Tata Motors and COLORS Join Hands for Mission Sapne
Prominent celebrities from Film, Sports & Television Industry come forward to aid the common man
pro-bono
~ Premieres 27th April, 2014, every Sunday at 8.00 p.m. on COLORS ~
Mumbai, 16th April, 2014:
Leading Hindi general entertainment channel,
COLORS, today announced its partnership with Tata Motors for the channel’s upcoming show,
Mission Sapne. Through this association, both brands will enhance
their focus on societal welfare as they strive to present a unique
CSR-led initiative that will appeal to viewers to synergize their
efforts towards creating a better tomorrow for underprivileged
individuals in the country. Mission Sapne is set to hit airwaves on 27th April, 2014, every Sunday at 8.00pm on COLORS.
Produced by
Sobo Films and hosted by Sonali Bendre, Mission Sapne is a pioneering programming initiative from
COLORS which brings together celebrities from various walks of
life and encourages them to leverage their fame for the benefit of the
common man. As a part of the show, audiences will get an opportunity to
see their favourite celebrities step into the
shoes of the common man for a day and earn their daily wage.
Season one of the show will see Top celebrities from across Bollywood, television, sports and music will
be volunteering in this Mission including actors Salman Khan (Barber), Varun Dhawan
(Pattiwala), Harbhajan Singh (Namkeen seller), Mika Singh (Chaiwala), Ronit Roy
(Cosmetic Seller), Ranbir Kapoor (Vada-pav seller), Ram Kapoor (Taxi driver), Karan Johar
(Photographer), Drashti Dhami (Nimbu-mirchi seller) and Siddharth Malhotra
(Vegetable vendor). True to the person he is helping, the celebrity will move away from their comfort zone to drive a taxi,
sell vegetables or become a door-to-door salesman and use
their talent, wit and star persona to bring a change in their ordinary
and tough life. They will also witness the various difficulties faced
by those who bring comfort to our lives.
Speaking about the partnership,
Ankush Arora, SVP – Passenger Vehicles Business Unit (Commercial), Tata Motors, said,
“At Tata Motors, we have always believed in putting our customers
first and through our association, with COLORS for Mission Sapne, we
hope to ingrain this thought further amongst our audiences. The show’s
focus on working towards the betterment of the society
has struck a chord in our hearts and we look forward to contributing,
in our own little way, towards this cause.”
Speaking about their latest venture,
Raj Nayak, CEO – COLORS says, “We’re very thankful to each and
every celebrity who voluntarily joined us for this noble cause. They
not only took out time from their busy lives but also whole heartedly
committed to leading the life of a common man
without any remuneration. We are extremely delighted to announce our
partnership with a like-minded organization like- Tata Motors through
this property.”
Watch out as your favourite celebrities step into the shoes of the less fortunate and
help them fulfill their dreams on Mission Sapne…
Starting April 27, 2014 at 8:00 p.m. only on COLORS!
About ‘COLORS’:
‘COLORS’
is Viacom18’s flagship brand in the entertainment space in India. A
combination of ‘emotions’ and ‘variety’, COLORS launched on
21st July 2008 offers an entire spectrum of emotions to its viewers.
From Fiction shows to Format shows to Reality shows to Blockbuster
Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is
dedicated to promoting ‘Cohesive viewing’, through programmes
like Sanskaar…Dharohar Apnon Ki, Sasural Simar Ka, Balika Vadhu -
Kacchi Umar Ke Pakke Rishtey, Madhubala...Ek Ishq Ek Junoon, Beintehaa,
Rangrasiya, Uttaran, Bani - Ishq Da Kalma, Comedy Nights With Kapil,
India’s Got Talent, 24, Khatron Ke Khiladi and Bigg
Boss amongst others.
About Viacom 18 Media Pvt. Ltd:
Viacom
18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between
Viacom Inc. (NYSE: VIA, VIA.B, world's leading entertainment
content company, comprising brands like BET, MTV Networks and Paramount
Pictures) (www.viacom.com) and the Network18 (www.network18online.com)
Group, the group operates news channels
- CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and
IBN-Lokmat (a Marathi regional news channel in partnership with the
Lokmat group).The joint venture includes leading brands across
television, film and digital media to build one of India's leading
multimedia entertainment power house. Viacom 18 Media Pvt. Ltd.
includes the vibrant youth brand - MTV (www.mtvindia.com), the fastest growing kids cluster - Nick (www.nickindia.com),
Nick Jr, Nick Teen & Sonic, India's premier International
Entertainment channel - Vh1, India’s only English Entertainment Comedy
Channel – Comedy Central, India’s only linear film production &
distribution banner - Viacom18 Motion Pictures, COLORS (www.colorstv.in)
one of India’s leading Hindi General Entertainment channel. This apart,
Viacom18 also runs Viacom's consumer products business in India and
also a brand solutions offering - Integrated Network Solutions (INS)
About Tata Motors:
Tata
Motors is India's largest automobile company, with consolidated
revenues of Rs. 1, 88,818 crores ($ 34.7 billion) in 2012-13. Through
subsidiaries and associate companies, Tata Motors has operations in the
UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among
them is Jaguar Land Rover, the business comprising the two iconic
British brands. It also has an industrial joint venture
with Fiat in India. With over 7.5 million Tata vehicles plying in
India, Tata Motors is the country’s market leader in commercial vehicles
and among the top in passenger vehicles. It is also the world's fourth
largest truck and bus manufacturer. Tata cars,
buses and trucks are being marketed in several countries in Europe,
Africa, the Middle East, South Asia, South East Asia, South America, CIS
and Russia.