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Tuesday, 13 June 2017

BLOOMBERG PHILANTHROPIES HOSTS INTERNATIONAL ROAD SAFETY EXPERTS IN MUMBAI TO DISCUSS INITIATIVES TO PREVENT TRAFFIC DEATHS AND INJURIES


  


[Annual] meeting convenes global network of cities and countries committed to improving road safety, furthers Michael R. Bloomberg’s efforts to combat injuries as WHO Global Ambassador
June 8, 2017: NEW YORK, USA – Bloomberg Philanthropies Initiative for Global Road Safety will convene 150 road safety experts from 17 countries in Mumbai, India, from June 7 to 9 to address one of the world’s leading causes of preventable death. Nearly 85 percent of the world’s countries lack adequate laws to counter the growing rates of traffic-related deaths and injuries. As a result, an estimated 1.3 million deaths and 20 to 50 million injuries occur every year, with 90 percent of these fatalities occurring in low- and middle-income countries. 
Government officials, non-governmental stakeholders, law enforcement and other partners will convene in Mumbai to share best practices and learnings since last year’s meeting in Bangkok, Thailand.
“The Municipal Corporation of Greater Mumbai has been a great partner in tackling road safety challenges, an urgent issue in India and across the world,” said Dr. Kelly Henning, director of the public health program at Bloomberg Philanthropies. “Without action, road traffic crashes will become the seventh leading cause of death globally by 2030. We look forward to gathering this week to learn about initiatives that have been effectively implemented here and to help achieve progress on road safety globally.”
This year’s meeting will include workshops designed to share lessons learned and the most effective prevention strategies. Sessions will focus on law enforcement, communications to inform the public on safer road use and change their behavior, new technology and innovation in road safety, and new case studies on cities and countries that have implemented successful strategies. Participants include representatives of Mumbai city government, the World Bank, World Health Organization and Bloomberg Philanthropies, among others.
Along with its partners, Bloomberg Philanthropies has been a leader in developing and helping implement interventions to prevent traffic crash deaths, including increased seat-belt and helmet use, speed reduction, drinking and driving reduction, safe sustainable urban transport, and improved road infrastructure. Bloomberg Philanthropies Founder Michael R. Bloomberg currently serves as World Health Organization Global Ambassador for Noncommunicable Diseases (NCDs), working to raise awareness about NCDs and injuries and get more governments to take stronger action to combat them.
In 2015, Bloomberg Philanthropies launched phase two of the Initiative for Global Road Safety to address road traffic safety in 10 cities, including Mumbai, as well as Accra, Addis Ababa, Bandung, Bangkok, Bogota, Fortaleza, Ho Chi Minh City, Sao Paulo, and Shanghai; five countries, including India, China, Philippines, Tanzania, and Thailand; and three vehicle market regions, including India, Latin America, and Southeast Asia, with the primary goal of reducing road traffic fatalities and injuries.
Bloomberg Philanthropies has invested $259 million since 2007 to implement interventions that have been proven to reduce road traffic fatalities and injuries in low- and middle-income cities and countries. Since Bloomberg Philanthropies began funding proven road safety interventions:
        More than 3.36 billion have been covered by strengthened road safety laws;
        More than 93 million people have been exposed to hard-hitting media campaigns promoting road safety;
        More than 66,000 professionals have been trained on road safety tactics;
        Governments have committed $5.3 billion towards infrastructure improvements that will make roads safer; and
        Approximately 125,000 lives will be saved through Bloomberg-supported road safety activities.
The Bloomberg Initiative for Global Road Safety supports leading global road safety organizations to work with the cities and countries to reduce road traffic fatalities and injuries. Partners include:
        Global Health Advocacy Incubator
        Global Designing Cities Initiative 
        Global New Car Assessment Programme
        Global Road Safety Partnership
        Johns Hopkins Bloomberg School of Public Health
        Vital Strategies
        World Bank Global Road Safety Facility
        World Health Organization
        World Resources Institute

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 Bloomberg Philanthropies works in over 120 countries around the world to ensure better, longer lives for the greatest number of people. The organization focuses on five key areas for creating lasting change: Arts, Education, Environment, Government Innovation and Public Health. Bloomberg Philanthropies encompasses all of Michael R. Bloomberg’s charitable activities, including his foundation and his personal giving. In 2016, Bloomberg Philanthropies distributed $600 million. For more information, please visit bloomberg.org or follow us on FacebookInstagramSnapchat, and Twitter.

CaratLane opens its store in Mumbai at Infiniti Mall



CaratLane, India's leading omni-channel jeweller has opened its 3rd store in MumbaiMetropolitan Region, at Infiniti Mall, Malad West. For a brand that’s on a mission to democratize access to jewellery, this store launch, the 19th in the country, is another step forward in expanding its retail footprint and making its jewellery more accessible.

Situated at one of the most happening malls in the suburban area, this outpost of CaratLane - a Tanishq partnership, is designed to usher in a uniquely smart jewellery buying experience. “We are extremely proud to launch our second store in Mumbai which exudes an unrivalled aura. This store has a cosy decor, open door, bright setting and lots of warmth to offer, providing the perfect setting for a truly memorable jewellery buying experience. The store also houses a Solitaire Corner and the virtual try-on 'magic mirror' for those 'just looking' moments. Our store here is a testament to our commitment to make modern, affordable jewellery increasingly accessible.” Mithun Sacheti, Founder & CEO CaratLane said, while speaking about the launch.

“We believe that jewellery should be for everyone and not for a select few. Through our StreamLane™ system, we eliminate inefficiencies from the supply chain resulting in savings of up to 20% over traditional retailers that we pass on to our customers” Mr. Sachetifurther added.

Store Address: Infiniti Mall, GF 041, Upper Ground Floor, No.504, New Link Road, Malad (West), Mumbai - 400064
Store Contact No: +91 9920222500

Saturday, 10 June 2017

Waluscha De Sousa and Richa Chadha grace the reopening of A’Kreations Hair and Beyond Salon in Mumbai

 



Mumbai, 9th June 2017: A’Kreations Bandra’s premier salon relaunched today, boasting of a 5950 sq. ft space. The outlet is set to pamper its customers with trendsetting and stylish hair and beyond experiences. Waluscha De Sousa along with the Founder Mrs. Anjoo Karanjia inaugurated the salon in complete fanfare. Present at the grand opening also were Richa Chadha, Anisa Butt, Aditi Paul, Aly and Yasmin Morani and many other celebrities.

Post the inauguration of the salon, A'Kreations staff who are one big happy family broke into a team dance - a ritual that will be followed everyday, twice to distress our staff and thank the customers for their continued support and love. This is the first and a one of its kind practice innovated and conceptualized by the Salon.

The salon, located in the heart of Bandra - Waterfield Road, offers a luxurious and exciting experience with their range of services from hair styling to complete skin and beauty services. Apart from Hair Care, the salon will offer the best in beauty and nail care with uniquely designed pedicure stations for both men and women. The exceptionally qualified experts are trained internationally in order to be able to cater to beauty and wellness needs along with technological advances.  

Mrs. Anjoo Karanjia, Founder of A’Kreations- Hair and Beyond Salon said, “This is an exciting milestone for us as we now have a bigger space to pamper and serve our customers with more comfort and luxury. We, at A’Kreations wish to offer our customers the best in hair and beauty services with the most trusted products and at an affordable price. They are not just our customers; it’s a long term relationship and trust that we have built with them”.

Waluscha De Sousa has been associated with the brand since its inception. She said “I am very happy to be associated with Mrs Anjoo and her brand. Right from my hair to beauty services, I have always been pampered and made to feel brand new every time I step out of the salon. The stylists are excellent and ambience helps me to unwind after some hectic hours of shooting”

A'Kreations aims to be a one-stop-place for all your beauty and relaxation needs. The salon assures to serve its customers all things beauty with finesse and style.



Visit us at:
Ground and First Floor, Sagar Fortune,
Waterfield Road, Bandra (W),
Mumbai- 400 050

Mumbai gets its first and one-of-its kind exquisite ‘S Lounge’


Mercedes-Benz ups its luxury quotient in the Financial Capital; inaugurates a refurbished 3S luxury car destination, the largest in Mumbai

·         Mumbai gets a renovated world-class 3S luxury car showroom, that represents the theme of modern luxury
·         Facility has been designed using modern interior architecture concepts, which creates a new benchmark in modern luxury
·         Mumbai continues to remain a key market for Mercedes-Benz, contributing approximately 20% to national sales
·         It is the 5th outlet in Mumbai by Shaman Wheels and the 11th for Mercedes-Benz in the bustling city
·         Shaman Wheels boasts of showcasing the entire range of Mercedes-Benz cars with eight car display and an exclusive car delivery lounge
·         The total spread of the 3S facility is a lavish 44,000 square feet and hosts 49 bays including supporting bays for service and repair
·         The showroom boasts of the largest front façade for a Mercedes-Benz dealership in Mumbai, spreading close to 200 feet   
·         Over 200 professionally trained staff will ensure the renowned Mercedes-Benz brand experience and a hassle free vehicle ownership experience
·         Mercedes-Benz has the most comprehensive network presence amidst luxury car makers comprising 86 outlets across 41 cities

Mumbai: India’s largest luxury car maker, Mercedes-Benz today further strengthened its footprint in the financial capital, by inaugurating its revamped world-class 3S dealership. Shaman Wheels’ latest luxury car destination is located in the heart of the city at Kalina, Santa Cruz, which is conveniently connected to all parts of Mumbai. The planned location will majorly cater to localities in Santa Cruz, BKC, Kurla, Chembur and Ghatkopar. The luxurious 3S dealership was inaugurated by Roland Folger, Managing Director & CEO, Mercedes-Benz India and Amar Sheth, Managing Director, Shaman Wheels Pvt. Ltd.

Speaking at the inauguration, Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Mumbai remains an important market for Mercedes-Benz contributing nearly 20% to our overall sales annually. With this entirely refurbished 3S luxury car dealership, we aim to cater to the incessantly burgeoning luxury car market in the city. This is Mercedes-Benz’s eleventh outlet in Mumbai and we are glad to present yet another luxury destination for our patrons in this key market. We are confident that our ever-growing customer base will now enjoy a hassle free ownership experience synonymous with the Three Pointed Star, in close proximity; be it in South Mumbai or the central and western suburbs.
Mr. Folger further elaborated, “With our philosophy of providing the ‘Best Customer Experience’for 2017, we are confident that together with our long-standing partner Shaman Wheels, we will continue creating unsurpassable luxury car ownership experience for our discerning patrons. Mercedes-Benz has always believed in the growth story of India and the company has been adding value to the narrative of strengthening the brand presence across the country. Its strategic initiatives like this in network expansion, which enhances our growth story even deeper in the market and wins customer trust.
Shaman Wheels, Kalina is spread over 44,000 sq. ft. area and built with an investment of INR 6 Crore. This location of Shaman Wheels in the heart of the city at Kalina, has great access to all parts of Mumbai and promises to be a one-stop luxury destination for luxury automobile enthusiasts. There will be a total of over 200 professionals to ensure a hassle free brand experience. The showroom is located at CST road, Kalina, Santa Cruz (East) in Mumbai.

Mr. Amar Sheth, Managing Director, Shaman Wheels commented, “Shaman Wheels has been associated with Mercedes-Benz for the last 8 years and we are extremely pleased to continue this strong relationship. We now have a state-of-the-art 3S outlet, which is the largest in Mumbai and incorporates the latest elements of modern interior architecture that reflects modern luxury. The strategic location of Shaman Wheels will not only cater to the premium clientele in the Central Mumbai, but also provide easy accessibility for the customers from south Mumbai and the western suburbs. The convenient location backed by top-notch infrastructure will make the experience of buying a Mercedes-Benz from this facility a memorable one for the Mumbaikars. The luxury car segment growth in Mumbai is on an upswing, and patrons have shown keen interest for a Mercedes-Benz. With this new facility we are confident of creating an unforgettable luxury experience for our ever growing customer base in Mumbai.”

Mercedes-Benz has the most widespread network for any luxury car maker in India with 86 outlets across 41 cities. Our customer-centric approach has made sure that we reach out to our base in the most defined manner, bringing them closer to our luxurious brand.

Exquisite interior architecture imbibing modern luxury:
Shaman Wheels’ new 3S facility in Mumbai emphasizes on modern interior architecture that reflects modern luxury and creates a new benchmark in retail luxury quotient. The shell of the new dealership is designed as a monolith with the ceiling as sculpted surface. The lighting inside the dealership accentuates the fascinating range of Mercedes-Benz that creates an aura around the vehicles. The façade is made larger with the help of an opaque lacquered glass which not only adds sophistication to the external appearance of the showroom, but also gives access to diffused natural light.
Shaman Wheels’ dedicated new car delivery area has been created with semi-transparent thread curtains and a fabric light to impart a superlative premium experience adding to the exclusive experience for the patrons while taking a new car delivery. In addition, the service reception has been designed as a large open lounge with café tables and a Barista to make it more plush and interactive.

Mumbai’s first S Lounge:
Shaman Wheels is the first dealership of Mercedes-Benz in Mumbai to boast of the exclusive ‘S Lounge’ created for the customers of the high-end Mercedes-Maybach and the S-Class luxury sedans. Adorned with wooden floor, highly exclusive carpets, imported furniture, the ‘S Lounge’ boasts of a complete luxury atmosphere and exudes modern luxury to the core. With segmented wall panels having integrated elements, latest accessories display and audiovisual display built into the wall panels unit, the ‘S Lounge’ is the most distinctive arena of the new dealership. The S Lounge is also lit by mood lighting that provides an unparalleled personalized experience for patrons, akin to the ambient lighting experienced in the S-Class luxury sedan. The high-end Mercedes-Maybach and the flagship S-Class luxury sedans will be exclusively displayed at the S Lounge.
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Media Contact: Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91 98508 36477
Vignesh Shankar | vignesh.shankar@daimler.com | +91 7774036269

About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises.
The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 41 Indian cities through 89 outlets. Through the exclusive AMG Performance Centres located in 5 metros including Delhi, Mumbai, Hyderabad, Bangalore and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.

Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. The launch of ‘Mercedes-Benz Approved Tyres’ in February 2017, is also integral to the ‘My Mercedes, My Service’ campaign. ‘My Mercedes, My Service’ aims at enhancing the customer’s ownership experience manifold, thus making after-sales experience as the new differentiator in the luxury car segment.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG S 63 Sedan, AMG GLA 45, AMG GLE 43 Coupe, AMG GT S sports car, AMG SLC 43 and AMG C 43.
The long wheel base version of the new E-Class is Made in India, for India, the first new generation car to be locally produced since market launch. India is the first country to get an RHD version of the LWB E-Class in the world.

Mercedes-Benz India registered annual sale of 13,231 units in the January–December 2016 period facing multiple market challenges. In 2017, ‘One Team, One Goal’ will be Mercedes-Benz’s philosophy, towards achieving best customer experience. The company will have fascinating product introductions, innovative luxury retail experience, value driven finance programmes and

innovative after-sales service experiences. With ‘One Team, One Goal’ philosophy, Mercedes-Benz India will continue the ‘winning’ momentum it has created for itself in the diverse Indian market.

Tata Capital brings the ‘Salaam Loans’ initiative to deserving individuals in Mumbai’s Dharavi and Golibar area


Some people are brave enough to dream big and are bold enough to push limits and achieve great professional heights. However, sometimes lack of credit is the stumbling block for such individuals, which is prevalent not only in the rural sectors but also in urban, Tier 1 cities like Mumbai. Tata Capital aims to provide loans to deserving individuals based on the strength of their conviction, and with the help of the public at large.
Under its ‘Do Right’ mission, Tata Capital has launched ‘Salaam Loans’, an initiative which spreads the message that every right intention has a #LoanKaHaq. To reach out and support resolute individuals from within the vicinity of Mumbai, the company conducted an on-ground activation and setup two booths – one each in Dharavi and Golibar area. The video booths allowed individuals to walk in and shoot their own video narrating their story. The activation unearthed over 120 stories of courage and determination, highlighting the need to widen access to credit.
One of the stories is that of Nasir Qureshi - a visually challenged individual from Dharavi, whose wife was recently diagnosed with cancer. He needs urgent funds for her treatment and also wants to start a small business of his own to sustain his family. From Golibar, Shivkumar Pasi, a car driver turned vegetable vendor who lost vision in his left eye, because of which he cannot make his ends meet. He nurses a dream to start his own two-wheeler washing centre and secure a better future for his family.
The selected stories of these loan aspirants are posted across social media platforms, and uploaded on the website www.doright.in. Public at large is encouraged to visit these digital forums and encouraged to ‘salaam’ or like the stories of these deserving candidates. Under the initiative, the number of ‘Salaams’ / likes garnered are considered as votes for their nomination to secure a loan from Tata Capital.  ‘Salaam Loans’ is a first-of-a-kind initiative which, puts the power of loan approval into the hands of the public.

Commenting on this campaign initiative, Veetika COO-Digital Vertical and Vice President- Brand Marketing and Corporate Communication said that, “Tata Capital Salaam Loans is a true embodiment of the Company’s ‘do right’ spirit. Salaam Loans specifically cater to the needs of deserving individuals who are otherwise denied credit. Buoyed by the excellent response the initiative received on our digital platforms, we recognized that more can be done on-ground to reach out to such individuals. We encourage everyone to come and both - post their own story or the story of their known ones, or ‘salaam’ other uploaded stories which are heart-warming and deserving.”

Friday, 9 June 2017

CEOs Sing for GF Kids Mumbai is Back and Promises to Rock!



Mumbai, June 7, 2017: They excel in their respective fields, they set examples for the people they work with, they inspire, they lead and occasionally, they also sing and dance to Save Little Hearts with Genesis Foundation. The 18th edition of Genesis Foundation’s CEOs Sing for GF Kids is scheduled for June 17 and promises to be even better than the previous ones.

The ITC Grand Central, Mumbai is all set to resound with music by CEOs from various companies, and all for a very significant cause. The rehearsals are on in full swing—the guitars, flutes and saxophones have been dusted off, the costumes are being chosen, the melodies are being polished and the corporate leaders are getting set to take the stage by a storm.

Genesis Foundation works towards supporting the treatment of critically ill, under-privileged children with heart disorders. Corporate leaders from across the spectrum of industries come together every year to support and help raise funds for the cause. Taking time out from their busy schedules, these extremely influential people come together to sing, dance and do their bit to ‘Save Little Hearts’. One of the closest and most dedicated supporters of Genesis Foundation, YM Deosthalee, Past Chairman, L&T Finance Holdings, and our Patron will be leading the host team this year.

The line-up for this year’s edition of CEOs Sing For GF Kids is:
·         Dennis Taraporewala, Managing Director, Criesse Communications
·         Geetu Verma, Exec-Director, Hindustan Unilever
·         Vinit Store, CEO, The Quadron Business Park
·         V Vaidyanathan, Chairman, Capital First
·         Kerman Lalkaka, GM, ITC, Grand Central, Mumbai
·         Dinesh Mirchandani, Managing Partner, Boyden
·         Subhash Kamath, Managing Partner, BBH India                  
·         Vinodini Lulla, Trustee, CMCA
·         Ashwin Deo, MD, Trinity Vintners
·         Mehmood Curmally, CEO, JnY Entertainment
·         Kuldeep Bhartee, GM, ITC Maratha, Mumbai
·         Ramesh Iyer, Vice-chairman, MD & President, Mahindra & Mahindra Financial Services Ltd.
Speaking about the event, Prema Sagar, Founder, Genesis Foundation said, “I am grateful to each of these lovely friends and leaders who volunteer for this cause. We are overwhelmed by the encouragement we get each year. Some of these CEOs have been with us for the past 16 years with as much enthusiasm as they had in the first year, and their music and talent always leaves us spellbound. It’s truly a great feeling. The support of these leaders is invaluable in our endeavour to raise funds for the little hearts who need them.”

My association with Genesis Foundation goes back several years and each year, the cause comes closer to my heart. These critically ill children need a fighting chance and I am gratified that I am able to do my bit. It is my pleasure to be a part of sharing smiles and Saving Little Hearts.” said YM Deosthalee, Past Chairman, L&T Finance Holdings.

About Genesis Foundation:
Genesis Foundation facilitates medical treatment for critically ill under-privileged children suffering with Heart Disorders. The support required in the said critical illness varies from specific surgeries (including neonatal), Cath Lab Interventions along with recovery and recuperation post-surgery.

We Save Little Hearts. 
So far, we have supported medical treatment of over 1200 critically ill children. The children supported by the Foundation belong to families with an income of less than Rs 10,000 per month and the parents and caregivers are unable to afford treatment of these children who suffer from a serious life-threatening ailment.

100% of funds raised are used towards treatment of critically ill children as all overhead costs are borne by the trustees. 

GF is registered under Section 12-A and 80-G of the Income Tax Act, which entitles 50% tax exemption. GF is also registered under FCRA allowing it to receive foreign funds.

To know more, visit – www.genesis-foundation.net.

Wednesday, 7 June 2017

Wipro is a ‘Leader’ in Gartner’s Magic Quadrant North America & EMEA, 2016-17 for Oracle Applications Services



East Brunswick, New Jersey, USA and Bangalore, India – June 6, 2017:Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company, today announced that it has been positioned as a ‘Leader’ in Gartner’s Magic Quadrant North America (NAM) & Europe, Middle-East and Africa (EMEA) 2016-17 for Oracle Applications Services.

The report evaluated 20 service providers from NAM and 16 service providers from EMEA on their ability to deliver implementation and management services across the Oracle portfolio and placed Wipro in the Leaders quadrant for both NAM and EMEA. Wipro is positioned highest for its ability to execute in NAM. This Magic Quadrant is focused on the full lifecycle of Oracle application services, spanning project-based implementation and multi-year applications management services (AMS).
Additionally, Gartner’s Critical Capability reports for both North America and EMEA have three use-cases - Implementation services, Management services, & Implementation and management services. Wipro scored the highest in all of them in North America among all the evaluated service providers and in two use-cases (Management services & Implementation and management services) in EMEA.
Ravi Purohit, Vice President & Global Head – Oracle Service Line, Wipro Limited, said, “Wipro’s position as a ‘Leader’ in the Oracle Applications Services in Gartner’s Magic Quadrant North America and EMEA is testament to the value we bring to our clients. Wipro is committed to helping its clients deploy end-to-end Oracle services, accelerate the realization of business value from their investments and enable the creation of digital enterprises.” He added, “This recognition also reinforces our ability to leverage our strategic investments in integrated cloud applications, IP-based industry solutions, and innovative global delivery capability.”

Please click here to view full reports:


Gartner, Magic Quadrant for Oracle Application Services, EMEA, 08 February 2017 andGartner Critical Capabilities for Application Services, EMEA, published on 08 February 2017, authored by Neil Barton, Susanne Matson, Gilbert van der Heiden and Fabio Di Capua.

Crompton Launches New Range of Decorative Wall Lights Providing a Perfect Blend of Uniqueness & Aesthetics

December 16, 2024, Mumbai – Crompton Greaves Consumer Electricals Limited, renowned for its dedication to quality and innovative...