Phalke of ‘Balak Palak’ fame), undergoing psychological therapy. There seems to be a cat and mouse afoot because it is not clear which of the boys are saying the truth about a heinous crime being planned. Behind the introverted boy, as his pillar of strength against his psycho friend, is his strong mother played by Ashvini Bhave who seems to have a complex role of not only single handedly bringing up a disturbed and introverted son but also coping with her own seeming vulnerabilities as a single mother. Rising above these challenges, she is seen as defending her son against the whole world – her love for her son being the strong basis for her conviction of his truthfulness. It appears however that at the heart of the film, is an insight on parenting and the importance of communication between parents and teenage children, requiring a fine balance between giving children the space to develop their own wings, and yet at the same time giving them a stable grounding of an emotional bonding based on open communication and a healthy interest in their lives.

The Jatin Wagle directed film promises to be quite a treat not just with its intriguing theme but also its excellent technical brilliance – be it the cinematography, the sound design or the background score which is unlike anything seen on the Marathi screen for a while.  It is therefore no surprise that beyond the fans, audiences and critics, the M-Town celebrities are eagerly awaiting to see the film, if their thrilled responses are any measure.

An India Stories Production, ‘Manjha’ is the first Marathi film Produced by Producers Trilok Malhotra and KR Harish. The film is presented by MFDC, a venture helmed by Nittin Keni and Manish Vasisht, and is slated for a global release on 21st July, 2017.

Explore Europe like Harry and Sejal with Cox & Kings

July 6^th, 2017, Mumbai: Bollywood fans, after watching a film, always fancy about visiting the beautiful foreign locales where the movie is shot. Cox and Kings, a leading leisure and education travel group with operations in 22 countries, has introduced a special romantic trail to Europe based on the film Jab Harry met Sejal. The package has been announced well in advance before the release of the film which is slated to release on 4^thAug 2017. The tour is a bunch of exquisite experiences at some of the most beautiful and charming destinations in Europe such as Prague, Budapest and Amsterdam. Here’s a chance for the Bollywood lovers to visit the beautiful locales even before the movie hits the theatres as the first departure of the tour is scheduled on 31^st July 2017.

The story of the film revolves around Harry and Sejal's journey across Europe which is full of love, life, thrill, fantasy and the voice within. Similar to the lead protagonists in the film portrayed by Shahrukh Khan and Anushka Sharma, you can also enjoy the experience of falling in love through Cox & Kings’ Jab Harry Met Sejal excursion. Highlights of the tour include-

·         A guided walking tour of Prague, the city that depicts the hilarious relationship which Shah Rukh Khan's Harinder Singh Nehra shares with Anushka Sharma's Sejal. Commence your exploration of this city with the imposing Prague Castle, Royal Castle, gothic St. Vitus Cathedral, the Royal Palace and the gardens, the famous Astronomical Clock, a special High tea organised for you at the famous Hotel Intercontinental and mouth-watering dining experience

·         A guided highlight city tour of Fairy-tale, picturesque and charming Cesky Krumlov- one of the most beautiful towns in Europe. Also experience a Pub crawl tour and dive into the city's legendary nightlife together with an international crowd of fellow travellers from across the world and highly motivated party guides

·         Orientation tour of Bratislava- the greater metropolitan area

·         A guided highlight city tour of Budapest- explore the locales of the city where the movie has been shot, admire the World Heritage sights ofBuda Castle and the Castle District, walk along the Fisherman's bastionfor superb views of St. Stephen's cathedral, Hero's square the Danube embankment and the Chain bridge, explore the famous cafes

·         Amsterdam- a canal cruise, Zaanse Schaans- for Windmill, Clogs, Cheese, Madurodam - an enchanting miniature city that features the best of the Netherlands

The 7D/ 8N Jab Harry Met Sejal tour starts just from INR 1,77,120 for Ex-Mumbai departure, while ex-Delhi departure costs you INR 1,80,120 only. The cost includes round trip Economy Class airfare, accommodation, travel insurance, Cox & Kings tour manager, meals as mentioned in the itinerary, coach tours, entrance fees, sightseeing, Schengen visa charges, compulsory Tips of Euro 3 per adult / child and per day and airport taxes.

To book Jab Harry Met Sejal package, call us on 1800 120 0660 or SMS JHMS to 5757513. For more information log on to www.coxandkings.com.

Magniflex unveiled anti snoring mattress, Magni SmarTech, in India with Neha Dhupia and Mahima Chaudhary

Sleeping well is the first step to living well

Magniflex, Italy’s largest and most innovative mattress company brings the revolutionary technology in Sleep in India as they unveiled anti snoring mattress, Magni SmarTech, the smartest mattress in India on Wed, July 5^th, 2017.

Magni SmarTech is not just a mattress; rather, it’s a patented integrated sleep system that allows you to learn more about your sleep, leading to quality rest that improves your quality of your life. The technological innovations monitor the data and provide suggestions to improve your sleep day after day.

The curtain raiser of the mattress was done by Bollywood Actresses Neha Dhupia and Mahima Chaudhry, followed by the panel discussions to increase awareness about sleep disorders and stress management with both the actresses Abhishek Sharma, Celebrity Yoga Guru, Deanne Panday, leading fitness expert & author, Lipika Sud, Award Winning Interior Designer, Dr. Yusuf Abdullah, Psychiatrist.

‘50% of the working population in India is stressed and suffers from different diseases while stress is believed to trigger 70% of the visits to the doctors and 85% of serious illness. Thereis lack of awareness in all of us about our health as we spend half of our money on doctor’s fees but we fail to understand on how all the chronic diseases occur due to lack of sleep and stress’, says Dr. Yusuf Abdullah, a well renowned psychiatrist.

On the other hand, Mahima Chaudhry and Neha Dhupia were in support of how need of proper sleep is important for them as they have hectic schedules and spend half of their time travelling from one place to another and it’s commendable the Magniflex is bringing revolutionary technology in sleep to India.

Adding to the discussion, Lipika Sud, and Deane Panday, agreed on how we spend all our money on Luxury Cars and home to keep ourselves comfortable but not on the correct mattresses for better comfort and sleep. ‘Having a smart mattress have now become as important as having a smart phone’, adds Lipika Sud.

‘Technically and clinically ‘Stress’ is somewhere on the scale of mental illness. No matter how healthy we eat, for how long we work out, but healthier sleep is equally important as other things’, said Abhishek Sharma.

With inbuilt features like monitoring body vitals, chromo therapy, adjustable base, anti snoring (first mattress in the world to stop snoring while asleep) and zero gravity(most comfortable position known to the world as of today which is exact same position in which a child remains in a mother’s womb, known to completely distress one), Magni SmarTech has taken the concept of healthy lifestyle in a technological world to another level.

The Indian market is ready and eagerly awaiting for the revolutionary sleep integrated system, Magni SmarTech which not only improves the quality of sleep but adds into quality of lifestyle we all lead.

Magni SmarTech is now available at:  Mumbai, Pune, Delhi, Punjab, Bangalore, Chennai, Hyderabad & Gujarat.

About Magniflex: Magniflex is the largest Italian company that has been operating in the bedding industry for over 50 years. Leader in the high level technological mattress market, with a daily production of 10,000 pieces, and more than 35 million people in over 97 countries throughout the world sleep on a Magniflex product. This is an innovative company that has always played a pioneering role when it comes to the art of sleeping well, by presenting revolutionary solutions for improving mattress performance.The company believes in offering everyone the ideal solution to sleep well. There are 100 different products devised to respond to the comfort needs, habits and preferences of any kind.

Magniflex has been marketing its mattresses in India since 2010 through high end furnishing dealers stores throughout the country.

2017 SkyPixel Video Contest Showcases Stunning Aerial Footage From Around The World

July 5, 2017 – SkyPixel, the world's most popular aerial photography community runin cooperation with DJI, has so far received more than 700 entries from participants in over 45 countries for the 2017 SkyPixel Video Contest.

SkyPixel and DJI have selected some of this year’s best work, showcasing participants’ aerial perspective of the world in the three major categories: Nature, City, and Sport.

Visit the 2017 SkyPixel Video Contest Highlights Page to see the breathtaking drone footage.

https://www.skypixel.com/editor/weekly/42?utm_campaign=weekly_selection&utm_medium=PCWeb&utm_source=home-banner

For those still interested in participating in the 2017 SkyPixel Video Contest, the deadline for entry is August 2. Whether you’re a new drone user, professional videographer, or someone wanting to showcase their aerial creativity to a wider audience, the international contest is open to anyone in every corner of the globe.

Contest participants can submit their work in any one of the following categories:

l  Nature: Tell us a story with landscape shots, revealing the deep secrets of Mother Nature from above.

l  City: Capture your city’s unique character and show us places we know and love from a brand-new perspective.

l  Sport: Capture the energy and excitement behind a sport or an athlete pursuing their dreams.

Videos captured from any type of aerial platform are welcome. Submissions should not be longer than five minutes and should include at least 30 seconds of aerial footage.

One Grand Prize winner will be selected out of all the entries. The winner will receive a DJI Inspire 2 Premium Combo, Nikon D750 Body + 24-70 mm VR 2.8 Lens, Suunto Spartan Ultra Copper Special Edition (HR) Watch, LaCie d2 Thunderbolt 3 Hard Drive, an Oakley Latch Prizm Sunglasses, and a Tourism Australia Travel Package. Other prizes include the DJI Phantom 4 Pro, DJI Mavic Pro Fly More Combo, and DJI Spark, among others.

SkyPixel will also give out a People’s Choice Prize to the top ten most liked videos (cut-off time for voting is August 2, 14:00 CST). Winners will receive a DJI Osmo Mobile, LaCie Rugged Thunderbolt USB-C Hard Drive, Suunto Traverse Alpha Black Watch, and a pair of Oakley Latch Prizm Sunglasses.

A curated judging panel of renowned videographers and influencers will shortlist the winners. The panel includes:

l  Phil Pastuhov ­— Aerial Director of Photography whose credits include The Lord of the Rings trilogy, Godzilla, and The Amazing Spider-Man 2

l  Ning Hao — Director and screenwriter of several Chinese blockbusters. His breakout film Crazy Stone (2006) earned a Golden Horse Award for Best Original Screenplay.

l  Ryan Hosking — One of the youngest feature film Aerial Director of Photography. Ryan’s film credits include The Revenant, American Sniper, The Nice Guys,and CHiPs.

l  Filipe DeAndrade — 10-time Emmy award-winning Director of Photography, wildlife ambassador for National Geographic and Nat Geo WILD

l  Robin Mahieux — Director whose creative projects include Chanel, Redbull, Sony, AIA, Cartier, Air China, Porsche, and Jaguar

l  David Etienne — TV producer, director, pilot, and commercial drone pilot

l  Andy Best — Renowned photographer and filmmaker

l  Josh Raab — Multimedia Editor at TIME and professor at the International Center of Photography

l  Brad Rickman — Digital Director for Condé Nast Traveler

Contest Details

Contest Deadline: August 2, 2017, 14:00 CST

Award Announcement: August 31, 2017, China Standard Time

For more information about the contest and how to enter, visit: https://www.skypixel.com/events/videocontest2017

For full videos of the contest highlights, visit:

https://www.skypixel.com/editor/weekly/42?utm_campaign=weekly_selection&utm_medium=PCWeb&utm_source=home-banner

Royal Enfield celebrates the spirit of riding with motorcycle enthusiasts as a precursor to Himalayan Odyssey

Mumbai, 5 July, 2017: To celebrate the growing passion of community riding amongst motorcycling enthusiasts and riders, Royal Enfield hosted an event with the riding community at Royal Enfield’s exclusive gear store in Khar, Mumbai on Saturday. The evening witnessed participation by over 30 men and women motorcycle enthusiasts and riders who engaged in conversations around Himalayan Odyssey and community riding overall. The focus of the gathering was also to encouraging more people to follow their passion for motorcycling.  The motorcyclists spoke about how they are preparing to be on the Himalayan Odyssey. Some of the experienced riders provided some golden tips about riding in the Himalayas to those riders who are visiting that terrain for the first time. The event was a precursor to Royal Enfield’s 14^th edition of Himalayan Odyssey which will be held from July 6th to July 23^rd this year.

Himalayan Odyssey is considered one of the most gratifying motorcycle journeys in the world from Delhi to Khardung-La - the highest motorable road in the world at 18300 feet above sea level. For the 14th edition of Himalayan Odyssey this year, Royal Enfield is taking over 50 participants on the Himalayan Odyssey including men and women.  One of the biggest motorcycle ride of its kind in the world, Himalayan Odyssey will see participants traversing through some of the roughest terrains and highest mountain passes in the world covering a distance of close to 2200 kilometresin 18 days on their Enfield motorcycles.

The Himalayas have been the mecca for motorcyclists and the Royal Enfield Himalayan Odyssey has been their chosen journey to ride through the mighty mountains. Year on year Royal Enfield riders gather at Delhi to thump all the way to Khardung-La to experience one of the most memorable motorcycling journeys in the world. The ride will witness camaraderie of fans and participants flagging off on Saturday, 8^th July, 2017 from India Gate in New Delhi. What is interesting to see is the camaraderie amongst riders from different corners of India and the world that grows stronger with every passing day.

During the ride, the weather would shift remarkably, from scorching hot to icy cold as riders will make their way to the picturesque regions of the Himalayas, which house within themselves one of the most hostile environments for motorcycling including Narkanda, Sarchu, Jispa and Leh, all the way to Khardung-La. Each turn exposes the riders to a new landscape like no other, eventually getting them surrounded by the overwhelming beauty of the great Himalayan peaks.

The period between the months of May and August is the ideal time when hundreds of Royal Enfield motorcyclists ride up to the Himalayas. The HO is an opportunity for passionate men and women who seek to look beyond the obvious and venture into the unchartered territories of one of the most challenging terrains in the world. A journey of self-discovery for many, the Himalayan Odyssey has given birth to inspiring stories that become a part of motorcycling folklore.

At a time when our lives have come to be defined by our professional selves, Himalayan Odyssey appeals to the free spirited motorcycle rider in oneself and quintessential seeker of life beyond concrete jungles. The ride emphasizes on harmony with the terrain while at the same time encouraging one to overcome their personal barriers and realize the potential that lies within them. Over the past 15-20 years, scores of riders have had the pleasure of riding their Royal Enfield motorcycles through the picturesque landscape of Ladakh to Leh and then beyond to Khardung La.

To know more about #HO2017 visit: www.royalenfield.com/ho

Be a part of one of the largest communities of motorcycling enthusiasts; like Royal Enfield on Facebook - https://www.facebook.com/RoyalEnfield

Follow Royal Enfield on Twitter – https://twitter.com/royalenfield

Bajaj Electricals launches new TVC

Conveys breathtaking stories from the hinterlands of India

First ad campaign to focus on company’s Business to business segment Capabilities

Mumbai, 27 June 2017:

Bajaj Electricals, one of the leading companies in the business of Luminaires, Transmission Line Towers, Illumination and Rural Electrification Projects has  launched a brand new television campaign (TVC) starting today. Aimed at creating a visceral response, the film conveys multiple real life stories from the interiors of the country with no trace of electricity. The film emphasizes on the role of Bajaj Electricals in impacting millions of lives through its lighting initiatives.

The objective of the campaign is to create awareness about the successfully designed and commissioned complex landmark infrastructure projects carried out by Bajaj Electricals. Notably, this is the first brand campaign by the company focused solely on B2B segments of the company that play a crucial role in the infrastructure building for the country.

The audience will get a first peek into the campaign in Digital and Cinemas, subsequently the campaign will be aired on TV.

Made of 3 short films conveying 3 different real life stories from the hinterlands of India, the campaign is sure to steal your heart.

Commenting on the films, Mr. Anant Bajaj, JMD, Bajaj Electricals said, ‘The infrastructure we lay has a huge social and economic impact on the lives of people. We have literally crossed rivers, mountains and jungles to bring electricity to far flung places in the country. And we do all this with great care and concern for the environment. The insights were taken from these real life incidents that our teams have faced during the execution of various projects across the length and breadth of our great nation.

Created by OnAds Communications, the films in the campaign are about the hope, despair and dilemma of a world without light. It captures various unsung human emotions like those of a girl wanting her dreams to come true or a child wanting her father to come home through animated puppets made of layers of thin paper.

‘The stories in the campaign are inspired & dramatized versions of the stories that we heard from the Bajaj team. We thought it would be interesting to tell these stories through animation, like a fairy tale only to reveal that these are not fables but inspired true stories’, said Jignesh Maniar, Founder of OnAds.

In line with its philosophy, Bajaj Electricals considers every Indian a part of their family and the campaign depicts how through the magic of light the dreams of millions of Indians have come true.

Tiger Shroff inspires people of India to be Shiksha Superheroes

 

The acclaimed actor joins hands with P&G Shiksha to make a difference to lives of underprivileged children in Mumbai

Over the past decade, P&G Shiksha has built and supported more than 1000 schools across India and will impact the lives of over 10,00,000 children across the country In Maharashtra itself, P&G Shiksha has built and supported about 45 schools and impacted the lives of more than 19,765 children P&G Shiksha continues to make critical infrastructure and learning interventions by equipping schools with the necessary amenities thereby significantly reducing the school dropout rate and improving the overall literacy rate in each state

June 30, 2017, Mumbai: Having built and supported over 1,000 schools till date that will impact the lives  of over 10,00,000 underprivileged children, P&G’s flagship Corporate Social Responsibility program P&G Shiksha continues to march forward with the motto ‘Padhega India, Badhega India’. Now in its 13th year, P&G Shiksha continues to make critical infrastructure and learning interventions by building and supporting schools across the country thereby providing underprivileged children with access to education.

Taking the programme ahead this year, P&G Shiksha culminated ‘Shiksha Superheroes’ a campaign to acknowledge consumers, the real-life superheroes who make a simple brand choice of buying P&G products and contribute to this noble cause impacting the lives of thousands of underprivileged children. Joining the movement this year, multi-talented star Tiger Shroff donned the avatar of ‘Shiksha Superhero’ for the students of a P&G Shiksha School. Tiger emphasized on the importance of education in the lives of children. He encouraged the people of India and Mumbai to be Shiksha Superheroes by simply choosing P&G Products and contributing to the education of underprivileged children. During the event, he also shared his school memories with the enthusiastic children of a P&G Shiksha School and urged them to engage themselves in every activity in school – be it sports, dancing, dramatics and so on. Tiger, who is not only an actor, but is excellently skilled in martial arts, gymnastics and dance, emphasized on the importance of extra-curricular activities for their holistic development. It was wonderful to see the excitement in the little kids as they danced along with him to the music from his upcoming film. He also taught the students a few interesting self-defense techniques and was impressed with the confidence and intelligence showcased by them.

Speaking on the occasion, Shiksha Superhero Tiger Shroff remarked, “This is the first time that I have associated with P&G Shiksha and I am delighted to witness the difference that this movement has made by building and supporting more than one thousand schools that will impact the lives of more than one million children across India. It felt amazing to interact with these young kids who have a bright future ahead of them. I relate this with my own experience in school, where I participated actively in dancing and various sports activities. Extra-curricular activities and academics go hand in hand and these students must use every opportunity they get to refine their talent and never give up.”

He further added, “I realized today that it is very easy to be a Shiksha Superhero in real life; a simple act on your part can improve the lives of underprivileged children and make a big difference to their future. Everyone can become a real-life Superhero, all you have to do is choose P&G products and become part of the P&G Shiksha movement that will enable you to contribute towards education of underprivileged children. Like me, I want to encourage the people of India to be ‘Shiksha Superheroes’ by making this simple brand choice. It is an ordinary act and a very small contribution from our end but has a large impact on the lives of these children.”

This year, one of the key infrastructure interventions was undertaken in a P&G Shiksha School, Mumbai. The school is located close to a dump yard on marshy land which made the foundation of the school building incredibly weak. The school building base began sinking, making it extremely unsafe. P&G Shiksha with the help of its NGO partner RTI brought in highly qualified engineers to design and rebuild the entire school building adding 10 classrooms and a toilet block. Amazingly, the rebuilding was carried out without compromising on the students’ current school year. Additionally, they also built a science and computer laboratory, both of which continue to contribute massively to the development of the students.

Tiger Shroff was impressed to see the difference P&G Shiksha has made via infrastructure interventions in many schools. With the help of its NGO Round Table India (RTI), this campaign has been instrumental in changing the lives of many underprivileged students by supporting 45 schools in Maharashtra itself that has impacted the lives of more than 19,000 children. With the objective to holistically improve the lives of underprivileged children, P&G Shiksha is working extensively to provide necessary amenities from building classrooms to building toilets, providing clean drinking water to setting up drinking water stations and playgrounds across India including Maharashtra.

P&G Shiksha has over the years received generous support from many thought leaders and celebrities such as Anil Kapoor, Rahul Dravid, Shane Watson, Irrfan Khan, Arjun Kapoor, Kareena Kapoor, Saif Ali Khan, Anupam Kher, Dr. Kiran Bedi, Anil Kumble, Rani Mukherjee, John Abraham, Abhay Deol, Farah Khan, Arbaaz Khan, Sameera Reddy, Huma Qureshi, Sushmita Sen, Sharmila Tagore, Konkona Sen, Neha Dhupia, Soha Ali Khan, Lara Dutta, Preity Zinta, Jacqueline Fernandez, Jatin Das, Shaan, Chitrangada Singh, Soha Ali Khan, Aditi Rao Hydari, Ajinkya Rahane, Priya Anand, V.V.S. Laxman, Nawazuddin Siddiqui and many more.

P&G Shiksha also allows consumers to share in their support and thereby become a Shiksha Superhero. This can easily be done by buying any P&G Product such as Tide, Ariel, Whisper, Pampers, Olay, Head & Shoulders, Pantene, Vicks, Gillette, Oral-B & AmbiPur and part of the proceeds will go towards building and supporting schools. Embodying the motto of ‘Padhega India, Badhega India’ - P&G Shiksha believes that the bright minds of today lead to a brighter tomorrow.