DJI Launches Spark, The Easy And Fun Camera Drone For Everyone

The Company’s First Mini Drone Lets You Capture Special Moments From The Air
Just By Moving Your Hands

DJI, the world’s leader in civilian drones and aerial imaging technology, Thursday launched Spark, an easy-to-use, fun-to-fly mini camera drone that lifts off from the palm of your hand to capture and share the special moments in your life on the go.

Thanks to DJI’s powerful technology, Spark is the first drone that users can control by hand gestures alone, successfully removing the barriers between you and your camera in the sky. Even if you’ve never flown a drone before, flying Spark is easy because the only remote controller you’ll need is your hand.

When Spark takes off from your hand, it automatically enters Gesture Mode. This features new advanced gesture controls like PalmControl, which lets users control Spark with hand movements.[1] In Gesture Mode, you can also send Spark up and away from you, take a selfie, and call it back with just your hands.

“Controlling a camera drone with hand movements alone is a major step towards making aerial technology an intuitive part of everyone’s daily life, from work and adventure to moments with friends and family,” said Paul Pan, Senior Product Manager at DJI. “Spark’s revolutionary new interface lets you effortlessly extend your point of view to the air, making it easier than ever to capture and share the world from new perspectives.”

Spark has been designed to be the perfect lifestyle accessory you can take anywhere. It fits easily in almost any bag and weighs just 10.6 ounces (300 grams) – less than a can of soda. Spark is ready to launch within seconds whenever inspiration strikes and can be operated by a remote controller, a mobile device, or hand gestures alone. Spark will be available in five different colors: Alpine White, Sky Blue, Meadow Green, Lava Red, and Sunrise Yellow.

Visually Smart, Incredibly Intuitive

Spark comes with new and exciting flight options that empower you to effortlessly capture and share your memorable moments. The new QuickShot Intelligent Flight Mode makes creating professional videos fun and easy. Select a QuickShot, and Spark will fly along a preset flight path while recording a short video and tracking a subject along the way.

Four QuickShots are available: Rocket, sending Spark straight up into the air with the camera pointed down; Dronie, flying up and away from your subject; Circle, rotating around the subject; and Helix, spiraling away from a subject as it flies upward. For each QuickShot, Spark will automatically create a 10-second video from your flight that is ready to share on social media, where everyone can see your special moments.

Previously introduced Intelligent Flight Modes such as TapFly and ActiveTrack can also be found on Spark. Developed based on DJI's vision technology, a new TapFly sub mode called Coordinate allows Spark to fly to a location you tap on your mobile device screen. TapFly’s Direction Mode lets you keep flying in the direction you tap on the screen. Using ActiveTrack, Spark will automatically recognize and track an object you choose, keeping it at the center of the frame for perfect shots of objects in motion. Whether you are using TapFly or tracking a subject, Spark’s 3D Sensing System will actively sense obstacles in front of the aircraft.

With the remote controller accessory, operators can switch to Sport Mode and unleash Spark's speed potential of up to 31 mph (50 kph). Sport Mode sets the gimbal to first-person view (FPV) by default, so the camera moves with you as you fly. Spark will also be compatible with DJI Goggles for an immersive FPV flight experience.

Shoot Like a Pro

Spark houses an impressive camera with a 1/2.3” CMOS sensor that captures 12 megapixel photos and shoots stabilized HD 1080p videos. Spark's 2-axis mechanical gimbal and UltraSmooth technology dramatically reduce shake and rolling shutter effect to capture cinematic shots effortlessly.

Spark includes many previous DJI drone shooting modes with two new additions: Pano and ShallowFocus. In Pano Mode, the camera creates horizontal or vertical panoramas by automatically adjusting its gimbal and heading, taking a series of pictures and stitching them together. ShallowFocus allows you to put part of a picture into sharp focus while the rest of the image is softened, creating photographs with a shallow depth of field. An array of filters and automatic editing templates available in the DJI GO 4 app enables creators to quickly edit videos and share them directly to Facebook, YouTube, Twitter, Instagram, and other social media platforms.

Fly with Safety, Accuracy, and Precision

Spark’s FlightAutonomy system consists of the main camera, a downward-facing vision system, a forward-facing 3D Sensing System, dual-band GPS and GLONASS, a high-precision inertial measurement unit, and 24 powerful computing cores. These features allow Spark to hover accurately with vision system assistance at up to 98 feet (30 meters) and sense obstacles from up to 16 ft (5 m) away.

Like all recent DJI drones, Spark can return to its home point automatically with a sufficient GPS signal. While using the remote controller, if the battery gets too low, connection is lost, or the operator presses the Return to Home (RTH) button, Spark flies back to the preset home point while sensing obstacles in its path. Spark also integrates DJI’s GEO System or NFZ geofencing to provide you with up-to-date guidance on areas where flight may be limited by regulations or raise safety or security concerns – helping you fly safely and responsibly.

For optimal performance, Spark is powered by a high-energy density LiPo battery and has a maximum flight time of up to 16 minutes. When flying with the remote controller accessory, Spark allows for 720p real-time video transmission from up to 1.2 miles (2 km) away.[2]

Price and Availability

In India, the retail price of a DJI Spark, including an aircraft, a battery, a USB charger and three pairs of propellers, is INR 43,000. The Spark Fly More Combo includes an aircraft, two batteries, four pairs of propellers, a remote controller, propeller guards, a charging hub, a shoulder bag and all necessary cables, with a retail price of INR 60,000. Pricing and availability of other accessories for Spark will be announced at a later date. Color options and Fly More Combo availability may vary at different sales channels.

For more info about DJI Spark, please visit: www.dji.com/spark

AIESEC to host Annual Stakeholders’ Dinner in Mumbai

Mumbai, May 23, 2017: AIESEC Mumbai will be hosting its flagship corporate event, the ‘Annual Stakeholders’ Dinner’ on May 26, 2017 at Shaman Wheels Mercedes-Benz showroom, Santacruz.

This exclusive invite-only-event features top 120 leaders and business minds of the city as they exchange insights on ‘Making Mumbai Smart Business City 2020.’ “AIESEC’s Annual Stakeholders’ Dinner is a window of learning for young and bright future leaders of India. We aim to encourage our dynamic volunteers to adopt a problem-solving mind-set so that they are inspired to lead the smart cities of India with smarter business strategies”, said Meet Muchhala (VP Business Development, AIESEC in Mumbai).

One of the major highlights of the evening includes the AIESEC Youth Leadership Awards. This will be followed by a panel discussion on ‘Smart Business City 2020’ moderated by Akshaara Lalwani (Founder & CEO, Communicate India) featuring Mayank Gandhi (Advisor, Smart Cities and Founder, Fulora Foundation), Venil Ali (City Director, Teach For India), among others.

The panel also includes Afroz Shah (Lawyer, Recipient of UN Champion of the Earth Award) and Rodney Pereira (Retired-CFO, South Asia, DHL Forwarding). In addition to top-level representation from Directi, Della Group, Ketto, ESSAR Foundation, Crimson Interactive and Teach For India to name a few, the event will be graced by Hon. Jordan Reeves (Consul General of Canada, Mumbai) as its Guest of Honour.

“AIESEC’s pledge of aiding smart businesses in India envisions the mitigation of in-city socio-economic challenges. To this effect, the stake-holders dinner aims to encourage young leaders to rein future breakthroughs in business through comprehensive, collaborative and compelling efforts,” said Preet Shah (Event Head, Annual Stakeholders’ Dinner 2017).

Spinta Global Accelerator led by Mr. Miten Mehta and Chatur Ideas led by Mr. Devesh Chawla have been strong supporters of this event. Some of the other partners include Flock Networking App, Della Adventures and Resorts Pvt. Ltd., Nordic Kandie, and Instanote.

BRANDZSTORM INDIA APPOINTS ADITYA ROY KAPOOR AS BRAND AMBASSADOR FOR GIO COLLECTION EYEWEAR

Aditya Roy Kapoor has been signed as the new brand ambassador for Gio Eyewear. Comprising youthful designs and vibrant colours, the sunglasses are for all seasons and occasions. A new multimedia brand campaign will be unveiled for Gio Eyewear collection with the Bollywood star being the face of the brand. Gio collection reflects an eccentric à la mode fashion and will perfectly match your personality .Using a combination of high-performance sustainable materials these eyewear pieces are available in elegant shapes to give you an iconic look. Take your pick from oversized frames with a touch of 3D to the unusual squares and rectangular designs with wood and matte framing, cat-eyes, aviators and wayfarers.

An excited Aditya says, “I'm very sensitive to light and can't keep my eyes open in the sun without a pair of sunglasses. Gio sunglasses are perfect for Indian summers, look very stylish and their wide range is impressive. You'll certainly be spoilt for choice”.

Ujjval Saraf and Neha Saraf, Directors, Brandzstorm India Marketing Pvt. Ltd. says, “We are happy to have Aditya Roy Kapoor as our brand ambassador and are sure that the youngsters will connect with him. What better way than launching our new line during the scorching heat”.  Neha Saraf adds, “Aditya fits perfectly into our brand space. He looks fab in every pair, and we had a tough time deciding which one complimented his persona better.“The frames, in contemporary style, come in an eye-catching yet pure scheme of colours like blue, navy , green, pink, brown, havana, yellow, white, orange, purple, gold, rose gold, wood, tortoise and shades of nude. The carefully thought-out design and impeccable manufacturing quality add to its aesthetic appeal.

Extremely feminine and imaginative for all the girls, the tortoise print is paired with swank, oversized round lenses as well as glossy and matte finishes. The collection exhibits a revival of timeless shapes that distinctly carry the brand's design and ethos. For the men, there are some quirky club-masters, vintage yet rugged, classic yet patterned or camouflaged soft lines on aviators and wayfarers featuring a strong trendsetting frame. The aviators also come in monochromes. You can now flaunt your summer, airport and travel look with a wide range of Gio sunglasses, which is out with an offbeat collection that has been handcrafted in Italy. The signature matte finish style with gradient blue and yellow tinted lens to flatter your skin makes the collection stand apart from the rest.

Alia bhatt behind the scenes LUX Fresh Splash

HEAD TO BKC DIVE THIS WEEK FOR SOME IPL ACTION AND A BOOZY KNOCK OUT

This one is for all you die hard cricket fans! What better way to enjoy the IPL fever than with budget friendly booze, lip smacking accompaniments and a stadium-like atmosphere? BKC Dive promises all this and more throughout the week!  Enjoy the live screening of the finals with fans cheering, pocket thrilling offerings, loads of beer and booze and food  like Crispy Masala Rumali, Apple chicken, Corn Cigar Rolls, Chakli & Schezwan among others  .

 So drive to BKC Dive with your friends to enjoy an action packed pavilion with plenty to keep your spirits high throughout the night.

Prices: Drinks from from Rs 35 onward | Food from 60 onward

Day: Sunday, 21st May, 2017

 

Venue: BKC Dive, B Wing Ground Floor, Pinnacle Corporate Park Next to Trade Center BKC, BKC Mumbai 98

The 14th edition of Municipalika 2017 sets new benchmarks in urban development

An exhibition and conference for Smart and sustainable cities

Navi Mumbai, May 18, 2017: Municipalika 2017 held at the CIDCO Exhibition Centre from 18^th to 20^th May, 2017, provided the largest platform for players in the industry where they were able to connect with dealers, influencers, service providers, business investors, and government representatives. Municipalika is providing an opportunity to buyers, distributors, service providers in the smart and sustainable city solutions to connect, and is providing a wide exposure to the exhibitors to network.

The event inauguration was graced by Mr. V.  Suresh, Advisor, Good Governance India Foundation, Former CMD, HUDCO, Mr. Sudhakar Sambhaji Sonawane Worshipful Mayor, Navi Mumbai Municipalika Corporation, Mr. Koh Lin Ji Group Director, International Development Group Building and construction Authority, Singapore, Mr. Durga Shankar Mishra, Additional Secretary, Ministry of Urban Development, Government of India, Mr. R Roshan Baig, Hon’ble Minister of Urban Development and Haj, Government of Karnataka, Mr. Pawan Arora, Director of Local Bodies and Joint Secretary, Government of India, Mrs. Maya Singh Hon’ble Minister of Urban Development and Housing, Government of Madhya Pradesh, H. E. Mr. Nadir Patel High Commissioner of Canada in India amongst others.

During the inauguration, the key speakers shed light on the activities carried out at both international and national levels, where they highlighted new plans and policies to aid and develop rural and urban areas. The announcement of Smart Cities by the Government and the ensuing work already done around it, has created the necessary momentum to introduce another 40 new Smart Cities in India by June 2017.

Along with the development of Smart Cities, would be allied projects that would provide basic services (e.g. water supply, sewerage, urban transport) to households’ and build amenities in cities which will improve the quality of life for all. Project Amrut, is being developed with a vision to provide water through the facility of tap to every household by the year 2019. Taking the water aspect and its severity with the new challenges being faced, rain water harvesting should be a priority which should be a part of all upcoming and existing housing developments. To manage water crisis, initiatives to have bore wells in the country, will help the farmers to avoid draught.

The importance of connectivity has grown and the dependence of public on transportation has grown. With the increased demand, the government of India has laid down a trail of 200 kms for the Metros and another 500 kms are proposed.

The three day Conference and Exhibition, with the theme of ‘Smart and Sustainable City Solutions’ will be providing an opportunity to showcase the best solutions for various challenges faced by growing cities of India.Municipalika Exhibition segment is one of the biggest in the country, with over 150 exhibitors showcasing technologies, equipment, products, software and solutions for Smart and Sustainable Cities, which covered all facets of urban and housing development and building construction activities.

Over a period of three days, Municipalika will be hosting not only the exhibition but conferences on various subjects that are of concern in the building and development of smart and sustainable cities, some of which include , Sustainable Built Environment And Communities,  Connected Cities For Efficient Urban Mobility, Inclusive And  Humane Cities For Housing For All,  Digital Cities  For The Enabling Frame Work And ICT Supporting Back Bone Infrastructure,  and  Integrated And Self-Contained Cities.

The Expo is expecting to see over 1,000 participants from 300 cities in India, Canada, and Singapore. The Government of Maharashtra is the Host state, and the event will be supported by Government of India and its ministries of Urban Development, New and Renewable Energy, Electronics and Information Technology, etc. Canada and Singapore will be bringing forth their rich global experience of decades in creating sustainable and vibrant smart cities with the best practices in planning, design, execution and good governance of cities.

“With Vancouver being the 3rd most liveable city in the world, we want to bring these innovative solutions to Indian cities. India is a priority market for companies from British Columbia and we are forging partnerships with several states, cities and municipalities”, said Joel Fernandes, Director, Trade and Invest British Columbia.

The co-located CAPEx (Construction, Architecture, and Planning & Engineering Expo) segment captured the leading building materials, technologies and construction equipment for structural, non-structural, finishing, building and plumbing services. Green building products which are environment-friendly and energy saving found an important place in the CAPEx segment.

Besides the presence of a large number of senior government officials, ULBs, urban parastatals, utilities etc, which have been the USP of Municipalika, there was also a strong focus on private sector stakeholders like real estate developers and builders, system integrators, consultants, EPC contractors, and professionals like architects, engineers, and urban planners attended Municipalika, and specially the co-located CAPEx segment.

Volvo Cars announces ‘Make in India’ plans. First assembled cars to roll-out this year

  

India- Mumbai, 18^th May 2017: Volvo Cars, the premium carmaker, announced today that it will start vehicle assembly operations in India  in 2017. This positions the company for further growth in the fast-expanding premium car segment in India.

The assembly operations will be located near Bengaluru in southern India and focus on models based on Volvo’s SPA modular vehicle architecture. The first Volvo model to be assembled there is the XC90 premium SUV. Additional models slated for local assembly will be announced at a later stage.

In establishing its assembly operations, Volvo Cars is working together with Volvo Group India - the truck, bus, construction equipment and Penta engines manufacturer, and will make use of Volvo Group India’s existing infrastructure and production licenses near Bengaluru. No further contract and financial details will be disclosed.

“I am pleased that as of this year we will be able to start selling Volvos that are Made in India,” saidHåkan Samuelsson, president and CEO of Volvo Cars. “Starting vehicle assembly in India is an important step for Volvo Cars as we aim to grow our sales in this fast-growing market and double our market share in the luxury segment in coming years.”

"We are delighted to announce the commencement of local assembly unit,” said Tom von Bonsdorff, Managing Director, Volvo Auto India. “It’s a sign of the company’s strong commitment in India. Backed by a robust sales growth, expanding network and an array of new product launches the local assembly will provide us an impetus to garner a sizeable segment share in the medium to long term. Each locally assembled Volvo Car will have same International standards as anywhere else in the world. With our continued efforts we are sure to build a strong foundation for our business in India.”

Volvo’s decision to start assembly in India and market its vehicles as ‘Made in India’ fits well with a similarly named initiative launched by the national government several years ago, which seeks to highlight and promote Indian manufacturing prowess.

While the Indian luxury market is still relatively small, it is forecast to grow rapidly in coming years. Volvo currently has a premium segment share of close to 5 per cent and aims to double this by 2020. Volvo Cars in India have had a robust 32% growth in sales volumes in the past 2 years and the 2017 trend is as per our plan to achieve 2000 cars, this will give us a growth of 25% year-on-year.

Volvo Car Group in 2016

For the 2016 financial year, Volvo Car Group recorded an operating profit of 11,014 MSEK (6,620 MSEK in 2015). Revenue over the period amounted to 180,672 MSEK (164,043 MSEK). For the full year 2016, global sales reached a record 534,332 cars, an increase of 6.2 per cent versus 2015. The record sales and operating profit cleared the way for Volvo Car Group to continue investing in its global transformation plan.

Volvo Auto India

Swedish luxury car company Volvo Auto India (VAI) established its presence in India in 2007 and has since then, worked intensively to market the Swedish brand in this country. Volvo Cars currently markets products through its dealerships in South Delhi, West Delhi, Gurgaon, Ahmedabad, Surat, Mumbai, Chandigarh, Coimbatore, Hyderabad, Chennai, Bangalore, Kochi, Vishakhapatnam, Kolkata, Vijayawada and Jaipur. Expanding soon to Lucknow and Pune.

The company sells nine luxury models.

Volvo S60 – A sporty sedan

Volvo S60 Polestar – A Performance Sedan

Volvo S60 Cross Country – All road. All weather sedan

Volvo V40 – Luxury hatchback                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Volvo V40 Cross Country – The adventurous cross country

Volvo XC60 – A technologically advanced luxury SUV, apt for Indian roads

Volvo XC90 – The most awarded 7-Seater Luxury SUV

Volvo XC90 Excellence- India’s first plug-in hybrid SUV

Volvo S90- The premium luxury sedan

Volvo’s Brand Philosophy

‘Designed Around You’ is the brands translation of going an extra mile to understand customers better. This human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what they desire in a product. With this thought, the brand places the customer at the heart of its design. Every Volvo car boasts of cutting-edge technology with engineering that is executed around human values.

SonyLIV launches India’s first Gujarati rom-com web series ‘Kacho Papad Pako Papad’

Adds another regional language to its content catalogue

Mumbai, May 17, 2017 

Younger by a few years or older by a wide age gap? Arranged by the family, the saccharine sweet romance or the clandestine hush-hush affair?

The dilemmas of an average, middle-class joint Gujarati family define the flavour of India’s first ever Gujarati rom-com web series ‘Kacho Papad Pako Papad’ on SonyLIV.

With this show SonyLIV, the digital platform of Sony Pictures Networks (SPN) marks yet another spectacular addition to its regional content catalogue since it introduced the Marathi web series YOLO, earlier this year. By giving viewers a chance to enjoy high quality, relatable entertainment created specifically for them, SonyLIV once again delivers on its brand promise - ‘We LIV to Entertain.’

A rollicking affair that promises to have you in bouts of laughter, this Gujarati web series has the perfect combination of content and actors that ensures you are glued to your screens. Starring acclaimed actors Rupa Divatia, Pratap Sachdeo, and Bhakti Rathod, ‘Kacho Papad Pako Papad’ revolves around the sprightly misadventures of the Maniyar family.

The family has an uncanny ability to make any ordinary issue look like an extra-ordinary challenge. It all begins when their son Vipul brings home a girl who is older than him, to be introduced to the family. However, trouble ensues when a girl who is several years younger, professes her love for their son and her intent to marry him. 

Comments

Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Network Pvt Ltd

“Regional content consumption is growing rapidly and with access to faster internet speeds, this growth will only amplify further. To cater to this emerging demand, we at SonyLIV decided to launch India’s first-ever rom-com Gujarati web-series ‘Kacho Papad Pako Papad’. The show underlines our brand promise of providing the best in entertainment to our viewers, with engaging and relatable content tailor-made to suit their entertainment and language preferences. We hope our viewers enjoy the series, one of the many firsts in our business.” 

Starting May 19th, 2017, the exciting Gujarati web-series will be available on SonyLIV’s web and mobile platforms. Spread across a 12 week duration, with each episode spanning 6 to 8 minutes, a new episode will release every Friday. SonyLIV users also have the option to subscribe to the entire web series, if they want to binge watch the show. 

Link to the web-series: http://bit.ly/2pUTgV9

Eros Now Available on Sony Smart TVs & Blu-ray Players Worldwide

Mumbai, May 17, 2017: Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform continues to widen its global reach and will now be available across 197 Sony devices, namely all the latest (2016-17) smart TVs and Blue-ray players worldwide.

The compelling and vast repository of Eros Now’s library of films, music, regional content and original shows will offer a rich experience to consumers on multiple Sony devices. Users will also have access to a range of exciting features including offline viewing, thematic curated playlists, music video playlists, regional language filters, video progression and access to a Watch List of titles.

Commenting on the association, Rishika Lulla Singh, CEO, Eros Digital says, “We have always strived to provide our users the best of Indian entertainment with a seamless experience across screens. We are excited that Eros Now will be available on Sony products, one of the world’s most recognized consumer electronics giants, to further our philosophy to be platform agnostic and embracing the very best in technology as we continue to enhance user experience and increase our reach.”

1411 ENTRIES FOR INORBIT MALL’S PINK POWER SEASON 3

~Pink Power Season 3 registration closes with 1411 unique business ideas by Women entrepreneurs. Winners to be announced soon~

Mumbai,16 May 2017 – The third edition of Inorbit Mall’s Pink Power – an initiative to empower women entrepreneurs, just got bigger and better. We have received a remarkable participation of 1411 entries received from 5 locations – Mumbai (Malad and Vashi), Bangalore, Hyderabad and Vadodara. Every year Inorbit mall hosts the Pink Power campaign that gives Women Entrepreneurs an opportunity to submit their business Ideas and grow their business with support of Inorbit and other partners. This season, the campaign is surely nail biting with some of the most promising and unique entries that Inorbit has received. This year maximum number of entries is from categories like Fashion apparel and Handicrafts. The entries will go through a screening process and a panel of expert will be announcing top 15 winners by end of May.    

Inspired by the thought of creating a platform for giving these women an opportunity to turn their dreams to reality, Inorbit mall launched the Pink Power Campaign in 2015. This unique initiative has been recognized at several prestigious award forums like ABBYs EFFIEs and DMA Asia Awards. This year in addition to the free retail space of 9 months at Inorbit, the winners will have the advantage of attending training workshops hosted by Trust for retailers and retail association of India (TRRAIN) and Retail Association of India (RAI). With Central Bank of India being on board for PINK POWER, winners get an opportunity to avail soft loans to augment their business plan. Apart from this, we have an exclusive Online and TV shopping partner Shop CJ who would register the winners business on their website and TV channel.

Commenting on the huge response, Mr. Puneet Varma, Associate Vice President, Marketing, and Corporate Communications, Inorbit malls, said “The Pink Power campaign, has evolved as one of the most unique and successful campaigns. Every year we get some exceptional business ideas, both big and small, that have a lot of potential to grow. With this initiative Inorbit wants to give women an opportunity to realize their dreams and grow their businesses. Out of the 1411 entries, Inorbit shall select 15 winners who will get a free retail space at the mall for 9 months.”

Watch this space for final winners and their unique business propositions. 

The fifth edition of The Edutainment Show is back in Mumbai May 19 – May 20, Sahara Star, Mumbai

Mumbai, 16th May 2017: India’s largest educational exhibition and summit, ‘Edutainment Show’ is back with the power-packed 5th edition. The show will be scheduled in Mumbai on 19th – 20th May 2017 at Hotel Sahara Star. The Edutainment show is organized by Event Capital, a Laqshya Media Group.

The Edutainment Show is curated to offer aspiring students exciting career options in alternative fields such as journalism, PR, advertising, event management, fashion, designing, etc. It provides a platform for students to explore various fields of education covering design, media & communication and participate in informative workshops with media and design stalwarts. It is a one-stop platform for information, education, entertainment and more importantly media convergence.

Deepak Choudhary, Co-Founder & Director, Event Capital, said, “The Edutainment Show has become an annual show every media, communication and design institute in India participates in. With over 3,000 aspirants attending the two-day summit and exhibition for listening to over 100+ leading subject experts and 20+ workshops, the Edutainment Show has become the largest gathering for media, design and communication professionals in India.”

There will be a host of industry experts from media, design and communication industry, who will give students a broadened outlook towards career possibilities in media, communication and design. The Edutainment Show will also hold several panel discussions presided by various industry bigwigs covering a wide range of themes - from fashion designing to product designing, film-making to corporate communication and Brand communication to Radio programming, to name a few. Some of the speakers slotted to speak at this two day event this year are actor Richa Chadda who will moderate a session on “How to follow your passion.”, Casting director Mukesh Chhabra will share his views and experiences in the casting industry, Prof. Mookesh Patel will speak on scope and growth of Design in India; Yash Bhanage, Co-owner of Bombay Canteen, will guide the aspirants on Importance of Mentorship. Photographer Jitu Salvani will be taking a session on photography to name a few. The workshops scheduled for this edition include Bookmaking, Photography, UI/UX Design, Storytelling through Film, Design Portfolio, amongst others.

Every year The Edutainment Show organizes The Edutainment Awards which aims to recognize and felicitate efforts made by educational institutes to impart quality education under multiple disciplines. Conducted in two stages, the Education Awards will be the culmination of a comprehensive assessment and performance review of various key stake holders by a jury comprising of education experts in the media, communication and design space.

For free registration visit Insider.in: https://insider.in/edutainment-show-mumbai/event

NIGELLA LAWSON RETURNS TO DISCOVER WHICH TYPHOO ARE YOU?

Friday 12 May 2017: Nigella Lawson is back on our screens in the latest Typhoo advert, which celebrates the personal tastes and strengths of the nation’s brew, including an insight into exactly how the lady herself likes her tea.

The advert sees Nigella guiding viewers through a series of different and sometimes surprising scenes, discovering how a variety of Typhoo drinkers take their tea.

Starting in the comfort of a kitchen, the scene quickly changes as Nigella enters the tent of two intrepid explores shocked to see her in a bright red dress, casually strolling through their snow-filled tent as she narrates ‘some like it strong’. Next is an unsuspecting London cabbie driver who is so surprised to see Nigella enter his cab he upends an entire sugar sachet into his flask of Typhoo on a rainy London evening. Nigella then quietly strolls through a suburban living room scene, being careful not to be spotted as a young couple disagree over a number of differing tea coloured decorating swatches. She quickly exits and finds herself in John Sumner’s tea shop in 1903, the year Typhoo began perfecting tea.

The advert ends with Nigella in miniature form enjoying a tea party in a doll’s house. Alongside a robot and bunny, she is seen drinking her Typhoo out of a giant mug, on the search for a slice of cake.  

Commenting on the new advert, Nigella Lawson, said: “Everyone has their own idea of the perfect cup of tea and how it should be made; I like my Typhoo strong but with just enough milk that you can taste it. It’s great to celebrate the individual preferences we all have when making our favorite brew in such a fun and creative way with Typhoo, which has always been my everyday tea of choice”.

Somnath Saha, CEO, Typhoo said: “The British love affair with tea is a serious business and we have been perfecting ours since 1903, helping our tea drinkers enjoy their perfect cup of Typhoo. We’re so happy to have Nigella – a genuine Typhoo lover – working with us again. We all know the perfect cup of tea is a very personal thing and everyone’s taste is different. This campaign celebrates those subtle but significant preferences."

The full 30 second advert, featuring Nigella Lawson, will be making its debut on TV screens from Friday 12th May including Take Me Out on Saturday night on ITV.