Parcos Beauty Influencer Awards, 2022 - To award and celebrate influencers in India across beauty, lifestyle, and luxury.

 

 Parcos Beauty Influencer Awards, 2022

to award and celebrate Influencers in India across Beauty, Lifestyle and Luxury.
Announcement with eminent personalities (L to R)
Jatin Kampani- Ace Fashion Photographer
Chandru R, VP, Baccarose
Narendra Kumar - Fashion Designer
Biju Antony, CEO & ED - Baccarose
Clint Fernandes- Celebrity Make-up Artist
Villo Daji - Group CMO Baccarose

  

• Announcing a first-of a kind influencer award ceremony that gratifies influencers for excellence with 23 awards across 4 categories. An inclusive programme that covers the entire influencer landscape. 

• Launch of Parcos.com Beauty Influencer Award microsite -- now open for registration at influencerawards.parcos.com. Branded hashtag - #ParcosBeautyInfluencerAwards 

• 3-tiered judging criteria audited by leading advisory & audit firm - Ernst & Young and judged by an esteemed jury of industry leaders from the world of fashion, beauty and lifestyle. 

• Winners will be inducted into the Parcos circle to tie up on long term content partnerships & give them the opportunity to work with international giants in the world of beauty.  

  

  

Mumbai, December 15, 2021 

  

Parcos, the leader in the Indian luxury beauty retail segment, has announced Parcos Beauty Influencer Awards 2022, to celebrate influencers, who, with their creative content, get up-close-and-personal with consumers and have a profound impact on their beauty, luxury and lifestyle habits. Parcos has always worked very closely with influencers in India to nurture international partnerships and as an extension of the Baccarose partnership, it showcases brands such as the SHISEIDO GROUP, L'OREAL, PUIG, COTY, INTERPARFUMS & many others. This pioneering step by Parcos will nurture talent, provide a platform to the rising community of beauty and lifestyle influencers in India and provide them exposure to international brands within the Parcos family.  

  

The judging process, audited by Ernst & Young, will be judged by an esteemed Jury team comprising of established names in Fashion, Beauty and Luxury in India. The microsite, influencerawards.parcos.com, will be open for entries from today till 6th Jan 2022. The selection process will follow 3 stages and will be scrutinized through a customized digital tool. Contestants’ entries will be open for public voting till 18th Jan 2022. The final 23 winners will be awarded at a glittering awards evening at St. Regis Mumbai on Jan 21st 2022.  

  

Parcos has partnered with Ernst & Young LLP as the 'Process Advisors' of the award. They have defined a three-stage evaluation process which will include: 

a. Due-diligence of applications based on the defined eligibility criteria 

b. Evaluation of the entries by an independent panel of experts based on pre-defined parameters to determine the finalists  

c. Presentation by finalists to an independent well-known Jury to determine the winner followed by public voting. 

This will ensure fairness and transparency in the proceedings. 

  

The jury comprises of eminent personalities from the industry:  

• Narendra Kumar   (Fashion Designer) 

• Jatin Kampani (Ace Fashion Photographer)  

• Clint Fernandes  (Celebrity Make-up Artist) 

• Dr. Harshna Bijlani  (Celebrity Skin Expert) 

• Anees Muss (Celebrity Hairstylist) 

• Kamna Malik (Director of Content & Editor, ELLE India) 

  

Gratification –  

The Winners to be inducted into the ‘Hall Of Fame’ and be contracted with Parcos for a year-long partnership to be part of masterclasses, workshops and mentorship programs.  They will also receive incredible media coverage, which would include a campaign where winners will feature in a leading magazine.  

  

There will be 23 awards divided into 4 categories: Best in Class, Emerging Influencers, Platform & Category Influencers, and Creative Influencers. Influencers can only register through the Parcos.com microsite, influencerawards.parcos.com.   

  

Biju Antony, CEO & Executive Director, Baccarose Perfumes and Beauty Products Pvt Ltd says, "Ever since the launch of the first Parcos store is 2004, to our current presence of 46 stores, we have established award-winning retail outlets in 18 cities servicing customers across metros, select tier 1 & tier 2 cities with a plan to expand operations to 100 stores across India by end of 2023. From physical retail, we have expanded our operations to an omni-channel approach with the launch of Parcos.com, the go-to online destination for authentic luxury fragrances, skincare and colour cosmetics. As Parcos continues to grow, we must acknowledge that Influencer Marketing has played a key role in our brand evolution and is a vital component in our media mix suggestion to our partner brands, replacing traditional mediums of selling beauty. Inspired by Parcos’ ‘The Beauty of Luxury’ and fueled by our ambition to broaden the base of luxury beauty to a wider audience across different geographies and demographics, we are pleased to announce for the 1st time the “Parcos Beauty Influencers Awards 2022” in India to provide a platform for beauty and lifestyle influencers.   

  

Villoo Daji, Group Marketing Head, Baccarose Perfume and Beauty Products Pvt. Ltd., said, “Parcos has pioneered and grown Luxury Beauty in India over the last 20 years. Beauty is personal and influencers understand their audiences’ needs to craft their own, authentic yet realistic definition of beauty. Influencers form the core of popular consumer segments in marketing across categories and act as new-age beauty gurus for millennials and generation Z. Our aim, at Parcos, is to empower this community of influencers that powers our brands. We, at Parcos, are committed to developing and growing the beauty category in India and we will do this through collaborations, curations, and community building. The Parcos Beauty Influencer Awards 2022 is a step towards this.” 

  

INDIA BIKE WEEK 2021

 

THE COUNTRY’S BIGGEST BIKING FESTIVAL IS BACK !

INDIA BIKE WEEK 2021 

AAMBY VALLEY 

4-5TH DECEMBER 2021.

India Bike Week is all that is great in India’s motorcycling fraternity. It is Asia’s biggest and most important Motorbike Festival. A celebration of riding culture, freedom and young independence. The Great Migration on our motorbikes to IBW every year is propelled by camaraderie, moto-culture, freedom, riding, music, excellent food, and the best of times for motorcyclists from across Asia and the country.

This year India Bike Week is going to be one of a kind. A Special Edition. 

IBW 2021 will distill the spirit of biking down its most potent and hard-hitting form. The setting is more intimate … the action so thick that you could cut it with an angle grinder. 

There’s the Stunt Competition where stunt teams from across the country will battle it out for the much-coveted trophy. 

As if that wasn’t enough, international stunt athletes will be rewriting physics textbooks and enthralling the crowds with their motorcycle antics. 

The IBW Biker’s Mart – India’s largest biker exhibitor Zone – will be selling riding kits, motorcycle accessories and gear of every shape and size while the RevMoto Stage reverberates with unprecedented live music acts, exciting launches and all of the biker madness!

While the party is booming, the Big Trip tent will host sessions by the giants of the world’s Biking scene - legends who have biked across the world - across the wilds of Afghanistan to Myanmar, from Mongolia round to Patagonia - along with others who have woven two wheels and an engine intrinsically into their lives.

Over  400 Motorcycle Clubs from across the country will descend into Aamby Valley. Phone numbers will be exchanged, tales told, yarns spun. Firm friendships will be forged.

Engines will howl and tyres will squeal as the country’s biggest and quickest bikes and cars drag race against the clock at The Valley Run happening next door. Just that is worth the ticket price – we think it’ll be the start of something truly special for India’s army of car and bike fans. A weekend like no other. A celebration of petrol and electric motor madness. 

It pays to know one’s roots and bike aficionados can trace the evolution of the motorbike as we know it by visiting the IBW Collector’s Showcase. The greatest specimens of the glorious marques and models from years gone by standing proud, sharing this hallowed space with India’s best custom motorcycles .

“It will be the best India Bike Week we have ever done. In 2020, for obvious reasons, we had to take a breather. This year though, after 18 months of just looking at our bikes, it’s finally – finally ! - time to ride. We’ve been hell bent on making IBW happen, and all year we have wanted IBW 2021 to be up close and personal - friends and riders together. In the first week of December 2021, the Great Migration will begin from all over the country and assemble in Aamby Valley. Sure, it’s not Goa, but this is a special event under special circumstances. It really is a Special Edition. We’re right next to our friend Rongom’s amazing Valley Run and  I cannot imagine a better weekend if you’re one of us.”, says Martin da Costa, CEO of 70 EMG and Director of India Bike Week.

On November 7th , bikers can RSVP online at ‘www.indiabikeweek.in’ and the ticket sales will go live on November 17th. The number of entries will be limited for the India Bike Week 2021 – The Special Edition, and so we recommend that you book your passes early in order to ensure your fair share of the country’s greatest motorcycle festival.

 

About India Bike Week’21:

India Bike Week is Asia’s largest Motorbike Festival and attracts over 20,000 motorcycling enthusiasts from all across the country, and beyond. 

 

India Bike Week 2021 – The Special Edition is happening on the 4th and 5th of December 2021, in Aamby Valley. For 2 days straight, India Bike Week will be the home for global biking in the country. 

 

With the greatest names in bike design and manufacture, the showcase of desirable vintage and custom machines, a wide range of biker goodies on sale, foot tapping music, delectable food, chilled beverages, training academies, stunt shows, and much, much more, IBW 2021 promises to be the best motorcycling weekend of the year.

 

Social Media Handles: 

https://twitter.com/indiabikeweek

https://www.instagram.com/indiabikeweek/

https://www.facebook.com/indiabikeweek/

Metro Shoes rings in festive cheer with new A/W campaign #LetThereBeBright

 

Mumbai: October 26, 2021 - We’ve all been looking forward to the upcoming festive season after months of being homebound, so it is but natural that this time around there is much to celebrate!  This Diwali will not just be a festival to celebrate but will be a Diwali with a difference. It is a time of renewed hope and a new beginning for a newer brighter future. Metro Shoes launches its new Autumn/Winter collection designed around its campaign #LetThereBeBright for a generation that doesn't like to delve in the past and looks at the brighter side of 2022!

 

The new A/W range launched especially for the festive season this year by Metro Shoes celebrates the positive, happy side of life, even when times are tough, reiterating the need to #LetThereBeBright through all odds. The campaign is aimed at motivating and inspiring its consumers to embrace the bright side of life.

 

“The festive season brings families together in a joyous circle of love and celebrations. With our latest campaign #LetThereBeBright, we aim to inspire India to celebrate in style and appreciate the brighter moments of life. Each pair of shoes that is part of our A/W collection reflects a happy and vibrant spirit making you and every attire in your wardrobe light up,” said Alisha Malik, VP Marketing and Ecommerce, Metro Brands LTD.

Kia global ambassador Rafael Nadal will increase use of electrical vehicles with new EV6 crossover

• With the launch of the new EV6 crossover, K
  
  
  ia strengthens electrified mobility with the support of Kia Global Brand Ambassador Rafael Nadal
• Nadal expresses support for EVs at a vehicle handover ceremony in his hometown Manacor, where he was given a customized EV6
• Kia’s new fully electric EV6 embodies the company’s new brand purpose ‘Movement that inspires,’ and serves as a symbol of sustainable mobility
• The joint announcement was made on a tennis court at the Rafa Nadal Academy that was powered by the EV6 using vehicle-to-load (V2L) function

(SEOUL) October 22, 2021 –Tennis legend Rafael Nadal today signaled his commitment to promote ecofriendly mobility by increasing the use of Kia’s first dedicated EV, the new EV6 crossover, at a handover ceremony at the Rafa Nadal Academy in his Spanish hometown of Manacor, Mallorca.

 

At the event, Nadal was provided with a customized EV6 GT-Line as a demonstration of the two longstanding partners’ shared vision for creating a better world and to inspire a new generation of drivers to embrace electric mobility. The ceremony followed the European launch of the EV6 crossover and served to highlight Kia’s new brand purpose – “Movement that inspires.”

 

In line with the commitment, Nadal will actively use the EV6 crossover for his personal mobility in Mallorca as well as at major tennis tournaments such as the 2022 Australian Open. Furthermore, he has expressed his interest to convert all vehicles used at the Rafa Nadal Academy and Rafa Nadal Foundation to electric vehicles by 2022.

 

“My job naturally requires a lot of travel, and my lifestyle is not fully sustainable. But I’m determined to make the necessary changes where I can, starting with my personal use of the EV6 crossover in Mallorca and beyond,” said Nadal at the event. “I feel lucky to have the support of Kia and the new EV6 that will help drive my commitment. I would like to encourage others to join me in driving these kind of vehicles wherever possible.”

 

The ceremony was illuminated by a tennis court, dubbed the “EV6 Court,” whose lighting system was electrically powered by a customized EV6 GT-Line. The first dedicated electrified crossover vehicle by Kia boasts an advanced V2L (vehicle-to-load) function and serves as a portable, self-generating power supply.

 

“We at Kia strongly believe in our ethos that movement inspires ideas. The EV6 is the model that embodies this new brand ethos of ours, and we feel privileged to have Rafa on our team as our global brand ambassador for the past 15 years,” said Artur Martins, Senior Vice President and Head of Kia’s Global Brand and Customer Experience Division. “He is not only one of the greatest athletes in history but an icon of inspiration who constantly strives to make a positive impact in the world through his diverse social contribution activities.”

 

The EV6 crossover was launched to play a key role in Kia’s new vision to offer accessible, sustainable and innovative mobility solutions to people around the world. It represents a pioneering solution for future electrified mobility and aims to elevate the industry standard at a time the automotive world at large is quickly transitioning toward full electrification. The EV6’s vehicle-to-load (V2L) function demonstrated at the EV6 Court of the Rafa Nadal Academy can supply up to 3.6KW of electricity and be used conveniently as a portable power supply for leisure and other everyday activities.

TiE Mumbai engages with Startups through Masterclasses, Idea Pubs and Innovation Programs

Mumbai, October 22, 2021: TiE Mumbai has continuously assisted young businesses and entrepreneurs in India. Its mentoring support to start-ups has made the journey for start-ups to scale up possible for several businesses. In its endeavor to support Entrepreneurs to continuously adapt to our changing world, 

“TiE Mumbai’s online knowledge sessions enable Startups to pick up new trends, innovate and evolve faster.” said Naveen Raju, Executive Director, TiE Mumbai. 

Some of the online sessions organized by TiE Mumbai in the current month are –

TiE Food Network Presents "Idea Pub"- Food entrepreneurs can get their ideas validated in this interesting session. Here experts / mentors will make an attempt to validate idea / resolve business related issues & it will also be done amongst peers 2 peers. TiE believe peers are the ones who know on ground issues and peer to peer idea validation could help one way more than anything else. This session was chaired by Ravikant Sabnavis -Charter Member, TiE Mumbai | Chief Executive Officer, Innovative Oral Care.

Masterclass On How to Build and Market a Successful E-Commerce Website- With the Coronavirus hitting us, we finally understand the power of digital. Every business or service must go digital to survive in times like this! This workshop helped the participants learn how to build and host a website using Shopify, planning and designing website, best UI/UX practices, adding products to the store, SEO - Making sure the right keywords are entered for google to know that you exist and adding pages to your online store - About Us, Contact Us, Blog, etc. It also helped learn about adding Apps to your store - Live chat, up sell, product zoom, spin the wheel, ratings and review, etc., strategies to boost your online sale, understanding eCommerce Analytics and online marketing hacks to generate more sale.

Opportunity for Healthcare Startups to get funded, co-develop & more- TIE Mumbai's Healthcare SIG collaborated with a few corporates for their Open Innovation programs and with Funds in this space that are keen to fund the NexGen Digital Healthcare / Health Tech Startups. Startups in the Healthcare / Health Tech space are eligible for this opportunity. Customer base & traction, Revenue generating & preferably profit generating and Pre Series A to Series A are other important criteria.

Why Retail & Consumer Brands are Physitalising their Supply Chain? – This panel discussion focused on the impact of pandemic on demand & supply drivers, how to deal with these new challenges to optimize the supply chain operations and the cost and the role of technology in dealing with these challenges  The expert p𝐚𝐧𝐞𝐥lists includes Rahul Nayak, Executive Director - Retail, Spencer's Retail, Jyoti Mulay, Head of Supply Chain, Hippo Stores, Simon Calvert, MD, Future Today Retail Consultancy Limited, UK  and Ranjan Sharma, CIO, Head of SCM, BESTSELLER.

Make your Startup Future Ready with Microsoft AI Innovate- Microsoft is organizing a 10-weeks immersive program to help you Build, Scale, and Transform. This Program is the first of its kind Microsoft’s AI cohort in India, focusing on Fintech, Manufacturing Tech – IOT, Robotics, Industry 4.0 & Supply Chain Logistics. Anant Maheshwari, President, Microsoft India kicked off this program with a Fireside chat. 

Business Builder Evening with Vraj Gokhlay, Partner- KPMG |Opportunity Scanning in Times Of Turmoil- They say in challenging times come the maximum opportunities and entrepreneurs are the first ones to react to such challenges. And they do that by seizing the moment and quickly turning around great products and services. We have seen massive transformation occurring during times of COVID and it has left a significant impact on how people do business and how people consume the output of that business. This session discussed the opportunities that we saw emerge during and ongoing post 2nd wave of COVID and where do we see things headed.

Some sessions further planned in the month are-

• Physical infrastructure including state-of-the-art Ready-to-Work Plug & Play space for Agritech Startups

• Mobility Program for Startups in the ACES Domain

About TiE Mumbai

The Indus Entrepreneurs (TiE), was founded in 1992 in Silicon Valley by a group of successful entrepreneurs, corporate executives, and senior professionals with roots in the Indus region. Since 1992. TiE has been supporting entrepreneurs by offering education, mentorship, networking and funding opportunities. The mission of TiE is to foster entrepreneurship globally through the 5 pillars of TiE : mentoring, networking and education, funding and incubation. Dedicated to the virtuous cycle of wealth creation and giving back to the community. TiE’s focus area is to generate enable the next generation of entrepreneurs. There are currently 11,000 members, including over 2,500 charter members in 60 chapters across 17 countries. TiE’s mission is to foster entrepreneurship globally through mentoring, networking, and education. Dedicated to the virtuous cycle of wealth creation and giving back to the community, TiE’s focus is on generating and nurturing our next generation of entrepreneurs.

Bhoot Police becomes the most-watched Hindi movie this festive season!

Bhoot Police has emerged as the most-watched movie on Disney+ Hotstar as stated by the Ormax report. The horror-comedy stars Saif Ali Khan, Arjun Kapoor, Jacqueline Fernandez, and Yami Gautam in the lead roles. Helmed by Pavan Kirpalani, produced by Ramesh Taurani and Akshai Puri, the film was released last week digitally on the 10th of September, and within few days of release, it's been lauded by the audience and entertainment industry. Bhoot Police has become the most-watched Hindi movie by millions of people as per the Ormax report. The film has garnered immense love from across the globe and the unique horror-comedy tale is immensely appreciated by the audience.

Bhoot Police stars Saif-Arjun as ghost hunters where Vibhooti (Saif)  is a non-believer and Chiraunji (Arjun) is a believer of Kali Urja aka Evil spirit. The duo brothers set off on a mission with Maya (Yami Gautam) and Kanika (Jacqueline Fernandez) to ward off a notorious spirit living in a small town in the mountains. The movie is filled with spooky elements, twists, and turns which will keep you hooked from the first scene!

Tips Industries Ltd in association with 12th Street Entertainment presents 'Bhoot Police', directed by Pavan Kirpalani. Produced by Ramesh Taurani, Akshai Puri, and co-produced by Jaya Taurani. The movie is now streaming exclusively on Disney+ Hotstar. 

RBI allows NBFCs to apply for KUA | Views from Fintechs Tide and Signzy

 Following the RBI’s announcement, which allows NBFCs, Payment System Providers and Payment System Participants to apply for KYC User Agency or sub KUA license and offer eKYC services to customers, Fintechs and startups are welcoming the new regulation. Please find below view of UK & India’s largest banking workflow automation firm Tide and India’s leading AI powered eKYC startup Signzy on this development –

Gurjodhpal Singh, CEO, Tide (India), said "RBI's recent decision to allow NBFCs, Payment System Providers and Payment System Participants to use for eKYC for onboarding customers is a welcome move for the Fintech ecosystem. This will promote digitisation, resulting in a forward thinking approach to ensure fast delivery of financial products in the sector and thus improve experience for many customers who had been facing a lot of issues. This is one of the most positives moves for players in the ecosystem, and will help make the onboarding journey less bumpy for customers."

Arpit Ratan, Co-founder and Chief Business Officer, Signzy, said “A truly democratic move to power NBFCs, payment system providers and participants to make the digital journey of customers faster, simpler and secure. Over the last two years RBI’s has been working to create a more enabling and compliant digital ecosystem that helps non-bank entities play a more participatory role in digitisation of financial services. Apart from payments, customers are increasingly preferring smartphones to access several other financial services like insurance, lending, business banking, payroll, alternate investments and this requires fast tracking of onboarding processes to improve customer experience and increase access. Given that RBI has lately been warning of frauds owing to improper KYC processes, providing a KUA license will definitely stem such activities and increase customers’ trust in non-banking entities which are working hard towards offering affordable and accessible financial services on the go.”

TiE Mumbai & IIMA Healthcare ASIG presents IIMPACT HEALTH 2021

 

Sudarshan Jain, Secretary General, Indian Pharmaceutical Alliance and anchor IIMA Healthcare ASIG.

Global Shifts, Disruptions & The Age of UNICORNS -Scaling Healthcare Innovation in India

Kiran Mazumdar Shaw, Executive Chairperson, Biocon & Axel Baur, Senior Partner,
Mckinsey as keynote speakers at the conclave

Mumbai, September 14, 2021: TiE Mumbai, in partnership with IIM Ahmedabad’s Alumni led Healthcare Special Interest Group, is organizing a two-day conclave, IIMPACT HEALTH 2021- Global shifts, disruptions and the age of UNICORNS scaling Healthcare Innovation in India on September 16-17, 2021. 

This marquee HealthTech conclave, IIMPACT Health 2021 will bring together thought leaders, VCs, successful Indian and global healthcare & healthtech entrepreneurs, to decode what it takes to build a large, successful, healthcare company in India. Key speakers at this event are Kiran Mazumdar Shaw, Executive Chairperson, Biocon Biologics & Executive Chairperson, Biocon Ltd who will be engaging in a Fireside chat and Axel Baur, Senior Partner & Pharma and Healthcare Practice Leader, Asia, Mckinsey & Company who will be delivering the Opening Keynote. Other marquee speakers at the event are Umang Vohra- MD & Global CEO, Cipla, Sridhar S - MD, Pfizer Ltd, Shravan Subramanyam - President & CEO, GE & MD Wipro GE Healthcare, Pallavi Jain- MD, Krsnaa Diagnostics, Dr. Dhaval Shah- Co-founder, PharmEasy, Rizwan Koita- CEO, CitiusTech and Kanav Hasija- Co-founder, Chief Customer Officer, InnovAccer among others.

“Globally, Healthcare and HealthTech have been amongst the top 5 sectors to scale successfully to unicorn status. Lately many healthcare unicorns are born out of India, which is very encouraging for the Startup sector. This conclave will be both interesting and educative with regards to how the Healthcare Industry can catapult forward.” said Amit Mookim, President, TiE Mumbai.

“India's healthcare sector is poised for accelerated growth. To understand the opportunities in Healthcare, IMPACT 2021 is getting the best of the minds together on a single platform making it an event you cannot miss.” said Sudarshan Jain, Secretary General, Indian Pharmaceutical Alliance and anchor IIMA Healthcare ASIG.  

Healthcare companies globally have cumulatively raised over USD 10 Bn over the last decade. They represent a vast variety of companies – from regenerative medicine, drug development, online physician service, appointment booking, health insurance, wellness apps, amongst others. Healthcare superstars have emerged from pretty much across the globe such as the US, China, UK, Germany, Israel, France and South Korea.

Simultaneously, the start-up landscape in India has matured significantly as well. Several Indian start-ups across sectors have managed to scale successfully, with 11 start-ups joining the vaulted Unicorn club in 2020 alone. Indian healthcare start-ups have started to see success. 2021 has been a great year for Indian Healthtech, with Pharmeasy -becoming India's first Healthtech unicorn, and Krsnaa Diagnostics - a teleradiology player, getting a successful IPO.

IIMPACT Health 2021 takes a holistic 360 degree view of the Healthcare sector and the start-up ecosystem in India. By marrying perspectives from successful Indian entrepreneurs, Silicon Valley UNICORNS,  Investors from India, Europe and US & Healthcare thought leaders, It is an event, anybody interested in the Healthcare start-up ecosystem cannot afford to miss. 

About IIM Ahmedabad Healthcare Alumni Special Interest Group (IIMA Healthcare ASIG)

IIM Ahmedabad is one of India's premier educational institutions. Established in 1961, IIMA has produced global leaders in academia, industry, government and the arts. 

The Alumni Special Interest Groups at IIMA are platforms that bring together alumni, faculty and students and leverage the collective intellectual resources engaged in specific areas such as healthcare, education, technology, analytics, public policy, entrepreneurial ecosystem etc to bear on the most challenging issues of our times. Faculty and alumni are already making stellar contributions but the ASIG platform allows them to collaborate with each other much more intimately and to engage with industry and practitioners in a more multifaceted manner.

The Healthcare ASIG consists of some industry stalwarts who are shaping healthcare in India today. 

About TiE Mumbai

The Indus Entrepreneurs (TiE), was founded in 1992 in Silicon Valley by a group of successful entrepreneurs, corporate executives, and senior professionals with roots in the Indus region. Since 1992. TiE has been supporting entrepreneurs by offering education, mentorship, networking and funding opportunities. The mission of TiE is to foster entrepreneurship globally through the 5 pillars of TiE : mentoring, networking and education, funding and incubation. Dedicated to the virtuous cycle of wealth creation and giving back to the community. TiE’s focus area is to enable the next generation of entrepreneurs. There are currently 11,000 members, including over 2,500 charter members in 60 chapters across 17 countries. TiE’s mission is to foster entrepreneurship globally through mentoring, networking, and education. Dedicated to the virtuous cycle of wealth creation and giving back to the community, TiE’s focus is on generating and nurturing our next generation of entrepreneurs.

TiE Food Network conducted one-of-a-kind Sensory workshop on all about food; Living the life of a Sommelier

Flavoring Workshop conducted in association with TagTaste

Mumbai, July 24, 2021: TiE Mumbai recently conducted a unique, entertaining and educative Sensory workshop for its members on the Concepts of Sensory Evaluation and Live food Tasting. Taste is oral, while flavor is multi-sensory, this 3-hour session focused on the appreciation and recognition of food with regards to its appearance, aroma, texture, taste and sound. 

“As children, we learn the names of all sorts of shapes, colors, and sounds. But when it comes to the way things smell or taste, the only language we ever hear is qualitative — good and bad, yummy and yucky, delicious and disgusting. Once you start trying, you notice how difficult it is to assign language to taste and smell; training is a prerequisite. Our services were so far limited to food companies and restaurants; we are pleased to be extending our services to consumers and are making our debut with the TiE Mumbai community.” said Jaspal Sabharwal, Co-founder & CEO, TagTaste.

“I think the last decade has seen new age food companies concentrating on tech enablers in the food business rather than the food itself and thus we've seen some great brands giving food with above average taste. The difference between great and good food businesses is going to be great scalable GLOCAL products coupled with robust marketing and tight operations. For the foodpreneurs, the FLAVORing workshop could be a good starting point to a multi-sensory food journey that they should take their consumers through.” said Sanket S, Chief Collaborator-Wolume up and Lead, TiE Food Network. 

“This workshop lends well into our capacity building agenda for the ecosystem. This flavor workshop by TagTaste is a small step into equipping and making future Food Entrepreneurs who can go on to build great businesses and thereby a robust Industry. TiE Mumbai constantly endeavors to bring innovative sessions to add value and create a unique experience for its members”. said Naveen Raju, Executive Director, TiE Mumbai.

The Workshop aimed to help in rediscovering our senses and finding the connection and reasons behind why we like or dislike certain things. It also enabled participants to Learn the language of describing food. (A little more than just good, bad, tasty, yucky.) and appreciating food that we eat, hence moving towards mindful eating. It also helped augment appreciation and consciousness of our taste buds and the fact that each one has been blessed with some unique genes that helps one experience food the way we do. It also taught participants a Smarter way to eat.

The workshop also gave a peek into the 6th taste recently discovered - KOKUMI. No tastings notes were taken on the paper, instead, a structured questionnaire based on the concepts learned were accessed on the TagTaste app. Tasters answered the questionnaire on the app and the data thus collected from all the tasters instantly formed a sensogram. The workshop ended with a detailed discussion on Sensogram for the product tasted. Participants received a certificate on completion of the workshop. Most ingredients for this workshop were easily available at home making it an enjoyable activity for the entire family.

About TiE Mumbai

The Indus Entrepreneurs (TiE), was founded in 1992 in Silicon Valley by a group of successful entrepreneurs, corporate executives, and senior professionals with roots in the Indus region. Since 1992. TiE has been supporting entrepreneurs by offering education, mentorship, networking and funding opportunities. The mission of TiE is to foster entrepreneurship globally through the 5 pillars of TiE : mentoring, networking and education, funding and incubation. Dedicated to the virtuous cycle of wealth creation and giving back to the community. TiE’s focus area is to generate enable the next generation of entrepreneurs. There are currently 11,000 members, including over 2,500 charter members in 60 chapters across 17 countries. TiE’s mission is to foster entrepreneurship globally through mentoring, networking, and education. Dedicated to the virtuous cycle of wealth creation and giving back to the community, TiE’s focus is on generating and nurturing our next generation of entrepreneurs.