"I Will Not Return My National Award" says Filmmaker Sanjay Puran Singh Chauhan

While a number of writers, filmmakers, historians and scientists have returned their national honours to protest against recent incidents like the Dadri lynching, beef row and ink attacks recently. Renowned  filmmaker Sanjay Puransingh Chauhan   however refuses  to join the protest in the country and says  that he would not return his National Award. 

The filmmaker who won  the  National Award for his  internationally acclaimed film Lahore in 2009  says that the award is  love and blessings of hundreds and crores of people of  India and in no situation he will return the awards as the others have done.  "It is nations one of the highest honours  and dream for any filmmaker and it motivates our enthusiasm to work as a filmmaker  with the Zeal and creativity" says the Lahore director.  

The filmmaker feels that  it is not necessary for every film to do commercially well and be a hit. " Films  may also be  critically acclaimed and win a National award and declared as a hit  amongst the people of India and that what matters and not just the commercial aspect always" he adds.

The writer director  says that National Awards are not political awards or does not bear any political inclination . "They are not any party  or individual driven. Any national award  is he love and affection of people of India bestowed in the form of an  award by the Government. So all those returning the award back are  actually disgracing the feelings values and affection of Indians and  it's a shame"  says Chauhan. 

He goes on to add further in angst,  what are we trying to show as Indians? what would the people throughout the world think of such reactions. Your Government  conferred  you with the  National Award with all the trust in your capabilities but for you it might be just an award. But what if you had an Academy Award or some International Award  and being provoked by few political  elements you were to return the same? My question is simple  would surrender that too. As a saying goes in hindi "Ghar Ki Murgi Dal Barabar."  All those  people dishonouring the National Award  must realise that the National Award might be least valuable for them but all those who make cinema from the core of their hearts and make the films for the people  of India and not only just commercial viability. The National  Award was is and will  always be above any Filmfare, Stardust or even an Oscar as we are Indians and nothing could be a better feeling than being honoured for your work by your own people and Government than going gaga over few international or Private awards. I am proud of my people,  my nation  and our Government and thank them for trusting my capabilities. It gives me more  strength as an Indian and not just a film maker" he states. 

Vidya Balan praises the Goddesses

Vidya recently watched the trailer of Angry Indian Goddesses and was high on praise for the film. .

The trailer piqued her interest and she found it quite engaging. The talented actress watched the trailer of the film at the MAMI film festival and was very keen to watch it.

However, she could not catch the film at the festival and shared how she is keen to watch the film.

Vidya said “"I loved the Angry Indian Goddesses trailer. I am really wanting to watch the movie and will watch it as and when I get time"

When the makers learnt about this they reached out to Vidya and thanked her. The makers were really glad to receive such positive feedback and even proposed to host a special screening for her in the upcoming days

15 Years of Hera Pheri

It’s been 15 years now that the 2000 cult comedy Hear Pheri was released. Right from ‘pressure aagaya’ to ‘Baburao ka style hai’, the movie has indeed given us some really memorable laughable memories. Hera Pheri that featured Akshay Kumar, Sunil Shetty, Tabu and the amazingly talented Paresh Rawal was produced by AG Nadiawala and directed by Priyadarshan. And now, after its 15 years of release, the movie has become a cult classic. It was voted as the best Bollywood comedy film of all time. Paresh Rawal also went on to win the Best Comedian award at Filmfare, IIFA and Star Screen Awards.

Hera Pheri was the first film that Priyadarshan had worked in with Akshay Kumar and Sunil Shetty. The director had already worked with Paresh Rawal in Doli Saja Ke Rakhna. Besides turning out to a classical comedy, the movie marked the beginning of a long association between Priyadarshan and the three actors.

The film did not open well upon its release, but picked up later and became a huge box-office success. Much of the acclaim went to Paresh Rawal for his impeccable comic timing and acting. AG Nadiadwala's Hera Pheri is indeed a delight to watch for its performances, some songs, and an interesting story line. It has achieved a cult status among Indian audiences and is regarded as one of the best Hindi comedy films ever made.

Bollywood filmmaker AG Nadiawala was involved in the production of Hera Pheri which was both a critical and commercial success, becoming the second top-grossing movie domestically and the top-grossing Bollywood film in the overseas market that year.

Celebrity Chef Rakhee Vaswani launches her first book ‘Picky Eaters’ with Malaika Arora Khan

Mumbai, November 04, 2015:  An evening of food and laughter, the who’s who of the F&B Industry made it to the launch of Celebrity Chef Rakhee Vaswani’s first ever cook book ’Picky Eaters’ at China House, Grand Hyatt today. Unveiled by the gorgeous Malaika Arora Khan, yummy mummy of a picky eater herself, the book launch was a huge successamidst much celebration, fanfare and free flowing food and spirits!

​​Another highlight of the event was an interactive, fun, panel discussion with Malaika, Chef Rakhee, food expert Kunal Vijayakar, masterchef Ranveer Brar and the brilliant Radhika Mukherjee, owner of The Big Red Bus and singer Shaan’s wife.  Not only did they speak about the book but also shared their personal experiences with Picky Eaters and their most cherished food memories. This was followed by a entertaining rapid fire session that could the crowd in splits!

Also present at the launch were industry stalwarts such as Saransh Goila, Vicky Ratnani, Kshama Prabhu, Tanai Shirali, Rushina Munshaw Ghildiyal and popular celebritites like Mansi Joshi Roy, Gauri Tejwani, Shaheen Abbas and many more!

The gorgeous mum, celebrity chef, TV show host and now author Chef Rakhee Vaswani said, “All the recipes mentioned in the book are ones I've made at home for my kids. I've recognized their palate and turned them into children who eat everything. This is what the book Picky Eaters aims at doing in the long run.  I personally feel that it is absolutely possible to make healthy food at home which is still restaurant-like in taste and appearance. I am so humbled today and I’d like to thank everyone for their unconditional love and support – especially my husband Mahesh and kids Aneeshaa and Akhil.”

Excited for Chef Rakhee, the stunning Malaika Arora Khan said, “I owe all my cooking, or the experience of it, to Rakhee. She is the most humble, patient and wonderful teacher I have come across (obviously the only one!). She makes teaching and learning a very pleasurable experience. I have had the great fortune of attending many classes at Palate Culinary Studio with Rakhee. Whenever I want a recipe, I just pick up the phone and ask Rakhee for help. This is the best part about her—cooking is such passions that give her a brief, or just few keywords, and a recipe flows out of her.”

​ "Picky Eaters" exist in every household. This book aims to be your one stop guide for all the Pick Eaters in the family making their food delicious and ready to devour! It is not only for kids but also adults who love their food alike!

Picky Eaters is now available at all leading bookstores and online portals.

For more information, log on to: http://www.palateculinarystudio.com/picky-eaters.php

About Picky Eaters:
Learn how to make everyday food fun, exciting and yummy for your kids. Does your child revolt at the mere thought of eating greens? Are you running out of nutritious lunch-box ideas? In Picky Eaters, celebrity chef and culinary expert Rakhee Vaswani guides parents and kids on how they can make everyday food healthy, yet yummy.

About Celebrity Chef Rakhee Vaswani:

Celebrity chef Rakhee Vaswani is a cookery expert and a Cordon Bleu–trained chef who is successfully leading Palate Culinary Studio, a first-of-its-kind initiative equipped with a state-of-the-art kitchen. Her celebrity students include Malaika Arora Khan, Mini Mathur, Radhika and Shaan, Gauri Tejwani, Manasi Joshi Roy and Rakshanda Khan. She has also been featured in various newspapers, magazines and TV shows. She is currently hosting her own TV show ‘Rewind With Rakhee’ on Living Foodz, India’s first Foodtainment channel and Picky Eaters is her first book.​

Hungama and Live Viacom 18 give fans a once-in-a-lifetime chance to see former Guns N’ Roses guitarist Slash perform live!

 

Hungama will be giving away free passes to Slash’s debut performance in Mumbai and Bangalore

MUMBAI, November 05: Legendary rock icon Slash is all set to make his India debut as the headliner to the latest edition of ‘MTV Indies Extreme’ - India’s only rock music and adventure sports festival. Rockers around the country will gather in Mumbai and Bangalore to see Slash perform his new studio album ‘World on Fire’ along with Myles Kennedy and The Conspirators. As the exclusive digital partner of the event Hungama has rolled out ‘The Legend: Slash’ playlist for its users that  features popular songs such as ‘Sweet Child of Mine’, ‘World on Fire’, ‘Paradise City’ and ‘Back From Cali’ on their app. Hungama is also giving subscribers a chance to see the revered guitarist performing live.

Slash, who has been voted as the Second Best Guitar Player of All time by Times magazine is a celebrated rock guitarist, a song writer and a film producer who has amassed album sales in excess of over a 100 million. Slash has won a Grammy award in addition to seven Grammy nominations. He was inducted into the rock and roll hall of fame in 2012. The band will be promoting their new album ‘World on Fire’, which will release in India in October this year.

Hungama will be running an exciting social media contest where subscribers who have not yet got their tickets could win free passes to the much awaited event. Participants will have to send in answers to simple trivia questions based on the Slash tracks on the Hungama app to win passes. The contest will run all day on November 6th before the event kicks off in Mumbai. Hungama will set up an innovative digital photo booth that creates GIFs using engaging imagery. To enhance the experience attendees can use funky props available at the booth.

The GIF images will be a part of a series of GIFs which will be promoted across social media and Hungama’s digital platforms with the #HungamawithSlash.

Commenting on the event, Mr. Siddharth Roy CEO of Hungama.com said, “Hungama is delighted to be associated with rock legends like Slash. We are happy that our subscribers will get a chance to be a part of this experience and witness history in the making. This is the beginning of the many exciting things we will be bringing to our subscribers through our association with Live Viacom 18”

Slash will be performing at the Jio Gardens BKC in Mumbai on November 7th and at the Hard rock Café in Bangalore on November 14th.

About Hungama.com:

Hungama, India’s leading digital entertainment company that launched India’s first and largest on-demand digital entertainment storefront, www.hungama.com which has over 4 million pieces of content across genres and languages, in the form of music tracks, movies, videos and mobile content such as ringtones and wallpapers.Hungama Movies has over 7500 Bollywood, Hollywood and Regional Indian Movies available in both HD and SD With over 55 million users, the website is accessible across all connected devices including, PC, mobile, tablets, DTH and Smart TVs. Hungama.com is a part of Hungama Digital Media Entertainment Pvt. Ltd. which is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world.

Telly Calendar 2016

Presents

Sunny Arora and Anand Mishra, Founder & Director of Marinating Films gear up as their joint vision to makeover the Television stars with class, elegance and glamour goes a notch higher this year

GALLERY

Marinating films and Balaji Telefilms gear up to present the 5^th edition of Telly calendar, transforming television bahus in a never seen before avatar.  After four successful years, the team is primed up to travel to Taiwan and shoot the calendar girls in the refreshing theme of the season – Hot & Sexy.

SBUYS will be the title sponsor for the Telly Calendar 2016. Telly girls are all set to adorn fashion clothing from SBUYS for their sensual photoshoot.

Ms Shefali Seth, Director SBUYS opines, "SBUYS is known for offering fresh and premium looks which resonates very well with the concept of Telly calendar. We look forward to sharing the essence of fashion through these beautiful ladies."    

When asked why Taiwan stands apt for the SBUYS Telly Calendar 2016 Mr. Arthur Hsieh, Director, Taiwan Tourism Bureau, Singapore office shares, “With its rich culture and history, adventure activities and thrilling nightlife, Taiwan will make for a stunning backdrop to the 2016 calendar shoot. The calendar will showcase Taiwan's stunning sea cliffs, marble-walled gorges, shimmering lakes and beaches like never before."

Twelve renowned faces of TV who rule the Indian households come together for the most anticipated Calendar of 2016. The calendar will feature the ladies in an unconventional avatar, as compared to their on screen persona, which will surely captivate the audience!

Mr. Mitesh Khimji of Khimji Jewellers on his collaboration with SBUYS Telly calendar 2016 says,“Khimji Jewellers has been part of the Telly Calendar project earlier, and this year too, we are thrilled and have great plans of engaging with the TV Stars and spreading their shine all over Orissa. We share a comfortable understanding with the Promoters of this project, Marinating Films, and are happy to be the Jewellery Partner again."

A galaxy of TV celebs were present at the event which includes Aditi Gupta, Ajaz Khan, Alok Narula, Angad Hasija, Anuj Sachdeva, Ashish Sharma, Pryanca Talukdar, Barkha Bisht Sengupta, Bharat Chawda, Gaurav Khanna, Jasvir Kaur, Jay Soni, Kanchi Singh, Mohammed Nazim, Navina Bole, Nia Sharma, Rubina Dilaik, Rahul Roy, Rajiv Laxman, Rajiv Thakur, Rizwan Bachav, Rohit Reddy, Sana Khan, Sara Khan, Tina Dutta, Sayantini Ghosh, Shailesh Gulabani, Ashita Gulabani, Vrushika Gupta, Shantanu Maheshwari, Srishti Rode, Sukirti Kandpal, Sumit Sachdev, Vikas Sethi, Vishal Singh and many more.

The makers will soon reveal the twelve names but the theme itself is reason enough to hook the audience!

Air Arabia and Georgian National Tourism Administration organized road shows in Delhi and Mumbai!

Mumbai, 5th Nov, 2015:- Air Arabia, the first and largest low-cost carrier (LCC) in the Middle East and North Africa – in a significant move recently organized a road show in Delhi and Mumbai in association with Georgian National Tourism Administration. The road show proved to be an excellent opportunity to explore the diverse aspects of Air Arabia as well as Georgia‘s tourism offerings.

Air Arabia and Georgian National Tourism Administration hosted the road shows in Delhi on 29th October, 2015 (Thursday) and Mumbai on 30th October, 2015 (Friday) in order to foster and develop a closer working relationship with key members of the travel industry. The purpose of the road show was to promote both the airline and the destination's tourism offerings.

Mr. Sachin Nene, Regional Manager - India, Air Arabia and Mr. George Chogovadze, Head of the Georgian National Tourism Administration were present in the road show. The show was based on a thorough presentation of Air Arabia and Georgian National Tourism Administration.

Georgia has witnessed 81% growth in Indian tourists visiting the country during the first nine months of 2015 (January-September) as compared to the same period last year, said a top official of the Georgian National Tourism Administration. A country in the Caucasus region of Eurasia, Georgia is home to Caucasus Mountain villages and Black Sea beaches. 

"Georgia is still lesser known in the Indian market and we are creating awareness about the destination and its offerings through roadshows and by meeting travel trade in the country," said Mr. George Chogovadze, Head of Georgian National Tourism Administration (GNTA). 

GNTA is now focusing on its offerings such as ski resorts, wine events and wellness and spa resorts to attract Indian travellers, especially the Meetings Incentives Conference & Exhibitions (MICE) business.

Air Arabia, the Middle East and North Africa’s first and largest low-cost carrier, began regular direct services to Tbilisi, Georgia, from October 28, 2014. Tbilisi is Air Arabia’s 100th global destination. The capital and largest city of Georgia, Tbilisi, located in the beautiful Caucasus Mountains, is home to 1.5 million people. An increasingly popular tourism destination, the city

is the social and economic centre of Georgia. The country has a vibrant history and, due to its location at the crossroads of Eastern Europe and Western Asia, offers a rich tapestry of different cultures brought together under a single flag over the last millennium.

Air Arabia started operations in India in 2005 and now flies to 13 cities in India which includes Jaipur, Kochi, Nagpur, Coimbatore, Thiruvananthapuram, Goa, Kozhikode, Hyderabad, New Delhi, Mumbai, Bangalore, Ahmedabad, and Chennai – offering the perfect blend of connectivity from not just the smaller towns, but also from metros and Tier 1 cities across the length and breadth of the country. It operates over 112 weekly flights from its hub in Sharjah to the thirteen cities in India.

Air Arabia has a fleet of new Airbus A320 aircraft with a 32 inch seat pitch, which gives the best leg room of any economy class travel. The airline also provides visa assistance to passengers from India. With Air Arabia Holidays, the airline offers attractive packages to a wide range of international holiday destinations.

Over the years, the airline has posted steady growth and driven significant value to its customer base across India, with its philosophy of offering value for money and greater connectivity to the UAE and beyond.

Ranveer's poster - Bajirao Mastani

RIHANNA REVEALS THE DEBUT PUMA BY RIHANNA FOOTWEAR COLLECTION

Inspired by NYC Punk Rock Style, The PUMA Creeper is the First Sneaker Under the FENTY label

4th November 2015, India: PUMA Women’s Creative Director and Brand Ambassador, Rihanna, and Global Sports Brand PUMA kick off their first venture with the release of the PUMA BY RIHANNA Collection under Rihanna’s FENTY label. Under her creative direction, the first collection introduces the PUMA Creeper, remixing the iconic PUMA Suede with a little bit punk and a little bit rebel.

The PUMA Creeper harnesses the music and fashion feel of the revolutionary punk era with PUMA’s deep sporting heritage. Punk lit the streets bright on King’s Road in London and it soon caused a stir in the late 80’s in lower Manhattan’s underground club scene. The clubs have since closed but the culture never left, influencing the city’s fashion and music scene for years to come. That is the inspiration behind the PUMA Creeper.

To help launch the PUMA Creeper, Rihanna called on her friend, musician and record producer Travi$ Scott. Scott stars in the first-ever PUMA by Rihanna campaign alongside Rihanna, who also creative directed the shoot.

“I am so excited to finally introduce the PUMA Creeper to the world” says Rihanna. “Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that. And equally as cool, the fact that Travi$ Scott is joining me on my first launch is incredible.”

The PUMA Creeper transforms the classic PUMA Suede that was historically made popular by athletes in the 70’s and 80’s, beloved by punk bands, b-boys and skaters and today a style favorite of Rihanna. Upping the ante to the Suede is a platform or “creeper” sole married with a variety of fresh colorways and material combinations. Rihanna also took style advice from Los Angeles-based menswear designer Mr. Completely, to round out the PUMA Creeper design.

The first three colors of the PUMA Creepers, priced at INR 7,999 be available at select PUMA outlets in India starting November 20th . Pre -order your own pair of PUMA creepersstarting today from the Linking road PUMA store in Mumbai and CP store in Delhi.

‘SLASH ft. Myles Kennedy & The Conspirators’ to perform at MTV INDIES EXTREME

LIVE Viacom18, in partnership with Pepsi MTV Indies, presents an evening full of music and adventure to all the rock fans and adrenaline junkies. A big shout out to all the rock music lovers! buckle up, as the biggest, baddest, boldest music and action festival ever is coming to town this November! The festival will be held in Mumbai on 7^th November, 2015 followed by Bangalore on 14^th November, 2015.

The band members are Slash, formerly of Guns N Roses, Velvet Revolver, and Slash’s Snakepit; and Myles Kennedy, (lead vocals), an American musician and singer-songwriter best known as a member of the rock band Alter Bridge. Todd Kerns (Bass & Vocals), Brent Fitz (Drums), and Frank Sidoris (Vocals & Guitar) round out the line up. Voted second of the ‘Ten Best Electric Guitar Players of All-Time’ by Time Magazine, Slash is a celebrated rock guitarist, songwriter and film producer who has amassed album sales of over 100 million copies. Garnering a GRAMMY Award and seven GRAMMY nominations, Slash was inducted into the ‘Rock and Roll Hall of Fame’ in 2012. The band will be promoting their new album World on Fire, which will be released in India in October via Sony Music. World on Fire is Slash's second studio album featuring Myles Kennedy and The Conspirators.

Excited about their first India tour, Slash said, “I'm really looking forward to taking our World On Fire tour to India for the first time ever at MTV Indies Xtreme.”

The band is all geared up to set the stage ablaze at MTV Indies Xtreme festival for the first time in India. Rock music aficionado will witness gravity defying acts along with a host of other extreme performances.

Get ready for the head banging extravaganza of a lifetime!

It's time to shun the unexciting. Bring in the Xtreme!

SHEETAL TALWAR TO PRODUCE LUKE MABLY STARRER ‘THE GHOST WRITER’ DIRECTED BY PAUL WILKINS

October 31,2015: Following producing films such as ‘The Eichmann show’ starring Martin Freeman and Anthony La Paglia, Demi Moore and David Duchovny Starrer ‘The Joneses’ among numerous others, National award winning Producer and Managing Director Vistaar Entertainmant, Sheetal Talwar will produce ‘The Ghost Writer’ directed by Paul Wilkins (7 Lives).

A supernatural thriller about a man battling the demons of his father’s past to overcome his own, the film is the second outing of director Paul Wilkins after his much praised film ‘7 Lives’ and stars acclaimed actor Luke Mably (28 Days Later, The Prince and Me, The Prince and Me II) in the lead.

Currently filming and scheduled to release in 2016, ‘The Ghost Writer’ also stars actors Brendan Patricks (Downtown Abbey), Andrea Deck (Les Misrables) and Robert Portal (Kings Speech, My Week With Marilyn) among others and will see a Hindi make, details of which as yet to be announced.

Speaking about the film Sheetal Talwar, Producer and Managing Director, Vistaar Entertainment said “The Ghost Writer is one of the finest scripts I have read. It is a taut thriller and happy to have someone like Luke Mably do complete justice to the character and story that Paul has so intricately crafted.”

Sheetal Talwar’s Vistaar Entertainment will produce the film in association with Goldfinch Pictures and Craig Conway.

Volini announces Sania Mirza and Sunil Chhetri as brand ambassadors

Enhances association with sports and high performance

Launches Volini Spray with 360 degree technology; more effective from every angle

MUMBAI, NOVEMBER 3, 2015 - Volini, India’s No. 1 doctor recommended pain reliever, today announced its association with world tennis champion, Sania Mirza and captain of Indian football team, Sunil Chhetri as its brand ambassadors. Bringing the two sports icons on board further enhances the association of Brand Volini with sports and high performance.

The two eminent personalities also unveiled the brand’s latest offering Volini Spray with 360 degree technology. Furthering its ethos of innovation, Volini now offers a 360 degree spray which enables the can to produce uniform spray pattern for optimal coverage. This enables consumers to reach out to hard-to-reach areas without external assistance at every angle and provides effective relief.

Speaking at the launch, Subodh Marwah, VP and Head, Global Consumer Healthcare, Sun Pharma said, “Pain hampers performance and adversely affects personal and social lives. As the market leader of the spray segment in pain relief category, we are continuously working towards bringing innovative solutions for our consumers. During research we learnt that when pain occurs in hard to reach areas, the spray can be inverted causing loss of medical formulation by upto 40% resulting in less relief from pain.  Through our latest offering, Volini Spray with 360 technology we are addressing this problem, by providing more effective relief at every angle. I’m extremely delighted to have on board Sania Mirza and Sunil Chhetri, two champions who echo our vision of improving performance and going the extra mile.”

Speaking about her association with Volini, world tennis champion Sania Mirza said, “As an athlete, I understand the importance of an effective pain reliever as I battle pain all the time. I push myself to achieve the next level each time and Volini has been my go to pain reliever till now. Today, I am very delighted to be a part of such a trusted brand and its journey to relieve pain from people’s lives. When I am on the court, pain strikes me at any part of the body and this revolutionary 360 degree spray from Volini is the perfect solution as it ensures that athletes like me get effective relief at all angles of use.”     

Speaking on his association with the brand Football champion Sunil Chhetri added, “I am thrilled to be associated with Volini. The game is getting faster and faster and being a striker I rely on absolute flexibility in movement so it is great to see Volini come up with an innovation that takes care of 360 degree solution to instant pain relief; be on field or off field”

Sania and Sunil’s appointment will be supported with an advertising campaign that will go on air soon. In addition to this, the brand will also run an integrated marketing campaign that includes interesting Point of Sale collaterals, innovative outdoor promotion and media support to give this launch a 360 degree impact.

The product will be available in 40 gm, 60 gm and 100 gm packs with the MRP of Rs 108, Rs 163 and Rs 218 respectively.

About Volini:

Volini is a modern day pain reliever, scientifically formulated for effective pain relief that is available in two formats: Gel & Spray. Volini Gel’s quick absorb, no massage nanogel formula penetrates deep into the pain area to give quick and long lasting relief from pain. It can be used for joint, back, neck & shoulder, sprains & strains. Volini Spray’s convenient and on the go format provides instant relief from pain anytime, anywhere! Volini has legacy of being a doctor recommended brand and has maintained its leadership position by being the No 1 doctor prescribed brand in both Gel as well as spray format. The brand believes in the philosophy that pain should not act as a hindrance in living life’s moments to the fullest. With Volini, pain doesn’t stand a chance!

About Sun Pharma (CIN - L24230GJ1993PLC019050):

Sun Pharma is the world's fifth largest specialty generic pharmaceutical company and India's top pharmaceutical company. A vertically integrated business, economies of scale and an extremely skilled team enable us to deliver quality products in a timely manner at affordable prices. It provides high-quality, affordable medicines trusted by customers and patients in over 150 countries across the world. Sun Pharma's global presence is supported by 50 manufacturing facilities spread across 5 continents, R&D centres across the globe and a multi-cultural workforce comprising over 50 nationalities. The consolidated revenues for 12 months ending March 2015 are approximately US$ 4.5 billion, of which US contributes US$ 2.2 billion. In India, the company enjoys leadership across 13 different classes of doctors with 30 brands featuring amongst top 300 pharmaceutical brands in India. Its footprint across emerging markets covers over 100 markets and 6 markets in Western Europe. Its Global Consumer Healthcare business is ranked amongst Top 10 across 4 global markets. Its API business footprint is strengthened through 14 world class API manufacturing facilities across the globe. Sun Pharma fosters excellence through innovation supported by strong R&D capabilities comprising about 2,000 scientists and R&D investments of over 7% of annual revenues. For further information please visit www.sunpharma.com & follow us on Twitter @SunPharma_Live

‘Rao’ On Set! Ranveer Renames Himself for “Bajirao Mastani’

Playing a character in a period drama requires an actor to live and breathe in a different era altogether. It’s because of this that Ranveer Singh is trying unusual ways to ensure that he delivers better than his best as Peshwa Bajirao. One such method is to call him ‘Rao’ instead of Ranveer Singh on set. 

In playing Peshwa Bajirao, Ranveer Singh has taken on a once in a lifetime role; that of a fearsome Maratha warrior and a just king who is still remembered in folktales. Lots have been said about his physical & mental preparation for this part. 

In order to ensure that he stays focused while shooting, Ranveer has surprised his assistant directors with an odd request. He has asked everyone to call him ‘Rao’ and address him with the name of his character. While his request has let to some good-natured leg pulling on set, Ranveer insists that this be the practice. Says a source, “This helps him stay in character & helps him not be reminded that he is Ranveer Singh. So when he is on set he is fully in character.” 

Even while speaking on walkie-talkies, as assistants tend to do while a shoot is on, they call him Rao. So far, this mental shift into this historical character has worked for him, even though it’s not commonly done. 

Clearly, Ranveer is pushing himself beyond the call of duty to bring alive the magic & might of ‘Bajirao Mastani’. 

Hero Cycles Launches New Advertising Campaign “choose different” with Arjun Kapoor for ‘Hero Sprint bike RXR’ Cycles

·         Ad campaign focuses on ‘Chose Different’ and target rider’s ‘cool quotient’ as messaging attributes

·         Sprint ad features youth icon Arjun Kapoor, who is the brand ambassador for Hero Cycles

·         JWT designed ad to feature on Print, TV, OOH, and have a strong digital presence

·         Campaign to packaged in two bursts, second commencing March 2016.

·         Over 70 hoardings and 1,300 schools across India to be part of current activation

New Delhi, 01^st November 2015: Hero Cycles, world’s largest bicycle manufacturer by volume, today announced its commencement of the ad campaign for its Sprint range of cycles. The ad campaign, which features the Hero Cycles’ Brand Ambassador as well as Bollywood icon and famed movies star and youth Icon, Arjun Kapoor, has been designed by JWT. It  is developed to position the cycle as a product of choice for young riders who wish to escape traffic, are ‘cool’ and enjoy the bright, energetic and action-packed moments of life. This cycle can be used as a healthy commuting option and also as a greener mode of transport for all of us.

According to Mr. Pankaj Munjal, CMD, Hero Cycles, “We are extremely happy that our products are being so well received by the young at heart. With our new ad campaign starring the dashing Arjun Kapoor on the Sprint bike, I am sure that we will be able to strongly connect with our audiences and attract them to our brand and corporate values of being smarter riders and making the right choice with Sprint as their vehicle of choice.”

Speaking about the campaign, Actor Arjun Kapoor, said, “It has been a great pleasure and honour to be associated with Hero cycles. Hero’s Sprint brand is a youthful expression of energy and joys for the young at heart riders. I am happy that Hero cycle  is playing a key role in understanding and catering to the aspiration of its patrons across India.”

The TVC airs November 1 and will be carried across all media, print, outdoor and electronic as well digital. The campaign has been divided in two bursts, one immediately and the second commencing March 2016. The ad has 2 edit formats durations of  20 sec and 40 sec in Hinglish, Bengali and all South Indian languages . The campaign is planned to cover an all-India footprint with about 70 Hoardings, cinema and includes 1,300 schools pan-India as part of a school activation program

Warcraft - Poster First Look